I can't recommend Luv Bridal enough!! I had been to two other bridal salons before coming here, and while they were nice, something just wasn't clicking. Walking into Luv Bridal immediately felt different. The studio is beautiful, welcoming, and made what can be an overwhelming experience feel so relaxed and exciting. Liliana was truly incredible. She listened to everything I was looking for, paid attention to the little details I mentioned, and never once made me feel pressured. She let me take my time, gave honest feedback when I asked for it, and made me feel so supported through the entire appointment. The best part? She found my dress. I was completely shocked because it wasn't something I would have picked on my own, but somehow she saw exactly what I was trying to describe. The moment I put it on, I knew. I'm absolutely obsessed with it. Dress shopping is such a big moment, and Liliana made it one I'll always remember. Thank you for making me feel heard, cared for, and genuinely excited throughout the entire experience. I left feeling so confident that I found my dress, and I couldn't be more grateful. If you're looking for your wedding dress, go to Luv Bridal and ask for Liliana. You'll be in the best hands. read more

I would strongly caution any bride considering purchasing a wedding dress from LUV Bridal. I purchased my wedding dress in September 2025 and was told it would arrive within approximately 4-6 months. After months of hearing nothing, I began calling the store for updates in March 2026. After multiple unanswered follow-ups and missed promises to call me back, I was finally informed that although the store had entered my order with "corporate", the dress had never actually been ordered from the designer. Let that sink in: six months after taking my payment, no one had placed the order. I was only made aware of this because I repeatedly called to check on the status myself. Had I not followed up, I have no idea when--or if--I would have been told. By the time the mistake was discovered, the earliest possible delivery date was months later than originally promised, leaving me scrambling to find a replacement wedding dress and pay rush fees to ensure I had something to wear on my wedding day. Management acknowledged the error, agreed to issue a refund, and agreed to reimburse the rush fees I incurred as a direct result of their failure to place the order. I submitted the requested documentation, yet months later I am still chasing them for resolution and follow-through. Mistakes happen. What is unacceptable is taking a bride's order, failing to place it, failing to proactively communicate the issue, requiring the customer to discover the mistake herself, and then failing to promptly resolve the situation afterward. A wedding dress is one of the most important purchases a bride will make. Because LUV Bridal failed to place my order, I had to rush to find a replacement dress (6 months before my wedding) and lost the opportunity to share that experience with my family. That's a moment I can't get back. read more

I wasn't the bride, but I am a bridesmaid so I had had an experience too! My cousin went here looking for her wedding dress and really had no idea where to start from a silhouette standpoint. The consultant was very good at figuring out what she liked and what she didn't like. My cousin had a style she really wanted, but it seemed like this particular location didn't carry that style. However, the consultant was pulling similar dresses to the style she wanted which I loved. However, when she found a dress similar to what she loved based on photo examples I felt like the consultant got very pushy almost made the entire experience flip 180. She started asking her if she said yes to the dress, immediately started taking measurements and told her the next steps but my cousin still had a few more stores she wanted to look at- just felt very sales driven especially with her giving her $400 off in the dressing room. In addition, the appointment was an hour and a half long but she only tried on a few dresses. read more

As soon as we walked into Luv, everyone was so welcoming to my party! Ray was amazing and hyped me up the entire appointment. She asked what are three things I wanted to feel in my dress, AND MAN DID WE FIND THOSE THREE THINGS IN MY DRESS. She was absolutely incredible helping me find my dream dress! Wildcard for the win!!! She made me feel like a princess! read more

Luv Bridal - Found my dress! - Bridal Near Me - Phoenix, Arizona

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My daughter purchases her dress here and when we bought it they told us alterations for the additions she wanted would not be an issue. When we picked up her dress, what should have been a joyous moment turned into a horrible experience. I ordered a panel with sparkle and I got a ball of fabric that I could have bought at Micheal's, the sleeves she wanted were non existent and then the employee just kept saying we wouldn't offer that. Well then why do I have a ball of fabric? Along with a group of people who witnessed the sales person offering it. Then they proceeded to tell us they can't do the alterations because they are too busy. Completely useless, you see a young bride crying and your only feedback is well there are places that can do alterations like that. What a joke for an over $6k dress. Highly disappointed. read more

