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Kustom is a matcha and coffee shop in Hell's Kitchen. The space is quite bright and cozy, and there are only a few spots for seating. There was one person manning the counter and making the drinks, so there was a slight wait before drinks arrived. My friends and I got the Matcha Latte, Mango Matcha Latte, and Choco Forest Matcha Latte. To preface this review, I do not like matcha at all but I still drank a bit of their drinks. The matcha was gritty and grassy for all the drinks, which my friends who are matcha fiends agree with. I really only liked the Choco Forest Matcha Latte, but that was because the chocolate really overpowered the matcha, haha. I am glad I got to try the drinks, but they were not for me.
Came back for a lavender matcha latte $6.50 with oatmilk +$0.50 and it was perfect. With the first sip my taste buds grinned. Very balanced matcha and lavender fragrances and flavors that are both very present but didn't overpower each other. Would certainly order again. Of course I could not resist grabbing a cardamom bun $5.30 with it. Again pretty good, same comments as my previous review, lovely flavor of the spice, a little denser than I like my buns though still delectable. The shop was a little more crowded with people on a Sunday evening than when I visited Saturday morning last time. Setup is the same, a little more stuff around the shop. Until next time!
I was visiting the city and was looking for a good matcha spot and after finding this place on Yelp, I knew I had to give it a try. I'm so glad I did!! They had a lot of flavors but I ended up ordering a regular matcha latte with vanilla to play it safe lol and it was exactly what I was looking for. The vanilla added just the right amount of sweetness without overpowering the matcha. In my opinion, it was smooth and well balanced. The café itself is adorable. It's cute and the wall decor was aesthetically pleasing. It also wasn't busy when I stopped by so I was able to sit inside enjoy my drink for a while. I'm definitely making this my go to spot for matcha every time I'm visiting New York
It's a cute small matcha cafe with 3 tables. The decor is simple and white with some plants. I ordered the mango matcha which was delicious! It wasn't too sweet. I would definitely come back.
KUSTOM @ NEW YORK This was a spot I found through Yelp, and it had really great reviews, so I was excited to give it a try. I ordered the strawberry iced matcha, and unfortunately, I wish I loved it more. The drink was a little too watered down for my taste. The matcha wasn't very strong, and it didn't have that rich, deep green color that I usually look for in a high-quality matcha. It felt like there was a lot more milk than matcha. That being said, the strawberry flavor was actually really good. I love strawberry, and it definitely helped make the drink enjoyable overall. It cost about $9, which is definitely on the pricier side, but when you're in New York, everything tends to be a little more expensive than expected. What really stood out to me was the atmosphere. The inside was super cute, aesthetic, and had a really nice vibe. The service was also incredible. The staff was very friendly, and the girl making my matcha was especially sweet. They even had complimentary water available, which was a nice touch. The shop is tucked a little farther down the street than you might expect, so make sure you keep walking if you think you've gone too far. Overall, it was a great experience with good vibes, friendly service, and a beautiful space. While I probably wouldn't come back specifically for the matcha, I'm still glad I stopped by and gave it a try.
I always go here for their iced strawberry matcha and a hot latte (usually maple)! Matcha servings are generous and fairly priced. I can also taste the quality beans of the espresso. The workers there are very skilled and accommodating, in some busy shifts I've seen one worker do it all in manageable time! Decor is modern with warm tones, a bit small but definitely a place to have a nice chat in!
Food/drinks: matcha is their highlight but I tried their Jeju orange coffe which was super good and very orange, I want to come back again to try their matcha. The green color looks legit Atmosphere: very cute and tiny! A few tiny tables Service: really friendly!! Adjusted my drink!! Price: cheaper than most matcha spots in NY!!
Small, but they make good use of the space and I was able to get a seat. Server was sweet. Got their hojicha latte and it was great
Updating this review after the owner clarified that they do in fact use ceremonial grade matcha. The taste is still unfortunately off for me :( but it's not culinary!
