Great prices. Super easy. Right next the beach. Huge selection. Just left my ID for the rental.

Super friendly and huge variety of beach items to rent (bikes, boogie boards, chairs, umbrellas, you name it they have it!). I needed to rent a bike as mine needs new brakes, the gentleman who helped me was super sweet, very knowledgeable and incredibly helpful. read more

Old school. Got the goods and had fun. Support there. All the beach things. Not a lot of boards but that's fine. read more

Jeffers - Store - Surfing Near Me - Hermosa Beach, California

Support local small business!! Super sweet grandpa the rates were very reasonable and the equipments were nice. Loved the chill, local vibe. Will be coming back! Super close to the beach so it was really convenient. read more

Jeffers - Surfing Near Me - Hermosa Beach, California

Excellent service!! We rented two bikes; had an amazing day. Owner is super friendly with a good sense of humor. 5 star business

Fun day at the beach riding bikes! Thanks Jeff for the bike rentals. The process was easy and we paid (cash)when we return them. Jeff brought out two bikes and we got to start riding ASAP. Prices were affordable and again the process was super easy and friendly . read more

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This little local business is the best! Handed over an ID, they provided a basket and a lock, and gave a grace period for the rental.. Really sweet man, the owner. I read a review of smeone claiming racism. So far from being true. When you leave only an ID, the owner had every right to question how far you are taking his equipment! If you left an open credit card, perhaps he would not have to absorb the loss or damage if it ensued. Wonderful, hassle free bike rental. read more

wonderful experience! Jeffers is a great person! Thank you very much I highly recommend old school bikes there more dependabor!

Best local rental shop with best rates on EVERYTHING in Hermosa Beach! Local owner resident with lots of gun stories to tell! Just had to leave an I.D. and off I went! Easy peasy! read more

Jeffers Beach Rentals, was the worst experience I have had in my life! I'm not one to write reviews but I felt me and my family where treated so rudely and unfairly! This so called business owner was so insulting not to only my husband but my whole family with his RACIST , racial profiling attitude and customer service! The owner was super negative of the bat when my husband approached him to ask if he had any umbrellas for sale. The owner (white older man) or who ever was opening the business was questioning my husband instead of doing his job and being helpful . No !! instead he proceeded to question my husband "Why do you need the umbrella?, Your bringing it back right? (As if where there to steal his umbrella as a family!), Why because we are a minority family! My husband politely still replied to this man even after being treated as a criminal or some type of vagabond just because of the color of his skin! He proceeded to tell him "We are going down to Redondo Beach to spend the day." and if that questioning is not bad enough to make us feel uncomfortable for just trying to do normal family things such as a nice day out at the beach, he tells my husband "Well isn't there other rental places closer to Redondo Beach?" I am so disgusted at how people can be this way and try and treat other like they are better than just because they are still stuck in pure racism. The fact that our daughter had to witness this as well not only saddens me but angers me. Please is you are a minority do not support this RACIST business!! Stay away unless you want to be discriminated against just because of the color of your skin!! People like this man need to exposed or else they will continue to treat minorities that way and we will just stay quiet and take it ! Treat otherS the with the same respect you would want your family to be treated ! read more

Super nice owner. Very simple pickup & drop off process. Great rates. Great location. Definitely looking forward to returning.

Such a great price! The bikes rode super smooth and were comfy. Transaction was super easy and owner was very friendly. Will be returning soon! read more

Jeffers - great bikes! very smooth ride and comfy seats! - Surfing Near Me - Hermosa Beach, California

It's a nice little store, the owner is very nice . Perfectly located, We rented many times. No problem at all. read more

Worker was very rude and unfriendly. We ended up renting bikes from a competitor a few blocks away that was a bit more expensive but had much better service. read more

What a great find! Jeffers is the most affordable beach rental place in the beach cities! My fiancé and I have been trying to find a place to rent some beach cruisers and Jeffers is definitely the place. So nice and friendly as well. So glad we decided to check it out! We will be back! read more

Jeffers - Surfing Near Me - Hermosa Beach, California

This guy has just about anything you would ever need for a day at the beach! Chairs, umbrellas, boards, balls, bikes, you name it. Everything is at a very reasonable price with a great location. Will be back and highly recommend! read more

Jeffers - Surfing Near Me - Hermosa Beach, California

Jeffers has been in Hermosa for many, many years. The original location was in the building where the Beach House is located now. But if you have people in from out of town, and don't have any extra bikes, boogie boards, surfboards, beach chairs, etc. This is the place. They have it all there, and 25 yards to the sand in Hermosa. read more

