Super fun store and delicious ice cream. The name has changed, so I'm sure they will update that soon.

The General Store on Richmond Road is a shop filled with Simply Southern attire, garden flags, and Williamsburg-themed souvenirs. Visitors to the area should definitely visit here to find a gift to remind them of their trip. Located inside the store is Bubba's Ice Cream. They offer many flavors and one non-dairy option which is a sorbet. Their milkshakes also are in demand. When we visited, they had three staff scooping, and the line moved quickly. This is a popular spot, as they have a BOGO coupon in the visitors' magazine. The General Store had Fife and Drum performers playing from 7-9 pm entertaining guests in the comfortable porch. This is a fun place to visit, shop, and enjoy some ice cream. read more

I got the vanilla with salted caramel ice cream in a waffle cone and it was so delish! It tasted like dulce de leche. Make sure to get the discount in the catalog! It's a buy one get one free. read more

The portion sizes were so large, I spilled some on the countertop, buying my daughter, a kitchen magnet! All of us ordered the smallest portions, and yet were very surprised at how large and how much ice cream we got. My Rocky Road Sunday was amazing, and very flavorful. The ice cream is in the middle of a very charming store, selling a lot of local souvenirs, and the staff were all extremely friendly. The lady at the register was very nice after I spilled ice cream on the counter in front of her. read more

Bubba's Ice Cream Shack - A "small" Rocky Road Sundae - Ice Cream & Frozen Yogurt Near Me - Williamsburg, Virginia

Delicious ice cream and open late! fun store to look around as well. chill place to have ice cream.

Perfect end to a hot day, great service and selection. Took the kids a few minutes to go through all the choices but they were very satisfied with thier final selection. read more

I asked for a regular cup (2 scoops) and the kind lady loaded up the cup with 4 scoops. The ice cream was very delicious. My husband ordered a cookies and cream shake and he really enjoyed it as well. They have a small seating area inside with tons of candy options & is located inside the general store. read more

Covid precautions taken.....however due to it being a store and the seating was indoors it shouldn't be near the order area can't keep the social distancing. Was inside the Williamsburg General Store. The employee should be considerate with customers and not place the utensil (my spoon) on the counter where people touch and etc. He then pointed out to my BF that he already gave me one when he requested another one for me. Seem as if he had an attitude from this point we just left. We depended on yelp for local polar... thankful ice cream taste was rich and good. The waffle cone was very sweet couldn't finish it. read more

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The ice cream was good and the portions generous. Staff was amazing. This sits inside a 'General Store' selling merchandise that will end up in landfills. Too bad. Mad at myself for supporting this type of American consumerism. read more

This location is inside of the Williamsburg General Store. There were 3 younger kids working at the time and they were very nice and helpful. The ice cream isn't the most flavorful that I've ever had, but it was good. If you purchase something at the trading g post across the street, you get a coupon for buy one get on free on the ice cream, which is great because the waffle cone was $7. read more

Bubba's Ice Cream Shack - Mint chocolate chip - Ice Cream & Frozen Yogurt Near Me - Williamsburg, Virginia

Total tourist trap! Overpriced ice cream that's available at any run of the mill ice cream shop. Staff was anything but friendly. Expect a smile and have a nice day for the $$$ scoops. Located inside an import lovers dream souvenir shop. No ambiance other than sticky picnic tables to sit at. read more

I recently came across this place and was pleasantly surprised! It's just great ice cream and super nice folks. I love quaint mom and pop places everywhere I can find them! read more

I recently stopped at Bubbas when we were in Williamsburg. I had a coupon for a buy one get one free. I had a dipped waffle cone with mocha chip ice cream, my wife had a waffle cone with chocolate chip ice cream, my youngest had vanilla ice cream in a bowl, and my oldest had a peanut butter sundae. With the coupon our bill was $25.00 so yes, it's a little pricey which is why I took off a star. There was a 15 minute wait to get our order (long line). Workers were friendly and attentive. The shop itself was very clean and inviting. There were 30 different flavors of ice cream. I would consider stopping again for a treat in the area. Yes, it's a little pricey but I'll pay a little extra for a non-chain type place. read more

Pro: Good selection of ice cream flavors, good portion size for the large cup, and coupon of buy one get one of equal value cup or cone was nice. Con: None read more

Stale old candies, unwrapped Everything Over priced Poor quality ice cream JUNK STORE Stay away- save your money Tourist trap first class read more

Great selection of flavors from Blue Bell and opened late! Friendly staff and we like to thank them for when we told them we had a peanut allergy, they opened new containers for all four flavors that we requested. Seating outside if needed. Def. recommend read more

Great ice cream and service. Plenty of space to enjoy your ice cream on the huge covered porch and picnic tables on both sides of the building. read more

Very crowded area in the general store. Felt rushed and paid $9 for a double scoop dipped cone. The cone was only half full. Wouldn't recommend or return. read more

