They fixed my bike but I noticed they sell nazi style inner-tube caps. Bought a pair of confederate…read moreflags and threw them in the store garbage. They no longer produce those, so if you see 'em for sale there again they're stolen. Bunch of other nazi/fascist insignia on innertube caps as well. Not rich enough to throw them all away. Was so weird seeing that in a simple bike store.

Owner Steve completely lacks customer service skills and is willing to lose very good customers…read moreover $4. Let me explain. My husband and I both bought brand new bikes from Sun City last month. We also bought some other supplies and accessories such as a helmet, a bike rack, water bottle, etc. We paid this business over $3000 total. Recently we also bought kickstands for both bikes, The exact same kickstand for both bikes. Everything went fine with mine. But when my husband received his bike it looked like it was broken off at the end. When the owner was questioned, he replied that the end of the stand had been purposely "broken" as a way of shortening it. Ok, but where was the rubber foot that was on both kickstands? The owner stated that he had one he could put on the shortened stand but he'd have to charge us $4. WHAT!!?? it was included in the cost of mine but for some reason it was an extra $4 for the 2nd? When asked in a very polite way if he could provide it without an additional charge, he replied that he "never" "gives" anything away. Never. It's a shame that he is so penny wise but dollar foolish. I have been an avid cyclist for over 40 years and always like to shop at the local, independent stores. But I will never shop at this store again and I highly recommend others don't either. Please read other reviews of this store and you will see that the owner Steve sorely lacks any idea of customer service.

Poor customer service, friend of mine took a bike there and was treated with total disrespect, put…read moreher bike into a worse situation and said it would be $500 to fix a $300. Made her cry! If you're a woman, stay away from this guy!

worker was incredibly rude and snobby and was not very helpful and made me and my friend feel like…read morewe were stupid.

Excellent customer service! Kate spent nearly an hour with us getting our son set up with a bike…read morefor college. She was knowledgeable not just about bikes but specifically the needs and concerns of Madison students. We're customers for life!

Ordered a new frame with an integrated seat mast that needed to be cut to size. Went to multiple…read morebike shops around town that all said they couldn't do it or would need to charge astronomical amounts. Took it to trek and they sized me up and had it done in a day for pocket change. Great customer service and they really know their stuff. Would recommend coming here no matter what kind of bike you own.

Great service - the way it used to be and the way it ought to be. Pete the owner is great... knows…read moremore about Bikes than I could ever know... we were trying to figure out if he sold me my last bike decades ago elsewhere :) He's an honest guy who wants you to be happy and comfortable with your adventure gear. Wildside is a local shop that cares about its community and customers. Check them out!

Stopped in w 2 Schwinns fresh from a 20 year hibernation in our garage and Jimmy got the tires…read moregilled in under 10 mins. He told us the oldest one needed a special tire and he could order one for us if we wanted to leave it. Wanted to give a tip but we didn't have enough change so here is my review! 5 stars! Great customer service from the moment we walked in greeted by the counter person and when we left by easy going Jimmy! Thanks we will be back!

Love this Eriks. Unfortunately I forgot the guys name who was so hopeful but I'm sure you'd see him…read morein there with a smile and willing to help you or talk about any cycling experiences. This is my go to place after feeling a little out of place at other Erik's locations.

These guys suck so bad. Pretentious losers seem insulted that you would want to buy your first…read moredecent bike here. Maybe if you're looking to spend a few grand on one they talk to you like a normal person?

Best place in area to get mountain bike worked on Was fast…read moreturn around and a great job

This bikeshop is the best. Great service, very friendly and fast service. I have bought 2 E-Bikes…read morefor my wife and I and we love them. I thought our biking days were over but these bikes let us go up steep hills with ease. Now they are not electric motorcycles. You have to peddle but if you need assistance they have sever levels of assistance to keep you climbing. We often ride around Whitewater Lake which has some really steep hills. We do them with ease. Wonderful.

Great service! Experience and expertise in the road bike industry! Great very local bike shop! And…read morecool people to chat with!

My wife and I rented bikes from Budget Bicycle Center this May to ride on the Capital City Trail…read moreand the Lake Monona Lake Loop. The ride was beautiful, the weather was perfect and the bikes were excellent for our purposes. Great service and advice, and an excellent interaction all around. 10/10 would recommend this bike shop for anyone wanting to rent bikes for a cruise around Madison.

They do a good job but they are quite expensive and no student discounts, which is a drag…read more I guess to me, the name implies that they are moderately priced and perhaps good for people and students who are on a tight budget. Compounded by their proximity to campus and tons of students. They know what they are doing, so they will do a good job fixing your ride, but if you are expecting middle range prices, it would be best to go elsewhere. Including fixing flats.

I was in the market for an e-bike and visited Stoton Cycle as I happened to be in the area checking…read moreout a brewery. The owner Phil is absolutely wonderful and helped me with finding the perfect bike for my body type and riding goals. He let me test ride it multiple times and even held it for a week while I went to other shops to check out their options. At nearly half the price of larger chains and for a bike I liked better, it was a no brainer! Phil even made some custom alterations to the bike due to the way I prefer to ride for no additional cost. Definitely recommend Phil's local shop over larger competitors in the area like REI and machinery row. I will come back to him for any future biking needs!!

TL;DR packed my wife's bike in under two hours for the cheapest quote in 10 miles…read more Longer unnecessarily detailed review: My wife has been talking about her childhood bike for almost half a decade. It was the one thing she ever had that was hers alone. It came from a local manufacturer in Florida and she cherished that bike. I have spent the last two years trying to con my wife into letting me just get her a similar bike. We live in an incredibly bike friendly city (for the US) in California and we downsized to one car a few years back. We really like to ride for transportation on weekends. For a number of reasons, primarily the bike has sat for literally 30 years in a Wisconsin shed, and it would cost more to ship then it was worth, and I would spend thousands to spend a week restoring an ancient bike. I don't know if you ever had experience with a person with autism who has a fixation but if you do then you know. She could not be reasoned with, cajoled or bribed. I called wheel and sprocket Middleton first. The guy who answered the phone (my apologies I forgot every name the moment I heard it bad habit) explained he could pack it in a box but didn't recommend shipping if I was flying back. He told me I could check it as luggage instead. He told me this would take a couple days as they are busy with the back to school crowd. I thanked him for his time and hung up. I spent the next 20 minutes calling the airline, a shipping company and two competitors. Everything he told me on the phone is true. It is miles cheaper to get it packed and put on luggage than shipping. It does fit within standard luggage dimensions. He was also 50$ cheaper than the other place which didn't suggest it be luggage and instead told me it could be shipped by them. I went with the smart choice and brought it to Wheels and Sprocket. Once there a different guy was super helpful backed everything down to the quote on price and didn't bat an eye at the shape of the bike. I mean when I saw the bolts myself I decided the restoration went from a weekend job to a week job. I told him when we were leaving next week and that we would have to drive back from Milwaukee to get the bike for the airplane. He talked to his mechanic and he said he could have it back today. When I came back to get it a young woman helped me load it in to my car and was super helpful and made it quick and easy. I mean I just got a bike broken down and boxed but it made the person I love the most literally cry when her dream came true. It's just a bike, it's just a bike shop but goddamn sometimes a bunch of people really go out of there way to help it means something. So telling it here is the best I can do. Thank you guys.

Every W&S employee (service, sales, managerial) has been kind, encouraging, and helpful. They have…read morepatiently and thoughtfully answered all my questions about repairs and equipment.