Great coffee shops depend on great baristas. Hire the wrong people and the experience is south of miserable, Hire awesome baristas and you alter peoples day one cup at a time. I hope the owners of Insomnia read this, I hope they realize one review is on average the voice of 100 who dont take the time to give feedback.
As a former coffee shop owner I will admit my standards are a wee bit too high. Am I a coffee snob? Nope. Am I a customer service snob? Guilty as charged. I can steer you to a dozen coffee shops in metro portlandia that serve up technically amazing espresso. Yet, I will go to wander miles off course to go to the true Coffee Shop dripping with comfort, personality, good coffee, and above all else friendliness. Thats the point of going to coffee in the morning, to have the "experience". Morning times set the day for all, and a bad barista does harm that extends beyond the borders of their shop. I always told my baristas, this is not about just latte art and mounds of scones, its about providing someone 60 seconds of attention, a laugh, sometimes just listening. This is what separates small independents from chains. A chain store is a vending machine, cold and lifeless. The true coffee house is a place where people sit and share ideas and humanity is served up one cup at a time. Sure, its also a place to shoe gaze and stare blindly into a laptop as I am doing right now.
There was a failure today at this shop... I was about to review at 5 stars. The owner, Amy, is standing at the La Marzocco, while her employee / barista comes over to me after I had just sat down to locate a coveted outlet plug-in for my laptop. The barista comes over and says "can I get you a drink or... something...." her voice dripping with stop stealing our internet. I then told her, "oh, Im not stealing internet, I will be up to order." She says coldly "just making sure"
Then I go up and order, telling her I use to own a chain of coffee shops, in fact, the products they are selling are from my old bakery. she responds, "uhuu thats nice what do you want". SIGH really... the owner right there, me a potential regular just moved to the area, and this it? I want to like them, their shop looks great, they sell great products. They are colder than a january winter in minnesota.
If you want half the experience, they have it in spades. If only insomnia coffee was built with a heart not just a brain. For half the experience I give them half the stars.
Note to management brain: one regular customer spends 1000.00 per year at your store.
Note to management heart: Try and remember why you built this place, was it for money or for people? read more