If I had a goal in life, (I guess maybe its sad I don't but if I did) it would be to explore the finest Matcha Shops in NYC and Write about them. Well, I've tried a few but I'll start here. It was the picture perfect morning for a Matcha. 40 degrees outside and just left Port Authority Terminal. When do you, go North a few blocks and you will run into this gem. A perfectly quaint place to get a great an awesome cup of Matcha. The store is decorated with tea accessories, some of which you can purchase as well as a clean, well lit space or order and sit and sip. The first thing I noticed was the price. $4 for a Matcha? I'll take two! Coming from California (see my Humanity Review), the price was half... The associate behind the counter was super enthusiastic, cheerful, chatty and helpful, and even gave a short history of the space, and the story of the store, and herself. I was very impressed with Kustom. Its everything you want it to me and nothing you don't. Five stars
Unfortunately this matcha place fell short when my friends and I tried. Not sure what went wrong when we went but it just didn't taste like anything special. We didn't enjoy our drinks and couldn't finish them completely. My friend who rated it highly the first time went back separately as well and changed her rating too - she told me something has changed. It could be the oat milk? Edit: My friend might have misread Kirkland for their special oat milk. However their oat milk was not good tasting. It's hard to describe but the taste was just not good,- something was off and it was very watery tasting. Service was just average, only one person working and it was very quiet. Not much seating, but it's a small place. Would not recommend or go back.
The matcha had a really good flavor. It's a bit on the earthy side which I really loved. The service was super friendly and quick, the only thing was that it was quite expensive for the size. Other than that it's a good midtown treat!
Needed a lil pick me up post yoga, and this place did me SO RIGHT. I am so thankful Matcha cortados are becoming a thing - perfect milk to matcha ratio imo. Got mine unsweetened with whole milk, and it was beautifully rich and deep in flavor. Also very reasonably priced as others have mentioned!
21 days ago
Amazing- I had read some reviews on it before I went and when I went, I got the iced Matcha with brown sugar syrup, and I was severely impressed It tasted amazing. I could actually taste the Matcha and at the end of each sip I could taste the brown sugar literally perfect. Five out of five definitely recommend. The shop is small so they make the Matcha pretty quickly right in front of you! read more
Kustom is a tiny coffee/matcha spot with about 6 seats inside and 2 outside. It's minimalist but nice inside. Their matcha drinks are 5g, which is a stronger than standard serving - compare to 12 Matcha's 6mg or Matchaful's 4g. Ordered two matcha americanos (matcha with just water) iced for ~$10.50 with a 15% tip. Both were whisked to order. I think the bowls they are using to whisk, while cute, are perhaps too big. The matcha comes out a bit gritty and very sharp. It's evident they intend it for lattes and/or sweeteners. The drink was not sippable because the flavor was so intense in a bad way. Unfortunately straight up is the measure of a matcha for me and the friend I was buying for. I'll come by when I'm in the neighborhood because the prices are pretty good! I've had a hot matcha latte before and it was fine, so will stick to hot drinks and lattes here. There are one or two other options nearby where the matcha is reliably smooth, even if it's 1-2g less. read more
2 months ago
Kustom is a matcha and coffee shop in Hell's Kitchen. The space is quite bright and cozy, and there are only a few spots for seating. There was one person manning the counter and making the drinks, so there was a slight wait before drinks arrived. My friends and I got the Matcha Latte, Mango Matcha Latte, and Choco Forest Matcha Latte. To preface this review, I do not like matcha at all but I still drank a bit of their drinks. The matcha was gritty and grassy for all the drinks, which my friends who are matcha fiends agree with. I really only liked the Choco Forest Matcha Latte, but that was because the chocolate really overpowered the matcha, haha. I am glad I got to try the drinks, but they were not for me. read more
Business owner information
Bob K.
Hi Michelle, thank you for stopping by and for taking the time to…
Came back for a lavender matcha latte $6.50 with oatmilk +$0.50 and it was perfect. With the first sip my taste buds grinned. Very balanced matcha and lavender fragrances and flavors that are both very present but didn't overpower each other. Would certainly order again. Of course I could not resist grabbing a cardamom bun $5.30 with it. Again pretty good, same comments as my previous review, lovely flavor of the spice, a little denser than I like my buns though still delectable. The shop was a little more crowded with people on a Sunday evening than when I visited Saturday morning last time. Setup is the same, a little more stuff around the shop. Until next time! read more
I was visiting the city and was looking for a good matcha spot and after finding this place on Yelp, I knew I had to give it a try. I'm so glad I did!! They had a lot of flavors but I ended up ordering a regular matcha latte with vanilla to play it safe lol and it was exactly what I was looking for. The vanilla added just the right amount of sweetness without overpowering the matcha. In my opinion, it was smooth and well balanced. The café itself is adorable. It's cute and the wall decor was aesthetically pleasing. It also wasn't busy when I stopped by so I was able to sit inside enjoy my drink for a while. I'm definitely making this my go to spot for matcha every time I'm visiting New York read more