I normally don't do reviews because I'm always busy, but Luv Bridal & Lilianna deserve a million-star review. I have gone to multiple bridal shops to search for my dream dress and Luv Bridal outshined each bridal shop I previously went to. The entire Luv Bridal team assisted me by going above and beyond. They listened to my vision and brought my vision to life. I was able to find my beautiful dream dress off the rack in PLUS SIZE for an unbelievable deal. They even played the song I will be walking down the aisle to get a full experience. I think I even passed my allotted appointment time. I also had a situation when purchasing, and it brought me to tears. Luv Bridal was willing to give me options that allowed me to get my dress. I left a very happy bride. Backstory: My wedding is in 7 months, and plus-size brides normally need to shop 9-12 months early to purchase a dress for alterations and order to fit. I had found my original dress at a different bridal shop a year ago, but they stopped selling the designer and were unable to order my dress. This caused me to look for an off-the-rack or similar dress that can be rushed ordered. I will be updating this post once my dress has been altered with the gold. Just so Luv Bridal can see my vision they helped bring to life. Thank You Lilianna & Luv Bridal Team!!!! read more

I had such an amazing experience at Luv Bridal! My consultant was Markell and she was so wonderful and made me and my guests feel so comfortable during my appointment. Markell gave me so many great recommendations for dresses and never once during the appointment did I feel rushed or pressured. Luv bridal has such a large selection of dresses in so many different styles. The show room is organized and the seating area which guests sit in is comfortable and stocked with snacks and drinks. I definitely recommend going to Luv Bridal when wedding dress shopping. I couldn't have asked for a better experience. read more

Luv Bridal - Bridal Near Me - Phoenix, Arizona

I can't express enough how amazing my experience was here! Mallory made this experience absolutely wonderful. She was my hype girl through the whole experience and just understood my vision from the moment I walked in. I recommend 10000% asking for Mallory to be the one helping you through this experience. read more

Luv Bridal - Mallory the best to work at Luv Bridal! - Bridal Near Me - Phoenix, Arizona

I had a really great experience finding my gown at LUV in Phoenix. LUV was my third appointment, and I came in pretty defeated because I had been put in dresses outside of my budget at the other stores. For context, I am not getting any financial help for wedding expenses so I had a smaller-than-most dress budget and I was extremely strict about sticking to it. I fully expected to have to buy off-the-rack, but my bridal stylist Amanda and the store manager Jenna worked together to get me in a dress I absolutely loved for an insane price that was made-to-order! I was floored. I knew I was not the type to cry when I put THE dress on, but I cried when they told me the numbers and that I 'deserved to get married in a dress I loved.' I also appreciated that my stylist picked up when I was feeling overwhelmed with my guests and their opinions, she took me back to the dressing rooms and spoke with me 1-1 to help me calm down and get my true feelings about the dress. She even hugged me at one point in my appointment because she could tell I was stressing. If you're a bride like me who has a tight budget and needs to stick to it, and who gets easily overwhelmed, LUV is the place for you. They will work with you and make you comfortable through the process. I am thankful for these two ladies who made my dress dreams come true without breaking the bank!! read more

Luv Bridal - Bridal Near Me - Phoenix, Arizona

Denise was our consultant. We loved her. She listened. She was very patient. Wonderful, calm spirit. We loved the salon's vibe. Weeknights are great. Less busy. The dresses are accessible to the bride. They don't hide them in the back. We loved that. The dresses were reasonably priced as well. We definitely recommend Denise and Luv Bridal Phx! read more

