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    Hilo Hattie

    3.5 (69 reviews)
    Closed 10:00 am - 8:00 pm

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    Julie W.

    Hilo Hattie in the Ala Moana Mall is clean and not very crowded. They have a big collection of Men's Hawaiian shirts that are different from the ABC stores. My kids love Hawaiian Shirts. But there's so many, it's hard to pick one. I found someone nice enough to help me with my pictures. The price ranges from just over $100 to $34 and very few are 50% off of higher prices. The style and materials used makes a difference. They also have a selection of souvenirs too.

    Feb W.

    4.5 stars! Our hula girl dash was broken! When you are in Hawaii you ain't driving without it or else, your driver will be bored! We've passed this store a hundred times and finally we were able to pay a visit & check on what's inside they offer. And of course, we are in hunt for our hula girl for the dashboard. Just like other local gift shops they offer tons of souvenirs & some local delicacies. And lots of turtle stuffs in here too. So kawaii! As usual, my heart is filled with delightedness as I scan most of the items they offer in here. Their garments are on sale & some other stuffs. Customer service is by far great. The staffs greeted us the moment we entered the store. They were friendly & helpful at the same time. And since pandemic, hand sanitizer is available at the front door & at the counter. Face mask must be strictly worn. Lucky us coz they got no other customers except us! That is why we both have each of our time to check the souvenirs in almost every rack. End up buying a ceramic bowl, Hula girl, sweets, earrings & a wooden ladle. And of course, they offer Kama'aina discount and that's a plus for us. Upon exiting the store we notice this necklace that made out from tiny seashells. My bandit loves it so he got one & the moment he was about to heads up back to the counter, this saleswoman stop him telling us that it is free & that we can pick one. Cha-ching!!!! And we leave the store happily satisfied. We will surely consider this local store to pick some souvenirs when we decided to send care package for my family to the Philippines. Pretty good finds & deals! Mahalo for reading & happy juandering fellow Yeeps!

    Located on street level, near Ala Moana Center Stage
    Lyla D.

    During our recent visit to Ala Moana Center in search of a traditional Hawaiian or Hawaiian-inspired baby shower gift, we strolled into Hilo Hattie. This visit was shortly AFTER we had purchased a traditional Hawaiian quilt and we thought of adding a little cute "something" before sending the gift off. As a local, this was the first time I've ever stepped foot into this store as I've always regarded this business as a store for inexpensive Hawaiian apparel, souvenirs or inexpensive trinkets but, I figured why not take a look? As we walked in, there were several tourists shopping and the sales women took the time to greet us with smiles and Aloha. I felt that this store was bulging at its seams with racks and shelves of Hawaiian wear and souvenirs. So rather than weave our way through, I just asked to see what they offer in the way of infants. Sorry, I didn't get the saleswoman's name but she was super patient and friendly. She brought out several outfit styles and suggested dress sizes for this yet unborn baby girl for whom we were shopping. My dread of shopping was starting to materialize as she brought out more colors and patterns of the cute infant outfits. Good grief...my mind was spinning with so many choices (although, having many choices can be a good thing). I had to distract myself from looking at infant outfits and looked at HH's selection of totes or diaper bags. Um, that distraction sort of helped me to refocus on the task at hand. Well, I finally made a decision and even got a Kamaāina discount after presenting my local ID. Thanks to the very patient and friendly saleswomen of Hilo Hattie, we're sure the baby girl will appreciate the gifts of Aloha.

    Google maps walking will not get you here.
    Rohan D.

