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    First Watch

    4.0 (64 reviews)
    Open 7:00 am - 2:30 pm

    First Watch Photos

    FIRST WATCH ATMOSPHERE

    What's the vibe?
    Outdoor seating
    Good for groups

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    Recommended Reviews - First Watch

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    Honey butter biscuits
    Ashley B.

    I came in with three others early on a Saturday before the rush really picked up. Our server who I don't remember her name, was absolutely delightful, helpful and welcoming! It took us a while to order our food, which is a good problem because we couldn't decide on what we wanted. But once we did, every single person was happy with what they ordered and everything looked and tasted delicious. I definitely recommend stopping by here and I myself will also return when in the area.

    Bec
    Daniela G.

    It was a little difficult to find this location at first, Apple Maps made it look like it was on the inside of the mall. Definitely a popular brunch place, and the food proves why. We split a salty and a sweet- carrot cake pancakes (which were HUGE) & the signature BEC. The BEC was delicious, it was spicy yet sweet with the roasted peppers. And the carrot cake pancakes were a good sweet treat to pair it with, literally tasted like cake. We washed every thing down with their caramel crunch iced coffee- I do believe hot coffee is free !

    Steak and eggs seasonal chimi
    Jay L.

    Another breakfast brunch chain?? Well I was pleasantly surprised and enjoyed having an early weekend breakfast since our little one woke up super early. :) Came around 730/8am and was seated quickly. Tried their a chimi style seasonal skillet and lemon blueberry cornbread which were both outstanding. Had to pack the cornbread since we couldn't finish but devoured the skillet. The flavors mesh so well together and not something I would normally make at home, so it was nice to try something different. Great service and well decorated inside.

    Traditional
    Katie R.

    Good service. The million dollar bacon is delicious. This is a quality meal at a good value with plenty of healthy options. Food was served quick with helpful service. Syrup was served warm. I'd love to go back and try other items.

    Tommy H.

    Wife and I visited the Montvale location and was excited that there is now one in Paramus. We came here for breakfast and the food was delicious. Our waitress was very helpful and friendly. We will definitely come here more often for our breakfast stops.

    Holiday Menu 2025
    Bea R.

    First Watch puts the GOOD in MORNING. It's a brunch restaurant franchise that specializes in serving fresh, high-quality, made-from-scratch, and locally sourced meals. There's a heavy emphasis on farm-to-table philosophy. The menu focuses exclusively on popular breakfast, brunch, and lunch dishes like pancakes, waffles, omelettes, biscuits, power bowls, salads, sandwiches, fresh juices, etc. Prices are slightly higher compared to other brunch chains and diners, but you're paying more for higher quality ingredients. This is an ideal spot for those who are more health conscious. The Paramus location recently opened two months ago and it's already becoming a hotspot in the area! Parking can be a bit of a pain since it shares a large lot with other stores within the busy and bustling Bergen Town Center. We came in as a group of 9 on a Monday afternoon and were seated immediately. They're very busy on the weekends, so there will be wait times. They don't take reservations, but you can join the waitlist online. The interior is modern and casual with bright, natural lighting. The decor is simple with some antique and rustic touches. There are tables and booths for small and large groups. I ordered... *Cold Brew Coffee $4.59 - Not very good :( It was watery and practically flavorless. *Chickichanga with side of potatoes $14.49 (includes whipped cage-free eggs with spicy, all-natural chicken breast, chorizo, green chiles, cheddar and monterey jack cheese, onions, and avocado rolled in a flour tortilla topped with veracruz sauce and sour cream) - I really enjoyed this! The flour tortilla was hot and deep-fried to a nice crisp. The fillings and sauces were savory and hearty with the right balance of spice and tang. The melted cheeses were so creamy, making it a perfect comfort dish. The potatoes were fresh and well seasoned. *Cheesecake Holey Nutella Donuts $6.49 (mini donuts with whipped cheesecake filling topped with cinnamon sugar, nutella, spiced gingerbread cookie crumbles & glazed strawberries) - This is a good dessert option to share with a group. The donuts are small, but dense. The dough is cakey and fluffy. The cinnamon sugar and nutella drizzle will definitely satisfy your sweet tooth! The rest of my group ordered salads, carne asada breakfast tacos, waffles, eggs, bacon, and biscuits & gravy. Everyone was happy with the portion sizes, quality, and flavors of their food. We also shared two pots of freshly brewed, bold coffee. No complaints on the service. We were a large group and our server was friendly and efficient. Our food came out within a reasonable amount of time. Overall, this was a satisfying experience! Prices are reasonable, food is fresh & flavorful, and service is friendly. I don't have much to complain about. I'm glad First Watch is in the neighborhood and I would definitely recommend trying them out for your next brunch!

    Grits with cheese
    Bianca D.

    On a grits mission -- and they did not disappoint. The grits were delicious, but be prepared for the butter and/or cheese (definitely indulgent). Quick disclaimer: First Watch Benedicts are served on one long piece of bread, with a knife provided so you can cut and portion it yourself. I ordered the Eggs Benedict with salmon flavorful, and satisfying. It was very busy, but the staff was attentive and kept the coffee coming. A solid, comforting brunch spot.

