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    Fujiissa

    3.9 (30 reviews)
    Closed • 10:00 am - 10:00 pm

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    Wilson H.

    Continuing the hunt for the best matcha, we came across this spot. A friend told me this place has the best matcha products and she brought me over to try. I'm not 100% sure if this is the best I have since I chose one that was out of the ordinary. It was sweeter than normal with fruity boba pearls, even though it was unique, the taste of the combinations blended together perfectly. This is a nice spot because it is inside a market, and the service was exceptionally quick, definitely recommend trying this spot out.

    matcha ice cream special
    Chloe L.

    We were craving ice cream near Times square and came across this spot. Half market half cafe so no indoor seating. We got the special matcha vanilla soft serve so it came with a bunch of toppings. A bit pricey ($9.50) but good quality flavor. Not too busy so our order was made right away, can tell the staff was very careful in assembling our order.

    Cindy C.

    ambiance - small. It is a corner spot inside a supermarket. Was expecting more of a cafe like setting. service - it was okay. not much worker since it was 7ish - 8pm. everything was order by kiosk, we waited for approx 5-10 minutes for our order. little to no staff interaction. Food - I expected to be much better, so it was a bit disappointing. But we did got a B1G1 deal, so it was not all bad. Definitely not worth the full price. if you want to try, go when they have the deal.

    Brigitte L.

    I saw this place on TikTok and looked them up on Yelp. Reviews were good and I placed on my list to try while in the city. This location is inside the Hashi Market. I ordered the Frozen Matcha Coco. You can clearly see that my drink looks nothing like the one on the menu. That's because I literally have absolutely no matcha in mine. I have a cup of soft serve ice cream and some sort of jelly stuff on the bottom. For me, I didn't care for it and I drank the liquid part of the drink in no time which left a completely full cup of soft serve which I ended up throwing out.

    Jean R.

    Stopped by with some friends for dessert after dinner. It's a stand inside Hashi supermarket. I got the soft serve served with 1 piece of mochi and green tea Kit Kat. The mochi was somewhat stale/hard and even the Kit Kat tasted like it's been open for some time (stale). The frozen yogurt however was really good. On par with other matcha froyo shops. Service was nearly nonexistent since you order electronically through a pad. Wish there was somewhere to eat it since it was so cold out. We ended up roaming around the aisles as we did.

    Aditi R.

    First disclaimer - Try their matcha offerings if you really like matcha. It is strong and not for people who don't prefer it. We walked in on a Sunday to try their Matcha Affogato - matcha drink with matcha soft serve - and OH MY GOD - we liked it! It was nicely strong, rich, not overly sweet. Definitely different. The only thing we didn't like - it costed about $10 which is extremely steep. There's no seating here so you just have to grab and leave.

    Holly C.

    Stumbled upon Fujiissa because we were looking for a convenience store to get a beverage and I was surprised to see it situated inside the Hashi market. It offers various matcha desserts and it was perfect for a hot summer day. I ordered their Mont Blanc matcha soft serve. It is a little pricy at almost $10 but that is mostly due to the chestnut paste which is not cheap. The chestnut paste was heavenly. Not too thick in consistency and not overly sweet. It was paired well with the matcha side serve, which was smooth and creamy, but had just the right amount of matcha flavor, not too strong and not too light or watered down. It was quiet when we got there so service was very quick. I would definitely go back if I'm in the area.

    Crystal K.

    A little green tea matcha cafe inside a Japanese convenient store. So glad I stumbled on this place. The matcha was super delicious

    Matcha soft serve
    Katherine G.

    The matcha soft serve here is incredible! Super strong matcha flavor which I personally love, but some may find overpowering. I also tried their black sesame, but didn't love that one as much. Stick with the matcha :)

    Life-sized matcha cone
    Amy L.

    Absolutely delicious black sesame soft serve! As I ate mine in front of the shop, people kept asking me if I had gotten it inside and if it was good. Easy to order at large touchscreen tablet. Quick service and a good-size portion. I want to go back to try all the matcha and Mount-Blanc options! Fujiissa is located inside Hashi Market and is handicapped-accessible.

    Matcha Affogato
    Caroline N.

    Finally got a chance to visit this supermarket. This ice cream store is inside Hashi Supermarket. Price-wise is a bit on the high side though you can get a big serving and good quality ingredients. The matcha flavor in this ice cream is very strong and not just green in coloring. It's a thick smooth soft serve. I got the basic and it full me up as a snack. The matcha affogato is matcha shot with matcha ice cream. It tasted better to eat it 15-20 minutes later, let it melt instead of eating it immediately. I brought the item back to back day. It tasted different since the first day I waited a while so the drink melted. Whereas the second day I didn't wait though it melted slowly on the train ride home. Either way, premium ice cream. I didn't try the montblac, will try next time.

