A Slice of Shopping Heaven in San Marino…read more Serafina is less of a boutique and more of a retail paradise where the fashion angels sing and the decor whispers, "Go on, treat yourself." Nestled in the heart of San Marino, just a stone's throw from Pasadena, it's the kind of place that makes you feel like royalty--no tiara required. Upon entering, it's clear this is no ordinary clothing emporium. The mix of designers is so carefully curated, I half expected to find a gallery label next to the Nili Lotan display. And with threads by Sea NY and Helmut Lang hanging around, you're not just shopping; you're adding to your art collection. The handbags? They've got more personality than a reality TV star. Shoes that make Cinderella's glass slipper look like a flip-flop. Fine jewelry that has you sparkling brighter than the twinkle in your eye. And let's not forget the gift items--because who doesn't love presents? But wait, there's more! A children's boutique so adorable, even your little ones will want to extend playtime to dress-up time. With names like Splendid and Ella Moss, your kids are walking out of there runway-ready for the sandbox catwalk. Sipping on Pellegrino while the staff, who are more like your personal fashion consultants, cater to your every need? Check. Enjoying a cappuccino as you peruse luxury labels? Double check. Feeling as comfortable as if you were lounging in your own living room? Well, if your living room was a casually chic sanctuary of style, then yes--triple check! If Serafina were a song, it'd be a symphony of style, luxury, and comfort. So next time you're in San Marino and need a dose of retail therapy, float on into Serafina and float out like the fashion deity you truly are.

I recently moved to the area from Brentwood and was excited…read moreto see a cute shop with a nicely curated selection of some of my favorite brands like Xirena and Saloni, they also have a nice selection of home items like candles and hostess gifts. I hate giving 2 stars, but in this instance my two stars go for the low level of customer service. No one greets you when you walk in (I've been a few times), no one asks to hold your items at the counter when they see you holding an armful of items, when I ask for a size they say that's all they have and can't be bothered to say they can order it for you or provide alternatives. This store seems to cater to the white and 60+ set (that's all there was at the store both times I've visited) and if you don't fit that demographic, they don't care you'll be dropping $5-600. I wanted to support a local business but I rather make the drive back to the country mart than give my money to a shop that does not value all of their shoppers. Perhaps I expect too much out of my shopping experience, but now more than ever (pandemic) I want my limited entries to shops to be memorable. I don't want to think "oh, I had a shitty time when I bought this $400 dress".

What a gorgeous shop. So many beautiful clothes, jewelry and home decor pieces. I want them to…read moredress me from head to toe! I love it here

Adorable boutique on Mission Street. It's much bigger than it looks…read more Once entering, we were greeted by Michelle and Sam, lovely ladies ! The selection of apparel is really nice, classy and stylish. We had babies and the dog with us but definitely will return to shop. That white linen blouse was an absolute winner... they receive shipments often so definitely make it a point to go there.

I have shopped at this most wonderful store so many years. The clothes I bought from Zero Degrees…read moreCelsius are unique and fun. And they LAST! The designer himself provided the best ever customer recommendation/service. I will definitely visit here often!

Beautiful store ! Great styling ! Love zero degrees Celsius…read morebrand ! Young and fresh ! Shirt blouse by Hinson Wu are clean ,good quality shirts ! Jessie Lu collection got excellent taste level ! Kaden love jewelry collection are breath taking !

Street parking. Unique fashions. We were lucky and parked up front. . The store does have two…read morechairs so if you shop with a friend they can sit. No air conditioning or maybe it was not on. You can shop on line but items on sale cannot be returned so it is better to come in. Service is good and attentive. Value is a matter of opinion This brand is expensive but it is a top brand.

I'm a plus size gal and they don't carry my size in store. However, I am easily able to order…read moreonline and return through the store front and in general I've had a great experience with the staff and environment. Lately the system changed and the return process was a little more cumbersome, but the helpful staff made the experience pain free.