    A sad small echo of what was once the best and only place to shop for Local work and dress up clothes, i.e. Aloha Shirts. Last I was here, the main shop was a part of the factory where the best Hawai'ian clothing was made by Americans. The current fashionable patterns were full price, last year's shirts were on sale, all were made and sold with pride by Locals. Dressing up here, Local Style, means men wear a nice newer Aloha shirt (rayon, puka shell buttons) with dark color dress slacks and good shoes. Not shorts, not flip flops, not unbuttoned (even if you do have great abdominal muscles and fancy tattoos). This little shop in Ala Moana shopping center is all that remains of this great tradition, but still a must stop for the quintessential Hawai'i visit, your souvenir Aloha shirt. Don't buy one of those cheap Chinese tourist shirts, they are low quality. You can still find the Local pride in this shop, and these remain the best Aloha shirts. Don't forget to get a little Hula Girl for your dashboard.

    K
    Ron U.

    The Walmart of Hawaiian goods. Everything you can imagine as a souvenir is here and then some. They even had shuttles to ferry in folks from who knows where. I must admit I was hoping to find someplace like this because I wanted a Hawaiian shirt to take home and I found a great one. Found my hula girl for my dash to remind me of a great trip. I also saw on the news they were downsizing the large store for smaller stores. Worth checking out while you're there on the island.

    Hawaiian goodies for overseas friends

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    8 years ago

    Looking for a hawaiian shirt in the luxury mall hellscape of Ala Moana? This is your place!

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    Hilo Hattie Reviews in Other Languages

    Ask the Community - Hilo Hattie

    What stores is Hilo Hattie located by?

    It's in the Ala Moana mall by AT&T & across from 1st level parking structure

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    Review Highlights - Hilo Hattie

    I must admit I was hoping to find someplace like this because I wanted a Hawaiian shirt to take home and I found a great one.

    Mentioned in 6 reviews

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    Fighting Eel - Don't forget to pickup your Babyeel a onesie for your next family photos!

    Fighting Eel

    3.8(93 reviews)
    1.8 miDowntown
    $$$

    I've never been a Fighting Eel girl, but then you get one item as a gift, you decide to check out…read morethe store, and all of a sudden you're waiting for their next drop and constantly checking their store. I got a FE diaperbag as a gift but had NO IDEA how to use it - it's an older version with the bassinet attachment. It was from an aunty, NWOT, and I don't mind it didn't have tags, or that it's an older version. I've always been the kind of girlie to thrift shop because I'm not a fan of what the clothing industry has done to our planet. This is why we went to FE-Kapolei in the first place: for someone to help us figure out how to use this thing. Read my review for the Kapolei location to know what happens next. Anyways, since that first visit, I visited FE a bunch of times because of their baby clothes. One reason I'm also not a FE person is the prints are too much for me. Put it this way, the only print I would kind of consider wearing is the simple fish print in black, no other colors! And then next thing you know, there's also a baby section as well for my son! Having a baby changes you, I'll still thrift for my clothes, but I wouldn't mind getting my son the newest clothes from a locally owned, woman ran business. Also, I LOVE being able to text the store and reserve items, no driving all the way to find out it's not there! And the quality of the clothes is definitely there. Decided to buy a baby onesie for our family photos and another baby onesie for our friends who are pregnant. I know baby clothes don't last long, but I just couldn't help myself! Overall, I may only like a couple things from FE, but the fact that it's supporting local is a big plus for me! Also, the quality of the clothing is so great considering the price.

    Here at this location has the worst customer service here. No aloha in the care they give to…read morepeople. You are spending top dollar here in comparative pricing. They are on Manaola pricing level and feel like making clients spend money on the only bag option they have.. then don't want to help with anything outside of that. Their asb policies are inconsistent as well. Makes me not want to support this brand at all. They aren't willing to work or help even if it's no sweat to them.

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    Fighting Eel
    Fighting Eel - Store Front. Located on corner of Bethel & Pauahi St.

    Store Front. Located on corner of Bethel & Pauahi St.