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Before my appointment, a representative from Luv Bridal called me and collected information about my inspiration photos and budget. These details were not reviewed before my appointment by my stylist. When I told my stylist my budget, she told me to "not look in the back" but did not specify why. During the appointment, she did not recommend any dresses within my price range. Luv Bridal's advertising on Instagram states that they have "off the rack" options starting at $799, however I was not shown any off-the-rack styles or any dress below $1700. I wish my stylist and luv bridal would have been more upfront about the pricing of dresses during the initial phone call or in the beginning of my appointment. I felt rushed through the entire appointment. My stylist directed me to look through three racks and prompted me to start the next rack before I was finished with the last. When I tried on the first dress, my stylist said to me and my family that she would loose sleep at night if I did not choose this dress. She said I would have to give her a good reason not to pick it. Although meant as a compliment, I felt pressured as this was the first wedding dress I had ever tried on. The stylist continued to bring up the first dress throughout the appointment and it felt as though she wanted me to choose that dress so that the appointment could end sooner. Later when trying on a more form-fitting dress, my stylist asked if I had played sports growing up. I said yes, and she replied that she could tell because of my ribs. This made me feel uncomfortable and I would appreciate it if stylists did not comment on clients' bodies. When I elected to try on a dress out of my initial budget, the stylist asked me while changing me if I was paying for the dress or my mom was. I felt this was judgemental and inappropriate to ask. When I tried on the last dress and expressed that I liked it, the stylist quickly took me to the mirror in the front and paired the dress with a veil. I said I needed time to think about purchasing this dress, and after that the stylist disappeared from my appointment without asking if I wanted to try on anything else. We had 30 minutes left of our appointment when the stylist walked away, leaving my family to wonder if our appointment had ended. I felt that Luv Bridal did not have good price transparency, and the overall experience was pressured and rushed. I bought my wedding dress at another bridal shop the next weekend at it was a night-and-day experience. The stylist at the other shop was kind, helpful, and transparent with budget. read more

Had such a great experience here. Worked with Summer, she was so nice, knowledgeable, and really listened to what I wanted. Also the prices are very reasonable with lots of different options. read more

If you're a bride-to-be, this is the only place you need to visit to find your dress! I can't say enough amazing things about LUV Bridal--and especially Summer, who helped me find the dress. I never imagined I'd feel so emotional trying on a gown, but the one she pulled for me completely stole my heart. The studio is absolutely stunning and felt like such a high-end experience. They had an amazing selection of dresses--so many gorgeous options--but not in an overwhelming way. Summer made the entire process fun and stress-free, not just for me but also for my mom and sister who came along. Best of all, I found a dress I'm completely obsessed with and came in under budget--something I genuinely didn't expect. Truly such a special experience from start to finish! (p.s. For any family and friends that are being nosy, the photo I attached is NOT the dress I went with, but it was the first ever wedding gown I tried on. ) read more

Luv Bridal - Bridal Near Me - Phoenix, Arizona

Summer went above and beyond. We we're just scheduling to come in and try on dresses... Had not planned on buying a dress... But summer made it such a great experience that how could we leave and not have purchased a dress. We not only purchased the dress, but paid in full. So grateful for her enthusiasm which made the entire experience in itself worth it. read more

I had the most wonderful experience at LUV Bridal. The entire team was incredibly kind, patient, and supportive throughout the whole process. I really wanted everything to feel perfect, and they truly gave me the time and space I needed to make such an important decision. I worked with several amazing team members, including Jenna, Summer, and Markell, and every single one of them made me feel comfortable, heard, and confident in my choice. I never once felt rushed, and they genuinely cared that I felt amazing in my dress. I'm so grateful for such a positive and memorable experience and couldn't recommend LUV Bridal more! read more

Had the most incredible experience at luv bridal. They had the best selection of dresses to choose from. Mallory was the sweetest most supportive associate to work with. Highly recommend to anyone I know. You will feel so special there. read more