    First Watch
    Jeff M.

    First Watch 1 Bergen Town Center Paramus, NJ 07652 Coffee Double Bacon Parmesan Hash This breakfast & brunch chain restaurant recently opened within the complex of the Bergen Town Center mall. It is not located inside the mall, but in the lower level parking lot next to Home Goods. I knew this location was going to be on the money because there was an hour wait when my girlfriend and I checked in. To entertain yourself while you wait, window in the surrounding stores until you receive a text message alerting you that your table is ready. When we were seated, I was impressed already. The chairs are comfortable and they automatically provided all three utensils; most places only provide a fork and knife and I always have to request a spoon. These are a couple of the menu items I explored: Coffee: I usually never order coffee whenever I dine out because I am not a fan of milk or half & half. First Watch provides vanilla and hazelnut coffee creamers. As a bonus, the coffee is served in a refillable carafe ( similar to IHOP); if it is empty, the server will gladly refill it. Double Bacon Parmesan Hash: This was a unique, but phenomenal breakfast plate. I knew this signature item was going to be a winner when I saw the sidewalk billboard poster. It was topped with a vegetable medley, over easy eggs, bacon and smothered in Alfredo sauce. The plate was very filling and I didn't feel bloated afterwards. If you decide to dine here, I highly recommend arriving in the morning or early afternoon because they close every day at 2:30 PM. #firstwarch #firstwatchparamus #coffee #frenchvsnillacreamer #hazelnutcreamer #doublebaconparmesanhash

    Inside of my veggie chicken sandwich. Yum
    Debbie S.

    Good! Enjoyed my chicken veggie sandwich in gluten free toast with pesto sauce. Yum. Loved the homefries (good with strawberry preserves for some salty and sweet!) and fresh mesclun salad greens. I wish they had more gluten free options like for pancakes, waffles, or french toast, but the food was fresh and delicious! Our server was very nice too.

    Nehal A.

    This new brunch spot is located on the Route 4 side of parking lot in BTC. Modern cozy dining space with lots of seats available. We went there on Sunday noon time and surprisingly it wasn't packed. We got a table right away. The menu has lots of brunch style dishes, combos of half sandwich, green and soups and a variety of drinks. I loved the purple haze, it was citrusy but little sweet at the same time. I ordered the carne asada breakfast tacos from the holiday menu. It came with three soft tacos filled with eggs, beef cubes, pickled onion, avocado, pica de gallo, and the valentina hot sauce. All the ingredients together tasted delicious. It was a good portion for lunch. I was able to switch the beans with greens as well. The staff and our server all were very friendly. All the drinks and dishes came out within short time. Overall our whole family had a good brunch experience. We will be visiting here more often now since it's so close to our home.

    Wei H.

    First Watch newly opened at BTC Paramus. The diner restaurant is originally from CA. I like it very much. Clean and modern design inside. Enough space for customers between tables. I can see it will be very busy during weekend brunch hours. Big menu for breakfast items, sandwiches, sweets and for kids. I had the traditional breakfast with salad. Eggs are soft. Apple Chicken patty is quite unique flavor. Waffle is fluffy. Overall a great addition to BTC at Paramus. I will definitely come back again.

    menu
    Hank C.

    New spot by the Bergen Mall, located where the tire shop used to be. They have a few specials, the million dollar bacon is good with honey and the pepper I could've done without. The million dollar potatoes is the same thing as seasoned potatoes with the million dollar bacon crushed, and some sour cream, I didn't like that nearly as much. The salmon eggs Benedict was okay, it lacks moisture in the muffin/biscuit and the salmon was a bit bland. The seasoned potatoes, however are a nice touch on most dishes. Not a bad brunch place. Sarina a helpful and friendly staffer.

    Breakfast tacos
    Mark C.

    My wife and I were doing some Saturday shopping and wandered into First Watch for a cozy brunch. Beware, there's usually a line -- yes, this place is that good. We opted for the window counter and skipped the line which was a 50 minute wait. Even so, our server was great and foos came out hot. The menu is varied with a slightly Latin slant on most dishes. I ordered the breakfast tacos and my wife had the elevated egg sandwich, both were excellent. It's so nice to have a good breakfast place open in the Bergen Town Center. We'll be back!

    Double bacon parmesean hash

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    Ask the Community - First Watch

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    Willow & Whisk

    Willow & Whisk

    4.4
    (699 reviews)
    8.7 mi
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    Love this brunch place. For a span of several months last year, we had a recurring pattern where…read morewe would eat at Willow and Whisk, and while seated at our table enjoying our amazing food, we would make our next reservation to dine again at Willow and Whisk two months later. (Reservations are not that easy to make last minute.) The restaurant is big and open but always busy. Kids get wax craft sticks to play with and bend into cool shapes, which I find very unique and cool. I feel like there is a difference between a diner and a true brunch place. A diner, of which there are numerous in New Jersey, is a establishment that churns out inexpensive, and potentially excellent, but very standard breakfast food - omelettes, pancakes, benedicts and the like. A true brunch place, on the other hand, offers things like lemon ricotta pancakes, cacio e pepe scrambles, mushroom thyme omelettes and shakshuka. Willow & Whisk is that kind of brunch place, and which is rare in New Jersey. The food options are varied, very tasty, and with good portion sizes. I love the shakshuka and the mushroom thyme omelette. Oh gosh, when is our next reservation again?

