Great place to try and buy new perfumes. And they sell decants. You should make a stop to check…read morethem out if you visit the Town Center

This is the best store ever! Every perfume in the world it is very clean and organized the staff is…read morehelpful and sweet and very friendly and understanding and wonderful I appreciate their kindness and so am incredible! Definitely bring friends and family have fun enjoy yourself and relax supportive! I highly recommend it and go have fun and relax shop your favorite perfume! From Lauren

I love coming to the kiosk for perfume Word the girl their just knows exactly what I want. I go…read morethere for all occasions I need to get a great gift. She is super nice and gives great choices and idea. thank you !!!

good service but $70 bucks for rasasi hawas is crazy as well as all the other overpriced stuffread more

Ladies, if you're looking to waste hours of your day perusing around isles of lashes, hair,…read morejewelry, lipgloss, hats, accessories, and hair care, this beauty depot is the place for you! The newest location of beauty Depot is sleek with pink balloons and neon signs, R&B music playing, and bright lighting in every aisle. On the left side, there's drawstring ponytails, dresses, two-piece sets, wigs, shoes, and hats. towards the middle, there's an aisle full of lashes, thousands of lip glosses, eyeshadow palettes, nail polish, lip liners, and any other makeup product you may need! make your way towards the right and there's purses, hair care products, gels, braiding hair, jewelry and bundles. Everything a girl could ever need can be found at Beauty Depot! The staff is always welcoming, The store is very organized and well maintained, and the music selection is great. You will definitely leave here with more than you intended to, but don't worry it won't break the bank... Beauty Depot is known for their deals. You'll be able to stock up on all of the girly essentials you desire with low prices. Now, the store is big, so don't get lost!

Too much racial profiling! They literally walk down the aisle and follow you while shopping!…read more And what's weird is that these are black employees(COONS) who are watching you. I literally only came into the store to buy a box of relaxer!!! I will no longer support Asian owned beauty stores in Jacksonville!!! Too much "Hurry up and buy mindset"" Take your money elsewhere black women!! Stop supporting these racist Asian businesses!!!

Had an amazing experience today @ sephora, located @ the St. Johns Town Center. We were greeted by…read moreeducation specialist, Lynn, who walked my wife and I thru all the essentials for happy, healthy skin. She was very professional and provided a wealth of education. Her Knowledge and passion for skin care resonated with me as she explained every course of our skin routines and skin items we should avoid. We highly recommend her for all skin care needs. She truly cares about positively impacting those, one skin type at a time. Can't wait to try all products and see how it goes. We will return.

This store must have a lot of issues with theft because staff is hovering around everywhere it felt…read moretoo much to relax. Some Of the staff were Quite knowledgeable in products which was helpful

The owner is so lovely and very knowledgeable. I had been searching far and wide for a scent to…read morecall my own. I walked away with the most amazing perfume! I don't live in Amelia island but I would make a special trip here just to get perfume.

From the owner: Noble Tide Perfumery & Rare Cargo was created to share the vast riches of artisan perfumery in a…read morerelaxed and friendly space. Most of our lines are not available outside of New York, Paris, Los Angeles, San Francisco, and other large markets. We are located inside The Beauty Bar in downtown Fernandina Beach. We will help you fragrance your wedding, special occasion, and find the perfect daily scent that stirs your soul. Perfume is the accessory that you feel and experience. Fragrances and other rare cargo sourced from ethically run small perfume houses worldwide are our specialties. We feature independent manufacturers with the highest quality and raw material standards. Private consultations are available to select your personal fragrances and event gifts. Contact us to check availability. Noble Tide also provides a platform for emerging perfumers worldwide and artisans from Amelia Island. Capturing the spirit of the sea and island lifestyle is something we love to share with the world. Noble Tide offers a carefully curated selection of perfume, cologne, and luxury gifts. We ship throughout the United States. International shipping will be available in the future. Brands: Tobali Japan, Zoologist, Imaginary Authors, Goldfield & Banks Australia, Thorn & Bloom, Auphorie, Mandalina Turkish Towels

The lady who works in here is super nice. I went in looking for J'adore perfume by Dior. When I…read morewandered in, I wasn't sure if they sold real perfumes or the "fake" ones. They do sell the real perfume. They happened to be out of the size of J'adore I wanted, but she did tell me the price (for future reference) is $95.00. I had just checked on the price at Dillards and they quoted me $105.00. So there's a little savings, but not a lot. Before I make my purchase, I'll make sure to find out if either of the stores have any bonus gifts to go along with the purchase such as lotion, travel size, etc. I glanced around the store a bit and saw they do offer pretty much every perfume and cologne you can think of. I'll definitely be giving this place another shot because hey... a savings of 10 bucks is a savings of 10 bucks!