KUSTOM @ NEW YORK This was a spot I found through Yelp, and it had really great reviews, so I was excited to give it a try. I ordered the strawberry iced matcha, and unfortunately, I wish I loved it more. The drink was a little too watered down for my taste. The matcha wasn't very strong, and it didn't have that rich, deep green color that I usually look for in a high-quality matcha. It felt like there was a lot more milk than matcha. That being said, the strawberry flavor was actually really good. I love strawberry, and it definitely helped make the drink enjoyable overall. It cost about $9, which is definitely on the pricier side, but when you're in New York, everything tends to be a little more expensive than expected. What really stood out to me was the atmosphere. The inside was super cute, aesthetic, and had a really nice vibe. The service was also incredible. The staff was very friendly, and the girl making my matcha was especially sweet. They even had complimentary water available, which was a nice touch. The shop is tucked a little farther down the street than you might expect, so make sure you keep walking if you think you've gone too far. Overall, it was a great experience with good vibes, friendly service, and a beautiful space. While I probably wouldn't come back specifically for the matcha, I'm still glad I stopped by and gave it a try. read more
I always go here for their iced strawberry matcha and a hot latte (usually maple)! Matcha servings are generous and fairly priced. I can also taste the quality beans of the espresso. The workers there are very skilled and accommodating, in some busy shifts I've seen one worker do it all in manageable time! Decor is modern with warm tones, a bit small but definitely a place to have a nice chat in! read more
Food/drinks: matcha is their highlight but I tried their Jeju orange coffe which was super good and very orange, I want to come back again to try their matcha. The green color looks legit Atmosphere: very cute and tiny! A few tiny tables Service: really friendly!! Adjusted my drink!! Price: cheaper than most matcha spots in NY!! read more
2 months ago
Small, but they make good use of the space and I was able to get a seat. Server was sweet. Got their hojicha latte and it was great read more
If I had a goal in life, (I guess maybe its sad I don't but if I did) it would be to explore the finest Matcha Shops in NYC and Write about them. Well, I've tried a few but I'll start here. It was the picture perfect morning for a Matcha. 40 degrees outside and just left Port Authority Terminal. When do you, go North a few blocks and you will run into this gem. A perfectly quaint place to get a great an awesome cup of Matcha. The store is decorated with tea accessories, some of which you can purchase as well as a clean, well lit space or order and sit and sip. The first thing I noticed was the price. $4 for a Matcha? I'll take two! Coming from California (see my Humanity Review), the price was half... The associate behind the counter was super enthusiastic, cheerful, chatty and helpful, and even gave a short history of the space, and the story of the store, and herself. I was very impressed with Kustom. Its everything you want it to me and nothing you don't. Five stars read more
Unfortunately this matcha place fell short when my friends and I tried. Not sure what went wrong when we went but it just didn't taste like anything special. We didn't enjoy our drinks and couldn't finish them completely. My friend who rated it highly the first time went back separately as well and changed her rating too - she told me something has changed. It could be the oat milk? Edit: My friend might have misread Kirkland for their special oat milk. However their oat milk was not good tasting. It's hard to describe but the taste was just not good,- something was off and it was very watery tasting. Service was just average, only one person working and it was very quiet. Not much seating, but it's a small place. Would not recommend or go back. read more
Business owner information
Bob K.
Thank you for your review.…
The matcha had a really good flavor. It's a bit on the earthy side which I really loved. The service was super friendly and quick, the only thing was that it was quite expensive for the size. Other than that it's a good midtown treat! read more
29 days ago
Needed a lil pick me up post yoga, and this place did me SO RIGHT. I am so thankful Matcha cortados are becoming a thing - perfect milk to matcha ratio imo. Got mine unsweetened with whole milk, and it was beautifully rich and deep in flavor. Also very reasonably priced as others have mentioned! read more
I love love love this place. It's such a small place tucked near the corner in Hells kitchen I would've never found this place if I wasn't looking for a coffee shop or a Matcha spot directly near yummy cheese pasta, which I was eating at nearby. I had heard that they use 5 g of Matcha for their Matcha latte but when I saw Hojicha on the menu with strawberry, I just had to try it. And I am REALLY glad that I did. It was delicious and I've been on my mind for days after that I haven't felt this way about a drink since I had the persimmon Matcha at verse cafe in Astoria. I would rank this among one of my favorite drinks in the city will definitely be going again whether I'm in the area or not. When you walk in the front door, it's a very small place with only a few seats, but it's very cozy and very clean. There's an overall very calming atmosphere and lots of Matcha bowls and whisks on display along the wall. As soon as I walked in, I