Customer service was really great! I finally found the Mason Kitsune tote bag that I've been…read morelooking for at this location! They also carry a variety of other designers like APC, Margiela, Ami, and so on! Definitely worth checking out :)

Flattering, feminine, and fun that's what I think of when I look at all the clothing apparel that…read moreEva has in her store. I just want to try all of them on! I found Eva's store while my husband and I were walking along Mission Avenue in South Pasadena. We had moved away from this area almost 10 years ago and wasn't familiar with what business were there now. We knew about the Dinosaur Store, one of the best places to connect with your inner child, across the way, but did not expect to find this Eva's gem of a store across the way. My husband was the one who spotted and encouraged me to walk in and see what was there. It was unpretentious and unassuming from the outside, until you walk in and discover Eva's treasures. I have now been to the store twice and Eva was there both times, to my delight. She is just as lovely as her designs. She took such care helping me find the right dress for a wedding. I could tell that she loves making her customers feel welcome in her special place. And when I finally decided on "the one" (and just like chocolates, it was REALLY hard to take just one), she surprised me again by letting me know that she can have her seamstress make the alterations right there; and that I could come back the same day! I'm so glad that my husband and I took that stroll in South Pasadena. Glad too that he had the patience to let me browse until I found THE DRESS and to meet the lovely Eva! And just like a box of my favorite chocolates, I know that I will keep coming back for more.

Eva went way out of her way to help me with a last-minute dress I needed for an event. She brought…read moreme a load of options to try, each piece was unique and beautifully made. I had called, stressed and desperate when the store wasn't even open. She answered, talked me through the options, and treated me like family. The best. Prices are great an on par with what you'd expect to pay at a big store that has less style and no personal touch.

I have always loved stopping in to look at all the wonderful colors and textures of the vintage…read moreitems they have here, but it isn't exactly my daily style. So I was excited to have a vintage-themed event to attend and had so much fun working with the lovely woman working there who rummaged through gaudy clip-on earrings with me to put together such a spot-in outfit! I honestly haven't had that much fun in ages!

I was strolling down the street and stopped in to check this place out. This vintage clothing store…read moreis the sister business of Hodgson's Antiques, which is right next door. This cool little thrift has a wide selection of denim, dresses, and even vintage concert tees. It's small but organized and items are reasonably priced. Unlike most vintage stores. Samara (owner) is an absolute doll and very knowledgeable. She also buys Wednesday - Saturday 11:30 am - 6 pm. *Street parking

I stumbled across this boutique while I was looking for something special to wear at my baby shower…read moreand I absolutely love it! The space is gorgeous and we'll designed, there is a variety of new dresses and fashions you won't see anywhere else, and most importantly, the owner Marianne is extremely kind and helpful. She worked with me over several weeks to find the perfect dress and accessories and she made me feel like I had a personal stylist. I couldn't be more happy with the results and with this shop. Can't wait to come back and buy more.

Very knowledgeable and helpful staff! Helped me pick out a great gift. Thanks guys!!read more

Beautiful clothes that fit women who are older than 18 and larger than size 2. One of the best…read morewomens clothing boutiques in la with a big selection and variety

Mimo is fabulous; I treasure each moment we visit and share life while she and Paulette are…read morecreating a delicious wardrobe full of class, colors, and fabrics which make me feel confident and ready to embrace all of life's adventures from the routine to the celebratory events. Highly recommend a trip to Rue De Mimo for yourself, a shopping spree for your darling daughter, or a special gift for a friend, board member, or birthday celebration!

Went to try on some jeans because I had a pair before that lasted me very long, they just don't fit…read moreanymore. Although they may be pricey, the quality is good. The staff was so kind and helpful. The cashier was able to assist me with some sizing questions. Another worker at the fitting room provided me with options for other jeans. I felt very comfortable in asking for help. I would come back!

After losing our home to the fire, we were left shaken, overwhelmed, and uncertain about what came…read morenext--especially having to rebuild a professional wardrobe. But in the midst of all that chaos, Madewell became a source of steady support and genuine care. They didn't just offer help -- they showed up in every way that mattered and continue their support to fire victims. It means more than I can put into words. When you lose so much, you begin to see very clearly who stands with you -- and Madewell is the place I've been able to go. Thank you for being a light in a dark time. This company didn't have to go above and beyond -- but it did, and we'll never forget it. I put my outfit together today and realized something was missing -- a belt. Sadly, all of mine (including everything I owned) perished in the fire. I'm wearing the belt I came in to purchase to complete my look, and walked out wearing it. I am obsessed.