Some friends and I came here with my godson to pick out his first skateboard this year. The owners…read morewere so kind and knowledgeable about the boards. They had a good selection of boards to choose from, and my 4-year-old godson was able to test a couple out before he chose the one he wanted. They had a local designer showing a clothing line in the next room, which was a good way to showcase local talent! The pricing on the board was pretty great too, I expected it to cost almost double what it cost. They have complete boards for sale, which is what my godson got, but also boards you can customize. They have merch, clothes and shoes, stickers, all the things. They gave him a skate shop sticker to go on his board, which was a big hit with him!

My husband was pretty stoked when he saw that central skate shop dug their roots on the corner of…read morethe benson strip - finally there's more than just one skate shop in Omaha! Always encouraging to see the Midwest skate community growing and central is a great spot that fosters that. My husband was going in looking for a new board and they had plenty (for a great price too ) Boards, trucks, wheels, apparel, shoes -- you name it they have it. The guys were super helpful and friendly and my husband ended up skating around with them outside for a little bit after. This is a great shop that will have all you need and take good care of you, support local!

Brandon was the best employee to work with. He gave his honest opinion and had me test out boards…read morebefore purchasing. He also helped me explore the most cost effective options via store deals/discounts. The service was great in helping me choose my first longboard.

Man, if Zumiez was around when I was in high school, it would've been one of my favorite stores…read more It's got all the charm of a high-end skate shop in a mall without the disorganization and cooler-dude-than-you attitude of a local shop owned and operated by a crew of stoners. I've bought two pairs of Vans here over the last several months. Prices are fair, they can order you anything you need if they don't have it in your size, plus you'll find a nice selection of shoes you won't find elsewhere. Besides that, they sell various skater lifestyle items for gals and guys -- from wallet chains to hair goop to a variety of clothes and other accessories.

Brant and his co-worker were great to deal with today when we popped in on our way to the airport…read more He has a passion for skateboarding and based on what's in the store has serious style. My son got some great gear and when we come back to Omaha we will visit again. Great decks, shoes, shirts. He knows what's up.

Last month I was in search of a new hat and decided to pop into their physical store after visiting…read morethe online shop several times previously. The staff at their shop are incredibly friendly and helpful. I am not a skater by any means but I love supporting local shops who sell unique products. I tried on several hats and ended up buying one I had seen online. 5 stars x 1,000,000 y'all! I'll definitely be going back post pandemic social distancing. (;

Pure Hockey is an amazing store. The selection of products is extensive and they have just about…read moreeverything you could want if you are into hockey. I honestly expected the prices to be higher since it is a specialized brick and mortar store, especially compared to bigger retailers like Scheels. Surprisingly, the prices were very comparable and right in line with the market. What really made the experience stand out was Chad. He took the time to work with my son and help him find the right pair of skates, even though we were not planning on buying skates when we walked in. My son did the foot analysis and Chad helped guide us through the options to find what truly fit him best. Were the skates expensive? Yes, but hockey gear always is. The important thing to me was that Chad did not charge us any more than what you would expect anywhere else. The pricing was fair and consistent with the market, which I really appreciated. Chad was fantastic. He took the time to explain the skates, the fitting process, and why certain models would work better than others. It never felt like a sales pitch. It felt like he genuinely wanted to make sure my son had the right equipment. I cannot say enough good things about the experience. Pure Hockey is a no brainer. Five stars out of five stars. If you are into hockey, this absolutely should be your go to shop.

I was in town from the east coast and decided to stop by and get some new gear. A college kid who…read moregoes to UNO and aspires to be an equipment manager of a hockey team helped me. He was very helpful! Convinced me to invest in a good pair of skates. I got the Bauer supreme m40s. He sharpened and baked them for me. I also got a pair of Bauer insoles to help with my existing feet issues. He also helped me get an affordable bag and new stick. He was not out there to exploit me as I told him I wanted affordable equipment and he didn't try to sway me away from a budget. This store has everything you need with multiple staff members working. Several people came in for on demand skate sharpening as I was there. Highly recommend this store!

Love the choice of custom builds. They also have a huge selection of bmx parts on hand.read more

From the owner: We build custome scooters. We are the only scooter store in a 500 mile radiusread more

Cassie was wonderful. She was very honest and got the job done within hours. Extremely helpful &…read morepolite.

Watch out! Every time i have been to Dick's Sporting Goods in Lincoln I end up paying more than…read moreexpected. Last night I bought an item that was "on sale". When I paid the cashier over charged me. Based upon past experiences in this store I had taken a photo of the price tag and showed it to him. He agreed it was on sale but could not give me the sale price. Ill never go back. I was also scammed on the Credit Card deal. Do not fall for the SCORE REWARDS Credit card. Never again