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    Luv Bridal

    4.6 (547 reviews)
    ModerateBridal
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    Jennifer S.

    Denise was our consultant. We loved her. She listened. She was very patient. Wonderful, calm spirit. We loved the salon's vibe. Weeknights are great. Less busy. The dresses are accessible to the bride. They don't hide them in the back. We loved that. The dresses were reasonably priced as well. We definitely recommend Denise and Luv Bridal Phx!

    Me and Mallory

    Had the most incredible experience at luv bridal. They had the best selection of dresses to choose from. Mallory was the sweetest most supportive associate to work with. Highly recommend to anyone I know. You will feel so special there.

    Katie H.

    I had such an amazing experience at Luv Bridal! My consultant was Markell and she was so wonderful and made me and my guests feel so comfortable during my appointment. Markell gave me so many great recommendations for dresses and never once during the appointment did I feel rushed or pressured. Luv bridal has such a large selection of dresses in so many different styles. The show room is organized and the seating area which guests sit in is comfortable and stocked with snacks and drinks. I definitely recommend going to Luv Bridal when wedding dress shopping. I couldn't have asked for a better experience.

    Sarah G.

    If you're a bride-to-be, this is the only place you need to visit to find your dress! I can't say enough amazing things about LUV Bridal--and especially Summer, who helped me find the dress. I never imagined I'd feel so emotional trying on a gown, but the one she pulled for me completely stole my heart. The studio is absolutely stunning and felt like such a high-end experience. They had an amazing selection of dresses--so many gorgeous options--but not in an overwhelming way. Summer made the entire process fun and stress-free, not just for me but also for my mom and sister who came along. Best of all, I found a dress I'm completely obsessed with and came in under budget--something I genuinely didn't expect. Truly such a special experience from start to finish! (p.s. For any family and friends that are being nosy, the photo I attached is NOT the dress I went with, but it was the first ever wedding gown I tried on. )

    Hint of my yes dress

    Truly one of the BEST bridal experiences I've ever had. I've tried other bridal shops and tried on dresses at multiple other stores in 2 different states, and Luv Bridal was by far the most fun, comfortable, and satisfying. Stylist Markell helped me pick out a dress that in my mind had mostly been a blurry vision, and it's like she focused the lenses in my mind by putting me into the perfect dress, as if reading my mind. No one had been able to do that for me before! I had been struggling to find dresses to try on that felt like ME, and previous bridal stylists never fully understood my vision. When I met Markell at Luv Bridal, that immediately changed. It's like she read my mind after I explained my venue and how I wanted not-so-traditional dress options. I adored every single dress she helped me select, and then all fit my vibe perfectly, which was truly a shock to me considering I'd had no such luck at multiple other stores beforehand! The first dress she showed me was nearly the one I went home with, and I was shocked when she told me no one had ever taken her up on trying it on before! Truly breathtaking, and from that first dress she showed me on the rack, I KNEW she understood me. I truly cannot emphasize enough how incredible Markell was. I felt heard, seen, and appreciated the entire time, and not once did I feel like I was going to have a panic attack! Huge deal coming from a bride with an anxiety disorder, trust me And the true moment I realized I was going to find my YES dress at Luv Bridal was before I even saw dresses! After I had showed Markell a few inspiration photos, she immediately suggested European designers, and my jaw almost dropped. What she had said was nearly verbatim to what my best friend/maid of honor had encouraged me to look at the day before, and no other stylist had mentioned it to me other than her! That's when I knew, oh I might actually be in the right place!!! (Readers note: I was!!) Seriously, if you consider yourself to be more of a non-traditional bride, but you're still looking for the dress of your dreams, go to Markell at Luv Bridal. I am so unbelievably grateful for her, especially since I genuinely didn't think there'd ever be the perfect dress I'd connect with, before I finally made it over to Luv. This was the first time since getting engaged where I truly felt like a bride. I didn't feel like I was pretending, or putting on a show for my family. I felt like me, the bride I was always meant to be. I wish I could share pictures of my YES dress from Luv, because of course I did find her there! But my wedding isn't until Feb 2027 so it'll have to remain a secret for now I just can't emphasize enough that for the first time, I'm genuinely eager for my wedding day to arrive instead of stressed time is going by faster than I can plan. And I credit the incredible Markell for making that possible for me Thank you Markell, and the Luv Bridal team!!!!! You all are fantastic, thank you for giving me the bridal experience I never dreamed I'd be able to have!! And thank you for actually having gorgeous, unique dresses in stock for brides with annoying individuality-complexes like me Attached are some photos of the other dress options I tried on at Luv, which all fit into the vision I expressed to Markell. The dress with the veil is the one I almost went home with, and I'm begging another gal to get it because it was ETHEREAL!

    I had the best experience at luv bridal today. Summer was absolutely amazing. She made me feel so welcomed and comfortable since it was my first time trying on dresses. I would definitely request Summer to be your stylist if you can! Also the whole staff was so sweet. I loved tryin on dresses here. The first dress I tried on was the one I left with. I am so happy with it.

    Meily A.

    Beautiful space and great customer service! The space is gorgeous and the dresses look beautiful. We showed up a few hours before our appointment and they were super welcoming and helpful. They have a nice snack bar, plenty of seating and great lighting and mirrors. I wished they had a bigger selection of short dresses, they only have 2 in the whole store so this place really is only for traditional wedding gowns. Beware you should start shopping many months in advance. The wait for a veil was 4 months and for dresses 6 months. I would 100% come back if I was on the hunt for a long bridal dress. I really loved the store.

    This was a super fun experience! They have so many dresses to try, the fitting rooms and show areas are spacious. The staff is so friendly and makes you feel so bridal and beautiful! Prior to the appointment there is a questionnaire to fill out that goes over your styles and budget and wedding details. My only concern was that budget was not better addressed at my appointment. My stylist found my dream dress for me and did not mention that it was very out of my budget until after I had said yes to the dress and taken it off. I was so excited that I found my dress but the price definitely came as a shock and made me feel very uncomfortable and I wish this would have been addressed sooner. Overall it was a great and fun experience and would highly recommend this place!!

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    2 months ago

    very accomodating and super sweet ladies! I felt very comfortable the whole time. the place is also super cute

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    Ask the Community - Luv Bridal

    How does payment work? Whole cost up front, payment plan, 1/2 and 1/2?

    After finding “the one”, LUV Brides can place an order for their designer gown with 50% payment of total cost that day, and the remaining 50% payment upon pick up. However, because we want to ensure you find your dream dress, we offer multiple… Read more

    What's the price range of these dresses?

    I purchased mine for $1,200 however they range between $700-$2,000 maybe more. They have a great variety of selections in all price ranges. They also keep some clearance and they have sales as well!

    Don’t See Your Question? Ask Away!

    Review Highlights - Luv Bridal

    And I credit the incredible Markell for making that possible for me Thank you Markell, and the Luv Bridal team!!!!!

    Mentioned in 12 reviews

    Read more highlights

    Luv Bridal - bridal - Updated May 2026

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