We had a good experience renting bicycles here. Even though you do have to pay for 24 hours and we…read moreonly use the bikes for three hours, it was worth the $50 per Bicycle. They were in good shape shaped and worked well to do the ride around lake Monona the team was nice to help size us for the proper bike and get us ready to go. They have helmets available if you need one. Clean restroom. It's also a fun and large Bicycle shop which we enjoyed visiting.

Absolutely horrible experience at Machinery Row Bicycles. I spoke with Leo about a bike they had in…read morestock that I wanted to buy my son for his 13th birthday this week. He told me they had the bike in stock and he would hold it for me with a $500 deposit. I told him I was driving 2 hours each way to pick up the bike and was very excited that they had exactly what I was looking for. He assured me that I would be very pleased when I got there. When I got there today, I was SHOCKED to see the condition of the 'new' bike! What a waste of 4 hours and $30 in gas. After making me wait 10 minutes for my deposit to be refunded, they offered to sell me this $2,400 bike for cost ($2,000). I wouldn't pay a penny for it! I rubbed my hand on the frame and the paint chipped off even more! I am livid that I wasn't told about the condition over the phone. Absolutely terrible business!!!

I was looking at some items and an employee ask "what are you l for?". I said a phone holder and…read morerear lights. He said "your in the right place." Then he turned and left me to puzzle it out. Not helpful...

TL;DR packed my wife's bike in under two hours for the cheapest quote in 10 miles…read more Longer unnecessarily detailed review: My wife has been talking about her childhood bike for almost half a decade. It was the one thing she ever had that was hers alone. It came from a local manufacturer in Florida and she cherished that bike. I have spent the last two years trying to con my wife into letting me just get her a similar bike. We live in an incredibly bike friendly city (for the US) in California and we downsized to one car a few years back. We really like to ride for transportation on weekends. For a number of reasons, primarily the bike has sat for literally 30 years in a Wisconsin shed, and it would cost more to ship then it was worth, and I would spend thousands to spend a week restoring an ancient bike. I don't know if you ever had experience with a person with autism who has a fixation but if you do then you know. She could not be reasoned with, cajoled or bribed. I called wheel and sprocket Middleton first. The guy who answered the phone (my apologies I forgot every name the moment I heard it bad habit) explained he could pack it in a box but didn't recommend shipping if I was flying back. He told me I could check it as luggage instead. He told me this would take a couple days as they are busy with the back to school crowd. I thanked him for his time and hung up. I spent the next 20 minutes calling the airline, a shipping company and two competitors. Everything he told me on the phone is true. It is miles cheaper to get it packed and put on luggage than shipping. It does fit within standard luggage dimensions. He was also 50$ cheaper than the other place which didn't suggest it be luggage and instead told me it could be shipped by them. I went with the smart choice and brought it to Wheels and Sprocket. Once there a different guy was super helpful backed everything down to the quote on price and didn't bat an eye at the shape of the bike. I mean when I saw the bolts myself I decided the restoration went from a weekend job to a week job. I told him when we were leaving next week and that we would have to drive back from Milwaukee to get the bike for the airplane. He talked to his mechanic and he said he could have it back today. When I came back to get it a young woman helped me load it in to my car and was super helpful and made it quick and easy. I mean I just got a bike broken down and boxed but it made the person I love the most literally cry when her dream came true. It's just a bike, it's just a bike shop but goddamn sometimes a bunch of people really go out of there way to help it means something. So telling it here is the best I can do. Thank you guys.

This bike shop was great. Helped my mom take her cycle in for new shifting cables and shift levers…read more They finished the work 3 days early and did the work at a reasonable cost. Great work

Knowledgeable people who make recommendations on parts and service that fit your needs and budget…read more It's easy to schedule repairs. The work I've had done has been great. An organized shop that still feels laid-back.

After enjoying a coffee and a few tacos at neighboring Bandit Coffee & Tacos, we wandered through…read morethe connecting doors into the biker's paradise known as Motorless Motion. The store is located in the historic Madison Train Depot, which sits at the corner of Washington Ave...and you guessed it, the train tracks! Space is gorgeous and has a lot of the original and historic charm left. The main space is a large sprawling open room with floor to ceiling windows flanked by multiple rows of bicycles. There is a smaller space through a step down that features more bikes lining the walls. In addition to the actual bicycles, they offer a wide variety of accessories, tools, kits, tires, tubes, etc...and even a few other outdoor sports for those who go beyond bikes. Service was super friendly. While we were not after a bicycle that day, the staff was very welcoming, helpful and enjoyed chatting up about bicycles...as we had questions! Overall, solid spot in a beautiful location! My pal, which lives in Madison, has since purchased a bicycle from here, so our trip in was well worth it!

Kevin was fabulous. Very knowledgeable! I am a short person (5') and he helped me find the…read moreperfect e-bike. He made sure all my questions were answered before my husband and I left. I was able to test drive the bike and he made adjustments for me that helped so much. They do an extra check over of the bike too before you leave to make sure it is all in tip top shape. I'm very appreciative.

Excellent customer service! Kate spent nearly an hour with us getting our son set up with a bike…read morefor college. She was knowledgeable not just about bikes but specifically the needs and concerns of Madison students. We're customers for life!

Ordered a new frame with an integrated seat mast that needed to be cut to size. Went to multiple…read morebike shops around town that all said they couldn't do it or would need to charge astronomical amounts. Took it to trek and they sized me up and had it done in a day for pocket change. Great customer service and they really know their stuff. Would recommend coming here no matter what kind of bike you own.

Fantastic experience on 9/25/26! My Left shifter was broken. I called ahead and drove over an hour…read moreto get it there on a Friday at 4:30. The replacement part for my older bike would have taken 4-6 days to stock; they happened to have this uncommon part in inventory and decided to swap it out immediately . An hour and three minutes later I had a brand new shifter and it was adjusted perfectly. The next day I completed a Century Ride with a flawless shifter. THANK YOU, CALEB, YOU SAVED MY WEEKEND!

Awesome store and team. I felt staff members gave their full attention and answered all of my…read morequestions. Thank you Jake!

They sell Vrlotric.Very jnowledgeable- good turnaround on repairs.Close to batch bakert Secret…read moreparkibg in back of store.

I had a great experience with The cargo bike shop! Tim was very kind and got my warranty repair on…read moremy Lectric XP4 done super fast. Free of charge he also recommended when I should complete some other maintenance which was greatly appreciated. I really appreciate their kindness and love local bike shops like this. I would absolutely recommend them to anyone who is looking to purchase or have their ebike maintained.

Great service, both sales and repairs. Very knowledgeable staff and fair pricing. Would definitely…read morerecommend.

Love this Eriks. Unfortunately I forgot the guys name who was so hopeful but I'm sure you'd see him…read morein there with a smile and willing to help you or talk about any cycling experiences. This is my go to place after feeling a little out of place at other Erik's locations.

A bike shop is all about trust and service and I am happy that Middleton has a shop that delivers…read moreon both accounts. I especially like that when they tune up a bike they clean it up and check it out from top to bottom. I've never bought a bike there so I can't speak to that, but their service department is the best I've found in the Middleton/Madison area.

The owner was angry and abusive. I brought in a bike I bought the day before to ask about a problem…read moreI was having. I wasn't being confrontational at all. He started yelling at me and said I was trying to screw him and told me to never come back. I still have knots in my stomach from the experience. It was very strange. I wouldn't recommend ever going here. If you do, make sure you don't go alone! There are so many great bike shops in Madison that are much more deserving of our support.