nice staff and great muffins . I'm not a starbucks type but this place is much less corporate and better prices. I always prefer the sole proprietor to the corporate chain!! Prefer to give the underdog a shot. read more

This is my first stop in my quest to find the best cappuccino in the Aptos area: Coffee Flavor: weak Foam: reasonably stiff but not nearly enough Milk: way too much Temp: warm I don't really like scalding hot coffee drinks. NJs could stand to make theirs a bit hotter though. What they call a capp, I call a latte. If they used half the amount of milk and twice the amount of foam, they'd have a pretty good capp. Next time I'm here, I'll order mine dry, hot, extra foam. They make a pretty good breakfast burrito too: lots of egg, big chunks of ham, good cheddar. Be sure to get it with the salsa. It's the fire-roasted, pureed kind and it's very tasty. Other things I like: - good WiFi - ceramic cups for "for here" drinks read more

I enjoy coming in and getting the best Mexican mocha in town , the workers are friendly and efficient ... And if your hungry They make their own bake goods and huge breakfast burritos too .. Try Their salsa yummy . read more

The young woman taking orders was immediately rude. She was rude through the entire ordering process. All you can do is laugh - baffling that someone one would be rude like that, for no apparent reason. We go there every other month or so. I'd never seen her before - I can't imagine what her problem was. Weird. read more

I've tried the ham, turkey and chicken salad sandwiches. They are all fresh and delicious - old school style. The chicken salad is my favorite! I can eat that every day. I've also tried the breakfast burrito. It's different, in a good way. It tastes authentic, like someone actually cared about the flavor. And don't get me started on the carrot cake. I'm salivating just thinking about it. I'm not a coffee drinker, but I had a decaf cappuccino to see if their coffee is good. It was very good. I like Norma Jean's because it is casual and comfortable. And the free Wi-Fi is always available. That's very important. The prices are reasonable too. read more

Wonderful cute place. Great service some of the time however, the service is not reliable. Sometimes I go in and the service is horrible. Some of the baristas are extremely rude and really need to smile and get their attitudes in check. read more

Never fails - great flavor, fast service. The white chocolate mocha is smooth and yummy. And it's not just coffee - Fresh made baked goods, breakfast burritos, bagels and an extensive tea selection All this with hometown charm of quaint Aptos village. read more

This place is very cute and a nice place to just sit and enjoy a cup of coffee while visiting. We did go on a rainy day so that may have been why it was so quiet. The coffee was good not the best I've ever had but it was made the way we wanted it. The lemon tarte was delicious. The breakfast burrito was alright nothing to write home about, but what you would expect I feel like for a coffee shop breakfast burrito. Next time I'm on this side of town i'm sure we will stop by again. read more

SERVICE: This is a place you walk into and the person at the counter smiles and greets you by name, your generally not in a hurry here and you wont be rushed around. This is a very relaxed atmosphere where you can enjoy your time sipping hot coffee. Yet they can still get you your coffee in a jiffy if your in a rush! FOOD: For breakfast there's quiche, bagels burritos, and croissants as well as other pastries. Lunch options include sandwiches and salads. Excellent desserts fresh banana bread, fresh fruit, brownies, rice crispy treats... and many more. BEVERAGES: After all that's probably what your here for. Norma Jeans uses organic beans for all there delicious coffee drinks. I usually go for a mocha breve with whip cream and chocolate shavings which is super tasty and worth every calorie. They also make fantab-u-lous smoothies which my daughter can't resist. strawberry banana is her fav. p.s. you can buy the beans by the pound. I think It may even be the best deal in town... but save some for me!!! Happy drinking read more

This is my favorite coffee shop to go to in Santa Cruz. I am extremely picky about my coffee: it needs to be hot enough, flavorful and strong enough. I have been going to Norma Jeans for years now and they never disappoint. On top of excellent coffee, they have out-of-this world homemade pastries, as well as outstanding breakfast and lunch options. (I recommend the bagels, Açaí bowls, smoothies, muffins, and sandwiches) I HIGHLY recommend Norma Jeans for a quick coffee on the way work, study session, or place to catch up with a friend! read more

My favorite little coffee shop. I only wish the had a few more food choices, but their breakfast burritos are super yummy. Nice staff. I hope they do well with all the changes going on in the village. read more