This store sells FAKE perfume, hence the no refunds policy. I've been wearing Tom Ford Black Orchid…read morefor years now. The bottle that they sold me at full retail price lasts about an hour on me then disappears. Real Black Orchid lasts for hours if not days. They gave me the run around about doing a return. Said I had to contact their warehouse to do a return. The warehouse doesn't have any of their credit card information. The lady there just proceeded to argue with me about how their products are real, and they spend thousands of dollars buying them overseas. Did a chargeback on my credit card. The fact that the item is fake invalidates their return policy. Also reporting them for violating the trademark counterfeit act of 1984.

This Dillards has a nice selection of dresses . They also have a nice selection and men suits and…read morefragrances and usually people are very helpful. I had a dress to return and I was told I had to go to the dress department to make the return. And they don't have a lot of staff I went to three different registers looking for someone to make my return to. That was a bit disappointing I feel that you should be able to return at any register in Dillards.

Anthony provided exceptional service as one of the store clerks. We both connected and related on…read moreour families immigrating to America. Left the store in a great mood and some great clothing!

I had the best experience at Ulta thanks to Emily! I came in with my daughter Saturday 3/28/26,…read moregetting ready for my birthday trip to Miami and told her I was completely new to makeup and wanted to learn how to do my own look for the trip. Emily was so patient and kind--she walked me through everything, helped me find the perfect shades, and even applied different skin tint options on my face so I could really see what worked for me. I ended up purchasing the Kylie Cosmetics skin tint and concealer and feel so much more confident now. If you're new to makeup or just need someone who really takes their time with you, ask for Emily. She's amazing!

Absolutely loved Ms. Mary at this location! She helped me and my mother pick the perfect perfumes…read moreand cologne, put up with our shenanigans too. The hospitality was fantastic. We seriously recommend seeing her to help you find what you may or may not be looking for!

We drove from Tallahassee to visit the Jacksonville Zoo and of course on the way back we had to…read morestop at the Flea Market! There was so much to see! We ultimately bought several plants while we were there! They were very nice and have very reasonable prices. Of course with so many different venders you have different options and prices. Parking is limited but well worth the effort.

I have been seeing an ad for a Plant booth on FB. My bff and fellow plant border and I to see if…read morethe ads were true. First we roamed the aisles of the market on an early Sunday morning. Despite living less than 3 miles away I had not been to the Flea Marker in years. We entered on the East side and when we reached the West side I spied PLANTS. At first I was somewhat disappointed by the size. The owner then said there is more outside. Our plant loving hearts missed a beat. The collection of plants is massive and the prices fair Check out the whole market. There are many interesting stalls holding treasures. If you are a plant lover like me park on the west side to keep from hauling your treasures to the other side of the market. Happy Shopping!!'

Imagine a place thats clean, fresh,and has all the desired high line cosmetic and facial products…read moreyou could ever dream of. Well that's Bluemercury minus the champagne glass they'll often give you for stopping by! I absolutely love coming in here. The environment is relaxing, and the associates are always so kind and helpful. Last weekend I had my makeup done by Lena and she was such an artist! I love the dewy wholesome glow that I left with. Another reason I love this store is they always have great promotions/events going on that make the experience even more of a treat. Prices range from a great variety as they are different lines and products they do carry. If you are looking for a skincare/cosmetic home I completely recommend this Blue Mercury location.

I took my Mom here to get here some top-quality makeup. They sat her in a chair and found what…read moreworks best for her. She liked it a lot. They have a smooth and secure return system, which we used because the mascara and the moisturizer didn't work for her, but she loves everything else. It is all on the pricey side, but you get what you pay for.