I stopped by here for an eye exam. First off, the office staff are amazing: Bella and Emily. But…read morethe really amazing thing was the eye doctor. Dr. Mallory. She should be an engineer. She has the most amazing analytical approach to making prescriptions, and explaining everything. Never had an eye exam like this in all my life. She was even able to have me try on the lenses she recommended using a modular glasses kit. These were for viewing computer monitors for work, so she had me test it out on her monitor. This is the most advanced setup I have ever seen. She spent triple the amount of time with me than any other eye doctor. Do not go anywhere else!

Dr. Price is the best. She's always super friendly and listens to what you want to do with your…read morecontacts or glasses. She is also super knowledgeable

he staff was friendly and the office is beautiful, but the pricing experience was extremely…read moredisappointing. I felt the practice was predatory in how services and add ons were presented. Multiple items were recommended and added without clear, upfront disclosure of cost. I ended up spending more than five times what I normally spend for annual eye care. At no point was I clearly warned how expensive this visit was becoming or given a transparent comparison to standard pricing. If you go here, expect to pay significantly more than you ever have for routine eye care. The environment is polished, but you will pay a premium for it.

This place was amazing. The office is beautiful. They have state of the art equipment. Everyone…read morewas friendly from the beginning to the end. I felt very well taken care of, and I felt like everyone was eager to help. They were very thorough with the exam and even more helpful at the end picking out glasses.

Scheduled 2 appointments back to back for a Saturday, the store cancelled them and scheduled on top…read moreof the appointments after sending multiple messages saying you are scheduled if you need to make changes, click the link. They were not willing to accept their error or fix or cancel the appointments they scheduled on top of our appointments. Manager treated me like I was an idiot. Don't go here if you actually need to get glasses or contacts, and you want good customer service.

The doctor was friendly and the pricing was good. They were very forthcoming about the pricing and…read moreextremely friendly. I am very happy with my glasses and the service.

Wonderful experience, great staff, very detailed and they took time to explain everything…read more Fantastic care.

I wish I could say this was a good experience. I called to make a appointment and the lady checked…read moremy name birth date and said you accepted Davis Vision insurance. I made an appointment for myself and my husband. We get through the Ford UAW trust retirees a free exam and glasses each year. As we filled out our paper work I said something about free and she said all that was paid was the exam we had to pay for our glasses. I stopped my husband from his paper work and said we had a problem. I called Davis Vision as I was under my account and your name came up as being fully paid, which is how I found you. The lady at the desk was frustrated and I get that but she would hit herself in the head and make faces as I spoke to the insurance company. The lady at the desk said you are not a "Tower" store and that all was paid for was the exam and I knew I needed glasses as I had a prescription from getting my cataract surgery in August and needed readers for reading. They told us to let you do the exam and then take the prescription down to Vision Works and let them fill it. I said if I wanted them to do it I would have gone to them and I was there but was not letting you do the exam and then taking paper work to them for the prescription. We are on a fixed income as retirees and the word "benefit" is just that as our benefit we get one free exam and glasses each year. Why would I even go and pay for glasses? I should have been told when I called that you were a tower store and did not cover the glasses and none of this would have happened and we drove a hour to get to you from our location. She was very unprofessional with her faces and antics. Up until then it was a great experience booking the appointment etc.

Love Dr. Morrison and love the Target Optical crew! These folks have been my eye care crew since…read more2019 and have always provided excellent service. They are smart, efficient, and very relational! I actually look forward to my annual eye exams!

THE WORST Where do i being:…read more-Did my rx incorrectly, where they typed the rx incorrectly putting my + as - Resulting in completely wrong glasses I took the glasses and went home, felt so weird, went back to the store, so they said Oh.. it must be because we used the target brand of lenses which you didn't get before but they did it anyway without even asking me. They changed it to the brand name and CHARGED me the difference Still with the wrong strength rx Then I suffered for 2 weeks feeling so dizzy and weird Unable to do anything properly since i have bad vision and must wear glasses Until i gave up and went back to ANOTHER store who looked at my history and said that must be wrong And wolahhh.. it was indeed incorrect These people should not be in business In fact, i will file complaints everywhere from BBB to the TN board

Great customer service and eye care! Their eyeglass merchandise collection is not as plentiful as…read morelarger stores but they do have nice options. I will definitely return for an eye exam, when needed. If you prefer the care of a small local eye care store - try Reflections.

Good experience, informative and not at all rushed. All questions answered. Would recommendread more