They are a bit understaffed and i don't recommend if you're in a hurry. It's an okay study spot and the sandwiches are pretty big. Half is plenty for 1. read more

I received a certificate from a friend for my birthday. I came Friday 2:30PM. There was only 1 couple seated. I approached the cashier who was not friendly. I asked her a few questions about the certificate when she told me she didn't have time she need to hurry and abruptly asked me what I was ordering. I was not happy with her service but I figured I'd give the food a chance. I had a turkey sandwich and black tea. Both were very good. The cafe had a very cute homie feel to it but I decided to take my food to go since the vibe from the employee was not good. I'll try again in the morning another day. read more

First of all , their coffee taste very bland and watered down , you're better off going to your local McDonald's and ordering off of their menu. read more

Whenever I'm near Aptos, I schedule in a visit to Norma Jeans to rest and refuel. Always Friendly, quality service, I feel good giving them my business. Comfortable seating inside & out, friendly helpful staff, clean & quiet space to sit and relax, socialize, or work/study. my favorite coffee shop in the area. read more

Extremely tacky business practice...I just drove over the hill from Los Gatos... This was my first stop for a restroom and drink. The girl behind the counter said she didn't have the drink I wanted & wouldn't let me use the restroom unless I ordered something else. Really....?! I wouldn't have minded purchasing something but couldn't believe how rude she was about it. It's not like I'm some vagrant looking to shower in their restroom. I would have expected more from a cute establishment in a small town... They must be hurting for business, I wonder why? read more

This review is solely about the owner, not the food/coffee itself. I have been coming here for as long as this place has been open. I lived right up the street most of my life, I could practically see the place from our deck. I would stop by here before catching the bus to school almost every day in high school, and would come here often to get coffee randomly. Of all the times I've been here, the owner has never once been kind. She has always been totally rude. I remember one particular incidence she forgot my order on a slow morning and I asked a few times about it after waiting 20+ min and she was so rude to me when I asked and would ignore me, and I ultimately ended up missing my bus because of it. After that I would rarely come here. Honestly I would prefer to support Starbucks across the street than support this rude woman. It had been a few years since I had come here but decided to stop by this morning to grab a coffee, and to my surprise she was rude as ever. Never coming back here again. read more

Coffee here is amazing BUT the customer service is horrible! The girls behind the counter are to worries about there weekend plans and/or friends in the coffee shop. Therefore they take out their frustration of having to be at work on the customers. Not once have I been greeted kindly or even with a smile. read more

Elitist, unfriendly staff. The girl at the front was not welcoming at all. The older lady (owner?) also had the raised eyebrow, no smile attitude. The coffee & breakfast burrito were good, but isn't SERVICE the most important thing? I'm all for supporting the local businesses, but at least you'd get a welcoming smile at the Starbucks across the street. I'll try Aptos Coffee Co. down the street next time instead. read more

I have been in hear two or three times in the past month and I have got to say that for a local coffee shop, first things first " CUSTOMER SERVICE " is a MUST! The girls in here need to be taught good customer service and I dont know if it is the owner but she is not very nice and has very little customer service skills or just chooses not to use her skills.. Orders take way to long and just not to friendly of staff.. I will never go here agian.. read more

I love supporting local businesses and this is a good one. There is a Starbucks across the street, but I always come here. Great coffee, down home atmosphere, and yes, the decor is a little funky but that's why I love the vibe here. Totally different energy than the other place. Norma Jean's also has great food, and if you like desserts, this is the place to go. read more

Great drinks, great pastries, great burritos, what else do you need?! The white chocolate hot chocolate is amazing, and their home made moon pies are so decadent and delicious it's almost impossible. Found myself here 3 times in the last week or so, and not once has the food been bad. Awesome local place that's right next a Starbucks - why would you ever go there when Norma jeans is right across the street?! Support local places! read more

I love this little coffee and sandwich shop. I sometimes splurge on a pastry, pastries are made onsite every morning, are plentiful and are yummy! The coffee and sandwiches are good. And service is always good. read more

