The custom perfume making was so fun and well priced! The girl that helped us was really great -…read moresuper friendly and knowledgeable in helping us and gave great recommendations around town.

It is a great place to find unique gift items. Love their own products that they make! Great…read morecustomer service and super clean!

When recently visiting 30A, my wife and I joined some friends to visit some of the shops and grab a…read moresnack along Seacrest Beach. After roaming into a number of fun shops, we realized we probably needed to get some souvenirs for friends and family back at home. That was when we came across the 30A Trading Co. 131 which was a huge store with so much to offer! At first glance, this store looked like several different stores as they had a number of different entrances. While we saw the items we would expect from magnets to shot glasses to fun toys resembling sea creatures to pool floaties, we were also surprised to see a number of items teasing the political landscape in the United States (not good or bad, but interesting). Those included toys of the president (a duck of Trump called "The Leader of the Pond" and Gulf of America '25 shirts cups, and hats. There were also random items that you could have forgotten on a trip and save yourself a trip to a convenience store. All in all, they really looked like they had everything! We later learned that this is considered a local surf shop and beach store with apparel and accessories for surfing and the beach along with many gift items. They have everything you need to go swimming. They have shirts, sunglasses, bikinis, bags, backpacks, hoodies, jackets, and activewear. Their accessories include trendy hats, practical bags and backpacks, chic sunglasses, innovative drinkware, and so much more. This store serves the Seacrest community along with nearby Rosemary Beach, Alys Beach, and Inlet Beach. Their hours are 9 AM to 10 PM daily. If you go to their website (https://surfstyle.com/pages/trading-company-store-131), you can get 20% off an online order. Note that this discount doesn't work in the store, though there are many other promotions in the store. There is free shipping on an order of $70 or more. Also on their website, you can join their e-mail list and learn the story of Surf Style, now considered by some to be the leading beachwear and souvenir shopping destination in the southeast. Some of the in-store promotions included Buy 3, Get 1 Free items (which could be mixed and matched with similar items) and various sales. We didn't need the service at all except when checking out (easy transactions), but we were impressed by this large store with a little of everything!

There are so many options of sweatshirts honestly, if I had the option, I would buy them all. They…read morewere for very cheap and I accidentally got a size 2 small so the next day I came back and they kindly let me exchange. The workers there are really kind and helpful. This is my new favorite sweatshirt and I have tried many sweatshirts in the past. They are very expensive and they still don't come up to my expectations. I love this place! They also have many more options of sweatpants shirts, shorts, and swimsuits. There's a lot of jewelry you can even get your own henna tattoo. I still have mine and the lady is really nice!

My son and I went in to get him a skimboard. The owner and one of the employees (didn't catch his…read morename) spent a lot of time with us to get a board that fit my son, then they even put the grip pads on for him. They were super helpful and nice. Happy to support a great local shop. We'll definitely be back!

DISCRIMINATORY PRACTICES BY EMPLOYEES!…read more My husband and I have never felt more disrespected or discriminated against because of the way we look in a store than we did here. We were not greeted upon entrance into the store but instead looked at laughed at by a young man with blonde curly hair and a leg brace as well as a young blonde girl (both employees). We understand we are a bit larger and would not fit in the clothes here but my husband was wanting to purchase a hat here and maybe a sticker if there were any and I saw a dress that I thought was so beautiful. So disappointed and horrible experience all around. Only come here if you wear a size large or smaller or are okay with being laughed at for even entering a store.

Another super nice tourist trinket shop and a clothing retailer. They do carry high end name brand…read moremerchandise as well as their own signature "beach bacon" pig related merchandise. I loved the large great white shark dangling above the sales floor. The prices are $$$ but they do sell quality merchandise. Hence "ya get what ya pay for".

Surf shop/tourists trap type shop that is sprinkled throughout all beach type cities. This one is…read morelocated on the boardwalk of okoloosa in fort walton beach. Very large and spacious shop compared to other surf shops. Your immediately drawn to the giant shark photo op In the center. My family and I were on the search for a puddle Jumper or life jacket for a one year old (these are nearly impossible to find) and had no luck. Looking around and the pricing wasn't too bad and workers seemed helpful. Overall it was a good time killer why we waited for our table at the rocking Taco next door. Cool decor for sure.

Oh. It's a souvenir buyers dream. There are shirts, sweat shirts key chains, cups, toys, if you…read morethink of it, I'm sure they have it! I believe when I went there was a sale on T shirts and I got a cool beach bag for spending more than $50

This place is a tourist trap rip off. I went in to buy a hat and found hats under a sign that read…read morebuy 1 get 1 free. I went to pay and was told they don't discount hats. If they don't discount hats then why do they put a sale sign on the hats. Never again.

I was there passing through and wished I asked if they ship. Nice staff members for sureread more

I bought some ping irons three weeks ago and I couldn't play with them to me. They were horrible…read more Talk to Travis who is the manager asked him what my options were. He said bring them on back. I can get my old ones and he also gave me my money back. I definitely recommend these guys. They have a lot of clubs in there and they also have a great abundance of different style clothing but everyone in there was friendly, courteous professional and I super appreciate that. Thank you Travis once again for giving my clubs back to me.

Ihave been to lots of shops in Ga and Fl this shop is nice ;clean and the…read more lady there is so helpful. when i am in pcb I always drive over to their shop of cource i love Brighton .thank you charlene atkinson newnan ga

Ohhhh Brighton!!!! They have really nice things but the service at this location was not all that…read moregreat... My mom took me here to pick something out for my birthday. She did not want to get me something I did not like, but she also did not want me to know exactly what she was getting me. She had me pick out a few things I liked then she decided what to get me out of the things I showed her I liked. Once she picked out what to get me we still wanted to look around so she went up to the check out counter and told the lady she was buying this key chain but did not want me to know. She told the women not to show it to me when we checked out. Well, check out time came and there we are standing there and the women holds up the keychain my mom picked out for me and says "Would you like this gift wrapped?" I answered her "Shore I would love to open it and pretend I am surprised." LOL What a ding-dong!!! Not even when I said that did the lady get what she just did! On top of the fact that she showed me my birthday present she moved sooooooo SLOW!!! I get the we are in FL and people there movie slow because it is a laid back town, but please don't carry on a conversation with your co-workers when you are helping out a customer! It took her over 20 minutes to check us out! My favorite thing she did came right at the end when she was handing us our purchases. She said... "Here are your treasures!" Cute things... bad service... or maybe it was just that one lady was having an off day...IDK!!!

All about the surf, not the selling…read more When you're on the emerald coast this is the go to shop. Forget your Ron-J and Alvin's whatever, this is real surfing and real gear. Avi knows the coast up and down, he's been here 30 years and can get you set up with the right gear at the right price. Purchased a skimboard setup for my young teen son. Avi was there to answer questions, give advice and share his in-depth knowledge of the area. Never once did I feel pressured or ignored (try that at one of the beachfront tourist stores) he spent the time helping my son find the right kit. After the sale, Avi setup the traction pads and demonstrated proper waxing. He also included a block of free board wax. Great service all around. If you're wondering about the price difference; I actually saved money over the tourist stores for the same products.

The guy who works there gave us very bad service. I would not recommend it. The value is not good…read more This place is not a real surf shop, it just takes advantage of tourists