Excellent customer service! Richard, Gary and John are all extremely knowledgeable about bikes, running and triathlons and took their time to answer all our questions. We never felt pressured to buy anything we weren't 100% sure about. This will definitely be our go to shop for all things bike and running related! Check it out- you won't regret it! read more

Play Tri Middleton is one of the first bike shops I stopped into upon moving to the Madison area, and I'm glad I did. In the past year I have had the guys (Collin, Gary, and Richard) work on 5 different bikes ranging from bike assembly and service to packing and shipping. They worked on everything from my early 1990s Bianchi Eros to my Argon 18 to my 2020 Lynsey GR pro. I often just drop by to have a chat with them about their thoughts on bicycles and triathlons. Beyond bikes my wife and I have gotten several pairs of running shoes (great selection and often sales up to 50% off) where Gary has talked us through what we should be looking for in comfort and fit. Hands down I would suggest this store to anyone in the market for a bike/shoes or getting their bike surfaced! read more

I couldn't be happier with my experience at Playtri. Gary, Collin, Richard were amazing to work with and wanted to get me into the best bike for my triathlon needs. They took the time to answer all my questions and made sure my new bike was set up perfectly. High end products and high end customer service! read more

Shout out to Red from PlayTri who came over to the Ironman WI Bike Course with a box of tubes for me and several riders who had popped tires (both front and back for me) on the railroad tracks. Most of us had already used our spares. The support of PlayTri made a world of difference for many to finish the race. Thanks for being there Red! read more

A few weeks ago I emailed the fine folks at playtri.com Middleton to explain that I was going to be in town on a work trip, and ask if there was any chance I'd be able to get a trainer ride in. Justin (who was on vacation at the time) responded with "Bring your pedals and we'll get you on a bike." I showed up today, and Richard was like "Oh, sure, we've got a smart trainer you can use here, and what sort of bike would you like to use? We'll set you up in this corner over here where we do bike fits" and for the next hour I merrily pedaled along right out on the shop floor, using TrainerRoad on my laptop just like I do at home. When I got off the bike, I asked what I could pay, and Justin and Richard conferred and came back with "Well, that was an in-store bike demo, and we don't charge for those." So I bought a t-shirt, since they refused to charge for letting me sweat all over their shop for an hour. read more

Great experience getting fitted for a proper running shoe. Went in today, was immediately greeted by a friendly sales associate who was very knowledgeable in all things running. She set me up on the treadmill and took a video of me running. Brought out a great shoe for me to try that I loved at first go. She brought out a few more, but I ended up going with the first one she suggested. Will be back for future running needs. read more

I almost wish I lived in Middleton because this is a one-stop shop for running, swimming and biking equipment. I loved the layout of the store and the employees are incredibly helpful. Mary T and I stopped in here to pick up some supplies for Ragnar Relay. It was conveniently located a few blocks from the Fairfield Inn and just down the row of shops from Erehwon, so between the two stores you are going to find everything you need for an outdoor adventure. The man who helped me (forgot his name) was super friendly and so very helpful. He directed me to the energy bars and supplements. We talked about different brands and consistencies of the products and their various uses. He didn't talk down to me even though I'm sure I sounded like a complete running novice. He was genuinely interested in the race were doing. I purchases a couple different flavors of Shot Blocks, Gu and a sweat band. The total came to just under $20, which I found to be about average for what I bought. read more

While I'm not an avid runner or a triathlete...I usually feel like Julia Roberts in Pretty Woman when I walk into an athletic store...they're wondering what I'm doing there. Endurance House was the first time I've walked in and felt welcome and that they wanted to help me find the right shoe for me...even if it was a walking shoe! They do the strike analysis which is great, and match you up with suggested shoes and let you wander around in them. They were even willing to match a price for me after I bought a pair of shoes! A truly great store that's clearly locally-owned, not a chain, offering great customer service for ALL levels of athleticism! read more

Defective product may not be fault of store but not responding to customer calls/messages is on them. Ordered my new shoes online since no reply from EH staff. read more

I've never bought running shoes that were picked out specifically for my needs but decided I would give it a try since I'm training for a half marathon. I heard a commercial on the radio for Endurance House's Personalized Movement Profile and decided I would see what they would recommend. I walked in and was greeted by very friendly employees. I sat down with somebody and explained my training regiment. They had me put on a pair of test shoes and filmed my feet/legs while running at my own pace to show my gait and how a new shoe could improve my form. I loved seeing the improvement from the test shoes to the Asics I ended up purchasing. The technology helps me really see that the shoes were correcting my pronation issues and convinced me to shell out a little more than I usually spend on running shoes. Even though I am not a triathlete, I felt 100% comfortable buying shoes here. The woman I was working with explained everything perfectly and made me feel welcome. I will be buying my next pair of running shoes here as well! read more

The staff are courteous and attentive. The shoe selection is good. If you're average height and weight with an average build, they can accommodate you. Just don't be taken in by their evaluation and analysis. It isn't rigorous and there will be a different outcome depending on who does it. If something needs to be ordered (e.g., Wide width shoes, bicycle parts if you bring in a bicycle brand they don't cary) be prepared for a wait of several weeks. I don't know the reason, but in my two attempts, U would hear nothing for a week. Then it was a week of daily before there was any movement. The wrong item end sup being ordered and they decide I was the one who messed up the order as if I were looking over their shoulder telling them how to place an order. In summary, if they have what you want, good. If the must order something, go anywhere else. read more

This is the best bike shop for service in the Madison area. Had issues with disc brakes on both of my bikes and they spent the time to find the issues. Prices are great and so our the people, will be my #1 spot for any future service needs. read more

I agree with everything the last person said. I have never posted a review of any store before but i felt that i had to for Endurance House because of how impressed i was with their customer service. I have gone in there 3 times now and every time the employees are very friendly, helpful and they know their stuff. Today i went in for a wetsuit fitting and the guy helped me for almost an hour and a half with it, and answered every one of my billion questions. You hire great people endurance house. read more

This place is not a place to go for advice or for beginners. They treated me awful here. Just a bunch of elitist snobs who want to brag about their races and talk down on you. I will never go here again. They're only interested in selling the most expensive stuff if you have the cash for it. Never again. read more

Had a fantastic experience with cycling gear/bike help! Tyler, the bike expert, helped my boyfriend and I select some cycling shoes. He not only took time to make sure we were comfortable in our new shoes, but he also installed the clips and pedals on our bike AND he even let us try out our new shoes in the trainers they have. It doesn't end there, he also took the time to check the essentials and whether our bikes had any serious issues. Although the pricing in the store is a bit hard on my budget, the quality of their products and knowledgeable staff make it entirely worth it! This experience will keep me coming back! Thanks so much Tyler and Endurance House! read more

My husband and I have bought shoes and gear at Endurance House for the past six years. Neither of us are all that thin, but the staff is unfailingly helpful and courteous; we never feel judged even though we don't fit the triathlete body type. Prices are fair and the gait assessment is great. They are very patient and want the best shoes for you, regardless of price. Get your shoes and gear here; you won't regret it. read more

I need to get runing shoes for training for a marathon everyone I found still caused pain. A friend of mine told me to try the endurance house so I called there to make sure I did not need an appt to go on the tredmills they have. I was assured I did not even after telling her that I would only have a half hour. Well I getthere and of course I waited for a half hr and had not even been helped great waste of my lunch and gas I hope this is not the norm but that was my expiriance. read more