Luv Bridal - Me and Mallory - Bridal Near Me - Phoenix, Arizona

Truly one of the BEST bridal experiences I've ever had. I've tried other bridal shops and tried on dresses at multiple other stores in 2 different states, and Luv Bridal was by far the most fun, comfortable, and satisfying. Stylist Markell helped me pick out a dress that in my mind had mostly been a blurry vision, and it's like she focused the lenses in my mind by putting me into the perfect dress, as if reading my mind. No one had been able to do that for me before! I had been struggling to find dresses to try on that felt like ME, and previous bridal stylists never fully understood my vision. When I met Markell at Luv Bridal, that immediately changed. It's like she read my mind after I explained my venue and how I wanted not-so-traditional dress options. I adored every single dress she helped me select, and then all fit my vibe perfectly, which was truly a shock to me considering I'd had no such luck at multiple other stores beforehand! The first dress she showed me was nearly the one I went home with, and I was shocked when she told me no one had ever taken her up on trying it on before! Truly breathtaking, and from that first dress she showed me on the rack, I KNEW she understood me. I truly cannot emphasize enough how incredible Markell was. I felt heard, seen, and appreciated the entire time, and not once did I feel like I was going to have a panic attack! Huge deal coming from a bride with an anxiety disorder, trust me And the true moment I realized I was going to find my YES dress at Luv Bridal was before I even saw dresses! After I had showed Markell a few inspiration photos, she immediately suggested European designers, and my jaw almost dropped. What she had said was nearly verbatim to what my best friend/maid of honor had encouraged me to look at the day before, and no other stylist had mentioned it to me other than her! That's when I knew, oh I might actually be in the right place!!! (Readers note: I was!!) Seriously, if you consider yourself to be more of a non-traditional bride, but you're still looking for the dress of your dreams, go to Markell at Luv Bridal. I am so unbelievably grateful for her, especially since I genuinely didn't think there'd ever be the perfect dress I'd connect with, before I finally made it over to Luv. This was the first time since getting engaged where I truly felt like a bride. I didn't feel like I was pretending, or putting on a show for my family. I felt like me, the bride I was always meant to be. I wish I could share pictures of my YES dress from Luv, because of course I did find her there! But my wedding isn't until Feb 2027 so it'll have to remain a secret for now I just can't emphasize enough that for the first time, I'm genuinely eager for my wedding day to arrive instead of stressed time is going by faster than I can plan. And I credit the incredible Markell for making that possible for me Thank you Markell, and the Luv Bridal team!!!!! You all are fantastic, thank you for giving me the bridal experience I never dreamed I'd be able to have!! And thank you for actually having gorgeous, unique dresses in stock for brides with annoying individuality-complexes like me Attached are some photos of the other dress options I tried on at Luv, which all fit into the vision I expressed to Markell. The dress with the veil is the one I almost went home with, and I'm begging another gal to get it because it was ETHEREAL! read more

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I had an absolutely wonderful experience at Luv Bridal in Phoenix, and I cannot recommend them enough! My stylist, Rachel, was the absolute highlight of my appointment. She took the time to listen to everything I thought I was looking for, but she also used her amazing intuition to pull a few 'wild card' dresses. I actually ended up saying yes to one of her wild card picks! It was like she completely knew me. Throughout the whole appointment, she made me feel so confident and beautiful. I also truly appreciated that she respected my budget perfectly and never pulled a single dress that was over my limit. I understand Rachel is a newer stylist, but you would never know it. Her warmth, professionalism, and incredible eye for what works are top-tier. Luv Bridal is incredibly lucky to have her as an asset to their team! read more

This place has such a big selection of dresses and a variety of choices to suit any bride. I already went to one bridal shop and it was no good but at LUV bridal I felt so comfortable and it was such a fun experience, I had Patricia as my bridal stylist and she made my dream a reality. I found my dream wedding look, finding my dress and veil. I am even more excited for my wedding as a 2027 Bride. read more

Mallory was the absolute BEST! The way she made the group and bride feel so comfortable and heard, made the entire experience even better. The experience would not have been the same without Mallory. And our bride said yes to dress!! read more

Mallory was my stylist yesterday and she was amazing - so sweet, listened to feedback about what I was looking for, and made me feel even more excited about picking my dress. Also the bridal shop is really cute! read more

