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    BRUG Bakery

    3.9 (80 reviews)
    ModerateBakeries
    Closed 8:00 am - 6:00 pm

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    Maile K.

    Rude cashier. Doesn't know how to ring customers up. Watch your cash! Threw receipt at me. Super crowded. No social distancing. Lots of germs spreading. People not masked up. Pastries exposed to spit when cases are open. Allows 5-8 people in at any given time. Pastries are a bit stale. (Hawaii humidity) Does not offer plastic carry bags for multiple items. Only bas for purchase. Ambiance sucks. What can Brug improve on? Everything mentioned.

    Purchased the kuma chocolate anpan today from Brug Manoa and to my disappointment, there was only a thin spread of an. What a rip off for $3.25. Owners must be laughing to the bank! I hope Corporate sees this post.

    Dianna R.

    This location has an area for day old bread. The shop is quite small, but organised. The cashier was not energetic, but he was helpful and kind. Overall I like the location and the bread. I go whenever I'm around. Their bread is standard Brug.

    Drinks and soft serve are sold here
    Irene M.

    Sweet or Savory... That's the question whenever you approach BRUG Bakery and that's what i was deciding as I was in the area of Manoa Marketplace. Located in the backside of the Marketplace right beside the playground but as it's 4pm which is pretty late for this bakery I was surprised to find it still open and though many of its selections are gone was happy to still see many yummy choices. As i checked in with Yelp there is an offer for a free pastry with $15 purchase which i didn't do today but is a great offer that I hope to remember in the future to redeem. As I entered was surprised to see how much smaller this location is but does seem to offer quite bit more items like crafted coffee and soft serve or even better combine them for an affogato! I did find a couple items one for tomorrow one for a snack and as I checked out the staff was such a delight as we talked about random subjects and just fell in love with this location especially with convenient free parking in the Marketplace. Thank you!

    Monk seal filled with Lilikoi cream
    Shelley V.

    I was visiting from Las Vegas and passed by Brug while in the plaza it's located in. I was immediately greeted by the workers. It's a cute walk in bakery with a huge assortment of pastries, bread, sweets. I purchased a cinnamon sugar mochi donut and a bear filled with chocolate cream for my flight back home. They were individually wrapped and were fresh. They both tasted delicious and were not too sweet. I wish I knew about Brug on my first day in Hawaii. I would have gone daily to get a morning pastry. I found it on the day before I was leaving to go back home, but I'll definitely return on my next trip. What a cute and unique bakery to satisfy sweet tooth cravings.

    Brug pastries
    Jackie K.

    Brug Bakery in Manoa Marketplace is smaller than the ones located in the Ala Moana Center. The bakery has a fine assortment of sweet and savory items. Most of the baked individual items are priced between $3.50 - $4.50. The bakery is also known for the breads. There was one service person in the store and she answered and suggested items to a customer. Really pleasant and personable service. Free parking right outside. Manoa Marketplace.

    coffee jelly with milk
    Heidi H.

    I have yet to try the soft serve. Today the machine was not working. I ordered the coffee jelly with milk. I still have to poke it with the straw. Wednesday is senior discount day. Good pasteries but near the end of the day the selection thins out. Staff is usually friendly at this location. I am slowly adding up points on their reward program. The other Brug locations do not have the coffee jelly drink. One can get a coffee jelly drink at Mana the sandwich place - same owner.

    Probably hardest decision I have to make when I go to BRUG...
    Aaliyah H.

    I love this BRUG as much as I love the other BRUGs I've been to on island; most likely the most consistent bread shop you could ever find. It's one of the smallest BRUG shops so they don't have a lot of wiggle room for shelf space so that does take away the opportunity to experiment or open their menu for more options, but that's okay because the daily breads they serve is the reason why you go to BRUG. You go for your classics, but pick up a new seasonal item while waiting in line. Speaking of, this BRUG shop is very small so depending on the line, you might have to wait outside. I do wish this shop would open an hour earlier to catch more of the morning crowd faster (like me) since theres a Sbux across the street. But I totally understand if it's a staffing issue, shout out to the one male employee holding the fort on 12/22! He was stocking, ringing, and customer serving all with a smile and great attitude and he was....getting his bread LOL. Is that phrase too old already? Anyways, this is the third or fourth BRUG I've reviewed and they're all amazing, so give this one a try if Ala Moana is too crowded for you and you're in the area!

    Storefront on 4-10-23 is hidden by the construction
    Nadine C.