    We came here for brunch and overall had a good experience. The restaurant is on a corner with large…read morewindows, so there's plenty of natural light, making it a really nice place to relax or catch up with friends. The highlight was definitely the Stuffed French Toast. It looked beautiful, and I expected it to be overly sweet, but it was surprisingly well balanced. The toast was soft with a slightly crispy exterior, and the cream cheese filling paired really well with the strawberry compote. We also ordered the BLT+. The smoked bacon was delicious, but the focaccia was a little too thin and hard, making it harder to eat than I expected. The house-made sausage was good, just not particularly memorable. As for the coffee, it was probably the most disappointing part of the meal. The latte wasn't very smooth, and the cold brew had a slight off taste. They were both drinkable, just not something I'd order again. Overall, I'd recommend this place for the food and the atmosphere, especially if you're interested in the French toast. There's also parking behind the restaurant, which makes visiting easy.

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    Mini French toast was delicious
    Mini French toast was delicious
    Lemon Ricotta Pancakes

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    Lemon Ricotta Pancakes
    Graze

    Graze

    4.3
    (85 reviews)
    6.2 mi

    4.5 stars -- only because I've only been there once. Once I return, I'm sure I'm going to pop up to…read more5 stars! This tiny place in Ho-Ho-Kus was a truly lovely brunch experience. The food was fresh (how did they find a flawless avocado in the middle of winter???) and the flavors delicious. The service was outstanding -- weekend brunch was packed, and they put your name on a list in case you want to walk around town while you're waiting. Don't go too far, because somehow they're able to move the tables without making folks feel rushed. Each person we encountered -- the host, the folks at the counter, our server -- was nicer than the last. I got a bowl that had slightly cooked spinach, poached eggs, sweet potatoes and that GOHgeous avocado I mentioned above. One thing I really liked about this bowl is that it didn't have rice in it -- something that would've made it too overwhelming. This was the perfect combo and portion size. Someone else in our small group got the avocado toast (more avocado!!) and also said it was excellent. Definitely plan to return!

    We came here for weekend brunch. Seemed to be really popular spot among locals as it was packed…read more Luckily we didn't have to wait long as few parties had just left. The interior of the restaurant was so nice, modern and well lit. There were outdoor seating area available as well. Other than street parking, they also had free parking spots at the rear side of the restaurant. We ordered the egg benedict, steak and egg, and pancake stack. They were served within a short time. Overall all the dishes were good. Steak was cooked well. But the pieces were thick. I wish it had more flavor. The chimichurri sauce on the steak saved the dish. Pancakes were fluffy and little sweet, my daughter liked it. The service was decent as well. Both the owners (father & son) were present at the restaurant, helping out rest of the staff. One of them stopped by our table to check on our dining experience. Overall we had a wonderful brunch time here.

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    Foodies

    Foodies

    4.5
    (389 reviews)
    3.9 mi
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    Great breakfast, service and friendly atmosphere! Bonus...fun trivia foodies cards…read more Recommend the California Omelet. Miss the NJ Diner experience now that I am living in the South.

    While meandering around our local neighborhood, my husband and I stumbled upon this tiny diner and…read moregave it a try. We're so glad we did, because this hole in the wall turned out to be a diamond in the rough. With a nondescript exterior and limited signage, Foodies Diner is easy to miss. It's in an area with mainly houses and mixed use commercial buildings, but the space inside is cozy. I especially appreciated the way the owner greeted everyone who enters and thanked everyone who leaves with notable warmth and small-town friendliness. The menu reads like a true diner - with all-day breakfast and brunch options, as well as standard lunch fare. We ordered a Santa Fe salad and an L.A. burger - which comes with avocado, bacon, onion, lettuce, and tomatoes. The burger was pretty standard, but having it delivered on a warm brioche bun feels a little bit special. The accompanying fries were also great - crisp and potatoey on the inside. The salad, on the other hand, was a near triumph. Served on a large platter, there was a small field of well-seasoned chicken, shredded cheddar, vegetables, avocado, pico de gallo, and - best yet - some pieces of warm, toasted pita. I even sprinkled some pieces of bacon from my burger into this salad, and wow did that take it over the top. I dug into this salad with fair gusto and would absolutely come back for it...which is saying something, since I wouldn't expect to fall in love with a salad at a diner. Service was fantastic, and we were pleased with how reasonably priced our meal turned out to be. There's plenty of parking - either right out front or in the lot further back.

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    Eating area
    Eating area
    Nutella French Toast
    Nutella French Toast
    Eggs Benedict with Ham, sweet potato fries with Mots instead of the home fries!

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    Eggs Benedict with Ham, sweet potato fries with Mots instead of the home fries!

    First Watch - breakfast_brunch - Updated August 2026

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