Beautiful space and great customer service! The space is gorgeous and the dresses look beautiful. We showed up a few hours before our appointment and they were super welcoming and helpful. They have a nice snack bar, plenty of seating and great lighting and mirrors. I wished they had a bigger selection of short dresses, they only have 2 in the whole store so this place really is only for traditional wedding gowns. Beware you should start shopping many months in advance. The wait for a veil was 4 months and for dresses 6 months. I would 100% come back if I was on the hunt for a long bridal dress. I really loved the store. read more

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I had the absolute best experience at LUV in downtown Phoenix. The dress selection was incredible and they had a wide variety of every style/ size. I am a plus size bride and I had so many options. I worked with Summer- she was AWESOME. She made me feel comfortable and was so sweet- the ultimate hype woman! I found my dress by the third one I tried on! Would recommend LUV over and over again! read more

Luv was the first place I went to shop for my wedding dress. No need to go anywhere else, they do a phenomenal job assisting you and making the process easy. They're professional, kind and can fit any wants/needs the bride has. There is a small basket of essentials in each fitting room with a hair clip, deodorant wipes, chapstick, etc. Those things ended up being very useful. They even provide little treats and refreshments for all the guests, how fun! I was paired with Becky who truly made it an incredible experience. I owe my enjoyment and comfortability to her, no question. I had no idea what I wanted in a dress, and definitely no fashion experience. She made it so easy. 12/10 recommend her, request her when you book!! read more

Luv Bridal - Bridal Near Me - Phoenix, Arizona

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I had the best experience at luv bridal today. Summer was absolutely amazing. She made me feel so welcomed and comfortable since it was my first time trying on dresses. I would definitely request Summer to be your stylist if you can! Also the whole staff was so sweet. I loved tryin on dresses here. The first dress I tried on was the one I left with. I am so happy with it. read more

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My appointment at LuvBridal was such an amazing experience. Summer, the woman who helped me was very professional and very kind with helping me decide my dream dress for my wedding. The environment was so welcoming and charming. I definitely suggest coming to this bridal shop. Not only were the dresses stunning, but they were also very affordable. The dress I ended up picking was only around $1,500 and was such high quality. If you are searching for a place to find your dress, this is the top choice. read more

I found my wedding dress at Luv Bridal!!!! My wedding is scheduled for December 2024, so I had more than enough time to keep searching for my dream dress. All of my family is located on the East coast, so I was stressed at the thought of finding my dress alone. However, Luv Bridal made sure my experience was perfect! My consultant Jenna was excellent. During our initial phone call, she gave me a brief overview of what to expect during my visit. When I arrived, Jenna gaged my vision and then pulled dresses that were in my price range. I ended up purchasing off the rack & was able to take my gown home the same day. Of course the dress needs some alterations, but she will be perfect in no time. Check out was simple, and they also provide a packet with perferred alteration companies in the area. Overall, my experience was amazing! read more

Luv Bridal - Secured my dress! - Bridal Near Me - Phoenix, Arizona

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This was a super fun experience! They have so many dresses to try, the fitting rooms and show areas are spacious. The staff is so friendly and makes you feel so bridal and beautiful! Prior to the appointment there is a questionnaire to fill out that goes over your styles and budget and wedding details. My only concern was that budget was not better addressed at my appointment. My stylist found my dream dress for me and did not mention that it was very out of my budget until after I had said yes to the dress and taken it off. I was so excited that I found my dress but the price definitely came as a shock and made me feel very uncomfortable and I wish this would have been addressed sooner. Overall it was a great and fun experience and would highly recommend this place!! read more

Luv Bridal - Bridal Near Me - Phoenix, Arizona

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Becky was such a joy to work with! She listened to what I was looking for and made me feel so special and comfortable throughout my entire appointment. I appreciate the comfort she provided and understanding the time crunch I was under as well as my budget. She is just the best and I would recommend her to everyone I know!!! Thank you again Becky for helping me feel loved and special!! read more

Luv Bridal - Becky and I saying yes to the dress!!! - Bridal Near Me - Phoenix, Arizona