was greeted with a very enthusiastic smile which instantly made me happy. I'm glad to hear that business is picking up and would love to see them open another location. Not shown here I also bought the Matcha white chocolate chip cookie which was really good compared to what I expected. I usually don't have high expectations for the baked goods at places where I'm going because of the crafted drinks so I won't say it's the best Matcha cookie in the world, but it had a really good chewy texture and while the Matcha flavor is not strong, you can definitely see a lot of Matcha was used because the color was very prominent. Of course, not too sweet so I would definitely recommend giving it a try. I also got the cardamom bun, which was my first time ever having a cardamom bun so I can't quite say how it compares the texture was good. The flavor was nice. I don't think I like cardamom but I didn't hate the bun so I guess that's a good sign. overall I can't wait to go back again soon. read more
Made my way to the west side to check out Kustom's matcha drinks and was not disappointed!! I got the matcha cortado which featured a deep, intense matcha that was super well mixed. The ratio of milk to matcha was nicely done for a cortado. The honey was a little concentrated at the bottom but it was probs just my fault for not mixing my drink. I really wanted to try their hojicha as well but I was too full. I wanted to get my hands on their matcha cookie they ran out of their baked goods. With all the matcha hype out there, I appreciated how their drinks were more affordable without compromising the matcha quality/amount. The store itself is small without much room for a line or for people waiting. Limited seating but I liked their minimalist aesthetics and green accents. Staff were polite. read more
Okay - mango matcha latte - talk about creative. Cute little matcha place in Hell's Kitchen that has some seating inside and 1 table outside. We opted for their strawberry matcha latte and their mango matcha latte - and yes I did enjoy the mango one a lot. I am on a mango kick! I liked that it tasted like fresh mango and that it wasn't too sweet. I'd probably keep my hangouts here short and sweet and with a one on one as opposed to a larger party... read more
1 month ago
Finally got to try this place!! Got the strawberry Hojicha latte and it was so good!! Strawberry tasted so good with the strong Hojicha flavor!! read more
7 months ago
Good quality matcha! Stopped in on a Friday morning before work and the cafe was super cute! Couple of tables to sit but it is small. $7.62 for a matcha latte with almond milk and a pump of vanilla! Staff was super friendly and it was nice to watch the matcha being made in front of you! read more
2 months ago
8 months ago
Kustom's matcha latte was a delightful experience from start to finish--the café itself is bright and inviting, with a cozy, neat atmosphere that feels like stepping into a little corner of Japan, dressed in calming whites and greens that mirror their matcha theme. The matcha latte was rich, smooth, and deeply flavorful without being bitter, making it both comforting and indulgent. Everything about the space and the drink felt thoughtfully curated, and it's easily one of the best matcha lattes I've had. I'm definitely coming back. Next time, I'm bringing my sister with me. read more
super cute spot for a matcha or hojicha!! this cafe is super small with very minimal seating but a great spot for a pick up and go vibe my friend got an iced strawberry hojicha which was so delicious and i got an iced agave matcha latte which i absolutely loved!! would definitely be back to try their strawberry matcha latte next time the barista's were both really nice and helpful when it came to deciding what to order. it is an extra 50 cents for an iced drink and an upcharge for a non dairy milk, so the bill was pricey for two drinks but it was definitely great quality matcha/hojicha read more
I'm so glad that there's a new authentic matcha spot in Hell's Kitchen! It's a small space but there's still a couple tables and my friend and I enjoyed our morning caffeine together there this week. The barista was so nice and helpful, she recommended their koatji milk which is made from oats and fermented rice and it was delicious. They also get their cardamom buns from Balthazar and it went well with my matcha. Will come back here again! read more
4 months ago
This is one of the cutest cafes I've been to! It's tucked away behind the Deli. The barista was so sweet and accommodating to my dairy free request. Instead of their original strawberry matcha latte, I ordered a strawberry matcha lemonade. It was so refreshing! She whisks the matcha in front of you and does not use a matcha syrup for the drink. The lemonade was faint but I am a fan of bitter matcha so it was good. Once I mixed in the strawberry, it was the perfect balance! They told me that they recently opened up and it's been 5 months now. I already see some regulars and I totally see myself coming back to try the pastries they had on display and their yuzu lemonade matcha. My total came out to $7.26 for this drink. read more
9 days ago
8 months ago
Homemade syrup, tasty, quality matcha for 4.5 dollars. I love this! A greater place to grab to-go read more
9 months ago
Love this new spot. Their matcha is very smooth and high quality. Excellent prices and service. Staff is friendly and welcoming. Will be a regular. read more
6 months ago
Super authentic matcha place! Lots of flavors/sweeteners to offer. Visited twice in one week. read more
7 months ago
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Kustom - coffee - Updated October 2026
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