Terrible customer service. They charged my debit card a no show fee, when I called to let them know I was on my way and had to go back to get my wallet I had left at a meeting. These woman are abusive and stole from me. They never even tried to reschedule my appointment and brow beat me. read more

I LOVELOVELOVE this salon! With other salons they ended up my hair, and nobody understood me like this salon had. Amber happened to be my stylist and they made me comfortable and ended up doing exactly what I wanted with my thoughts! I still have to have it dyed, but the cut alone is awesome, even more so with the ponytail I style it in of course with products. 1,000,000/10 recommend this salon. Everyone was also so friendly, and there was free water and coffee for clients! ‼ read more

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I have been to this salon 3 times now. NEVER AGAIN! The salon's policy is absolutely frustrating, hypocritical and insulting. Firstly, I was required to sign a document that explicitly stated I would not engage in any form of harassment, misogyny, or inappropriate behavior. While I understand the importance of ensuring a safe and respectful environment, I found it deeply upsetting that they have such low expectations of their customers. The fact that they assume they need to specifically outline such basic standards of human decency is insulting. Secondly, they have a strict rule that if you're late, you get charged extra fees - fair enough, we all know time is valuable. I was 15 mins late and got charged $20. The stylist had left by the time I got there. So the trip was a complete waste of time. Upon my most recent visit my daughter and I waited 15 mins for the stylist to arrive. I was greeted with "oh you didn't check your text?" Like it was my fault! So if the stylist is late, nothing happens. No discount, no apology, no compensation. If they're going to charge clients for being late, there should be some accountability when it's the salon's fault. It's a shame because I liked the stylist, but I can't support a business that doesn't treat its customers fairly. read more

I loved my experience at Luminary. Amber was very considerate and helpful through the whole process. They really made me feel like they wanted to help me achieve exactly what I wanted and they did. The studio itself was comfortable and tidy and had lots of awesome art around. I highly recommend! read more

Frankly, I don't know who this company thinks they you are, you can setting up policies that have customers pay 50% for hair appointments that they're late for or miss; that's absurd. How rude!I I wouldn't pay a Doctor that kind of fee! Also the idea that they are demanding payment to set an appointment is another lacking policy. There are plenty of upstanding hair salons that do a much better job than Luminary Hair Company for a lesser cost and even more, but they have class! read more

Friendly staff. However beware of the strict late policy. If YOU are not on time you will be charged a cancellation fee and be forced to reschedule. Yes even if you are 5 mins late. read more

I had a wonderful experience at Luminary Hair Co. ! I was easily able to set up an appointment short notice to save my self-bleached/dyed hair job that resulted in orange, yellow hair. I was shortly contacted by Blake (my assigned stylist) to arrange my appointment and get down to my vision. My hair appointment was a success and gone was my orange hair, and I had my requested ash blonde hair, and topped with the perfect hair cut and blow out. Blake was so friendly and hilarious, and talked me through the whole process as I was clueless to anything hair related. Cannot wait for my next appointment! Highly Recommend! read more

Terrible customer service from front desk staff. Even after clear communication from my part asking about mask policy (which had changed from masks required to masks optional overnight), staff was not clear about mask policy which resulted in me being 90 seconds late. Because of being 90 seconds late, this resulted in a $20 fee while being rudely told "this is our policy on our website". Front desk staff was very rude and unaccommodating. Asked for a very quick trim as I have short hair and needed to get my hair cut for a business trip - but 18 minutes apparently was not enough time for this to happen even though I would have willingly paid full price and generally tip 50% to my barber. I wanted to be able to give this place and try and give it my business as I had been recommended it by someone years ago, but it seems things have changed. I'll take my business elsewhere as I know I'm appreciated and respected quite a bit more at just about every other barbershop I have been to in the Richmond area even at the same price point Luminary offers. Pine Street Barber took care of me, my hair looks great, and the staff were particularly nice, accommodating, and not stuffy nor snobby. Hard pass on Luminary; go somewhere else. I told my friend about how I had been treated as well and they lost another customer as she was shocked, since she had been treated so differently when she had gone previously. Whatever changed, changed for the worse I guess. On a side note, if you do want the mullet hairstyle with the very high fade on the sides, that cut that's all the rage amongst VCU art-kids in 2022, it appears that style is the majority of what they specialize in, so maybe go there if you would like that particular cut. But otherwise, avoid avoid avoid. read more