I absolutely love ice cream, the fact that I left mine 1/2 eaten tells you something. At first I got chocolate and vanilla, took one bite of it and realise something wasn't right. Apparently I had chosen a sugarfree ice cream and it was absolutely terrible. I really wish that the staff had just said something like "you realise that is a sugar free ice cream". There was a sign however I did not see it, So of course they charged me another six dollars to get my new chosen flavour of just normal chocolate. This ice cream just wasn't good I can't explain it was thick and gooey almost like it was made with corn syrup or something. They had two booths you could sit at, that is if you could squeeze in them. Didn't care for the atmosphere, they had hand made dingy little paper signs with water stains and just dirty. It was a very untidy atmosphere, unprofessional service, uncomfortable tables and just not good ice cream for $6 dollars for a single scoop! Oh I forgot to mention the spoons! The spoons were the cheapest plastic utensil I have ever used in my life. Like it was honestly a struggle to try to get my ice cream out of the cup and spoon was like a wet noodle or something it was crazy! read more

Bubba's Ice Cream Shack is tucked away inside the Williamsburg General Store. The ice cream is Edy's and was fine, but nothing extraordinary. The waffle cone was very good, light and fresh. Maybe we've been spoiled by local creameries in our area. It's pretty pricey, but okay if you use a BOGO coupon from one of the guide books or online. We do always stop if visiting for a few days. read more

Bubba's Ice Cream Shack - Current flavor list - Ice Cream & Frozen Yogurt Near Me - Williamsburg, Virginia

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Nice ice cream shop located inside the Williamsburg General Store. I had a regular serving of black cherry vanilla, and it was tasty and very creamy. Would definitely come back if visiting Williamsburg again in the future read more

Fun place to visit. Ice cream is amazing. Cute souvenirs to get. Great staff. Nothing more to say

After getting some coupons at our resort to try their ice cream, we decided to come in to try it after our dinner. They are located inside the Williamsburg General Store and across the street from Ripleys. The workers were friendly and explained the coupon we brought in. We ended up trying the strawberry milkshake and a cup of regular chocolate peanut butter swirl. My husband didn't care for the milkshake but my ice cream was delicious and packed high for a regular size! I would come back to try more of their flavors. read more

Avoid! Employees went out of their way to be rude. Rushed us to choose a flavor when there wasn't a list of them to glance over. Then targeted my sister, telling her to think, when she said she needed a moment. Stressful environment. Won't go back there again. There are other ice cream spots in town with better service. read more

Very good ice-cream! Look in the Williamsburg, Jamestown, Yorktown free magazine for buy one, get one free coupons!

There's nothing impressive about the ice cream and it's EXPENSIVE. Staff was friendly and the store is cool.

We arrive in Williamsburg on the Friday evening of Memorial Day weekend, and it was time for some ice cream. Luckily I selected this amazing spot! The ice cream shop is in a very cool store that has a massive Simply Southern section as well as a great selection of veteran and service member stuff, all very cool. The ice cream was great! I got a waffle cone that was absolutely loaded with all that I wanted and my two sons got some great Sundaes!! Great place to spend some time and we spent some money in that store!! We will definitely be back on our next trip up! read more

I really wanted to like this place. It was ok. I felt I was eating Hershey's ice cream or Dolly Madison. The quality is ok. I got the strawberry and it was sour. I don't think I will return. read more

Needs to update hours online. Not open until 9pm and when I called about it the lady who answered was very rude about it. Didn't even get food but don't wanna go back. read more

Don't waste your time here... $9.99 for a regular milkshake that wasn't even good. Didn't even use gloves when dealing with my bare food. If you want over priced, average ice cream go here. Might as well go to cookout beside this place. Better milkshakes and cheaper. read more

Misinformation in the Yelp entry - Bubba's does not have frozen yogurt as advertised on Yelp. The ice cream was quite good and the scoops and sundaes were colossal. Staff was very friendly and the line moved quickly. Would definitely recommend. read more

I couldn't believe how expensive this place is for what you get. $8.92 for a shake? Waited in line for about 30 minutes. The ice cream wasn't anything special - definitely wouldn't go here again read more

Really good selection of ice cream. A little pricey. But the amount of ice cream was perfect.

The ice cream was delicious! We definitely got our money's worth! The portions were huge, we couldn't even finish out waffle cones! We will definitely be going back for more read more

Overpriced grocery store quality ice cream. $6+ for a regular sized cup. Edy's is better. A waste- even the kids threw it in the trash. I read the reviews before deciding on this place & was really expecting good ice cream.. EXTREMELY disappointed read more

https://www.facebook.com/pages/Bubbas-Ice-Cream-Shack-1656-Richmond-Road-Williamsburg-VA/230074664237851

Generous servings and delicious ice cream. Had the coffee with chocolate bits. Some of the best ever!!

The store itself was beautiful. We had a coupon buy one get one free, there were 4 of us 2 regular cones and 2 sugar cones the girl charger us for 6, $37 dollars and when we asked about it she said "I used the coupon" & nothing about the overcharge of $$. I would recommend somewhere else for overpriced ice cream. read more

We made it just in time before they closed to get ice cream. The line was long but went fast. Special shout out to Lucas and Abigail!!! They stayed positive while being busy and at closing time! The cookies and cream was the best!' read more

The ice cream was very good. I read some of the negative nancy reviews and do not agree. The store was fun and eclectic in the merchandise. The dipped cones hit the spot as well. The portions were excellent and the workers were friendly. I suppose if people want to look for negatives they can and will always find them. As for me and my family, we were pleased and are going back on this trip. read more