After visiting a number of home exercise equipment stores in the Madison area, I recently purchased…read morean elliptical at Bill's Fitness Store. Bob was knowledgeable about all the equipment in the store, will patiently answer our questions and didn't apply any high-pressure sales pitches. The pricing at this store is consistent with what I'm finding online and when I experienced a glitch in the delivery and set-up, it was promptly remedied to my satisfaction.

From the owner: Quality Exercise Equipment Sales Serviceread more

Looking to buy a new treadmill. We were not greeted or acknowledged when we entered the store,…read morebasically ignored until the sales guy finished up with previous customers who didn't buy anything. We were polite and didn't want to use the equipment until he showed us the features. When he did finally come over to talk with us he copped a snotty attitude and said "you waited long enough why didn't you try it out?" So that told me he noticed us but neglected us! He talked with us for about 5 minutes and then turned and started helping another couple! What the heck? He was a major turn off. We left and I told my husband we are NEVER going to go back into that store again! Terrible, terrible customer service! By the way we bought a $3000.00 treadmill with another store. His loss.

Avoid these guys like the plague…read more A few years ago we were looking to buy a treadmill for a heavy guy. We spent well over $3000 on the treadmill, and we also bought the extra warranty through their shop. After spending $80 on delivery, it wasn't long until the motor nearly caught fire. Clearly the machine was defective in its design, so we sent it back to 2nd Wind at another cost of $80. We had only had the machine a few months, and it was still under factory warranty. 2nd Wind refused to give us either store credit or to return our money for the cost of this defective machine. Some district manager offered us $500. Six years later, we have no machine and we're out the money we spent on a defective machine. 2nd Wind did not stand by its own warranty nor did they guarantee their product. Buyer beware.

I was searching online for a heavy duty rollator. The popular brand had poor reviews so I kept…read morelooking and found the Ascent xr on the Cura 360 website. The specs were impressive, but I had questions and it was late on a Friday evening. I called a spoke to a real person who obviously knew their products! The price was right, and I had the device within 3 days! The product itself is awesome. Very well built, comfortable, easy to use. When I had a small issue, they bent over backwards to see that I was back up and running before our holiday weekend gathering. (just 2 days from request to delivery!) They are great on chat, email and even returning phone calls. You rarely find this level of service anywhere. Happy to rate them 5 stars!

From the owner: Cura360 is a destination created for “improving access and affordability” of Health and wellness…read moreproducts and services. We are obsessed to deliver and ensure "affordable access to health and wellness Products". We pride ourselves to ensure you get best service at the best prices. We think forward by working efficiently and give back the savings to you. We believe you deserve best care when it comes to accessing health and wellness and together, we believe we will make the world a better place...

Terrible staff. Acted bothered, agitated and annoyed when my child had a question. Made me want to…read morecringe and jump out of my skin. I think the guy was more of ginger/strawberry blonde. Just ridiculous behavior from an adult. Please train your staff on common social etiquette.

They mostly sell used equipment but they do also stock some new stuff. Just like a thrift store,…read moreyou're at the mercy of what people are selling. It took me 2 or 3 full winters but I lucked out and came across a pair of skate skis that were the right size and reasonably priced. If you want to try out a new activity but don't want to pay full price for equipment, start checking inventory a few months before the season starts for the best chance at a good selection. Selection tends to be pretty good early on for the popular sports.

Johnson Health Tech is a Taiwanese business that was founded in 1975 and sells fitness equipment…read moreunder the brand names of Matrix, Vision Fitness, Bowflex, Schwinn, Horizon Fitness, and others. In 2025, my husband and I purchased a Bowflex treadmill from a brick-and-mortar sporting-goods store. We had heard of the Bowflex brand decades ago, but I was not aware until now that Bowflex was purchased by Johnson Health Tech in 2024. The price of the treadmill was reasonable, and it came with a warranty. For weeks we have been using the treadmill. We like its speeds, inclines, handlebars, cup holder, screen, etcetera. It is helping us to get in physical shape. We have not experienced any problems with the treadmill. If we do have any problems with the treadmill, then I will update this review. (I empathize with the reviewers who wrote 1-star reviews.)

I'm assuming they bought out the Bowflex brand, because they are horrible…read more I have received about 4 emails indicating that the bowflex was recalled. I've tried numerous times to submit the form and it won't work. I contacted these people, and no one is willing to help. I tried to escalate it, and they said "sorry due to legal reasons, we cannot help". So you're just going to harass me about this recall but then not one person from your company can help? Get out of here! You are a fraud!

Recently dropped off two bikes here to have them serviced. Jake helped me with the drop off. He did…read morea quick check of the bikes to see if there was anything major that needed attention. It looks like John and Jesse were the techs that worked on the bikes. Both were done wonderfully and they look and feel like new again! I've bought bikes, have had bikes serviced, and have bought accessories from here and it is always a pleasant experience!! Keep up the good work!

Working with Ben to put together the components for my build was great. His expertise ensured that…read moreeverything was compatible. Had I sourced them all myself, I'm sure I would have wasted time and money on parts that wouldn't have worked together. While many of the components could be found online at a discount, the premium paid by working with a local shop was well worth it for the expertise alone.