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First Watch

3.5 (405 reviews)
Open • 7:00 am - 2:30 pm

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Moderate noise
Hipster
Casual
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Recommended Reviews - First Watch

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Avocado Toast
Lynn A.

I arrived at 10am on a Wednesday, and although it was crowded, I got a seat right away. My waitress was friendly, brought me water and my own carafe of coffee. I ordered the avocado toast with eggs, and I swear it was an entire avocado on the bread! It had been sprinkled with just a bit of sea salt, and the bread was a thick, wholesome slice. I also ordered a specialty side order, a lemon blueberry cake of some sort. It is seasonal, apparently, and super decadent, heaped with butter. All good. I was able to pay at the table with my phone, the other option is to go to the counter, diner style. The parking lot had plenty of spaces. The restaurant is in a strip mall setting, with a few other options nearby. The hours are limited, I think I read they close at 2:30, so not a dinner spot.

Free bday lunch as a Sune Club Member - Chicken Salad Melt with Potatoes
Carroll N.

11.29.25 My husband and I came for brunch to take advantage of a BOGO offer I received for my birthday. Our server was Matthew, and he was exceptional from start to end. He frequently checked on us and noticed the little things such as when my husband needed his soft drink refilled or asked if my husband needed a togo box for leftovers. We started off with million dollar bacon which is always phenomenal. I ordered the pick two which is selected 1/2 sandwich (roast beef and havarti) and 1/2 salad (sweet honey pecan). I LOVED the salad. There were more toppings than greens which I didn't mind. My sandwich was good but midway eating it, I realized that it needed sauce. So I requested it from Matthew and he brought me horseradish. Hubby ordered an omelette which he really enjoyed. I took advantage of getting on the waitlist via their website so we only had to wait five minutes. They text when your table is ready. It's a super convenient feature so you don't have to wait around when the restaurant is packed.

Toast
Aarti M.

Enjoyed a quick breakfast at this cozy breakfast spot. I really like the ambiance here and the service was really good- they even custom made a hash for me without potatoes. The prices are on the expensive side (though the portions are decent). I did enjoy the food though and will be back again!

AM Superfoods Bowl
Erin S.

This used to be a less favorable first watch to visit but they've really changed for the better! Back in 2021 they were understaffed and could not even handle the customers of Columbia. Now, they are efficient. I wanted a hearty yet healthy meal, so I ordered the am superfoods bowl and the decadent million dollar potatoes. This was my first time trying chia pudding and it was phenomenal! The crunch from the granola combined with fresh fruits was a party for my tastebuds. The flaky salt on the toast was the perfect addition to an otherwise average meal component. The million dollar potatoes were worth every penny if you ask me. I love the bacon and the Parmesan sauce. I was scraping the bowl by the end of my meal. Our server was also very friendly and gave informative answers to our questions about the seasons menu items. It was a ten out of ten experience!

June K.

Not an american brunch gal but finally went for the first time.. only to not get brunch. But delicious! Their menu is expansive and although nothing is extraordinary it feels like classic foods that everyone is sure to enjoy.

Avocado Toast with smoked salmon and eggs
Shelly I.

Had a delicious breakfast there on Saturday morning. We had a wonderful server, Francisca, who allowed us to chat and not push us into ordering quickly. We went at a perfect time where we could get seated and then be able to sit for an hour to an hour and a half before it started getting crowded. The ambience was very nice and very typical of a first watch. There is a variety on the menu plus the seasonal items.

Jane K.

Our server, Naomi, was amazing during my visit for brunch! The food was delicious, and my experience today was superb! It does get really busy on the weekends, but the wait time seemed reasonable. I will be back soon! :)

"Million Dollar Potatoes"
Anna M.

I got my order to go, so maybe eat in would have been better. The coffee was undrinkable because it had an absurd amount of cream and sugar in it. Biscuits with gravy were very meh. But the worst part was the potatoes, which were not cooked all the way. They were legitimately not edible and still had a raw "crunch" in the middle. Would not recommend.

Market Veggie Sandwich
Patrise S.

I can barely complete this post! Usually the portion are so reasonable that I finish my entree at the table. This time I ate half and I am stuffed! It was very good. My daughter reserved on the so and I wait was just long enough to decide what to get. There is a nice long bench to wait on. It was a nice, cool sunny day and people were also dining outside. Oooo, I came today because I signed up for emails a year ago and was sent a BOGO. No regrets.