This place was amongst our best experiences of our stay at Hermosa Beach. The proprietor doesn't need a smile on his face to know he loves what he does. Cheapest bike rentals around (and a lot if brand new bikes), stock up on "competitively priced" water. Not a lot of shops like this anymore, still has an old school Cali beach feel. We will definitely rent from here again. read more

Jeffers - Outside the shop. Authentic Cali feel. - Surfing Near Me - Hermosa Beach, California

Had a really good experience with this little rental shop. I went in almost an hour before closing and the owner was nice enough to extend his closing time so I can have a whole hour on the bike. The bike I rented is in really good shape and well worth the money. read more

I don't understand what are those one stars down the reviews. I rent beach cruise every time I'm in Hermosa. Super friendly man works there with a cute puppy :-) Small cute shop with no fuss to rent. Bikes are in great condition, almost brand new with a cute basket for ladies. Love this place. read more

Jeffers is the best!!!!!! Not only is it a one stop shop for all of your beach activity needs, but Jeffery, the owner; is awesome! With so many options to choose from at Hermosa Beach, none deliver the customer service and fair prices that Jeffers does. Go and experience what my hype is all about! read more

I wine to Jeffers this last weekend to rent a bike and it was such a great experience. The owner was kind and courteous and got me on a bike in no time. The rates were great and when I returned the bike he throughly sprayed and sanitized it so it would be good to go for the next customer. Will definitely be back. read more

Really nice people, the bikes were in good shape, we forgot out ID and they were nice enough to let us take the bikes with only our bank card. The bike ride is really really nice, we rode all the South Bay, and when you drop the bikes back don't forget to stop at the brewery only one block away for a couple cold ones, totally recommended!! Cheers!! read more

Great prices and nice guy. We rented an umbrella and boogie boards while in from out of town and it made the beach a blast!

The gentleman that sits out front of this place is the nastiest person. He has an old sign that has different pricing, so I asked him about it. He told me to go around the corner and get a more expensive one. So he lost my business with his mouth. read more

Not open when says it should be open (Saturday morning 11am) and no answer to phone. Drove 25 minutes to get here based on good recommendations. Thumbs down. read more

Jeffers is totally great old school surf shop right by the beach. He rents and sells surfboards and bikes dirt cheap. He's been there 33 years so he must be doing something right! read more

The owner is really a cool guy. Laid back and very helpful. Our family of four rented the bikes and had a great time on a Saturday afternoon. Very reasonably priced, and newer bikes as well. read more

I rent bikes from Jeffer every summer and ride down the strand with my friends. He is neither "pretentious" or "cocky." I have never been rudely treated like the other two reviews wrote and his rates are totally reasonable $7/hr. I hate the crowds and slim pickins at the other bike stands around. read more

I remember when Jeffers was on the strand. I used to go there all the time as a kid. Not to rent anything but to buy candy. The owner was so nice he used to give us all kinds of free candy, and snacks. If you need to rent something for the beach go to Jeffers! read more

Awesome little bike shop. Excellent deals and service! Love it!

Jeffers Beach rentals, is the quintessential LA, awesome equipment rental location. He's been there for decades and still has just as much stock today as he did when he open the store. Kind, empathetic, always willing to help. Anytime we ever need to rent Anything. This is the only place we will go! Thank you Jeffers for all your help with the kiddos! read more

This was our third vacation in Hermosa beach over the past 7 years. Each time we have rented bikes, boogie boards for our two kids and beach chairs. Jeff throws in the locks so we can keep the bikes locked up at the Inn next door. You cannot find a better deal in the South Bay, and Jeff is Hoot!! Thank you so much. Mark & Betty read more

Worst experience ever, walked in with my son on Father's Day to rent two surfboards & wetsuits, no one was around so we called out for assistance, a minute later an older guy came out. Right from the get go he was rude to my son, then snapped at me, even dropped an F-Bomb in front of my kid, all this because he wasn't happy with how I handled the surfboard I was about to rent from his store. This old guy is very rude and crazy in my opinion, stay away unless you enjoy being treated like crap from the establishments you do business with. read more

Wow, a little gem, the owner is super nice and laid back, best rental experience I've had in hermosa, I usually get a crappy old bike, but all his bikes looked in really good shape and mine rode really well. Wasn't what I was expecting, thanks!! read more

Jeffers is a great guy and is a place to rent anything you need for the beach, and bikes to cruise the strand. Everything is at a great price!!! The customer service is awesome !! read more

Whatever you do, don't go here. The staff is rude, pretentious and cocky. If you aren't from the area, they'll treat you badly. There are other rental stores nearby that charge around the same amount, so you may as well save yourself the trouble and not bother with this place. read more

This place is an icon on the beach and Jeffers is the personable guy in California. If you need anything for the beach from sun tan lotion to a long board, Jeffers will have it. read more