After searching all over the internet for the perfect BMW with the exact options we wanted, we came…read moreacross San Diego Beemers. Their inventory immediately stood out--they specialize in enthusiast-spec BMWs that are thoughtfully selected and often configured exactly how a true BMW enthusiast would want them. What really sets this dealership apart is the owner. He's a genuine car enthusiast, incredibly knowledgeable, and passionate about helping customers find the right vehicle. He took the time to walk us through every detail and even took us on a test drive to explain the car's features, performance, and what makes each model unique. There was absolutely no pressure--just an honest conversation with someone who truly loves BMWs. We flew down from Seattle, and the experience exceeded our expectations. It's rare to find someone who is both knowledgeable and genuinely cares about the customer experience. If you're looking for a special BMW, this is the place to start. We'll definitely be keeping an eye on their inventory for our next BMW. Thank you for making this such an enjoyable experience!

I've owned BMW M cars for nearly 20 years and recently visited San Diego Beemers while shopping for…read morea BMW X7. The salesperson I worked with was polite and professional throughout the interaction, so this review is not about any one individual. It's about the overall dealership experience. The process felt unnecessarily performative and ultimately wasted a significant amount of my time. I first visited during my lunch break to look at an X7 that had reportedly already been sitting for sale for quite some time. The vehicle itself had visible cobwebs on portions of the exterior, yet the dealership framed the buying process as highly exclusive and "appointment only." I was told I would need to return another day just to test drive the vehicle. I came back two days later for my scheduled appointment expecting a straightforward drive and discussion afterward. Instead, before I was even allowed behind the wheel, the conversation immediately shifted into pricing and commitment. I was told they wanted to make sure the deal was "worth their time" before permitting a test drive. The advertised price also turned out to be materially different from the actual selling price. During my first visit, items like wheel powder coating, tint, and door edge guards were presented as part of how they prepare their cars. During the second visit, those same items appeared as added charges on top of the listed price, increasing the total by several thousand dollars. I was also told the pricing was completely non-negotiable under any circumstance. Luxury buyers today value transparency, efficiency, and professionalism. Requiring multiple in-person visits before even allowing a test drive -- while adding thousands beyond the advertised price -- created an experience that felt far more like a high-pressure used car lot than a modern premium dealership. Ironically, I now have a different X7 sitting in my garage after an incredibly smooth and straightforward buying experience elsewhere, while the X7 at San Diego Beemers still appears to be sitting in the exact same spot on the lot -- cobwebs and all. I'm leaving this review simply so other buyers know what to expect before investing their time.

My family,and I bought all the cars the we owe from VIP Autos since 2017.We trust the owner…read moreMr.Ray, and his right arm Mr.Sergio very much so. The whole team is great,kind, honest,and very professional. They are at the customer's side always. My family, and I cannot be happier with them, they have being always there for us,and we are very thankful for it. Mr. Ray,and Mr Sergio are in the cars business for a long time; really high recommend VIP Autos for you, your friends and family.

Drove all the way from Plam Springs to this place in San Diego just to walk into a place that was…read moreso sketchy looking. No one even welcomed us or said anything to acknowledge our presence until I said I wanted to look at a particular car...worker on the lot pulled it up and started it ....sounded terrible for a car that had 41000 miles on it. Had quite a few small issues also. Not at all what I expected. The sales people...or whoever they were...offered no insight or even tried to engage in selling a car. Not sure what this place was about ....but a big red flag for me. Had to turn around and go. I would never buy anything here. Gut feeling is a real thing.

Now looking for a car should never be a painful experience. Nor should it ever be something you…read moreshould have to do very often because it is always a painful experience. The "Giant Used Car Tent Sale!" (I know you can hear it in your head... that voice that plays over and over on the radio). It's a place where half a dozen used car dealers bring their stock they want to get rid of and just have "large discounts" on them. The reason "large discounts" is in quotes is because all the stickers say "Normally" and "Tent Sale" prices. I went for 6 hours today... yeah... 6 freaking hours. It wasn't BAD just not fruitful. I got to check out a lot of cars and a few dealers, I'll just say I wouldn't buy from them. EVER. If you're looking for a car and you're okay trusting those used car salesmen. Come here. The prices are pretty competitive. Otherwise, It could just be a cool place to test drive a car.