Blake!!!!!! Amazing. Had my brows tinted and threaded and hair cut. Could not have felt more confident leaving the salon. They do NOT disappoint. read more

Today I had my hair done by Kat and absolutely love the results!! Kat made me feel comfortable and listened to what I wanted. The final product went above and beyond what I could of imagined. I will definitely be back. read more

All of the staff at Luminary is incredibly kind and welcoming! Any time I go in, Carly is able to help me figure out exactly what I am looking for and make it even more than what I was expecting. The staff is also incredibly helpful in helping you to find the best products for your hair needs and goes out of their way to make sure you are happy with all of your services. I HIGHLY RECOMMEND Luminary for any and all hair needs! read more

Love, love, love! Richmond has so many individual hair salons, that it can be hard to choose. After lots of research, I chose Luminary based on other reviews, the positive vibe I got from its website, and gallery of past haircuts. I am so glad I came here! I called on a Wednesday for a Friday appointment, and when I arrived today, I was happily greeted by Abby. She offered me a coffee or a tea, and then my hairstylist, Caiti welcomed me to her chair. She asked me questions about what I was looking to get and was personable and kind. She gave my hair a quick wash and proceeded with the haircut. I will say that I missed getting a head massage that other salon stylists typically give. However, I got exactly what I was looking for! I will say I was prescriptive about length, shape, and style, and Caiti knew exactly what to do. My hair was a little past my shoulders and is slightly curly. Caiti used a diffuser to dry it out at the end of the cut to ensure the length met my expectations. She also maintained my layers by using a razor, and it really lightened up my hair. Throughout the experience, which took about 45 minutes, Caiti was conversational and dedicated to creating the look I was hoping for. The overall feel of the salon is also fun. At this time of year, there were Halloween decorations at each station. The waiting area has comfy couches. On my way out, I had a friendly chat with Abby, and Caiti handed me her card in case I had questions after leaving. It was so relaxed coming here! Bottom line: Luminary has become my go-to hair salon. Once you articulate what you want, you will get it and leave satisfied! read more

I saw Tina, who knew exactly how to trim, color, and style my curly, fine hair. She was also kind and lovely to talk to. All of the staff was helpful and kind. I'll definitely be coming back! read more

I come here regularly for my nails and Daisy is the bomb. I highly recommend checking out her Instagram @layzeedaisy for nail art inspo. Before discovering Daisy at Luminary, I had given up on the idea of finding a place to get my nails done on the East End and had resigned to getting them done elsewhere in the city. I am so grateful they offer nail services here because the relaxing vibe at this salon really sets it apart from others. I haven't had my hair done at Luminary so I can't speak to that, but my husband gets his hair cut here by Blake and he does a really great job. read more

i never leave yelp reviews because i'm understanding and don't take things too seriously, but i had a very annoying experience here. i wish i could speak on the stylists, which seem great, but we never got to see one. my partner had an appointment for 1:30pm and we were told by the front desk that there was a 10 minute grace period. we show up and are speaking with her at exactly 1:40pm just to be told that we had missed the grace period. literally held up my phone to show her it had just turned 1:40pm. although she had a nice, seemingly fake friendly demeanor it was so stressful trying to question and make sense of how we missed the grace period when it was perfect timing. it made us not want to reschedule an appointment, (that we had been excited about) due to this.. maybe a new and more sympathetic/rational? front desk receptionist would help. read more