    Japanese baked goods in Manoa, Honolulu, Hawaii... My friend, Milton, posted a photo of a cute cat bread from Brug Bakery. I had to go to investigate. Located on the ground level of Manoa Marketplace, Brug Bakery shares the free parking lot with many businesses such as Longs Drugs, Island Manapua, Manoa Sushi, and Kay's Crackseed. I visited on 4-10-23 when construction was in the works. It made parking a bit challenging. Finding the entrance was almost like a maze - haha! The cozy, clean shop was operated by a friendly gal. She was efficient and polite! I followed directions: use tongs to grab the individually wrapped pastries and place them on a tray. Gosh - there were so many cute selections. I had to get the bear (filled with chocolate custard) and the cat (strawberry cream filling). The Neko Danish Bread was shaped like a cat's head. The package had the face printed on two sides - black on one side and white on the other. Very clever! All of the pastries were soft and not too sweet! I also got the Onion Roll and Shrimp with Brussels Sprout Bun. I liked these savory pastries, too! I'm glad that I don't live close by! However, if I'm in the area, I might get some baked goods for gifts! Note: There are other locations of Brug Bakery in Honolulu: one at Kahala Mall, one at Pearlridge Mall, and two at Ala Moana Center.

    Delicious chocolate croissant

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    5 hours ago

    Absolutely delicious, freshly baked goods everyday! I come here after work and it always tastes amazing!

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    Business owner information

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    Alberto F.

    Thank you very much for your review! And see you next time. Aloha!

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    BRUG Bakery Reviews in Other Languages

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    Liliha Bakery

    Liliha Bakery

    4.3
    (4.1k reviews)
    3.2 mi
    $$

    Everything prepared with Love here You can tell that the bakers and cooks enjoy and take pride in…read moretheir work, deliciousness tastes like it Service is genuinely kind; consistently smiling whether from behind the dining counter or wonderful pastries and chantilly cakes or poi donuts Ohh how they are experts at making poi donuts : Liliha Bakery has the most moist tender flavorful POI DONUTS try the poi donut - do-nut eat just one! I dare you to try eat just one! Must have 2? (I confess, I've eaten 3!! Such a warm Ohana feeling when you dine in and enjoy the welcoming atmosphere whether Larger location Pearlcity or their original mostly take out location favorite counter/kitchen service It's like good therapy coming here!

    We have been coming here for years; food is always good, not great…read more We came on a Thursday morning around 9:30 am; and figured we wouldn't have to wait, oh, were we wrong, there were 10 people in front of us. The wait actually wasn't that bad, maybe 15 minutes. It is a typically diner, counter seatings only. The service wasn't great, but not rude; they take your order and they bring you the food; no pleasantries or small talks, I guess they need to turn the tables (counter seats) quickly. We had the loco moco with fried rice and hamburger steak with multi-grain rice and toss salad; they didn't offer a choice of dressing, but the default asian dressing was delicious. The food was good with very big portions; I had a hard time finishing my loco moco. They served it with lots of yummy brown gravy, the way it should be. My wife enjoyed her hamburger steak as well. Oh, don't forget to visit the bakery side after eating; they have many super yummy baked goodies!

    Photos
    My mom is paying for our treats!
    My mom is paying for our treats!
    Potato Mac salad (Dec 2025)
    Potato Mac salad (Dec 2025)
    Dinner@Liliha Bakery; 10/29/2024. I Ordered, *Country Style Omelet w/Bacon*, so Stuffed right now! Da Cook, is a Very good Cook & he's Cool!

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    Dinner@Liliha Bakery; 10/29/2024. I Ordered, *Country Style Omelet w/Bacon*, so Stuffed right now! Da Cook, is a Very good Cook & he's Cool!
    Kamehameha Bakery

    Kamehameha Bakery

    4.4
    (1.1k reviews)
    4.3 mi
    $

    @fortunefoodfinds: "If you DO-NUT know, you can find banana fritters here! You read that right, I…read morecame across n' scored the last banana fritter that KAMEHAMEHA BAKERY in Kalihi had for the day n' also picked up our usual go-to poi malasada, strawberry malasada, orange malasada, n' da kiddies chose a glazed donut, donut twist, n' chocolate covered long John. When you get the last one, it's like the feeling that you won!" SERVICE: fully staffed INTERIOR: when you enter the line forms to the left n' moves across to the right, narrow space, no dine-in just pick up n' go, canned soft drinks n' bottled water are available for purchase that are located in the fridges to the far left. EXTERIOR: next door to Ubae in Kalihi WAIT TIME: right under 10 mins from entering to leaving PARKING: free lot OVERALL COMMENTS: it's been years since my last visit n' I usually come for the poi malasadas so when I saw that they had one banana fritter, I had to have it! I've only had a banana fritter in Cali so this was a nice surprise. Bc it was banana mixed with apple, it had a hint of banana flavor. Crunchy n' glazed exterior with a very soft n' cinnamon interior. The malasadas are always tasty. Out of the poi, strawberry, n' orange, the orange has the most flavor come through. Ofc my kids highly enjoyed their donuts. Prices are really good on all the items we got ranging between $1.55 - $2.12; we spent right under $12 for everything. Will be back again!