We went on a Sunday, the last day of the monthly sale. We were warned by someone that they charge…read morethe sellers $1000/car which they pass on to the buyers. Also because they advertise financing that is probably how they are making their money. I would give the last person (Paul from san diego auto connnection) around a 3 to 4, but the first person from El Cajon Superstore about a negative 5. The other group there maybe a 2 to 3. NOTE we wanted to pay cash as had recently had an accident and been paid for our car. Also we were "guided" by a person directly to the back right into the "claws" of a salesperson from El Cajon Superstore. It was me, my husband and our daughter. What we realized later is that there were actually 3 different dealers there, but it took a while to figure this out as the person tried to keep us looking at his stuff. I am sure this "helpful" woman gets a kickback from this dealer, in fact I wouldnt be surprised if there isnt some other arrangement as they are directly back. I swear this person would have sold his mother an overpriced car and lied to her. He told us that they put "thousands" of dollars into each car including new tires. NONE of the tires were new. The second place (to the right when you walk in) was a bit better but also they were determined to put me in a car I didnt want. At least they had a better sales pitch. The last person was Paul from San Diego Auto Connection, He was the only one to me who seemed human and interested in what I was saying. He also gave me his card and told me to go online and check out the cars there (note ALL the cars at the sale were online and there were no better deals online but at least HE was honest). Its a good place to get comps to check against cars on craigslist and other dealers. TAKE YOUR SMART PHONE and use Kelly Blue Book while there to make sure you know what comps really are. I have been to a lot of the same "category" of used car lots and this places prices are at least 20% to 30% higher. You MAY get a good deal. I suggest doing your homework and not getting "switched" into a car you havent researched. AND research in front of them. and GOOD LUCK.

Yesterday, I got a very positive impression of this dealership. It's a relatively small car lot,…read morebut they have a surprisingly wide selection of vehicles. Of course, it's important to understand that this is a business, and their goal is to sell cars -- so you shouldn't expect to get a vehicle for free. That said, my impression of the staff was genuinely positive. Everyone I interacted with was friendly, welcoming, and kind. It felt like each person was trying to help me in their own way, and honestly, they succeeded.

Everything!!! They really live up to their slogan, "THE RIGHT RIDE AT THE RIGHT PRICE" ..str8 up!!…read moreWe spent hours in other bigger dealerships who pushed us away, but here, from the approach to their friendliness, Carlos , Steve , and my man Butch!!! Appreciate u guys....U guys made my son's 1st purchase easy and smooth....Truly happy with his pick...Again ,thanks to So Cal Performance!!!!!

The best customer service ever they go above and beyond for there customers…read more I would totally recommend that dealership

AMAZING! CUSTOMER SERVICE!!!! Jalal is a very nice guy and always cares about the customer. He's…read morehelped me numerous times with getting a car. He also treats his employees with great respect and he has a great sense of humor. All the other employees are also very nice. They cater to your needs and treat you like they have know you for years. I'm so grateful for what they have done I help them out as well. They are a car sales lot that has been around for years servicing the area. I don't trust a lot of dealerships especially small ones. But this one is different. It's worth the experience. And this is coming from me a person with high standards. Rose Auto Sales is amazing. Im treated better at Rose than any big car dealership I've done business with in the past. They also just started a car rental program that's pretty sweet! If you're reading this I highly recommend you check this place out. Great experience 1000%.

Ghana and Ivan fruad and scam people. They respond to issues don't offer warranty or any…read moresolutions. you'll have better luck going to any other dealer that is transparent and won't hide issues. They false advertise saying things in the car work and then as soon as you drive off thiose things don't work. I have proof of their horrible customer service. Along with a voice audio of Ivan threatening me which I couldn't attach he said he would show up to my job and make a scene! update 6/16/26: after making me come in, Ivan and the Indian guy wasted one hour and 15 mins of my day. They told me to pick up the plates that hadn't arrived one month and a half later and once I waited for almost two hours told me the system doesn't work. The Indian guy is unprofessional and started raising his voice. Talk about great customer service he's racist and discriminates against women lol

Ghani your response is un true. The dishonesty that I've dealt with since purchasing the vehicle…read morefrom you is crazy. My mechanic scanned the vehicle as it had store codes that were wiped. These were transmission codes. The vehicle presented issues 10 days after it was bought. This was brought to your attention and you failed to reach back out to me until after the 30 day period. I would never recommend anyone to buy a vehicle from here. You are dishonest and a scam artist. When attempting to purchase GAP insurance you did everything in your power to make sure you talked us out of it. The only person that was ever honest through this whole process was Ivan. Would not recommend anyone this place. Save your money and go elsewhere, or bring a mechanic and have them scan the car to make sure there is no stored codes.

Great Dealership Sold me a Tacoma, Been in love with it since, Nik helped me out and make it quick…read moreand simple

We had a fantastic experience at Legend Auto, thanks to Nik! We were shopping for a truck for our…read moreson & happened to be in the area. Unfortunately, it was on a Sunday & they were technically closed. Nik saw us looking at a truck & unlocked the door to come greet us. Very long story short....he spent the rest of the day with us, on his DAY OFF, so we could purchase the truck. We HIGHLY recommend Legend Auto & Nik! Hands down the best car shopping experience we've had!! Professional, very friendly, no high stress sales pitches. It felt like we were buying a truck from a friend. Thanks so much!!!