Multigrain Pancake Million Dollar Bacon
Kayla Y.

We came on a sunday around 10 without reservations (my mistake). but they said the wait was about 20-30 minutes which wasn't a problem. however after the 30 min mark and we didn't get an update on anything we asked how long the wait would be, they said it wouldnt be much longer and we asked if we could sit at the small shared table in the front (completely empty) and they said no. the hostess was a bit rude and short with us. come around 15 mins later they placed 2 other groups that came after us on the shared seating area!!! we were getting really annoyed but since we waited so long already we decided to wait out another 5 minutes which then we were finally seated. the food was pretty good and the actual service was fast. the coffee here was too sweet though.

Drinks
Başak O.

Service was good! Ambience was good! Food was good! Soup was cold , which made me a bit upset...

Rachel S.

Had a great meal here! It was busy on a Friday morning but we got sat right away. Our server was excellent. I ordered the biscuits and turkey sausage with gravy and fried eggs. I also ordered a side of cheesy grits which were very yummy. Cozy inside the restaurant not very big and it was packed.

Eggs Benedict (2 stars)
Phi N.

Came here because this is one of the few places open to meet in the morning. The food is on par with other locations I've been to of theirs. The eggs benedict came pretty undercooked and the hollandaise sauce was watery and not very tasty. -the hot chocolate was solid

Strawberry tres leches

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Reviews are mixed. Many highlight the varied and flavorful menu, friendly and attentive staff, and a cozy, bright ambiance. Portions are often large.

Read the full review summary in the app

9 months ago

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3 years ago

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1 year ago

Front of house staff was friendly. Food was mediocre. Not what we have been accustomed to getting at other locations.

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5 years ago

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4 years ago

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3 years ago

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4 years ago

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6 years ago

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6 years ago

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2 years ago

The food is always good the service was incredible. Love the skillets . First Watch continues to be consistently good

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1 year ago

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4 years ago

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2 years ago

Great food and vibes!! Loved our waiter Richardson he was very enthusiastic and friendly. Can't wait to come back!!

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1 year ago

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4 years ago

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5 years ago

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2 years ago

While a solid spot for great breakfast/brunch food, the slow service always makes us wonder why we come back.

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3 years ago

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7 years ago

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2 years ago

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4 years ago

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7 years ago

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3 years ago

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Kayla H.

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2 years ago

It doesn't matter which location you go to First Watch never disappoints. I had the Cobb salad and it was excellent. Our waitress was great.

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4 years ago

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Page 2 of 11

First Watch Reviews in Other Languages

Ask the Community - First Watch

Do you have outdoor seating?

Yes for most of the year, but not during the winter.

Do they take reservations?

I use the app Nowait and will put you in line before you get to the restaurant. I highly suggest that app.

Do they serve alcohol?

No alcohol.

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JAM Eateries - Chicken & Waffles

JAM Eateries

4.4(566 reviews)
1.4 mi
•$$

I stopped into this establishment early Saturday morning. Mariah greeted with a smile. My order…read morecame out perfectly. The manager stopped past my table to greet me also.The overall visit was 10/10 .

We kicked off our anniversary morning with breakfast at JAM Eateries, and it set the tone for the…read moreentire day. Arriving around 8:30-9:00 AM was the sweet spot, it wasn't crowded yet, so we were seated immediately, and the service was warm and attentive from the start. We started with seasonal drinks: I had the apple cider mimosa and my wife had the hot apple cider. Both were phenomenal and tasted like pure fall in a glass. Pork Belly Candy (Appetizer): I ordered this to handle my bacon intake for the morning, and it was unbelievable. Roasted in rich maple syrup and sitting on a bed of greens. It was so delicious that I was actually sitting there happily eating greens for breakfast! The Eggs: My wife asked for soft scrambled eggs, and JAM executed them flawlessly. A lot of places overcook scrambled eggs when you ask for soft, but these were delicate, fluffy, and done the right way. The Sausage & Preserves: The sausage was savory and packed with flavor (my wife didn't enjoy the flavor profile, but I absolutely loved it). Adding their house preserves to the biscuit with the sausage created an unreal sweet-and-savory bite. Pancakes & Home Fries: As a self-proclaimed pancake connoisseur, these hit every mark, golden, fluffy, and great texture. The seasoned home fries that came with the platters rounded everything out nicely. Portions are generous, so I packed up some sausage, a pancake, and half of the pork belly candy. Reheated the next morning for round two, and it was just as hitting as day one. We are thrilled to have found a top-tier breakfast spot. Yes, yes, and yes, we will definitely be back!

