I have bought parts and bikes and apparel here since I was a kid in the 80s and Roger the owner was…read morethe clerk behind the counter. Great local business that deserves our support.

My wife and I rented bikes from Budget Bicycle Center this May to ride on the Capital City Trail…read moreand the Lake Monona Lake Loop. The ride was beautiful, the weather was perfect and the bikes were excellent for our purposes. Great service and advice, and an excellent interaction all around. 10/10 would recommend this bike shop for anyone wanting to rent bikes for a cruise around Madison.

I've been a customer for twenty years or more. I've bought all my bikes here and come here for…read moreservicing. Always get treated well. Bikes last and hold together. Repairs are accomplished while consulting and advising me so I get the best equipment I can afford. Also I get informed about what to expect in the near and long term so I can do preventive maintenance. In particular I have to mention Derek, a person in the service department of machinery row bicycles in Madison Wi. A great diagnostician, advisor and technician. The best in the business as far as I'm concerned.

Recently dropped off two bikes here to have them serviced. Jake helped me with the drop off. He did…read morea quick check of the bikes to see if there was anything major that needed attention. It looks like John and Jesse were the techs that worked on the bikes. Both were done wonderfully and they look and feel like new again! I've bought bikes, have had bikes serviced, and have bought accessories from here and it is always a pleasant experience!! Keep up the good work!

TL;DR packed my wife's bike in under two hours for the cheapest quote in 10 miles…read more Longer unnecessarily detailed review: My wife has been talking about her childhood bike for almost half a decade. It was the one thing she ever had that was hers alone. It came from a local manufacturer in Florida and she cherished that bike. I have spent the last two years trying to con my wife into letting me just get her a similar bike. We live in an incredibly bike friendly city (for the US) in California and we downsized to one car a few years back. We really like to ride for transportation on weekends. For a number of reasons, primarily the bike has sat for literally 30 years in a Wisconsin shed, and it would cost more to ship then it was worth, and I would spend thousands to spend a week restoring an ancient bike. I don't know if you ever had experience with a person with autism who has a fixation but if you do then you know. She could not be reasoned with, cajoled or bribed. I called wheel and sprocket Middleton first. The guy who answered the phone (my apologies I forgot every name the moment I heard it bad habit) explained he could pack it in a box but didn't recommend shipping if I was flying back. He told me I could check it as luggage instead. He told me this would take a couple days as they are busy with the back to school crowd. I thanked him for his time and hung up. I spent the next 20 minutes calling the airline, a shipping company and two competitors. Everything he told me on the phone is true. It is miles cheaper to get it packed and put on luggage than shipping. It does fit within standard luggage dimensions. He was also 50$ cheaper than the other place which didn't suggest it be luggage and instead told me it could be shipped by them. I went with the smart choice and brought it to Wheels and Sprocket. Once there a different guy was super helpful backed everything down to the quote on price and didn't bat an eye at the shape of the bike. I mean when I saw the bolts myself I decided the restoration went from a weekend job to a week job. I told him when we were leaving next week and that we would have to drive back from Milwaukee to get the bike for the airplane. He talked to his mechanic and he said he could have it back today. When I came back to get it a young woman helped me load it in to my car and was super helpful and made it quick and easy. I mean I just got a bike broken down and boxed but it made the person I love the most literally cry when her dream came true. It's just a bike, it's just a bike shop but goddamn sometimes a bunch of people really go out of there way to help it means something. So telling it here is the best I can do. Thank you guys.

Every W&S employee (service, sales, managerial) has been kind, encouraging, and helpful. They have…read morepatiently and thoughtfully answered all my questions about repairs and equipment.

This bike shop was great. Helped my mom take her cycle in for new shifting cables and shift levers…read more They finished the work 3 days early and did the work at a reasonable cost. Great work

These Guys are great. We used Slow Roll for bicycle service recently. It quickly became clear they…read moreare "subject matter experts". When service was completed we left satisfied and now can add Slow Roll to our "trusted advisor" list.