    Matcha Affogato
    Wing L.

    There is a machine that takes your order. Currently there is a promotion of getting the second item half price. We ordered the chestnut with matcha ice cream and matcha affogato. The staff keep on smelling the chestnut as if she is questioning if it is safe to eat. She ended up taking out a new piece of chestnut. My appetite and excitement of the chestnut disappeared. At this point I am questioning if it is safe to eat too.

    Blue matcha latte
    Fateha A.

    Was really excited to try this. If you like strong, bitter, matcha, this is the place for you. Even the regular matcha was too strong for us. They have a strong matcha option too. This place is stronger than Maiko I think, mostly cuz the drinks & desserts aren't as sweet. 2/5 Blue matcha latte- blue part has no flavor. I think it's just colored milk. Matcha is too bitter, too strong. Definitely mix it before drinking, unless you like it bitter. Also, I recommend being near a bathroom cuz man, that matcha is strong. 2/5 Mont-Blanc matcha soft serve- just as bitter as the latte, we ate 1/4 & had to throw the rest out cuz it was just too strong for us. I don't recommend Mont Blanc anything cuz chestnut puree tastes gross, esp compared to whole chestnuts (boiled or roasted).

    Matcha soft serve

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    1 year ago

    Super fast and yummy soft serve! Go get some and support small businesses :) recommended the black sesame and matcha flavors

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    Tensai - ebi niku udon ($18)

    Tensai

    4.3(60 reviews)
    1.0 mi•Midtown East

    I randomly found this spot while looking for a new spot to get lunch. I surprised more people don't…read moreknow about this fantastic udon shop. I started off with an order of Karaage ($10) for appetizer, which I probably did not need. Comes with a spicy mayo dipping sauce, which taste great. For entree, I got the Ebi Niku Udon, which consisted of both sliced cooked beef and two pieces of shrimp tempura on the side. Loved the thick and chewy udon noodles and I fished the entire dash broth. Refreshing and not saturated with salt. I'd probably come back in the future if I'm craving udon for lunch.

    I had stopped by this little hole in the wall a handful of times before stopping in several months…read moreago during a cold winter day. The place was pretty quiet, and the staff was friendly. To drink, I had a Hot Organic Super Matcha Tea for 4.95. It was alright tea, and I wish teas were included in the price point, as otherwise, this place feels pretty traditional. In terms of food, I only ordered from the seasonal menu, so I'm not sure how the rest of the dishes are, but from what I had, I would go back for a light traditional meal. My appetizer was the Dashimaki Tamago/だし巻まき卵たま, or sweet savory omelet with daikon for $6.98. This came with three pieces along with a little dollop of grated radish. The pieces had a light sweetness to them along with a bit of savoriness. They were juicy and a bit bouncy while maintaining some softness. This was standard and good. My main dish was the $19.98 Beef Tan Tan Udon, or ground sirloin beef, spicy broth, baby bok choy, kikurage mushroom, scallions, and sesame seeds. While I have preferred udon from spots like Raku, the udon had a mild chew to it, and they were still good. The broth had a mix of sweetness and spiciness with a nice depth of flavor. The vegetables inside tasted fresh, and the meat added some richness. This was good as well. I wouldn't recommend going out of your way to go here, but the food was good. If you're in the area and looking for no frills Japanese dining in a more comfortable atmosphere at pretty decent Midtown East prices, I would recommend this place.

    Photos
    Tensai
    Tensai - Karaage

    Karaage

    Tensai - Spicy Cucumber $8.98 (Persian cucumber with chili oil, garlic chips and chili thread)

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    Spicy Cucumber $8.98 (Persian cucumber with chili oil, garlic chips and chili thread)

