Specialties
We are a performance focused bike shop aiming to provide performance minded families with a lifetime of cycling. Our pledge is to Do it Right, Right on Time!
With a primary focus on high performance bikes, we offer a curated selection of the best brands in cycling. From kids and youth bikes, to mountain bikes and road bikes, to commuter e-bikes and cargo bikes, and the new crown jewel E-MTB (which is the leading growth category in the cycling business) we're excited to help our customers find exactly what they need to fulfill not only their dreams, but also make their day-to-day life easier.
Our service department is highly skilled and we offer outstanding repairs, seeking excellence on every bike that we touch. We have a very strong background on e-bike specific repairs, with our mechanics being trained with the leading e-bike providers and brands.
The sales staff is friendly, knowledgeable and always will listen to the needs and concerns of our customers to match them to the perfect bike.
We also have a history of participating in our community, be it by participating on local races and rides like the NSMBA Fiver Series; offering our tech services in prestigious bike races and rides like BC Bike Race, Megavolt, Tour de Cure or the Whistler Gran Fondo; and also collecting, repairing and distributing pre-loved bikes to families in need through our Wonder Wheels program.
We're obsessed with bikes in all their forms. And we hope we can make you obsessed too!
History
Established in 2000.
We opened our first location in an iconic building in Lower Lonsdale back in the year 2000. In 2006 we renamed the store Obsession: Bikes, and we became a mainstay of the mountain biking community in the North Shore. With a focus on high performance bikes, excellent service, and perfect bike fits, we've been serving our community since.
In 2021 we opened our second location in East Esplanade, focusing in e-bikes only. This second store quickly became the most important e-bike shop in the Lower Mainland thanks to our client-focused approach and education-based, e-bike specific service.
In July of 2024 we merged both our locations to the newer building in East Esplanade, in the heart of North Vancouver's Brewery District -- a vibrant community with so much growth potential that we are very excited to serve. Hope you visit us soon!
Meet the Business Owner: James W.
I'm James Wilson and I'm the owner and founder of Obsession: Bikes. Built out of my experiences as I've transitioned through a lifetime of bikes, this bike store is my pride and joy. Like most kids, my first bike was a hand-me-down; the freedom it gave my was compared to none other. My range went from a few kilometers around my childhood home to ultimately searching the world for the best single track trails, even as a mountain bike racer.
As a sales rep for one of the most respected companies in the bike trade, I learned the ropes in the bike business and saw first-hand many of the good and bad lessons of others. In 2000 I partnered with long time bike shop owners, and in 2006 after purchasing the store from my partners I renamed it Obsession: Bikes. In 2021 we opened a second location focusing on E-Bikes only; and in 2024 we merged both locations back into Obsession: Bikes 2.0. Thanks for reading!