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Midwest Sad

4.4 (35 reviews)
Open • 8:00 am - 2:00 pm
Updated 3 weeks ago

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Almond matcha cookies ($5 each) and pistachio macarons ($3 each).
Howard L.

Son brought back some goodies from this newish Milwaukee bakery. Their almond matcha cookies were tip-top delicious and go for $5. The apple spice macarons go for $2 and were tip-top fresh and delicate. The spice level was very mild also. Great products experienced from here so far!

Patrick A.

Absolutely love this place. Some amazing options. I haven't gotten around to having their breakfast foods yet but everything I've had in the baked goods & desserts category has been tremendous. I'd have more pictures but usually forget to take them because I dive right into the treats! You can the tell the staff puts a lot of effort into what they create and they are also very personable as well! Will continue to visit over and over.

Cerabeth G.

Stopped for a quick snack and had to try all of the things. So many good options to pick from. Loved the fluffernutter cookie, it was so good. We will for sure be back to try their homemade biscuits and breakfast sandwiches. Service was great, felt welcomed.

Rick R.

Great spot in lower level of 770 N Jefferson building! I tried the brownie, Caramel Apple Cinnamon Roll, banana pudding and banana pudding with peanut butter. The banana pudding lived up to the hype I heard from a couple of friends! The version with peanut butter was good, too, but I wanted a little more peanut butter. The brownie is BIG and a great value. It is crisp and crumbly and chocolatey and tasty! The Caramel Apple Cinnamon Roll was creative and delicious and finished off with glitter for fun presentation. I want to go back to try other treats and specials, as well as lunch items I've seen them post about on the socials. They are worth checking out and open until 6:00PM. Be sure to catch the Sad Hour with 30% off their sweets from 3:00-6:00!

Midwest Sad Cesar Killed the Chicken Salad

I love this Cafe/Bar/Bakery with my whole heart. I love the constant rotation with the breakfast/lunch and Dinner Menu. Sam is a delight every time I go there. Exceptional service during the week. Plus! One of few places open on a Monday. I try to stop in once or twice a week and I always find something new to try. The bakery section is always so fun to go through but be mindful as they sell out fast! That's how yummy their sweets are. Just the right amount of sugar I would say. ;)

Follow the sign
Andy K.

Hidden gem Tucked away in the basement of 770 N Jefferson alongside Shah Jee's is this super cute little bakery. The owner is super friendly and the baked goods are delicious. Besides sweet offerings they also have fantastic sandwiches and other savory items. Service is quick and they have a pretty solid variety of items to suit your workday needs. It's definitely worth seeking out!

Carrot cake blondie
Chynarose D.

Stopped in one evening for a post dinner dessert. Tried the carrot cake blondie with cream cheese frosting and it was phenomenal. Will be coming back soon to try more tasty treats! Also love what they've done with the space; the vibes are immaculate.

Scones and Lemon Tartes from Midwest Sad

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8 months ago

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2 months ago

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9 months ago

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1 year ago

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8 months ago

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11 months ago

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10 months ago

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2 years ago

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1 year ago

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8 months ago

Love their breakfast sandwiches and they'll do a gluten free bun. Great baked goods and the staff are always super nice.

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1 year ago

Place is cute inside, staff was friendly, and I had a delicious carrot cake blondie, would recommend!

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9 months ago

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8 months ago

Phenomenal service and delicious baked goods! Our favorite is the build your own breakfast sandwich, so many awesome combinations!

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8 months ago

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1 year ago

One of the most amazing bakeries I've ever had in my life! Such thoughtful recipes and sweet staff.

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8 months ago

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11 months ago

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5 months ago

employees are very friendly, i love the fluffernutter cookies!!! and i don't even like marshmallow

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1 year ago

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1 year ago

Really good bakery. I love the cookies and the banana or pistachio pudding. Bit expensive so I don't go super often but a good treat

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2 years ago

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2 years ago

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Been here several times, and I try to stop in whenever I'm in the Brady Street neighborhood…read more They have a wonderful selection of classic Italian cookies, making it hard to leave empty-handed. This visit, we picked up a small box of assorted cookies. We also got a couple of cupcakes that we planned to enjoy right away. Mine was Chocolate Turtle and the other was Carrot Cake. Thankfully, they had napkins and forks available, which came in handy. Both were delicious. The service has always been excellent, with friendly people behind the counter who make each visit pleasant. Sciortino's is a must-stop if you're looking for delicious Italian cookies and other bakery treats.

So I'm from out of town and I've heard so many great things about this place from our friends that…read morelive here. I am driving around the block a couple times because there's no parking and then I get inside at 3:15 they close at 4 and the girl with the glasses working there refused to make me a coffee "at that time". A customer 2 minutes before me we walked out with a huge bag of pastries and two coffees so I don't understand why I was denied the service. I told her I saw that customer and she just ignored and repeated herself that she wouldn't make me a coffee. My pastries were good and decorated really pretty good flavor, but I needed something to wash it down with

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Midwest Sad - cakeshop - Updated November 2026

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