The in and out of an attempt to redesign (reboot? remake?) Price Chopper into a competitor for "high end" grocery stores can be summarized in two words: fish stench.
There's basically two components to this stab to go someplace parallel, if not on the same track, as the Wegman's and Whole Foods and maybe Fresh Markets out there, all of which are encroaching into the Capital Region, as we prepare in these parts to enter the 21st century.
The parts are what amounts to basically a food court, with burgers/sushi/fish fry/deli sandwich/pizza/substore options, plus an unironically named "sit down" restaurant called the Chef's Grill.
The second part is a remade grocery store, with imitation wood floors and better lighting and jazzier bad signage.
I hate to rain on the parade here but when you look past the fact the menus are on computer screens this is pretty much just a run of the mill Price Chopper and a run of the mill mall food court. I am very tempted to add a fourth star to the venture for having the two combined into one destination grocery shopping zone -- the kids certainly think they love to come here, but I suspect it's for the whirl-a-gig and the delusion they're going to be able to pick anything they want from the food court, excuse me, bistro -- but that's when we get back to Fish Stench.
I sort of like the smell of a large seafood place (think Pike Place market) with its authentic briny, fishy whiff. But I don't like it when I'm sitting down to a non-fish lunch, which is what we got here because of the really poorly-designed seating area for the mall food court (excuse me: bistro dining experience) that is cheek and jowl with the fish counter and right in the downwind area of the store's HVAC system.
That is emblematic of the general lack of attention to planning traffic flow and space in this store. The entrances are stuck at ends of the building making ingress and egress difficult without crowds, and a painful exercise with crowds (and every pensioner in the Latham area seems to be coming in here to shop in the morning at present, to add to the traffic delights in both the parking lot and, ouch my aching knees that got hit by shopping carts thrice, in the store).
The aisles are mostly the traditional long, rectilinear organization of yore. The produce department has been opened up a bit, but they have made the shopping experience grotesque by requiring circulating in the "bistro" and readymade section for some foods (hummus, deli items, bakery, fish, et alia), with cart in tow if you have one. The checkouts weren't rethought at all, ala Trader Joe's system or the occasional Hannaford's in the area that employees the single-queue for all-registers dispatch method to speed you through checkout.
And then they failed to widen the aisles out: you simply cannot pass in many areas of the store, and with the meandering clientele it roughly doubles the amount of shopping time.
All of which I would gladly put up with if the quality was higher. But it's not there. There just aren't that many new brands or options here compared to a regular Price Chopper; they crammed an aisle with "natural" items (packaged foods) without as much variety as the shorter similar aisle at Shop Rite, and the organic produce items are partly grouped together in one place and partly spread around without much of a rational scheme, which makes shopping for specific items rather problematic (check here; check there; check back here again, rinse, lather, repeat). They mostly seem to have crammed more volume of the same items on the shelves, without even the benefit of avoiding the constant bumpings of restockers.
The food court similar suffers from an attack of tha banals. Premade salads: yellow and white iceberg. Pizza kitchen: chewy cardboard reheat for $2.79 a slice. Deli sandwiches: take forever for $10. Sushi: sits around and tastes more like dead raw fish than it should. I could go on, but with the kids we have now tried literally every counter and I can't say any of them struck me as any different from normal Price Chopper hot food lines, other than the fancy computer menus and new signage. (The hot burger line is new, and a modest exception, but for the same price I can get much better fare at Five Guys or even across the road at Red Robin.)
I would almost say "hey, at least it's better than regular Price Chopper" but it's not, because of the aforementioned traffic and flow problems, and of course the need to inhale, while eating your Bistro purchase, if you are lucky enough to find a table in the poorly-designed seating area, Fish Stench.
It all feels in the end like the proverbial exercise of putting lipstick on a pig, which I suppose is better than no lipstick if you have to kiss a pig. But I like to think I have other, better options in the barnyard. read more