    We got a bunch to share including the poipan, glazed croissant donut, malasada, glazed twist, poi…read morehaupia, and banana fritter. My favorites were the glazed items. The glazed croissant donut and glazed twist were sweet and delicious. They did a great job on their glazed items. I feel like sometimes glazed items can feel like old/stale glaze with dry pastry on inside but I can only describe theirs as juicy.

    Photos
    Poi Haupia - inside
    Poi Haupia - inside
    Banana Fritter $1.55
    Banana Fritter $1.55
    Custard Danish.

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    Custard Danish.
    Kona Coffee Purveyors

    Kona Coffee Purveyors

    4.4
    (2.6k reviews)
    2.2 mi
    $$

    Good things come to those who wait. I only wish there were more people here specifically waiting…read morefor the coffee because it was absolutely delicious! Sadly, it seemed more folks were there for the pastries though. First off, I'm surprised I found such a fabulous cup of coffee in what feels like the epicenter of tourist life on this island. While visiting another island nearly establishment had signage stating they served Kona and/or Hawaiian coffee, but nearly every establishment's coffee was absolutely awful. Seeing the location I fully expected them to phone in the coffee, but it's clear that coffee comes first here, even if many of the guests are trying to get pastries! You'll be shocked by the line, but just know the staff is efficient and it moves fast. They offer a variety of their own locally roasted beans here, with options for batch brew, espresso drinks and even pour overs (impressive considering the volume of customers). The coffees are well described and the baristas have the additional knowledge you may be seeking when you order, and all in all this went as quickly as I could have expected. Truly, the coffee was delightful, and the fact I was drinking a hot drink on an extremely hot day didn't even phase me. I wanted so badly to bring home a bag of each one, but given that everything is more expensive in Hawaii, these were all 4x the price of the specialty coffee I buy on the mainland and I just couldn't make it happen. What will happen is me telling everyone to visit this shop when they're in Hawaii because it is 100% worth it. Won't you consider opening one in Reno NV?

    Long line, oven was broken, so only coffee and desserts available…read more Ordered a "Kona" coffee for $5. Quite frankly it's one of the worst cups of coffee I had. Watery, flavorless. This can't be Kona coffee, and if it was, they don't know how to brew it. Terribly horrible, really expensive coffee. Don't bother.

    Photos
    Sample drink
    Sample drink
    Delicious dessert
    Delicious dessert
    A cup of Americano

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    A cup of Americano
    The Local General Store

    The Local General Store

    4.7
    (164 reviews)
    1.7 mi
    $$

    My friend has me loving these pastries from local general store. I have been horrible with taking…read morepics but got to eat more of their delicious baked goods. Since it was their anniversary on Sunday, also got their celebratory funfetti cupcake which also like their baked goods did not disappoint. The croissant base of many of their pastries is flaky. When fresh it crunches with every bite that you take. This time around we had the cinnamon roll, mango danish which had a chocolate mochi filling, and their char siu bun. It's such a neat take to have char siu in a croissant. We are used to having it in the doughy bao bread but in a croissant, savory with a crunchy outside tastes so much better. I love sweet but this one wasn't overly sweet, who would have thought that mango and chocolate pair so well together. It's the summer months, fresh mango on pastries. It was the perfect ripeness. For the cinnamon roll, you honestly cannot forget get their cinnamon roll...It's flaky and again the frosting is not overly sweet. Can't wait to get another box of their pastries again soon.

    I met up with my friend at the Local Heneral for a quick snack. I was pleasantly surprised by the…read moreselection of food and pastries. It's a cute little shop with benches facing the windows to people watch. It was hard to pick one item, but I ended up trying the Char Siu Croissant. I loved the flavors combining the sweet glaze and the savory meat. It's now one of my go-to weekend treats!

