Some friends and I came here with my godson to pick out his first skateboard this year. The owners…read morewere so kind and knowledgeable about the boards. They had a good selection of boards to choose from, and my 4-year-old godson was able to test a couple out before he chose the one he wanted. They had a local designer showing a clothing line in the next room, which was a good way to showcase local talent! The pricing on the board was pretty great too, I expected it to cost almost double what it cost. They have complete boards for sale, which is what my godson got, but also boards you can customize. They have merch, clothes and shoes, stickers, all the things. They gave him a skate shop sticker to go on his board, which was a big hit with him!

My husband was pretty stoked when he saw that central skate shop dug their roots on the corner of…read morethe benson strip - finally there's more than just one skate shop in Omaha! Always encouraging to see the Midwest skate community growing and central is a great spot that fosters that. My husband was going in looking for a new board and they had plenty (for a great price too ) Boards, trucks, wheels, apparel, shoes -- you name it they have it. The guys were super helpful and friendly and my husband ended up skating around with them outside for a little bit after. This is a great shop that will have all you need and take good care of you, support local!

Brant and his co-worker were great to deal with today when we popped in on our way to the airport…read more He has a passion for skateboarding and based on what's in the store has serious style. My son got some great gear and when we come back to Omaha we will visit again. Great decks, shoes, shirts. He knows what's up.

Last month I was in search of a new hat and decided to pop into their physical store after visiting…read morethe online shop several times previously. The staff at their shop are incredibly friendly and helpful. I am not a skater by any means but I love supporting local shops who sell unique products. I tried on several hats and ended up buying one I had seen online. 5 stars x 1,000,000 y'all! I'll definitely be going back post pandemic social distancing. (;

Love the choice of custom builds. They also have a huge selection of bmx parts on hand.read more

From the owner: We build custome scooters. We are the only scooter store in a 500 mile radiusread more

Kick ass place to get a skateboard. Phil helped me get outfitted with my first skate board at 27…read moreand I am stoked. He even gave me some pointers and made me feel more comfortable just starting out.

Best place in Lincoln to buy your skateboard. Very friendly staff and great selection.read more

Pure Hockey is an amazing store. The selection of products is extensive and they have just about…read moreeverything you could want if you are into hockey. I honestly expected the prices to be higher since it is a specialized brick and mortar store, especially compared to bigger retailers like Scheels. Surprisingly, the prices were very comparable and right in line with the market. What really made the experience stand out was Chad. He took the time to work with my son and help him find the right pair of skates, even though we were not planning on buying skates when we walked in. My son did the foot analysis and Chad helped guide us through the options to find what truly fit him best. Were the skates expensive? Yes, but hockey gear always is. The important thing to me was that Chad did not charge us any more than what you would expect anywhere else. The pricing was fair and consistent with the market, which I really appreciated. Chad was fantastic. He took the time to explain the skates, the fitting process, and why certain models would work better than others. It never felt like a sales pitch. It felt like he genuinely wanted to make sure my son had the right equipment. I cannot say enough good things about the experience. Pure Hockey is a no brainer. Five stars out of five stars. If you are into hockey, this absolutely should be your go to shop.

I was in town from the east coast and decided to stop by and get some new gear. A college kid who…read moregoes to UNO and aspires to be an equipment manager of a hockey team helped me. He was very helpful! Convinced me to invest in a good pair of skates. I got the Bauer supreme m40s. He sharpened and baked them for me. I also got a pair of Bauer insoles to help with my existing feet issues. He also helped me get an affordable bag and new stick. He was not out there to exploit me as I told him I wanted affordable equipment and he didn't try to sway me away from a budget. This store has everything you need with multiple staff members working. Several people came in for on demand skate sharpening as I was there. Highly recommend this store!

I've actually bought quite a few gifts for the men in my life here. I truly despise the lack of…read morecreative gifts for men. Everyone has enough socks, wallets, and whiskey glasses. And while The Simple Man does that these items, they're way more unique, and it doesn't just end there. Theres a large selection of bar accessories, beard oils, grooming kits, unique clothing items, Omaha themed items. Don't wnt to think about anythnig, just order a gift box and they do the shopping for you. Their website is super sleek as well and offers a wider variety and shipping options. It's a cute store in a classic Omaha shopping center.

Love the variety of options at this store and the friendliness of the owners! Can always look for a…read moregood quality item with an intentional reason as to why it's stocked in the store! The quantity is limited on most items so it's pretty much first come first serve. I really appreciate the small business side of their business model and intentional interactions and stocking of the store!! A great find

These guys are incredible. Most comfortable, honest, and knowledgeable clothing discussions I've…read moreever had (I didn't even know there was such a thing as a clothing discussion). Omaha is a better city for having Grae; this is the kind of business that you go home and talk about with your friends. Visit as soon as you can! You have no idea what you're missing. These gentlemen know everything about the clothing of that they sell. I've been here one time, Ryan was outstanding, he knows what he is doing when putting together not only an outfit, but also a business. The concept is beautifully executed: Boutique clothing for men who know that they want to pay proper attention to how they presented themselves. I came here looking for an outfit in which I could interview at a VA Hospital, and I felt that the clothing out did what I needed. And yet, over a glass of wine and conversations ranging from topics such as the television business to the finer points of breweries in the Pacific Northwest, I found myself making personal connections and finding clothing with which I am eminently thrilled. I'm not an easy target for a salesperson. And these guys are not trying to sell you anything; in sharing their experience and perspective, they are giving you an opportunity to experience a way of envisioning yourself that cannot be found in other retail establishments. They have a well constructed brand, they have a beautiful retail space space, and they know that they can offer their advice to you should you be interested in taking it.

This place is a gem! It was so nice to find a fabulous men's store in Omaha! Amy was so helpful and…read moreknowledgeable. She helped me pick my husband an awesome Valentine's Day present. The fit was superb. The product is of the best quality. Reasonably priced and absolutely fabulous. Can't recommend this place enough!