Great little shop ran by a very knowledgeable shopkeeper. The guy has an answer for just about anything you can throw at him. He's honest, personable, helpful etc. Regarding the gear- he's got a lot of accessories you can't find anywhere else in Jax. I went to batteries plus, BestBuy, target, cvs (which surprisingly has a pretty sizable battery selection), etc. and no one had the battery I was looking for. Came here to see Bruce and he had the exact battery I was looking for which is a rather rare cell as it's for a camera that came out in the early 70's. Also was able to find a few other knickknacks for my camera. He's got anything from eye cups to hoods to light meters and actual cameras. He's got a good selection in just about every category, namely a rather extensive lens collection. In my own opinion his most valuable product would have to by knowledge. I didn't have too much to ask when I stopped by his shop this last time as I wasn't really looking for anything too complicated, but the first time I went I was with a pro photographer buddy of mine who asked a good amount of questions about a lot of things I didn't understand and Bruce was able to answer everything and help my buddy out quite a bit. Ask around in the photo community and I'd bet you'll get at least a couple people recommending that you talk to Bruce! That's how I found out about him, PhotoTechnica* recommended that I stop by his shop.
*pseudo update* I've been to BestBuy and a bunch of other stores in the last two days that have a decent NEW camera selection to ask various questions about my old Canon ae-1 and literally every shop that I've been to to talk to their resident photography expert has recommended that I go talk to Bruce as they know nothing about older cameras. It seems as if Bruce is the man in the know!! It's a shame really that this (Bruce's) shop doesn't have more reviews/traffic.. read more