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JAM Eateries - Mimosa flight

Mimosa flight

JAM Eateries - Vegetable Creepe

Vegetable Creepe

JAM Eateries - Mimosa sampler

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Mimosa sampler

The Food Market- Columbia - Meatloaf Sandwich (so good!)

The Food Market- Columbia

4.3(747 reviews)
2.5 mi
•$$

The Food Market was such a great experience! I absolutely love this place! The food was delicious!…read moreThe lobster fingers and grilled cheese birria were definitely my favorites. The lobster fingers were crispy, flavorful, and so satisfying, while the grilled cheese birria was rich, cheesy, and packed with flavor. I would order both again! (and I have!) The service was friendly, attentive, and welcoming throughout my meal. The ambiance was lively, modern, and fun, making it a great place for a night out, date night, or dinner with friends. I'll definitely be back!

The Food Market lost another star from me…read more Maryland crab soup with the cream of crab was delicious. It was easily in my top five but I don't have an official list. But it stopped there. We each got the chicken skewer dish. I don't remember the name but it was a kabob-ish dish. Although it was presented well, the chicken was bland. Even the sauce struggled to bring flavor to the meal. Our server was friendly and relatively attentive but did not look well put together. I know that sounds rude but I do not expect to see my server's belly peaking out under a shirt while I'm ordering. Also, the tables were a little too close together, which meant our server had to stand a little awkwardly close. From the delicious sandwich I had the first time I visited which is no longer on the menu, to the cold dishes we got during our previous visit, to the bland grilled chicken, I think we should give up. Oh, one more thing, the manager (?) was sprinkling chives on the soup from the service side of the line with his bare hands. Not cool.

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The Food Market- Columbia - Amazing vibe

Amazing vibe

The Food Market- Columbia - Big Ole' Mozzarella Sticks

Big Ole' Mozzarella Sticks

The Food Market- Columbia - Beet Salad

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Beet Salad

la Madeleine

la Madeleine

3.4(368 reviews)
0.2 mi
•$$

La Madeleine has become a favorite neighborhood gathering spot for our group. The service is…read moreprimarily self-serve, although staff bring your main entrée to the table. The menu is fairly consistent, with a few seasonal specials added throughout the year. The food is reliably prepared with fresh ingredients, and the presentation is usually appealing. One of the restaurant's most charming features is the large brick-enclosed fireplace in the center of the dining room. During our recent visit, it was still roaring despite the summer heat wave, adding to the warm and inviting atmosphere. The menu offers several dependable favorites, and the bakery display case is always tempting, filled with an assortment of pastries and desserts. Fresh-baked breads are also available for purchase, though the more popular varieties often sell out as the day progresses. What keeps us coming back is the relaxed setting. There's no pressure to rush through your meal, making it an ideal place to linger over lunch, catch up with friends, and enjoy a satisfying meal in comfortable surroundings. Overall, La Madeleine continues to be a pleasant and dependable choice for a casual meal and good conversation.

This place has changed and not for the better! Slowly, month…read moreby month, I could see, taste the difference in was once a great dining place. Few desserts are truly "baked" on premise . The meals are mediocre at best. Tremendously Constant staff changeover is also a "telling" sign though some is normal in this industry. Example: ordered Chicken pesta pasta...could not eat it. One bite and I knew there was a problem in the kitchen. The chef hadn't a clue. They no longer served the once selectable bread sticks and replaced them with a dry croissant which has nothing to do with pests. Could not taste a hint of pests, noodles were overcooked and drowning in a milky, soupy liquid. No thanks. I'm done. No more La Madeleine for me. Shortcuts. Bad food.

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la Madeleine - Counter to place order

Counter to place order

la Madeleine - Tomato Basil Pesto Pasta Salade (Bowl) for $6. This is the best "non-pastry" item I've had here. Generous portion.

Tomato Basil Pesto Pasta Salade (Bowl) for $6. This is the best "non-pastry" item I've had here. Generous portion.

la Madeleine

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First Watch - breakfast_brunch - Updated November 2026

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