Great spot, very helpful owner. Glad to support a local business. Found what I needed in stock.read more

Very good customer service. Fun husband and wife team and I liked there dogs ! Hope to buy from…read morethem again soon

I went in to check out there firearms selection and was greeted by Ian. Good guy! He made me feel…read morewelcomed, and answered questions I had about, AR15, shotguns, and pistols. I'm new to this world, and he didn't make me feel like an idiot, like other gun shops had. He's very knowledgeable. I look forward to coming back when I'm ready to purchase, as I need to wait for my 30 day window. Thanks Ian!

This business has a rich story. This business was formerly Rocklin Armory. Susan, her husband, and…read morethe gentleman working the front are professionals and great people to talk with! The respect to customers is unrivaled compared to other gun stores. Susan really knows her regulations when it comes to dotting the I and crossing the T! If you are looking for well conditioned and maintained surplus weapons, this IS a business you need to stop and check out every month, as items sell fast! The younger guy welcoming everyone into the store really knows his modern and surplus weapons, on any budget! I completely geek out on weapons down to the factory and date markings, and I can tell this employee puts in work, outside of work. It is awesome to shop, talk to, and network with individuals who breathe this industry!

Dealing with transferring firearm difficulty's . Justin who was just filling in from another…read morelocation followed thru to the end of a 2 day debacle. Handled it like a pro .. appreciate the patience. Steven

Very good and knowledgeable people that they are always very helpful. The services that they…read moreprovide are very nice both in the gun area and in the clothing they have nice selection of products so you don't have to spend so much time online.

Large store with a good selection…read more Sportsman's Warehouse, in my opinion, is a discount Cabela's. They cater to the north valley outdoor enthusiast: hunting, fishing, shooting, camping, barbecuing, you'll find your items here. This store is fairly new and is located within North Valley Plaza in the building once occupied by Mervyn's. The plaza has a lot of free parking and is easy to access from both the Cohasset Road and East Avenue freeway exits. I enjoy coming here to stock up on pellets for my Traeger grill. Easily the lowest price in town here. There is always a good selection and a wide assortment of options. They seem to have sales often as well which makes shopping here all the more enticing. The staff have always been friendly and helpful, too. You won't get a true Cabela's experience here, but definitely come if you are in need of outdoor gear at a good price.

Services were so BAD, I went there to look at some Rangefinding Binocular for hunting season and I…read morewent up to one of the worker and he kind of ignore me and said someone will help you when they can. But he wasn't doing anything. So I went back to the glass case and waited for someone to come over and show me the Rangefinding Binocular, I stood there for over 20 minutes. And I look back over at the other counter and there were 4 workers laughing and not one of them asked if I needed any help. I never experience anything like this as a customer, because when a customer is waiting at a glass case I'm sure the customer would like to look at something. If there was a Zero Star I would have given it Zero. Hopefully upper management will look at this review and have a talk with the workers around the Hunting and gaming section. I was going to potentially buy a $1000 Rangefinding Binocular for hunting. But will order it online from Bass Pro. Date: August 8 2026 Time: 4:40 pm to 5:00pm

Wish they hadn't burned in that wildfire that PG&E ignorantly caused…read more So many of us lost our guns and ammo. Please come back.

GREAT shop. Dave (the owner) is honest, talkative, super…read morefriendly, and seems to know a helluva lot about ammo. He often carries some real "oddball" ammo that's difficult to find, but doesn't charge an arm & leg for having it. He's special ordered a product or 2 for me, and charged minimum mark-up for doing so. Having Underground Ammo in Paradise is such a godsend, as it saves me from driving all the way to Chico for some of the ammo I use. For a small shop, they have an impressive inventory, including "conceal carry" purses and stuff for the ladies.

Fran is friendly knowledgeable and has great customer service, I love this place we need to keep…read morethis place going,​ support your local gun dealer.

* BAD- I Bought A Gun From Buds Gun Shop And Shipped It There And Had My Transfer Free Change From…read more$70 to $135 This Guy Said He's Going To Need Proof Of Shipping Or he'll Charge Me For that Too Thank God I Have That I Do NOT Recommend Using This Place For A FFL transfer Now I Have To Wait Longer To Get My Gun Because Of The Change Of Price That Was Different Than The Price Online If This Wasn't The Only Gun Shop In Town I Would NOT Use This Place But I Have To This Place Is Also Very Over Priced I'm so sorry to the good people of Oroville who have to deal with this place it's really making getting our guns very uncomfortable! its very Sad...

Great shop, friendly environment, we spent about an hour on the fire simulator. Killed a bunch of…read morezombies and balloon animals! Got information on upcoming courses, including a ccw course! The owner Alex is very knowledgeable and helpful, husband and I spent another hour or 2 just talking with him. Oh and the coffee was great! He let us sample the cold brew! Definitely recommend stopping by.

From the owner: Firearms Instruction. Private and Group classes available. Indoor Shooting Simulator is great fun…read morefor all ages and skill sets. Available for birthday parties and other events.

Amazing service and had all my ammo for the needs. Will stock up again. Great deals and the staff…read moreis professional and willing to actually listen.

Ammo Plus, What a Great place, It is worth a 2.5 hour drive from Sacramento with a beautiful…read morescenery thru the mountains on a safe well maintained roads, I had a great conversation with stormin Norman, he has so much knowledge about everything you ask, It's great that you can talk to the gunsmith that's been working there for over 20 years and educating me on my LCS that nobody works on except 1 place in Arizona, Thanks, ---Richard