Great prices and surprisingly large collection of gear for surfing, definitely recommend.read more

If you want to skip paying airline fees to bring boards to Maui from home...this is how you do it…read more This place has a vast selection of great boards to rent at great prices. They hooked me up during a recent south swell and made the process so easy and flexible. They give you wax, a leash and soft racks at no extra charge too! Highly recommended

I always prefer to support small entrepreneurs over resorts and this business will not disappoint…read more I went in to rent a couple of body boards to cruise around the small breaks at the local beaches and not only was the service great, the experience was awesome. Wayno is the proprietor and he greeted us with a smile and an awesome attitude. I will always go out of my way to see Maui Surfboards for any board needs in Maui.

Great experience - sorry I didn't ask your name brother! Had everything we needed and more - and I…read moregot to give Tucker the dog some scritches, which helps when you're on vacation and missing your own puppers. Thank you so much Man, we appreciate you!

We came to this store at 4:50 pm. Hours say 9-5. Employees just locked the door early and watched…read moreus trying to open the door Came back at 9:00 - again, hours say 9-5. Store was closed up. No one there at all. Another family was out front waiting for them to open too!! Don't waste your time on this store. Go across to the cannery mall and shop at HiC. They're always open and closed on time and super friendly!!

The staff was friendly enough of you ask for help. Great…read moreselection of items. We purchased quite a few for gifts. They happened to have an amazing sale going on which made it easier. Although I think they always have a sale.

"So glad I finally found you -- and so glad I didn't give up."…read more My last surf lesson in Maui was with Chyna, and it completely changed how I understood surfing. A little background about me: a middle-aged first time surfer, a basic swimmer and a big fan of basic snorkeling. Weekly workouts include gym weight lifting, kick boxing, yoga, and Lagree. And, I had a HUGE fear of wipeouts. Chyna and her friend Aina once ran a small water-sports business together, and they also volunteered teaching local kids to surf. They lost so much in the 2023 Lahaina fire, not to even mention that Aina is also a Maui firefighter. Thankfully, their families were safe. Knowing their story made Chyna's generosity, patience, and love for the ocean feel even more special. This was nothing like the two commercial surf lessons I had taken before: no photographer on shore, no rush to simply get me standing for a picture. In 2 hours, Chyna taught me how to respect and learn from the ocean: how to read the shoreline, reef and rocks, whitewater and green waves, wind, entry and exit points; how the board works; how to paddle, turn, control it, get through whitewater, and even use sound to judge an approaching wave. Most importantly, she corrected my popup technique and let ME decide whether to stand when each wave came. Once I stopped rushing and started learning the speed and timing of the wave, I was able to feel the freedom and pure energy from surfing. Even the whitewater that had scared me before stopped feeling intimidating: I didn't get knocked over ONCE! For the first time, I experienced what surfing can feel like when fear is no longer in control and I can actually listen to my body and the ocean. Chyna and Aina, I'm so grateful I found you. See you at the next wave!

My six-year-old son had a private surf lesson with Theo today, and the entire experience exceeded…read moreour expectations. From the initial communication and detailed information provided beforehand to the beautiful location and overall organization, everything was seamless and professional. Theo was an absolutely fantastic instructor. As a parent, I was nervous because my son had never surfed before, but Theo immediately put us at ease. He took the time to explain his approach, including why he wanted to start on smaller waves and ease my son into the experience rather than pushing too hard too fast. That thoughtful approach made all the difference. Theo was incredibly encouraging, motivating, and patient throughout the lesson. He paid close attention to my son's energy level and knew exactly when breaks were needed, which was especially important for a young child. He struck the perfect balance between building confidence and keeping the experience fun and positive. I was also extremely grateful for Theo's communication with us as parents. He kept us informed, answered our questions, and made us feel comfortable every step of the way. Overall, this was an outstanding experience, and I cannot recommend them enough!! If you're visiting and considering surf lessons, do it. In fact, I left wishing I had booked a lesson for myself as well! Thank you, Theo, for making my son's first surfing experience such a memorable and positive one.

