The Best Fast Food Chain in the Game
Chick-fil-A is not your ordinary fast food restaurant. It all started back in 1946 with a man by the name of Truett Cathy, who opened up the Dwarf Grill, which would later be named Chick-fil-A. When he invented the famous, Chick-fil-A boneless breast chicken sandwich, Mr. Cathy founded Chick-fil-A and began to build his restaurants in shopping malls. Since then, Chick-fil-A has been known for their fast service chicken chain in the United States. In his article, "Fast Food Fast," Brox states that, "In the quick-service world, there is a clear expectation for customers who join the drive-thru or in-store queue: to get quality food fast." While one may have to wait in line for twenty minutes to get a meal at Chick-fil-A, it is because everyone knows that it is worth the wait. "Chick-fil-A leads at 86--the highest company score to date in the category. Fast casual restaurants, which typically offer better ingredients, freshness and more developed décor" (Arbor). Not only does Chick-fil-A have great guest service, but it also offers an enjoyable atmosphere to eat with family and friends, and the food quality is unexplainably delicious.
Chick-fil-A offers great guest service that makes you feel as though you never left home to eat. One of the main reasons why Chick-fil-A has great guest service is because they create raving fans. Their definition of raving fans are guests who continue to come to Chick-fil-A daily because they love the service and the food, but are also willing to pay the same price no matter what. "The lifeblood of any restaurant is the return customer" (Brox). In order to get to this point, Chick-fil-A had to obtain many qualities such as serving food quickly, friendliness of workers, second mile service, and ordering accuracy. Serving food quickly is very important because any effort to improve customer wait time will improve a customer's satisfaction. "With the quick-service industry becoming increasingly competitive, Amoruso says something like maintaining speed of service can make a world of difference to an operator" (Brox). In addition, each team member maintains a positive attitude, a great smile, and enthusiastic tone when on the clock. "On the supply side, restaurants are finding it harder to hire and retain qualified and motivated workers, which can have an adverse impact on service quality" (Arbor). While many restaurants do not have these type of team members, Chick-fil-A does. Instead of saying "You are welcome," employees reply, "It is my pleasure!" The great thing about this is that one can truly tell that the workers enjoy their job and their guests. Also, Chick-fil-A team members go above and beyond to make sure that their guests are pleased with their visit. This is where second mile service comes into play. Second mile service is when they do things such as walk around the restaurant and check on guests, whether it is to help a mom with five kids get her kids situated or to get their guests a drink refill. "Maintaining staff levels at the front of the house is critical...because although many customers have decreased disposable incomes, they increased their expectations for good service. They value the experience even more now..." (Brox). Chick-fil-A team members do it all so that their guests may leave with a pleasurable experience.
Additionally, Chick-fil-A is also noticeable for their great atmosphere. A restaurant's atmosphere sets the stage for everyone. Seeing things dirty while eating out is probably one of the biggest peeves for guests in the fast food industry. Factors such as great music in the background, cleanliness, and interesting pictures and decorations can play a major role in a guest's expectations of a restaurant. Chick-fil-A makes sure that they play music that is "age" friendly, meaning that all ages can enjoy it. Also, the cleanliness of a restaurant can change someone's perspective on how they feel about a restaurant. Here, at Chick-fil-A, guests never have to worry about the cleanliness of anything. From the workers, to the counters, the playground, and the restrooms, Chick-fil-A is committed to providing a clean, satisfying environment for their guests. Overall cleanliness is what affect a person's outlook on a restaurant the most, and Chick-fil-A is a place that really succeeds in this area. In addition, in almost every Chick-fil-A restaurant, there are pictures hanging up with different facts and history of the restaurant. These pictures are pretty interesting and eye catching because while guests are waiting for their food, they can look at these hangings to obtain knowledge on the origins of Chick-fil-A and everything that it has to offer.
Most importantly, Chick-fil-A's food is of better quality than any other restaurant in the fast food chain. Chick-fil-A is mostly famous for their original Chick-fil-A sandwich, which consists of a hand breaded, boneless breast seasoned to perfection. read more