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How's It Going To End

3.6 (194 reviews)
PriceyCoffee & Tea
Open • 7:00 am - 4:00 pm
Updated 3 weeks ago

How's It Going To End Photos

HOW'S IT GOING TO END ATMOSPHERE

What's the vibe?
Moderate noise
Dogs allowed

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Gohar K.

Came here with my husband after the farmers market nearby to cool off and enjoy a cup of coffee. Since it was super hot today we both chose iced drinks. I ordered the cacao cold brew with coconut cream top and my husband got an iced americano. We both enjoyed our coffee very much. The ambiance here is very chill with retro style, it's spacious but I would say there isn't enough seating available. There is some seating outside in the garden looking area for cool days when it's not 100 degrees outside. Customer service was friendly . They also sell croissants, cupcakes and few other pastries. Prices are on a higher side. My iced cold brew was around $9 and it was not a big cup. Not sure if I can pay that much for coffee too often. Overall a nice spot to check out.... FYI there is a sign up above that says Regal Dry Cleaners Laundry. ( now it's a coffee shop)

Kristine H.

One of those hidden coffee shops that's right there, but you'd probably walk right past it unless someone told you about it. There isn't even a sign outside, which makes it feel like a true hidden gem. I really loved the setting, the interior, and the outdoor seating area. It's especially peaceful in the early morning. The coffee was good, although the milk options were a bit limited. Still, I was there for coffee, and it did the job. Service was fast, and the baristas were pleasant and friendly.

Vanilla cream top latte
Bivianna V.

The coffee here isn't bad. I got the vanilla latte with the cream top, and it tasted good. That said, I just can't justify paying $9 for a latte. There are plenty of other coffee shops serving drinks that are just as good for much less. To top it off, after paying nearly $10 for a single drink, being prompted to leave a tip felt excessive. Overall, the coffee was decent, but the price is just not it.

How's it going to end? BADLY! I brought my dingey underpants to this location and i was sorely disappointed to find out that they wanted to wash my dirty laundry with espresso and cold cream. Sugar free caramel syrup was $2.00 extra. I did not appreciate that I also had to tip my change and the croissant was cold and rather un-buttery nor flakey. My dirty clothes are still dirty but I am wide awake thanks to the double shot. Please wash my clothes or change the sign. False advertising is a goddamn crime in AMERIKA!‍‍‍

Cinnamon morning roll, matcha latte (hot)
Michelle B.

This (presumably) based off the Truman Show coffee shop stands as a wink iykyk spot in Montrose disguised with its cleaners exterior. There is limited attached parking in their back lot but free street parking on the side street its attached to. My dad and I came by on a weekday morning and this was decently packed. There is both indoor and outdoor seating and the interior of How's It Going To End? though it isn't much. Service was polite and quick. Matcha latte (iced) 3.5/5, this wasn't bad for a matcha latte and while it did have a decent strength to it, I just felt like something was missing? I think I would order this with some sort of sweetener for me to enjoy it more in the future Cinnamon Morning Roll 3/5, this was just okay and mainly because there was an unexpected orange citrus flavor that overpowered the cinnamon throughout the pastry

Tania H.

I've been coming here since they opened and I kind of stopped this year because the customer service kinda sucks/is nonexistent and the seating is limited. Anyway, finally went back today and a cold brew with a shot was $11 --- and it's a 12oz cup! So with ice that was probably around 8oz of liquid. Absolutely insane even in this economy. The stars are for the space because it really is a cute little spot and the coffee is good. Honestly if the customer service was better more people would come regularly and they wouldn't have to overcharge people.

Interior
Jasmine D.

How's It Going to End is a fun coffee shop located in a former dry cleaning shop with an open and retro concept and desert landscaped patio! We stopped by on a Sunday morning and could tell it was a popular neighborhood spot. There was a short line but it moved quickly. There's some seating available but is limited. This is a nice spot to relax and chat but not really ideal for working. There is a very small parking lot on site but there's street parking available. Love the fun lighting in the bathroom too! I tried the iced matcha latte which I really enjoyed - just the perfect sweetness and not too sweet, and felt really refreshing on a warm day. Matcha quality was not bad too. Their iced vanilla latte was solid as well. Would also recommend the raspberry fairy pastry which is a crispy and fresh croissant with a sweet and tart raspberry filling - soo delicious! Downside is their drinks are a bit on the pricey and slightly smaller side.

Outdoor seating
Anush G.

Tried the vanilla latte, PB cookie, and chocolate croissant. The pastries were sweet and fresh. They use large chunks of ice so the latte does water down quicker, but the cashier did note that the vanilla latte does not have a strong vanilla flavor. Overall, the ambiance is calming, the employees are chill, I was able to relax, get some work done, then sit outside where it got breezy.

Cappuccino

Nice and bright place. Friendly staff and DELICIOUS cappuccino! It is somehow hidden considering it's right in a busy intersection but the layout is nice and away from the daily traffic.

iced vanilla lattes
Kristin M.

this coffee shop is really unique and has an interesting environment. the store front is practically open door (more like open window) with a small botanical garden in the front. parking is very limited so park on the street, it's free. the drinks.... were okay? i originally wanted the chai but heard it's very ginger-heavy so i got the vanilla latte instead, for 8 dollars before tax. despite being able to see the vanilla beans at the bottom of my cup, it was very lightly vanilla flavored and only semi sweet. i didn't end up drinking it completely. ambiance wise, while the view is nice and the interior is very cohesive and MCM-inspired, it does get very loud during rush. i was sitting by the window stools with my friend and there were times where we could barely hear each other. the open-door concept also doesn't block out any loud noise from the street outside like fire trucks or anything. so i wouldn't come here during the busiest hours if you are looking for somewhere to work or read.

Matcha and iced coffee w cream too
Alique Y.

Environment is so cutie reminds me of Palm Springs and I got the matcha w cream top wowwww so good just a bit pricy but isn't every place like that I would def recccomend

Chai latte

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1 year ago

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6 months ago

Everyone is nice and it's damn good coffee. I go regularly and I always have a great experience.

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2 years ago

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2 years ago

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7 months ago

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7 months ago

Quality was not there given the price. The mocha was just okay and the latte was pretty watered down. Save yourself the trip.

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1 year ago

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1 year ago

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8 months ago

Awesome coffee shop! The pastries are perfect and ambience is great. It's very kid friendly with fun little places to sit outside.

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2 years ago

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1 year ago

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8 months ago

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2 years ago

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9 months ago

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1 year ago

Fun place to check out. Nice aesthetic, coffee is a bit overpriced in my opinion. I only go there for a treat once in awhile.

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2 years ago

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1 year ago

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1 year ago

Great hidden Gem in Montrose with great coffee and pastries (if you're lucky to score one)

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8 months ago

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1 year ago

The coffee is always good. the people who work here are always quick and kind. It also has a really cool decor.

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11 months ago

Aesthetic is cool. Service was whatever. Coffee was way overpriced for what it is. $9 for a regular latte is insanity.

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2 years ago

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1 year ago

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9 months ago

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1 year ago

HIGTE rules!!! Go support this local coffee shop!Great bevs, beautiful space, can't wait to hit some of their events.

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2 years ago

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2 years ago

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2 years ago

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1 year ago

Ten dollars for the worst matcha I've ever had in me entire life. Btw bugs are everywhere. Only okay thing is the vibes

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2 years ago

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How's It Going To End - coffee - Updated October 2026

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