Haven't been in this store in ages but we had a great experience today. There were 3 employees…read moreworking today and they were all very nice. They also had some great sales so we didnt leave empty handed. My little one was hiding in a few of their racks while I shopped and the employees were super nice about it because im sure they're used to it. She wasn't raising havoc or being destructive and she was listening to me for the most part so it really wasn't too bad. Mahalo to the kind, patient employees today. We will be back. Check them out.

Great shop! Great Service! Great Selection! Shop local!…read more They have a wide variety of clothing and accessories. Support them!

What a cute store with unique items and clothing. Anella was the nicest and most informative person…read morewe met...so far (we just arrived in Maui). She told us that Hana is her "favorite place on the planet". She shared the following places we need to visit: Red sand beach Hamoa beach Waterfalls Black sand beach Venus pools Go check out this adorable store and, hopefully, you can see Anella.

Beautiful store with incredible clothing , jewelry and swimwear ...it's my favorite store on Maui …read more Love everything eco friendly and earth conscious . It's a treat just to go inside .

Great selection of T shirts original Hawaii style and the staff / owner was very friendly and…read morehelpful about local music and happenings. ALOHA!!

The clerk here was very nice. Told him what we were looking for and he spent some time giving us…read moreseveral recommendations until we found the perfect gifts. They have a great selection of surf inspired clothing. Pricing is fair but it always seems like they're having a sale.

The snorkel store is a professional and authentic store, and I am thankful for how concise and…read moregreat they are. They are extremely thorough in explaining how snorkeling works, and are very explicit to the bone. Additionally, their customer service is impeccable (shoutout to Steve) with even providing the daily scoop of whee to spot sea turtles. (We got to see 5!) All in all, they have cost efficient gear and great customer service, and I sincerely hope to come again and best wishes. -Nancy

Thank you Lisa! Stopped in today because the grandkids wanted to snorkel for the first time. We…read morecould not have had a better person help us prepare Zoe (8) and Cillian (6) for their first snorkel adventure. She made them feel excited and confident to put on their snorkel gear and get into the ocean. She set them up with a mask, fins, and a floater and shared with us the best place to see fish, and they did! I had already checked out The Snorkel Store website which is very informative and amazing. Signing up for the newsletter got us a discount, yay! Besides the snorkel gear we rented three Tommy Bahama beach chairs which are great because you can wear them down to the beach as a backpack. One less thing to carry. Before we left Lisa said, "Let me get you a bag of sand toys for you to enjoy after you're done snorkeling." This was so fantastic because grandchild #3 was in the car with Papa and the sand toys were an absolute hit. We will definitely make sure they're washed and returned with the all the other equipment tomorrow before 5:00pm. If you need any type of beach gear, this is the place to go! We will definitely be back again when we're on the island.

We rented one Tommy Bahama beach umbrella, which only cost $25 for an entire week AND included…read morehotel drop-off and pickup! What a deal! The owner was such a nice man too. His store burnt down in the fire and he can't rebuild, so if you can support a local business owner, I highly recommend you choose his business. He also rents out snorkel gear, beach chairs, etc. If you won't be able to see him when you check out, he lets you leave his gear at check-in with his business card and your room number, and he'll pick it up later.

Gear delivered day of order...we were able to get everything for the week at the same price for a…read moreday at the resort. Everything new or like new condition. Great service and response time. We needed a mask switched and it was very easy and fast.

This place is the best ever! Juan, the nice lady (I think might be the manager) and the young…read moregentleman all helped me out the few times I went in to shop there over spring break. All extremely knowledgeable and gracious with their time and fishing wisdom. I rented a nice Penn spinning combo 2 different days there and caught 15 fish each day for a total of 30. Thanks to the folks at WMSFS, I got all the right terms tackle I needed, with a diagram of how to setup the bobber rig. Took their advice to go with raw shrimp for bait. Doesn't stay on the hook as well as squid, but it's just fine and gets twice the bites! I'm be back here for sure MAHALO and ALOHA!!!!

Very hospitable! They offer visual Set up guides for your rig, very friendly staff and informative…read more Parking is validated if you buy and are just visiting!