    Photos
    Black sesame mochi danish cross section
    Black sesame mochi danish cross section
    3 delicious pastries!
    3 delicious pastries!
    Front entrance

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    Front entrance
    Pipeline Bakeshop & Creamery

    Pipeline Bakeshop & Creamery

    4.4
    (895 reviews)
    1.9 mi
    $$

    I love Pipeline Bakeshops Malasadas! I have been to several Malasada places in Hawaii but | love…read morethere's the best for the following reasons: 1. the size of the malasadas: some restaurants tend to make their Malasadas smaller and when places do this it ruins the overall texture and quality of it. The bigger the malasadas size the more airy and fluffy and more bread layers that will be inside. 2. their malasadas always taste fresh and the same quality each time. 3. their malasadas don't feel oily or heavy at all Overall I would highly recommend this place for their Malasadas! I'm so happy to have found them. I can back multiple times on my trip. They also have other desserts too that I have yet to try. They have ice cream, cakes, and other desserts Also tip: if you are ordering a malasada also order a coffee or a matcha drink to go with it. The cinnamon sugar from the malasada just matches so perfectly with a drink this restaurant is also a nice place for walking! There's lot of stores and restaurants to walk around! I'm trying to remember but I think there was a book off that was not too far from here! If you either drive or maybe walk. Service: staff was super helpful and friendly while I was there. I was having an issue with my online order because my phone was being glitchy and they were so nice in helping :) Also wanted to note their branding is so cute!! They even sell merch items too

    Everyone knows to go to Leonard's for freshly made malasadas, and the constant crowds there attest…read moreto their quality and variety (review: https://yelp.to/jaduiZfQRq). However, there are many alternative malasada purveyors throughout Honolulu, so I depended on local vloggers to find the best ones. This one popped up often on YouTube, and as luck would have it, we were dining at The Pig & The Lady on the next block. How calorifically convenient. We took the opportunity to stop by for a pre-dinner snack since they closed at 6PM. It's a cute shop with multiple sweets including quite a selection of housemade ice cream and delectable mouthfuls called Cake Bombs (Photo 10). We decided we would be good and ordered one unfilled Malasada each. Dusted with various sugar flavors, they were just $2.65 a piece. I went for the Coffee, while Jamie chose the daily special, Cinnamon (Photo 6). They were soft and tasty, quite comparable to Leonard's albeit a tad smaller. That wasn't necessarily a bad thing since we had dinner ahead of us. However, we let temptation get the best of us and shared a $5.50 slice of the Ube Haupia Mac Nut Bar, a yummy combination of sweet potato and ube topped with haupia (coconut milk pudding) on a macadamia nut crust (Photo 9). Truth be told, it stole the show from the malasadas. FOOD - 4 stars... the malasadas were good, but that ube dessert was next level AMBIANCE - 4 stars...really a takeout operation with a lot of temptations SERVICE - 4 stars...very calm and orderly TOTAL - 4 stars...yet another spot for sweet Hawaiian decadence RELATED - Exploring Hawaii? Here's a collection of places I've visited and reviewed: https://yelp.to/U7YPblfoMP

    Photos
    Interior during Malasada Day / Fat Tuesday, 2/17/2026
    Interior during Malasada Day / Fat Tuesday, 2/17/2026
    1/2 dozen malasada
    1/2 dozen malasada
    Pipeline Bakeshop & Creamery

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    Liliha Bakery

    Liliha Bakery

    4.0
    (1.6k reviews)
    2.3 mi
    $$
    Locally owned & operated
    73 years in business

    We actually didn't plan to do dinner. I was told by many that the baked goods here were something…read morespecial and worth trying. Knowing me, I was most interested in the dessert, but we ended up dining here on a whim. We had really great service when we dined in. I ordered the oxtail soup because I hadn't had it before, which fulfills my rule of trying new foods when I can. It was tasty, with a unique spice blend reminiscent of other beef soups I've had in the past. However, I was particularly wowed however by the complementary bread and raspberry jam. Call me simple, but the bread was actually the star of the show for me, perfectly soft and buttery. The location in Waikiki is perhaps a clear reminder that it is a tourism city. The atmosphere is that of fine dining. Not a bad place to grab a meal when on vacation in Honolulu.

    Claims to have "freshly baked" bread... they're made early in the morning, I wanna say around 6am…read moreand sell into the night until closing, which is 10pm. The management really sucks. Bad customer service. When you get there in a busy/rush hour, they expect you to grab a ticket but they barely use that thing. I waited with my family while the ladies behind the counter talk amongst themselves to finally notice us. Server Emily had a really bad attitude. She didn't even welcome us or greeted us when we walked in. Seems like they just hire anyone.. Rush hour is around 6pm-7pm. Not that busy. You usually see the same people everyday. Food at the restaurant... the prime rib isn't even a prime rib. New York and shrimp is too expensive for a very thin not deveined shrimps. I like my steak med rare but the last time I ordered it, they cooked it very medium well & so I got it taken back to the cook to get another one but a manager named Geraldine stepped in and said they'd have to charge me twice if I wanted another one. I'm a local and this was really unfortunate. Will never come back here due to the lack of customer service.

    Photos
    Dining area
    Dining area
    Steak and Eggs
    Steak and Eggs
    Inside view

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    Inside view

    BRUG Bakery - bakeries - Updated July 2026

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