    Fighting Eel

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    The Kealopiko Shop

    The Kealopiko Shop

    3.0(27 reviews)
    2.5 miDiamond Head
    $$$

    I first fell in love with Kealopiko years ago at the Merrie Monarch craft fair, and ever since,…read morethis Molokaʻi-born brand has held a special place in my heart. Their online drops are legendary--beautiful, meaningful designs rooted in Hawaiian culture--but blink and you'll miss them. I've lost out more times than I can count, so stepping into their charming little yellow cottages on Monsarrat Avenue felt like a dream come true. The shop is small but thoughtfully curated, with just one of each size available--so every piece feels extra special. There are a few parking spots right out front (a gift in itself on Monsarrat!), and the whole experience feels intimate and intentional. From the hand-printed fabrics to the cultural storytelling woven into every design, Kealopiko is more than a clothing brand--it's a celebration of place, language, and identity. Super adorbs and totally worth the visit.

    This cute little Monserrat shop is kind of hard to spot if you're speeding down Monserrat, but if…read moreyou go a little slow, you'll spot the yellow house looking shop with a couple parking spots in front. I saw the reviews of others saying that the service isn't super friendly. I get it. I live with some pretty angry Hawaiians and I get that it's hard to be happy all the time living here and working in an area filled with tourists. The few times I've been here, service has been a mixed bag. But they all get the job done. They'll usually try to give you a new item (instead of the display items) if they have any in stock. I think they are card only. Ofc the most difficult thing about kealopiko is how exclusive it is. They make their clothes in small batches and hand print the material. It's good quality items and honestly less expensive than some other locally owned stores, so I like shopping here. It's just sometimes hard to get your hands on things. I'll definitely be back. I try to follow them on Instagram so that I can head to the store when they do a drop. It was definitely easier when I lived in town.

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    The Kealopiko Shop
    The Kealopiko Shop
    The Kealopiko Shop

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    Stussy Honolulu - Group 10, 1st in that group

    Stussy Honolulu

    4.0(121 reviews)
    1.2 miWaikiki
    $$

    I stopped by Stüssy Honolulu while walking along Kalākaua Avenue, and it is easily one of the…read morestandout streetwear stores in the Waikiki area. The brand has a long history in street culture, and this location reflects that identity with a clean and minimalist retail space focused entirely on the clothing. The store layout is simple and well organized, which makes it easy to browse through the collections. Racks feature a mix of graphic tees, hoodies, hats, and other staple pieces that the brand is known for. The designs maintain the classic Stüssy style that blends surf, skate, and street culture influences. One thing that makes this location interesting is the connection between the brand and Hawaii's surf culture. Stüssy originally emerged from surf roots in California, and seeing the brand represented in a place like Waikiki feels very fitting. The shop tends to attract both visitors and locals who are interested in streetwear and limited releases. The environment inside is relaxed and focused more on the clothing itself rather than flashy retail design. What stood out to me most was how the store maintains the authenticity of the Stüssy brand while fitting naturally into the Waikiki shopping scene. Overall, Stüssy Honolulu is a great stop if you are into streetwear or want to check out one of the well-known global brands located along Kalākaua Avenue.

    Super dope store glad I was able to check Them out during my…read morevisit in Hawaii. For the exclusive Honolulu tees I recommend lining up around 5AM-6AM because they tend to sell out quick Service here is fast and reliable and the selection is super limited

    Photos
    Stussy Honolulu - Successful shopping trip to Stussy Honolulu

    Successful shopping trip to Stussy Honolulu

    Stussy Honolulu
    Stussy Honolulu

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    Manuheali'i - Manuheali'i

    Manuheali'i

    3.5(132 reviews)
    0.5 mi
    $$

    Loved visiting this boutique! The location on Punahou St. can be hard to miss due to the busy roads…read moreand traffic, so be sure to keep an eye out on the white building with simple "Manuheali'i" signage. The boutique itself has all your Hawaiian dress attire needs. From different styles of dresses, shirts, blouses, skirts, jumpers, light cardigans and sweaters (and bags!), the selection is great and feels so good to wear! The selection is curated by various Hawaiian designs/prints which changes every season. The quality of products/material is 100% worth the price. In addition, don't be afraid to support local businesses whether you're visiting the island or local. Tip: if they don't have your size at this store, just ask if they have it at the Kailua store!