Spectacular every time- thank you for existing, Luminary! My hair always looks amazing and everyone there is so friendly and confirming. They're always on time and scheduling is super easy. I park nearby and it's very centrally located in Church Hill- maybe 5 minutes from the highway. They've also been very safety conscious, and even helped me when I couldn't go in for haircare. Go Carly go read more

I have been getting my hair cut by Tina for the past 6 months. She is responsible for some of my best hair days for sure! I have fine, wavy hair and she is very knowledgeable on how to cut it (dry cut, diffuses after she cuts it). Additionally, she is super sweet and funny! It is a little pricey ($60 + tip for a cut) but 1000% worth it. All of the staff are super kind. I would recommend luminary to anyone in need of a good cut. They offer $10 bang trips which is perfect if your bangs get too grown out but you don't want to drop $60 for a trim when you don't need one yet. read more

I was all excited to find a new salon. After my last one closed down, this was the first one that appeared to be a safe space so I went ahead and booked an appointment. on my drive there there was a car crash in front of me and so I was 10 minutes late and they canceled my appointment and charged me the fee of it. Beware of strict late policy, I even called in right as I arrived because they told me that my appointment was canceled and I told them that I was half a mile away and I could be there in two minutes and they still said no. I was only aware of the cancellation policy not the late policy. read more

Carly and her team work serious magic. I have never had a bad experience coming here. Even better, they are one of the most welcoming and all-inclusive establishments in Richmond. I love that everyone is charged the same price for a hair cut, and you are encouraged to disclose your pronouns if you feel comfortable doing so. Thanks for all you do, Carly. read more

Everyone is very kind at Luminary. I love the aesthetics of the salon; it is calming just sitting there with a cup of complimentary coffee. My partner and I have both had our hair cut here twice by three different stylists. All three are good listeners but I think for my first haircut here I did not describe what I was looking for as well as I should have and it did not come out exactly as I wished (I think the same happened to my partner). This was mainly my own fault. The second time we went here I made sure to describe what I was looking for in more technical-hair-cutting-terms and everything came out as I wanted it to. Overall: Go get your haircut here and be sure you know what you want so you are able to describe it properly. read more

This place is just a great friggin little shop to get your hair cut, done, did, done up, done down, styled, shaved, arranged and rearranged. The owner is lovely, the style is very cool, modern, comfortable. There's a lot of open space and it feels very roomy and clean and open. The shop is very inclusive for people of all identities and walks of life, and it's just frickin cool in there! Really nice staff, really nice shampoo, really nice haircut, really reasonable prices. Yeah and the free therapy session with your haircut is top notch. :P I know hair is very important to people, it is to me too, but I wouldn't hesitate to put my hair in the hands of Carly, or anyone she works alongside. I dunno about makeup or nails (I'm a boy), but hey ya know, it's 2019 so maybe one day I'll take that plunge and I'll probably come on down here and give it the ol' college try in a very professional setting. Easy parking, free water/coffee, yeah this place is just great. Come on down and get your wig smoked, you'll be glad ya did. read more

Luminary is a gem, and if you haven't been you must go! All of the stylists are incredibly talented. You can be confident whoever you book with can do it all. I've gone several times for blow outs and they transform my otherwise super fine, limp hair. My husband goes for cuts with Blake, who's so good my husband won't go anywhere else (he previously would just go as a walk-in to whatever random salons, but no more). Everyone there is so kind and warm-hearted, you always feel like you're special, and it's clear the salon truly cares about the community. I also love their gender-neutral pricing! read more

Had an amazing cut and color correction! End result was a tad darker than I had hoped but considering the " at home" coloring I had attempted they did an amazing job getting a beautiful color. Cut was spot on!!! read more

Truly amazing!!! Everyone on staff is awesome!!!! Kind and welcoming! I am sorting through some hair and makeup styles for a wedding and Blake and Abby have helped in a major way to simplify the search while giving me alot on confidence that they have my best interest in mind~ They are considerate in everything they do and I love going there! read more

