1. Play it Again Sports

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Madison, WI

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Play it Again Sports

2.5 (11 reviews)
Closed • 10:00 am - 8:00 pm
Updated over 3 months ago

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11 years ago

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Michelle K.

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2 years ago

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5 years ago

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Michelle K.

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5 years ago

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Michelle K.

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5 years ago

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Michelle K.

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9 years ago

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12 years ago

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Michelle K.

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11 years ago

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9 years ago

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10 years ago

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9 years ago

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Ask the Community - Play it Again Sports

To all the sports equipment sellers-- what is the usual markup PIAS offers you? I've seen it range from 55% to almost 80% planned markup for their cash offers..there is no…

Hi- great question. Our standard payout generated by our POS system on equipment is as follows: 25-30% of retail in cash for most items, depending upon quality, age, supply… 

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Johnson Fitness & Wellness Store - Matrix Fitness Ascent Trainers and a full selection of ellipticals for home!

Johnson Fitness & Wellness Store

2.7(3 reviews)
0.4 mi

I stopped in primarily to look at massage chairs. Scott did an awesome job of showing me the…read moreoptions. I was there for more than two hours and I never felt like I was an inconvenience even though he managed to answer my questions while waiting on other customers too. I didn't feel any hard sales pressure. Scott asked me lots of questions on what exactly I was looking for and by the end of my visit, I found just what I was looking for. Better yet, I even got a handwritten thank you in the mail. That's something you don't see too often these days. If my experience with massage chairs is similar to what they offer for exercise equipment, this is definitely a place to check out

Looking to buy a new treadmill. We were not greeted or acknowledged when we entered the store,…read morebasically ignored until the sales guy finished up with previous customers who didn't buy anything. We were polite and didn't want to use the equipment until he showed us the features. When he did finally come over to talk with us he copped a snotty attitude and said "you waited long enough why didn't you try it out?" So that told me he noticed us but neglected us! He talked with us for about 5 minutes and then turned and started helping another couple! What the heck? He was a major turn off. We left and I told my husband we are NEVER going to go back into that store again! Terrible, terrible customer service! By the way we bought a $3000.00 treadmill with another store. His loss.

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Johnson Fitness & Wellness Store - Johnson Fitness & Wellness, formerly 2nd Wind Exercise, has the best selection of home fitness equipment and massage chairs!

Johnson Fitness & Wellness, formerly 2nd Wind Exercise, has the best selection of home fitness equipment and massage chairs!

Johnson Fitness & Wellness Store - Free weights included best price anywhere on dumbbells.

Free weights included best price anywhere on dumbbells.

Johnson Fitness & Wellness Store - Award-winning treadmills by Matrix, Horizon, and Landice.

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Award-winning treadmills by Matrix, Horizon, and Landice.

Johnson Fitness & Wellness Store

Johnson Fitness & Wellness Store

4.2(5 reviews)
11.2 mi
•$$

I was in the market for a new treadmill and had a particular price in mind of what I wanted to…read morespend. I had the pleasure of working Jason Schumann who is the store manager and certified trainer. Jason took the time to find out what type of running I was looking to do and what features were important to me. He then presented several option that met my needs that were at various price points. He then took the time to explain the difference in price pointing out key features like better construction, higher grade materials and base manufacturer's warranties. His expertise allowed my to make a decision based upon what was important to me (quality, durability and service). I returned the next day and purchased a Lifespan 4000i and will be looking to return to Jason to purchase an elliptical for my wife in the near future. I highly recommend Jason Schumann for his honesty, integrity and no pressure attitude.

We were looking for a piece of equipment for home use, visited Johnson Fitness and Discussed…read moredifferent equipment types pros and cons for us with Jason. We settled on an elliptical and again Jason went over the pros and cons of good better best. We felt very informed all along the way. We picked up and assembled, the unit is rock solid but will have a tech look at it due to a clicking sound when in use but based on the customer service I have received thus far I am not in the least concerned it will be addressed and rectified. I am in sales myself and have a high level of expectation when it comes to customer service. I can't speak for Johnson as a whole but I believe a companies values are carried through their employees. If you are looking for home equipment I would not hesitate to see the folks on the East side.