After enjoying a coffee and a few tacos at neighboring Bandit Coffee & Tacos, we wandered through…read morethe connecting doors into the biker's paradise known as Motorless Motion. The store is located in the historic Madison Train Depot, which sits at the corner of Washington Ave...and you guessed it, the train tracks! Space is gorgeous and has a lot of the original and historic charm left. The main space is a large sprawling open room with floor to ceiling windows flanked by multiple rows of bicycles. There is a smaller space through a step down that features more bikes lining the walls. In addition to the actual bicycles, they offer a wide variety of accessories, tools, kits, tires, tubes, etc...and even a few other outdoor sports for those who go beyond bikes. Service was super friendly. While we were not after a bicycle that day, the staff was very welcoming, helpful and enjoyed chatting up about bicycles...as we had questions! Overall, solid spot in a beautiful location! My pal, which lives in Madison, has since purchased a bicycle from here, so our trip in was well worth it!

I came into the store around 5:20 P.M. on Wednesday, April 29, 2026. The repairman I talked to was…read morehostile and to me before I'd managed to utter a word. He was unfriendly, rude, officious, lazy, and self-important. I won't be back.

Excellent customer service! Kate spent nearly an hour with us getting our son set up with a bike…read morefor college. She was knowledgeable not just about bikes but specifically the needs and concerns of Madison students. We're customers for life!

Ordered a new frame with an integrated seat mast that needed to be cut to size. Went to multiple…read morebike shops around town that all said they couldn't do it or would need to charge astronomical amounts. Took it to trek and they sized me up and had it done in a day for pocket change. Great customer service and they really know their stuff. Would recommend coming here no matter what kind of bike you own.

Awesome store and team. I felt staff members gave their full attention and answered all of my…read morequestions. Thank you Jake!

I found a used bike I liked on the website, called this store to see if I could test ride before…read moreordering, and was told to come right in! I was able to ride a path behind the shop to get a feel and the workers here were very helpful and offered honest advice. Once I had the bike and put it together, I rode over and got it checked out to make sure I put it together correctly and they immediately were able to help me true the wheels and changed out a squeaky brake pad for me - free of cost. I'll definitely keep coming here and it's one of the reasons I bought a Trek!

We needed a warranty repair done on a new electric bike and the knowledgeable staff were able to…read morehelp us out SAME day!!! Super friendly and incredibly knowledgeable! Will definitely return for repairs if needed in the future

The team at Cargo Bike Shop was fantastic. Two other bike shops said they could not repair the…read morebroken spokes on my ebike tire. Cargo Bike said it would not be a problem. My tire was repaired and true the next day, bike has never tracked smoother. Oh, and it was less than $40 for three broken spokes and even more bent. Machinery Row couldn't help because of the size of my spokes but thankful for them recommending me to Cargo. Teamwork makes my bike work!

My fat bike tire blew out, brought the bike in there right before closing and the repair team…read morequickly got my bike back on the road while I waited. Professional staff and good customer service indeed!

Pete was extremely knowledgeable, and helped me find a great set of boots, skis, poles, a helmet,…read moreand a pair of googles. 10/10 definitely recommend.

A bike shop is all about trust and service and I am happy that Middleton has a shop that delivers…read moreon both accounts. I especially like that when they tune up a bike they clean it up and check it out from top to bottom. I've never bought a bike there so I can't speak to that, but their service department is the best I've found in the Middleton/Madison area.

The owner was angry and abusive. I brought in a bike I bought the day before to ask about a problem…read moreI was having. I wasn't being confrontational at all. He started yelling at me and said I was trying to screw him and told me to never come back. I still have knots in my stomach from the experience. It was very strange. I wouldn't recommend ever going here. If you do, make sure you don't go alone! There are so many great bike shops in Madison that are much more deserving of our support.