Good morning, I have been an avid shopper and loyal customer of coco beauty for more than 10 years. I now live in the Saint Johns area and still drive into jacksonville just to shop there for my human braiding hair... the associates are mostly pleasent and helpful and the owners (although stoic presenting) have always been cordial. On average I've spent almost 300$ everytime. We ladies know quality human hair is expensive and depending on the lengths. For the styles I want to achieve it's anywhere from 50$-80$ per pack! I get 3 EVERYTIME and sometimes 4 if I want to mix in a color. On top of that there are the little odds and ends that get picked up just because. Yes, I know, impulse buying... anywho. Wed 25 Jun I went there with my husand and our two girls, and like always I looked around for the human hair aisle while they puttered about. I got 3 packs of human hair... 16"Zury 1B $49.99 18" Zury 1B $59.99 and 24" Kemi $79.99. The hubs got the girls a few things and the afew more things at the counter. Nothing in me has ever lead me to believe that the hair lengths were not what was on the packaging... I get home and prep it for bleaching as I have done many times in the past. I go through the entire process and I'm now ready this morning to get started. I go to my hair bin and get out the color I wanted to add. 18" Model Model Dream Weaver #30 which was previously purchased maybe $59.99 I don't recall. I set the hair out so that I can begin to unravel the elastic gold band and as the hair is laying on top of eachother I notice a discrepancy... I said this can't be right. I looked back at the bags and then my receipt and when I confirmed what they all said, I got out my measuring tape. Well I was surprised to say the least and felt very angry and betrayed to say the most. How could this happen? It's never happened before. The 16" was 14" the 18" was 16" and the 24 was 22! I even asked the Hubs to look at it in case I might be wrong. I was not. So I composed myself and called the store. An associate came on and listened for a bit and then put on the store owner. He was NOT helpful AT ALL. He blamed the manufacturer. obviously they can't check the length of every pack of hair... but woth this information he should probably reach out to them and find out what's going on. No he said he could not help and he could not give me more hair. He said the most he could do was 10%... I was appalled. I didn't have time to ride back up there right then as I'm sure many women don't or don't want to be bothered... but I asked him if this has never happened before, can't you take a loss a loyal customer? And get on the manufacture for false advertising? He had gotten rude with me and said something like why I'm asking him the same thing over and over and how come I'm the only person in the 10 years he's been there to ever complain about this... how should I know? I kept my cool although I'm sure he could hear it in my voice. He said he could not do anything... I said you own the store, you could charge it as a loss, like when people steal no? No he could not help me at all and he would not be calling. He gave me the numbers to call Zury and femi. I will be reporting this to the better business bureau as well. You'd rather lose a loyal customer that you can continue to have for years and years to come? This could've been a better review, singing the praises of Coco Beauty, for being so understanding... Instead I'm here saying buyer be WARNED! Check the length of hair you have gotten from this store! And shop somewhere else for your beauty supply needs BECAUSE THEY DO NOT CARE ABOUT THEIR CUSTOMERS. I'm sad that I have to find somewhere else, but it's about the principle of the thing. read more

Thank you to Ms. Chong, for providing kind and caring assistance to my wife in selecting an appropriate lovely wig, my wife's medical condition has resulted in hair loss, Ms. Chong took her time and great patience to show my wife how to wear and dress the wig to meet her style. My wife is so happy to wear this beautiful piece that has boosted her confidence. We will visit you again Ms. Chong, thank you. read more

The older Asian lady who helps with the wigs has a horrible attitude. Went to purchase a wig for my aunt but she was contemplating which one to get I asked the lady to get one of the wigs in a darker color but then my aunt wanted to see the other wig in a similar color so I asked her if she is able to also get the other one so we are able to see them side by side. She caught an attitude saying I got her going back and forth. 1. The wigs are non refundable so I need to make sure my aunt gets the one she really wants & 2. I asked for 2 wigs and she took at the most 10 steps to get them.. if you don't want to do your job say that but don't catch an attitude with me. read more

I got a free gum ball from the machine. lady was so nice even gave my mom a FREE care packet I LOVE THAT STORE l.

This place is amazing! They have tons of options and the workers are super knowledgeable and helpful!