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Johnson Fitness & Wellness Store
Johnson Fitness & Wellness Store
Johnson Fitness & Wellness Store - Johnson Fitness & Wellness has the best selection of adjustable dumbbells, treadmills, ellipticals, home gyms, and more!

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Johnson Fitness & Wellness has the best selection of adjustable dumbbells, treadmills, ellipticals, home gyms, and more!

Machinery Row Bicycles - Front Door

Machinery Row Bicycles

3.9(98 reviews)
6.2 mi•Williamson - Marquette
•$$

We had a good experience renting bicycles here. Even though you do have to pay for 24 hours and we…read moreonly use the bikes for three hours, it was worth the $50 per Bicycle. They were in good shape shaped and worked well to do the ride around lake Monona the team was nice to help size us for the proper bike and get us ready to go. They have helmets available if you need one. Clean restroom. It's also a fun and large Bicycle shop which we enjoyed visiting.

Absolutely horrible experience at Machinery Row Bicycles. I spoke with Leo about a bike they had in…read morestock that I wanted to buy my son for his 13th birthday this week. He told me they had the bike in stock and he would hold it for me with a $500 deposit. I told him I was driving 2 hours each way to pick up the bike and was very excited that they had exactly what I was looking for. He assured me that I would be very pleased when I got there. When I got there today, I was SHOCKED to see the condition of the 'new' bike! What a waste of 4 hours and $30 in gas. After making me wait 10 minutes for my deposit to be refunded, they offered to sell me this $2,400 bike for cost ($2,000). I wouldn't pay a penny for it! I rubbed my hand on the frame and the paint chipped off even more! I am livid that I wasn't told about the condition over the phone. Absolutely terrible business!!!

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Machinery Row Bicycles - My new Salsa Fargo

My new Salsa Fargo

Machinery Row Bicycles - Chipped, touched up paint.

Chipped, touched up paint.

Machinery Row Bicycles - The paint was missing in this 3-5" section and terribly touched up.

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The paint was missing in this 3-5" section and terribly touched up.

DICK'S Sporting Goods

DICK'S Sporting Goods

2.5(18 reviews)
0.6 mi
•$$

Dick's... If you go into any Dick's Sporting Goods anywhere in the country, they are all pretty…read moremuch the same. They look the same, they carry mostly the same items, and pretty much you know exactly what you're going in there for and you know what you're going to find. This location is no different. This is a two-story location. It's fairly large. And, it is fully stocked with all of the things you would expect them to carry. So, if you want to go in here and buy those sporting goods that you need, this is the place to go. This location also carries a lot of Badgers and Packers jerseys, hats, T-shirts, and all of that kind of stuff. So if you're looking for that team stuff or memorabilia, again, this is your place to go. As in all Dick's Sporting Goods, the staff here are all very nice and they will help you as best as they can. So, if you look looking for what Dick's has to offer, this is local location to go.

I needed to grab a pair of shoes and some clothing for a man who was in need of help on Tuesday…read morenight, and this was the closest shop I could find that had both shoes and clothing, including t-shirts, briefs, pants, and socks. I didn't see the Kohl's across the lot until after I spent nearly $200 here. Even the same items are priced so high here. The cheapest shoes I could find were $99 and they were wrong size so I passed on those. You tick the size and style into a kiosk and then a worker brings the shoes to you, but she brought a women's 7 instead of a man's 7, and it was too late to re-do the process so I just skipped buying the shoes. The line at checkout was super long, too. I don't think I'll come back here.

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DICK'S Sporting Goods - Exterior.

Exterior.

DICK'S Sporting Goods - Baseball inspiration

Baseball inspiration

DICK'S Sporting Goods

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Play it Again Sports - sportgoods - Updated November 2026

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