The staff and environment were incredibly inviting & friendly from the moment that I stepped into salon all the way until I left. I had a very wonderful first time experience here. Abby was/is very talented and knowledgable. I am so appreciative and grateful for how communicative Abby was throughout the entire process and experience. Abby always checked in to make sure that I was comfortable. I was offered options as well as solutions for my coloring appointment and provided great advice as well as fun banter! I am looking forward to my next appointment already. Thank you Abby and Luminary Hair Co. !!! read more

I was scheduled for a follow up appointment in MAY from my appointment in Feb. I was never reminded of my appointment like they claim. They claim they sent the reminder on their end, but I never received. I was charged $127!!!! for not attending an appointment that I made in Feb and was not reminded of. My doctor's office does a better job of reminding me of an appointment, and they would never charge such an extreme fee for a missed appointment. Luminary has definitely lost a consistent client as they were not understanding of the situation whatsoever. Horrible customer service. I do not recommend. read more

Finding a hair salon for me is a big deal not because of hair coloring or cuts, but for experience. Before moving to RVA 3 years ago I had only gone to one hair salon, privately owned by the one stylist. The stylist increasingly made me more uncomfortable and at one point it felt like verbal abuse with her criticizing my political views and future career. Needless to say I was traumatized, because that person has your hair and your identity in their hands. I tried one other salon before finding Luminary. This space is safe and so beyond welcoming. If you've ever had a bad experience anywhere else, you can find refuge in Luminary. Every single human working there is incredible. I've even booked them for my wedding and I'm so happy that I will get to share that day with people I trust and know. I've used several different stylists for cuts and they have all been wonderful. read more

WEDDING DAY AMAZINGNESS!!!!!! Blake and Abby were my glam squad for my wedding day and WOWZA did they KNOCK IT OUT OF THE PARK!!!!! I never once had doubts or felt uneasy about my hair or makeup that day! They added so much to the morning of and put me and my whole lady squad at ease!!! Abby and Blake both listened to well to everything we wanted and offered really great suggestions!!!! I cant wait to see the pictures because there is no doubt they will be beautiful!!!! Thank you thank you thank you for being apart of our wedding day!!! read more

I am so sad and disappointed to write this review as I'd been super excited for today's appointment. That said, my experience was surprising enough (in a bad way) that I felt like others needed fair warning on the possibility of this occurring. Luminary recently added nail services which I was looking forward to because (1) I live in CH and love supporting local businesses and (2) I'd gone to Audra when she was at a different salon and really liked her. So much so, I made an appointment via their online scheduling service more than 6 weeks in advance. Imagine my surprise when I got an email and a voicemail at 10AM this morning saying they had to cancel my appointment because Audra wasn't accepting new clients and somehow I must have accidentally gotten through the system. Wait, what?!? I called back immediately and said that was unacceptable - it was not my fault that the system "didn't work" or that they didn't physically look at the book until hours before my appointment. At this point, their lack of attention to detail had put me in the position of having no option to make other arrangements. I suggested that since this was their internal issue, they should do the right thing and honor my appointment today (which was at 2:30). While they agreed to honor today, I find it disappointing that I even had to ask. This should have been an in person conversation and frankly if they were going to bring nail services to the salon but not accept new clients (I was told they had to have room for her existing clients), then why advertise it in the first place? In any case, what started as an appointment I was really looking forward to became a huge disappointment. One caveat - while my overall experience with the salon and the process was less than stellar, Audra is quite good. Looks like my hunt for a great nail place continues..... read more

I have had the privilege to be a client of Blake for about 4 years now. I have followed him all the way from the Nesbit days. As a person with thick wavy/curly hair, I never was pleased after a haircut. That is until I sat in Blake's chair. I have never once received a bad cut. I would never let anyone else cut my hair now. I am always over the moon with my results and we have tried many fun things with my hair. His skill level is unmatched and his patient caring personality is a delight. I always feel at ease when I am in his chair. He is a an artist and a really great person. Go see Blake! It will be the best decision you've made! read more