This shop has BEAUTIFUL gowns, I would absolutely recommend bridal shopping here!! Becky was SO incredibly helpful with picking out exactly what I wanted and I was able to find a dress for my wedding the only reason I gave 4 stars would be that it was never communicated to me that the veil I tried on was added to my overall order until after I paid and noticed a $325 veil on the receipt and had to ask for a refund. Other than that I had an amazing experience!! read more

Our stylist, Summer, was amazing!! She was quick and efficient and completely got our vision! The showroom is clean and well organized, and the dressing rooms/viewing of the bride to be is top notch! It had a lively, uplifting energy where brides and guests shared compliments and celebrated each other throughout the experience! read more

I had an amazing experience and Luv Bridal in Phoenix! Amazing staff. Summer was my consultant and she did a wonderful job listening to everything I wanted and making me feel beautiful! I found my dress almost immediately (and I can be very picky and indecisive). Highly recommend! read more

went for first time two weeks ago. Very nice experience from showing dresses, customer service and granddaughter got a dress! Definitely would refer them! read more

I had the absolutely most amazing experience at Luv Bridal. The first thing that came to my mind when entering the store was that it felt like the TV shows 'Say Yes to the Dress'. Denise was helping me out and brought so much energy, love & dedication that made my experience soooo great. I've been to two other bridal stores before and this one by far took the cake - chefs kiss. Their gowns were stunning and jaw dropping and had so many different kinds to select from. I am absolutely over the top in love with my dress and can't wait to wear it on the big day! Also, the value of these dresses is absolutely mind blowing. The quality of the dresses & price point is unmatched for my dress! We ended up being $1,300 under budget for my dream dress!!! The only thing I'd say to be mindful of is timing - some of the dresses might take a few months to get in so just keep that in mind! 5 stars read more

Luv Bridal - Luv Bridal I found my dress sign - Bridal Near Me - Phoenix, Arizona

I attended Luv Bridal this past Saturday, and my stylist was Summer. I had a wonderful experience throughout my appointment up until the very end when I decided to not make a purchase. I found a dress here that I loved, however I still wanted to attend my second appointment that I had later that day. I felt an attitude shift when I mentioned this to Summer, and it left a poor taste in my mouth. It made me feel like she was only interested in making a sale. I don't want to completely bash this shop because I did enjoy my time overall, I just did not appreciate Summer's attitude. I did speak with Jenna the manager and she is making it right and offering me jewelry free of charge and I appreciate that so much. read more

Initially, when we first came here, it was Summer that assisted us and she was adamant about getting my sister to get a larger size. So my sister was at 35 on waist and she sized her for 18 on her dress she could have did a 16. Fast forward to today. Her final dress fitting. She tried her dress on and was extremely sad and knew that it was gonna be way bigger as what we told Summer when we first ordered it. Well, Summer is no longer with the company. However, we met Juliana. She's absolutely amazing, sweet, kind. What are the odds? They had a size 14 for my sister that just came in stock same dress. Perfect fit! We walked away with the 14. We did try to ask for a discount. The manager said it wasn't that off. But in our eyes we knew it was off. They could have at least taken 300 to $400 off the dress. I do recommend this business, but they couldve worked with us on the price. Bottom line Julianna went above and beyond!! read more

I had such a great experience at the Luv Bridal PHX location. It felt like a fever dream with how beautiful the boutique is, so many beautiful dresses and such high emotions. I was paired with Markell and she made me feel so comfortable, it was easy to talk with her, explain what I liked and didn't like. She was a calming presence through the whole experience read more

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The staff was incredibly kind and patient and made the whole experience feel relaxed and special. They really listened to what I was looking for and helped me find the perfect dress! read more

Amazing experience. Becky took excellent care of me and my party! She made this process easy. I had no idea where to start, but Becky was on it making sure I tried a little bit of everything to get an idea. She helped me narrow down my selection and find the one! I couldn't be happier with my choice and how my appointment went. They really made this day special. Cannot say enough good things! read more

Becky is the absolute best. She is such an angel and I'm so happy she was apart of this process. Understood exactly what I was looking for and pulled SO many great options. 100/100 read more