Brant and his co-worker were great to deal with today when we popped in on our way to the airport…read more He has a passion for skateboarding and based on what's in the store has serious style. My son got some great gear and when we come back to Omaha we will visit again. Great decks, shoes, shirts. He knows what's up.

Last month I was in search of a new hat and decided to pop into their physical store after visiting…read morethe online shop several times previously. The staff at their shop are incredibly friendly and helpful. I am not a skater by any means but I love supporting local shops who sell unique products. I tried on several hats and ended up buying one I had seen online. 5 stars x 1,000,000 y'all! I'll definitely be going back post pandemic social distancing. (;

Kick ass place to get a skateboard. Phil helped me get outfitted with my first skate board at 27…read moreand I am stoked. He even gave me some pointers and made me feel more comfortable just starting out.

Best place in Lincoln to buy your skateboard. Very friendly staff and great selection.read more

Brandon was the best employee to work with. He gave his honest opinion and had me test out boards…read morebefore purchasing. He also helped me explore the most cost effective options via store deals/discounts. The service was great in helping me choose my first longboard.

Man, if Zumiez was around when I was in high school, it would've been one of my favorite stores…read more It's got all the charm of a high-end skate shop in a mall without the disorganization and cooler-dude-than-you attitude of a local shop owned and operated by a crew of stoners. I've bought two pairs of Vans here over the last several months. Prices are fair, they can order you anything you need if they don't have it in your size, plus you'll find a nice selection of shoes you won't find elsewhere. Besides that, they sell various skater lifestyle items for gals and guys -- from wallet chains to hair goop to a variety of clothes and other accessories.

Used to skate here in college. Now they are not welcome to adult skaters in their space. pretty…read morelame coming from the only indoor park and board shop in lincoln

LOVE THIS PLACE. The…read moreplace is very aesthetically appealing with minimalism and earthy feels. The coffee is unique. The lead barista learned his shit from NY so you know it's good. The rest of the staff is so kind and amazing. "Shore thing" iced or hot is amazing. I prefer iced. They also host super cool music so check out their events on Facebook! Update 6 months later: the iced shore thing is still my fave.

Love the choice of custom builds. They also have a huge selection of bmx parts on hand.read more

From the owner: We build custome scooters. We are the only scooter store in a 500 mile radiusread more

Pure Hockey is an amazing store. The selection of products is extensive and they have just about…read moreeverything you could want if you are into hockey. I honestly expected the prices to be higher since it is a specialized brick and mortar store, especially compared to bigger retailers like Scheels. Surprisingly, the prices were very comparable and right in line with the market. What really made the experience stand out was Chad. He took the time to work with my son and help him find the right pair of skates, even though we were not planning on buying skates when we walked in. My son did the foot analysis and Chad helped guide us through the options to find what truly fit him best. Were the skates expensive? Yes, but hockey gear always is. The important thing to me was that Chad did not charge us any more than what you would expect anywhere else. The pricing was fair and consistent with the market, which I really appreciated. Chad was fantastic. He took the time to explain the skates, the fitting process, and why certain models would work better than others. It never felt like a sales pitch. It felt like he genuinely wanted to make sure my son had the right equipment. I cannot say enough good things about the experience. Pure Hockey is a no brainer. Five stars out of five stars. If you are into hockey, this absolutely should be your go to shop.

I was in town from the east coast and decided to stop by and get some new gear. A college kid who…read moregoes to UNO and aspires to be an equipment manager of a hockey team helped me. He was very helpful! Convinced me to invest in a good pair of skates. I got the Bauer supreme m40s. He sharpened and baked them for me. I also got a pair of Bauer insoles to help with my existing feet issues. He also helped me get an affordable bag and new stick. He was not out there to exploit me as I told him I wanted affordable equipment and he didn't try to sway me away from a budget. This store has everything you need with multiple staff members working. Several people came in for on demand skate sharpening as I was there. Highly recommend this store!

I've been coming here since I was little for my sports gear needs. Even though it's changed…read morelocations through the years, the quality of the business has remained. There's a wide range of sporting gear and accessories including skate guards, nets, and practice goals. It's a thrift type design, so it does depend on what people bring in to sell, but I've never had a hard time finding what I need. They have blade sharpening if you want to bring in your own skates, or they have a huge variety of hockey skates and some figure skates available to buy. Recently, I went in to look for soccer gear. I found matching adult and child soccer balls for my niece and I, and a pair of little cleats for her. They had a huge selection of kids soccer cleats and a good selection of adult ones, too. Pricing is fair, much lower than you'll find buying new and the quality of items is generally very good. The cleats were $15 for small kids cleats, and they were in great condition.

Very friendly, helpful staff. Great selection of sporting goods in all price ranges. Very well kept…read morestore!!!

Ordered a jersey but it never arrived. Attempted to contact the business via email and did receive…read morea response but never received my order. Scam business.

Great local teams & college WS stuff but better call before going here because they open when they…read morewant.