    Sakagura

    Sakagura

    4.2(2k reviews)
    0.7 mi•Midtown East
    •$$$$

    Food: 4/5 Service bumped it to a 5/5 because all of the…read morestaffs were so friendly. From the moment we walked in to us finding the bathroom and waving anyone down for our requests. We got the fish carpaccio to start and it was pretty good! It tasted like what I expected from the description. The miso soup was also good, not too salty and slightly different than your trusty takeout sushi spot. I got the dashi omelette and it was a little sweet and savory. It paired nicely with the radish. I got the cold, plum udon. Which was refreshing and a bit sour from the plums. The broth was sippable since it wasn't too salty. My friend got the mushroom cold soba and it came with mashed yam. This dish tasted more like what I was expecting since the sourness of my dish kinda was unexpected, but I still enjoyed it! My friend also got a drink and it was SO strong. I think they're serious about their drinks here I didn't see any mocktails or cocktails. They gave us black sesame ice cream on the house since her drinks came out later than expected, which was really nice! I'm not a black sesame fan, but this place's ice cream was good! You're able to chew on the black sesame's bits and pieces in there. Overall, I do think they nail Japanese food, it's supposed to be simple and clean. So if you're looking for creative and big umami flavors, that's not going to be this place. But if you want authentic, Japanese food, this is the place!

    This is one of the best izakaya restaurants in Manhattan, and it keeps bringing me back time after…read moretime. The moment you walk in, you're instantly transported to Japan. The décor features light natural wood and bamboo, creating a warm, authentic atmosphere, with an impressive collection of sake lining the wall. The food is outstanding. We started with the seasonal soft-shell crab, which was incredibly fresh and fried to perfection. The daily sashimi special was exceptionally fresh, and the salad was light and refreshing. The must-order Wagyu beef, served on a hot stone, simply melted in our mouths and was unforgettable. Every dish was beautifully prepared, and I enjoyed every single bite. The impeccable service was the icing on the cake. The staff was attentive throughout our meal, making sure we had everything we needed without ever being intrusive. I absolutely loved the entire dining experience and can't wait to come back again!

    Photos
    Sakagura - Happy Friday!

    Happy Friday!

    Sakagura - Hot "Inaniwa" Udon

    Hot "Inaniwa" Udon

    Sakagura - Lunch Time. Happy Friday!

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    Lunch Time. Happy Friday!

    Sozai

    Sozai

    4.3(183 reviews)
    0.6 mi•Midtown West

    There are so many options for sushi/Japanese food in New York, you can't go wrong. After scrolling…read moreto find the perfect dinner spot, Sozai was it. The reviews, pictures made my choice easy. We arrived around 6-7pm on a Sunday night, and the place was full. We only waited a few minutes and decided to sit at the bar. The restaurant is dimly lit, plenty of space, clean. The ambiance was really nice. After looking at the menu, this isn't your ordinary sushi restaurant, there's a wide variety of Japanese dishes. We started with the sake clam miso. I love calms so it's a must. There were plenty of them, and the flavor was light. The broth had a hint of alcohol, which was nice. Then we had the sashimi salad. This was amazing. The sashimi were nicely, thinly cut, and marinated in dressing. The greens were a excellent compliment. This dish is a must. My wife got the ube fries, and she loved them. They were nicely fried. For our mains, she got the Uni Hon Maguro Hara Don. It's a combination of different sashimi over rice. WOW. The sashimi was so fresh, literally melts in your mouth. It was delicious. For my main, I went with the sukiyaki beef udon. I was still nursing a slight hangover so this was perfect. The broth was just what I needed, light but it healed my soul. There was plenty of beef in the bowl, and the udon noodles were great. The broth could've been a little hotter but overall it was fantastic. The service was excellent. The bartender was very friendly. We were so happy and satisfied with our choices. Everything exceeded our expectations. This was literally the perfect choice/meal. WOW.

    It was a surprisingly chilly evening this summer when I left an incredible production of Oh Mary!,…read morehungry, without a set dinner plan. Craving ramen, I discovered this place on Yelp and walked in asking for a table for 4. After about a 15 min wait, we were seated at a lovely booth. The menu featured almost too many items, kind of like a Japanese izakaya diner of sorts-- they had everything from ramen to donburi to sushi and izakaya classics. My partner felt like this was too many items to offer to possibly execute anything very well, so he was skeptical. We were hungry and ordered quite a bit of food, including fried squid legs, karaage, gyudon, veggie ramen, beef noole soup, and a scallop roll. The scallop roll was not very flavorful, and the karaage's pieces were too big. Otherwise, everything was pretty tasty, including the veggie ramen, which I found surprising. Food came out quickly and service was kind and not overbearing. Would totally recommend if you're in the area.

    Photos
    Sozai - Bar area

    Bar area

    Sozai - Sake Clam Miso

    Sake Clam Miso

    Sozai - Black sesame ice cream and red bean

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    Black sesame ice cream and red bean

    Fujiissa - coffee - Updated September 2026

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