After visiting a number of home exercise equipment stores in the Madison area, I recently purchased…read morean elliptical at Bill's Fitness Store. Bob was knowledgeable about all the equipment in the store, will patiently answer our questions and didn't apply any high-pressure sales pitches. The pricing at this store is consistent with what I'm finding online and when I experienced a glitch in the delivery and set-up, it was promptly remedied to my satisfaction.

From the owner: Quality Exercise Equipment Sales Serviceread more

Alex and his colleague did an amazing job disassembling, reassembling and moving our Octane…read moreelliptical and treadmill from the garage from our recent move into the basement and even serviced both machines. No dings, and they are still in good working condition! Overall they handled the job very professionally and courteously.

When company that delivered our new elliptical did a less than stellar job of assembling our new…read morepurchase, we called Alex from Fit Tech, who saved the day. He did a fantastic job servicing our elliptical and made sure we were pleased with how it was operating. We especially appreciated his willingness to make a service call on a Saturday afternoon.

We were looking for a piece of equipment for home use, visited Johnson Fitness and Discussed…read moredifferent equipment types pros and cons for us with Jason. We settled on an elliptical and again Jason went over the pros and cons of good better best. We felt very informed all along the way. We picked up and assembled, the unit is rock solid but will have a tech look at it due to a clicking sound when in use but based on the customer service I have received thus far I am not in the least concerned it will be addressed and rectified. I am in sales myself and have a high level of expectation when it comes to customer service. I can't speak for Johnson as a whole but I believe a companies values are carried through their employees. If you are looking for home equipment I would not hesitate to see the folks on the East side.

Johnson Fitness Staff Jason and Brian were really knowledgable and able to help me replace my old…read moreequipment with some great new options. I had previously purchased equipment from same location years ago when it was 2nd Wind Exercise. My old equipment had served me well for over 9 years but I was in need of something to help keep me on track with some new fitness goals after recovering from a knee surgery. I would highly recommend Johnson Fitness and Wellness for there helpful staff and great elliptical options (ended up getting a Matrix Suspension trainer).

I was searching online for a heavy duty rollator. The popular brand had poor reviews so I kept…read morelooking and found the Ascent xr on the Cura 360 website. The specs were impressive, but I had questions and it was late on a Friday evening. I called a spoke to a real person who obviously knew their products! The price was right, and I had the device within 3 days! The product itself is awesome. Very well built, comfortable, easy to use. When I had a small issue, they bent over backwards to see that I was back up and running before our holiday weekend gathering. (just 2 days from request to delivery!) They are great on chat, email and even returning phone calls. You rarely find this level of service anywhere. Happy to rate them 5 stars!

From the owner: Cura360 is a destination created for “improving access and affordability” of Health and wellness…read moreproducts and services. We are obsessed to deliver and ensure "affordable access to health and wellness Products". We pride ourselves to ensure you get best service at the best prices. We think forward by working efficiently and give back the savings to you. We believe you deserve best care when it comes to accessing health and wellness and together, we believe we will make the world a better place...

I bought a Precor AMT for my home from Kristian at Top Fitness. The transaction couldn't have gone…read moreany better, from the purchase to the delivery and setup. Kristian was great to work with and the guys that did the delivery and setup were amazing! Very professional, friendly, courteous, and efficient. They clearly knew what they were doing and did a great job. Thank you! It was a model transaction. Mark

From the owner: Our Philosophy is unique in today's fast paced world, we understand that for successful results…read moreyour fitness equipment has to fit your personal needs and one size does not fit all. Our staff is experienced in the fitness industry, many of employees are former athletes and personal trainers and are committed to taking the time to help you find the right equipment so you can achieve your fitness goals. We carry top of the line, industry leading equipment. Brands we carry include: Precor, True, Octane, Spirit, Inspire, Waterrower, TRX and more. We offer treadmills, ellipticals, exercise bikes, strength equipment, barbells, dumbbells, benches and more. Most locations also carry both new and pre-owned fitness equipment.

Johnson Health Tech is a Taiwanese business that was founded in 1975 and sells fitness equipment…read moreunder the brand names of Matrix, Vision Fitness, Bowflex, Schwinn, Horizon Fitness, and others. In 2025, my husband and I purchased a Bowflex treadmill from a brick-and-mortar sporting-goods store. We had heard of the Bowflex brand decades ago, but I was not aware until now that Bowflex was purchased by Johnson Health Tech in 2024. The price of the treadmill was reasonable, and it came with a warranty. For weeks we have been using the treadmill. We like its speeds, inclines, handlebars, cup holder, screen, etcetera. It is helping us to get in physical shape. We have not experienced any problems with the treadmill. If we do have any problems with the treadmill, then I will update this review. (I empathize with the reviewers who wrote 1-star reviews.)

I'm assuming they bought out the Bowflex brand, because they are horrible…read more I have received about 4 emails indicating that the bowflex was recalled. I've tried numerous times to submit the form and it won't work. I contacted these people, and no one is willing to help. I tried to escalate it, and they said "sorry due to legal reasons, we cannot help". So you're just going to harass me about this recall but then not one person from your company can help? Get out of here! You are a fraud!

Good selection of used golf equipment. Good prices, okay service, and some other used sports…read moreequipment. No exercise equipment (which is what I was looking for).

Service, selection and value! I heard they are moving cannot wait to see the new venue. Hope all…read moreis good great job!