I have been coming to Luminary since they opened in Churchill. The staff is professional and welcoming to people from all walks of life. I generally get my haircut by the owner Mrs. Carly Moenich. She does a incredible job with my hair and always makes me look much more handsome than I did before I walked in the door (I'm a guy by the way). I love that they welcome me with either coffee or water as soon as I arrive. I highly recommend Luminary to anyone looking for a barber cut or ladies cut (my wife patronizes them as well). read more

For those who didn't know, this is the salon where BlackBird - Church Hill was. Same people, same building, same incredible service; just branched out and now is its own business under a new name! For starters, this is a beautiful salon. Great location in Church Hill near the delicious Liberty Public House restaurant (I'd also recommend). From the time I walked through the door til the time I walked out; I was treated with such kindness and care. They'll ask if you'd like coffee or tea while you wait/during your cut; which I LOVE. Not a worry, there wasn't a single hair in my mug during my appointment lol. I recommend seeing Carly when you go! She's super bubbly, easy to converse with and the most excellent stylist! She also manages Luminary. Disclaimer** I'm not saying the other employees are not as skilled, I've just only seen Carly:) Worth your time & money for sure! read more

Got the worst haircut ever from Carly. And she wanted to compensate with a "free cut?? No thanks, am not stupid enough to go back.

Don't remember the name of my stylist, I needed a quick cut before leaving town and called before they opened and they were able to fit me in. The shop is super cute, my stylist was awesome and asked multiple times about what I wanted before cutting anything and was so willing to tell me about what she was doing and why she was doing it as she cut my hair. Everyone else in the shop was really nice as well. Would definitely recommend. read more

I was looking for a quick haircut and treatment for my hair and they were able to get me an appointment the same day. First of all, the aesthetics of this salon are so relaxing and modern. Blake was AMAZING, he listened to what I liked, what I didn't, and made it work from there. The keratin treatment completely transformed my hair and I'm completely satisfied! Can't wait to go back! read more

I've always had a great experience, working with several of Luminary's stylists! The atmosphere is welcoming, the interior has been beautifully renovated and their offering of coffee is certainly a nice touch. While my hair isn't terribly difficult to work with, I've yet to be steered in the wrong direction by their stylists' suggestions for my hair...and for life, in general! read more

Greatly enjoyed my time with Kristen at Luminary Hair Co! The space is open and inviting. Coffee was delicious! Kristen was genuine, listened to what I wanted, and checked in through out the cut and color to make sure I was comfortable. This place has no pretension to speak of; all will feel welcome! read more

I have been going to Carly for the last 5 years or so. She is amazing and I am so excited to see her shine in her new endeavor as business owner! Not only is she one of the nicest people I've ever met, she is extremely well-skilled and has wonderful costumer service skills. This is not a snooty shop. Everyone here is wonderful and has souls and will see that you are taken care of. Could not recommend this shop or Carly or Autumn more highly. Go get your hair did and pick up a pie down the street when you're done! read more

I love getting my hair done at Luminary. Caiti is my stylist and has done my hair for the last year. She's a great listener and is very patient when I'm describing what I want for color/cut. She does an amazing balayage, and this last time mixed a perfect toner that achieved the ideal ashy brunette look I was hoping for. Caiti is also great at cutting my hair which is naturally curly. Us curly girls know that when you find someone who cuts your hair well, you have to stick with them! I definitely trust luminary with my curls! All of the luminary stylists are friendly, open, and love to promote creativity and self expression. Worth all the money and time spent there to get a perfect cut/color/style. read more

I just had the most wonderful experience with Carly at Luminary Hair Company! I had a Keratin Hair Straightening Treatment and it was fabulous! Carly's enthusiasm is contagious! I cannot recommend her enough!! read more