Specialties
Endurance House Middleton (a walking, running and triathlon specialty store) is located in the Greenway Station Shopping center. Their mission: To provide gold standard guest service for walkers, runners and Triathletes of all abilities in a genuine and encouraging atmosphere.
Here you will be treated as a guest in the Endurance House home, not as a customer.
Endurance House knows that finding the right gear can be confusing and intimidating. The first step? A personalized Movement Profile with your Endurance House consultant to find what works best to keep you healthy. This FREE, 5 part, "you" focused approach sets Endurance House apart from the rest.
CONSULT - Your Endurance Consultant will first discuss your History, activities and goals
MOVE - Using state of the art technology and video analysis, they'll assess your movement, and individual characteristics to help personalize your equipment
LEARN - They'll fully explain your individual movement, what they mean, and
History
Established in 2007.
January 1, 2013 Justin Pernitz, President and Scott Pernitz, Vice President purchased the store together. Located in the Greenway Station Shopping Center, Endurance House offers an extensive line of bikes, running shoes, swimwear and other endurance sport equipment and supplies. Endurance House is the first retail store and franchise of its kind that caters to triathlon.
Justin started as a part-time sales associate, eventually moving into a management position. He has served as General Manager for the past 3 years, assisted in the development of the franchise concept and helped to open and operate Madison's east side Endurance House store in early 2012.
A 2002 graduate of Middleton High School, Justin was a member of the school's swim and football teams and was heavily involved in the band program. "I primarily chose UW-La Crosse because I had the opportunity to participate in the school's jazz band and swim team. Once I got there however, I fell in love with swimm
Meet the Business Owner: Justin P.
After graduating from UW-L, Justin returned to Middleton to pursue his love for coaching swimming. "I can't think of a better place to live, work and raise a family. The amenities that exist in and around Middleton are un-paralleled and I cannot imagine living anywhere else." He coached the Cross Plains Swim Team, Middleton Master's Program and Bishops Bay Swim Teams. At the same time he began racing competitively in long course triathlon and has completed 7 Ironman distance triathlons. In 2010 he qualified for and competed in the 2011 Ironman World Championships in Kailua Kona Hawaii. Through Endurance House he began coaching aspiring age-group Triathletes. To date, he has coached hundreds of beginner runners and Triathletes in the Endurance House running and triathlon teams and programs. He lives with his wife Corinne, daughter Jada and son Finley in Middleton and can often be found pushing a running stroller through the Pheasant Branch Conservancy.