    Located in town, a small little parking lot out front…read more Manuheali'i is your one stop shop for your ohana's Hawaiian attire. Lots of selection to choose from. I wish they had more sizes of the print I was looking for, but it was an older style print. The price range for clothing is about $80-$100+. Manuheali'i is made well and last long. On a busy Sunday, there were about 4 girls working. We didn't quite get a greeting as we walked in, but i made sure we said hello as we walked in (which they just looked at us). But when we needed to see if the other location had a certain dress, one of the girls were more than willing to call them to check.

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    Manuheali'i
    Manuheali'i
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    Greetings with plants

    Fighting Eel - Fitting rooms

    Fighting Eel

    4.5(12 reviews)
    2.6 miManoa

    Beautiful clothes happy, helpful staff. We shopped…read moreyesterday and today. The close are so luxurious, trendy, feminine and flows. So many different styles and prints to choose from. Very helpful and cheerful staff. I'm happy cuz I found a new top diesels and my niece got several outfits... and you can use your ASB shoppers debit card for discounts. Definitely an asset!

    Brand new edition…read more.. Did you know that Fighting Eel has just opened its newest location on Friday March 7th in Manoa and what a stunning shop that literally has it all. You can find them just a block down from Manoa Marketplace right across from Morning Glass they do have five dedicated parking stall for convenience and without a storefront sign don't pass right by this building. This vibrant and spacious layout makes it so easy to browse as it's all nice and organized as you walk in you'll see the various merchandise from coolers, plates and some stationary items along with some fun and beautiful accessories the selection is quite impressive. Lots of clothing to choose from on easy to see racks including some shirts and fun casual wear and baby eel in the back and as I grabbed a few items gift receipt is also given here which makes it great and if you have American Savings with minimum required purchase you make does earn you as discount along with a stamp card for additional savings. The staff is very warm with a lovely greet as you enter all the way to checking out though parking can be the biggest challenge this location does have a wonderful fighting spot. Thank you!

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    Fighting Eel
    Fighting Eel
    Fighting Eel

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    Royal Hawaiian Center - Tiffany & Co. 2018

    Royal Hawaiian Center

    3.9(284 reviews)
    1.2 miWaikiki
    $$$
    Free WiFi
    Boutique

    "Get in loser, we're going shopping." ― Regina George, Mean Girls…read more What a gorgeous shopping space right in a central location on Kalakaua Ave! We're talking a four-stories tall, open-air, commercial retail complex. My colleague and I decided to pop in after a delicious lunch to peruse some of their offerings. Kira x Miffy? Stüssy with their exclusive Hawaii line? Are high-end luxury brands your thing? They have everything here. They also have some great eateries and free entertainment nearly daily. Check their website for an event schedule. It's a great outdoor space with lots of places for you to spend your hard earned dollars. Enjoy, have fun, and charge it!

    A large mall located right on the main thoroughfare in Waikiki. It spans a couple buildings and has…read morelarge selection of shops and eateries to suit all tastes. They have a food court area as well as other restaurants located throughout the venue. There are multiple areas to just sit and relax and take in the Hawaiian ambiance. They also offer validated parking as long as you spend a minimum amount, with more generous time allowance for locals (3 hr) with the same spend. If you're in Waikiki, definitely worth a stop by just to check it out, though maybe not worth the drive for locals unless meeting with friends or going for something specific.

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    Royal Hawaiian Center - The Royal Grove

    The Royal Grove

    Royal Hawaiian Center
    Royal Hawaiian Center - Is this your vision of Hawaii?!!!..YES!

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    Is this your vision of Hawaii?!!!..YES!

    Hilo Hattie - fashion - Updated May 2026

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