The food is ok. However the service and attention is really bad. We were one of two customers on a Saturday morning and the person taking the order was rude and insulting. She insisted that we had ordered sausage when we said bacon. Not a big deal since the order was not placed and the charge was not made. She wanted to be right and went out of her way to make us feel we were at fault. How difficult is to delete one item on the order and charge for another when you have not finish the transaction???? The two guys behind us were not in a hurry and were still making up their minds about their selection. The place was empty otherwise so I could not attribute their rude demeanor to the stress of running a busy business. It ruined the whole experience for us! We will not come back!@ read more

Food is good, customer service need some work. Very rude workers. Order at the counter. I came in feeling pretty happy, and left upset. Girl made it an issue that she thought I said sausage and not bacon. Really!? Get over yourself. Your in a service industry. read more

Best coffee shop in aptos! The people are so nice. Definitely beats Pacific coffee roasting, starbucks, and peets by 100%!

Very good coffee, friendly service, delicious homemade scones,.....yummy place for a quick stop to work!

I know a lot of people come for the coffee and that Norma Jean's has a huge tea selection that my wife loves, but me, it's the carrot cake. Kathy makes the best carrot cake I've ever eaten. Plus, I have to admit that I love their Turkey and Avocado sandwich. Add in all the homemade pastries and lunch choices, and I'll pick Norma Jean's over any other place in Aptos! read more

Been going here almost every day for the last 3 years.. I only get one drink, iced white mocha with a little shot of raspberry.. I mean there isn't another place on earth that makes this drink taste sooo good.. The pastries are the bomb too.. I'm spending from $135 to $300 a month here, more than worth it. It's.. Its.. heaven. read more

Took almost half an hour to make an Italian soda and after one little was done, decided to go on their phone and then continue to make my Italian soda. read more

Ok this place USED to have great coffee. I'm not sure what happened but I went there recently and I honestly threw my coffee out. The person with me did the same. I was at a party recently and this place came up in conversation and 3 people told me they had the same exact experience. What is up with that? Someone needs to let them know to go back to the old way.... read more

Ordered large double dirty mocha chai. Cup was half full and didn't have espresso. Tasted like a cup of warm sugar. Wanted to love this place as i hate corporate coffees shops. Wont come back. read more

This is my second visit here after several trips to Starbucks across the street, again trying to support a local business. This will be my last trip here. While the atmosphere is nice enough, and coffee decent, the service is incredibly slow. The clincher was that they have a $5 minimum charge on debit/credit cards. Businesses that employ this practice irk me to no end. Most people don't even carry cash anymore, I almost walked out. If you're going to take credit cards, you have to live with the fee that is charged to businesses and not pass it on to the customer. This is a chicken-$&@/ maneuver. read more

Came to Norma Jeans to get away from Starbucks. I love the hazelnut lattes. Breakfast food (bagels, burritos, scones) is good but pricey. Service is good, usually they are smiling. Brewing time (and bagel toasting time) is a little slow, but I'm not in a hurry when I come in anyway. read more

My husband and I both had not so favorable experiences here... sorry but the owner was quite rude to my husband who asked to use the restroom before he was going to order his coffee, she said strongly "NO", he had just come from a run in Nisene Marks, perhaps she thought he looked like a home person, one shouldn't judge another so quickly and carelessly.... and, the day before the young girl who was working was rather slow and didn't pay much attention to me while I stood waiting at the counter, waiting for her while she was talking to a man.... she was finished with his drink. Won't go back. read more

Wonderful little coffee shop in Aptos. If you're looking for homemade pastries and excellent coffee this is the place to come!

I love this place! It is within walking distance from our house, so sometimes on the weekends we will walk up to get coffee and muffins. Thier Mexican Hot Chocolate is super yummy, as are ALL of thier baked goods. We have tried muffins, cinnamon rolls, bear claws...all of them are made fresh and are GRUBBIN. The one thing I have not tried is the breakfast burritos, but I am going to remedy that. read more

Love love love their chai! However the boss b*$@! I'm a local and was so pleased to find a solid chai. Then....... ran into the to owner and left thinking what's wrong with this woman........ she looked very unhappy and was very unwelcoming, as I am a frequent customer to Norma's. Absolutely no business sense and no clue how to treat customers. So disappointing! Ciao Marylin! read more

Damn good coffee. Go in for the mexican latte, stay for pictures with elvis.

Yummy coffee, friendly service, free wifi. And no annoying Starbucks music. It gets my $$$.