This beauty supply store is HUGE. Its located in the old TJ Maxx location and they have managed to maximize every sq ft of this location. They have an accessory area, a cosmetics area, an extension area, hair products area even a shoe section. The employees are knowledgable about their products and inventory but what caused for me to take off a few stars is the (what I consider) false advertisement of "virgin hair" that they sell. I as a "weave wearer" know this game of sellers advertising virgin hair thats not virgin but my little sister was adamant about buying this hair. Upon our initial co wash the hair bleed which indicated the hair had previously been colored, also the hair never returned to its original wave pattern (or anything close ) after washing. Although I may continue to come here when needed I will never purchase hair from them again. Fool me once shame on you.... read more

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Fav hair store in the Southside! It's a one stop shop. I like the variety of ethnicities amongst the employees. Decent prices.

Gloria was the BEST! She was so patient with my wife and so genuinely kind. She went far beyond to help us. We will definitely be going back soon. read more

I love this store it has all my beauty store needs and the staff are friendly which is greatly appreciated.....I strongly recommend this store as a 1 stop shop for your make-up and beauty needs,This store is always neat and clean and you dont have to fight for parking because its located in a big shopping plaza. read more

I love this hair store. I've been to a lot of hair stores in this area and this one by far is the best one. Not only the products but staff wise is the best. I literally drive past three hair stores to go to this location. read more

Love this store friendly staff , clean and well kept also , wide variety of products, hair and much more very affordable too.

My fave beauty supply chain here in Jax. I recently moved to the Arlington area after living on the Westside and I loved the location on 103rd. The regency one is HUGE! Employees are helpful and prices are always reasonable! read more

This location ALWAYS closes early!! I drove an hour to get here tonight and this is the 3rd time I've gotten there 10 mins before 830p closing time and doors locked!! That's ridiculous!! Trust and believe you have lost a customer.... read more

We just moved to Jacksonville from California so when I found this place I was so excited. I always shop around while my husband and sons get a haircut and normally I have a good experience until today when I was followed through the store while pushing 1 year old son. I was furious and forgot what I went back to get and paid for what i had and left and had intentions of not going back but my husband wanted to grab something so we went back and I begin to complain to the person acting as the manager and he apologized for it and then went as far to say the had cameras and they didn't need to follow and I told him I know they do that's why I was more puzzled as to why when I turned around she was literally right behind me and he said maybe because she was going to ask if you needed help and I said yeah maybe except when I turned around she said hi and waved. Funny thing is when I came back in the store and she saw me with my husband she was standing by the door greeting until I said she was the one who was following me and she disappeared. read more

As a hairstylist I try to find the best hair store that I can send my clients to. One of the main things I look for when choosing a hair store is customer service. Well unfortunately I can no longer say CoCos is that place. I called to confirm the time the store closed because I needed to send my client over for some hair. I asked the young lady who answered the phone if they had EZ braiding hair. She confirmed they did. I than asked what length did they have it in. At the point she put my on hold. When she comes back on the phone I can hear that she was holding a pack of hair in her hands (I could hear the paper/plastic bag). I than asked for the color my client was looking for. She again confirmed they had it. Now this hold time my client is on the phone (3 way call) so she can hear everything. So of course she rushes to the store before they close. Only to get there & be told they don't have it. So again I call the store with my client on 3 way. This time the "assistant store manager" Gloria answers the phone. And of course she was NO help! She add a very nonchalant attitude. So she ends up putting the "store manager" Don on the phone. And boy oh boy was he rude! After explaining the situation of course he "apologizes" but he obviously just said it as protocol. I'm clearly upset because my client lives in Fleming Island & that is a 40 minute drive. But to add insult to injury Don proceeds to say "what do you want me to do? Give you some free hair". Now not 1 time did I ask for anything for free or at a discount. So I ask "why would you assume that I want something for free? Because I'm black?". I'm guessing being blatantly lied to by an employee, having my client drive out of the way & than having not only the assistant store manager but the store manager both having a "oh well" attitude a half ass I'm sorry should be more than enough huh. I promise if he wasn't for me doing hair I wouldn't step foot into these hair stores. They treat & talk to us like we're beneath far to often. I will NEVER send another client to any of their stores again. And I recommend to go someone to spend your money. Preferably somewhere that respects the people who spends their hard earned working money at their business. read more