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    Brites Soft Serve

    4.6 (36 reviews)
    Closed 12:00 pm - 11:00 PM
    Updated 2 months ago

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    flavors
    Amanda Z.

    I visited Brites on a Sunday evening. I heard about this spot opening not too long ago, so I was excited to try it for myself. I thought that they had a great selection of flavors & toppings, making my decision of which to include in my cup very difficult. I ended up getting a little dollop of their vegan vanilla matcha, hazelnut de chocolato, strawnana, & cinnamon & bees, then loaded up on the toppings & sauces. Would love to visit again to try their other flavors!

    Suite front
    Emmett T.

    Brites Soft Serve is a frozen yogurt shop that has opened in the Pacific Beach Marketplace which is along the main beachfront drag. The business shares the underground parking structure anchored by Ralphs. That amenity was a bonus because free parking in this area was scarce. The suite used to house a boba tea shop with some inside seating. All of that has been removed, and countertop ledges were installed next to the windows if you wanted to consume your dessert on site. A few outside tables were available in front of the business. The premise of the products here was low-calorie using premium ingredients. There were five machines that each dispensed two flavors. Sample cups were available at the service counter. I tried a few flavors before deciding on a mix of Cinnamon & Bees and Strawberry Banana. I skipped the toppings bar because the price was a hefty $0.90 per ounce. The frozen treat tasted less sweet than elsewhere, but that reflected the low-calorie makeup. While the fro-yo was good, I couldn't help but notice the price was at least 20% higher than another business in the neighborhood. The other place was further away from the beach, and it didn't serve low calorie products. I am unsure if that justified the cost difference, especially when the toppings were similar, but were still charged at the same rate of $0.90 per ounce. I gave my visit to Brites Soft Serve a rating between three and four stars.

    Delanie P.

    Not a lot of flavor options, but it's self serve and it was a good vibe. No line on a Thursday night

    Matcha fro yo and lychee boba
    Rina H.

    So excited to finally try this place! Pacific Beach needed a frozen yogurt shop, and love that they have low-calorie and vegan options here - something for everyone. They have some tables outside to sit at. The people working there were all super friendly and helpful, also loved the giant sample cups ;-) I ended up getting the Matcha, which I thought was really delicious! I'll definitely be back again.

    Chris M.

    My new go to spot for soft serve. Came here after the gym and tried their matcha soft serve mixed with Madagascar vanilla. Flavor was 10/10 and all of their toppings were clean and fresh. Staff were extremely friendly and it's obvious they take pride in what they do. Would definitely recommend this to anyone with a sweet tooth looking for a treat that won't make you feel bloated afterwards.

    Erinn W.

    So yummy!! Loved this place! The people working were so sweet and helpful and the ice cream is delicious! Madagascar Vanilla was my favorite

    Our bowls! (Didn't expect to take a photo excuse the lack of aesthetics)
    Katie C.

    A new staple in my household. Guilt-free light dessert that always hits the spot. Always the nicest service, the gentleman at the counter, Sibo, ensured we had tasters and informed us of the upcoming new flavors! It's a great concept for a health-conscious city. They're not stingy on their toppings either - it's a DIY bar always full of fresh fruit and real ingredients. I can never get my BF to get dessert but he's always craving Brites (Madagascar Vanilla specifically)!

    Matcha

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    5 months ago

    I don't understand the hype. We didn't like anything. And the staff didn't even acknowledge us.

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    6 months ago

    Business owner information

    Photo of Sibo Y.

    Sibo Y.

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    4 months ago

    outstanding food AND experience. the vanilla matcha was to die for and the employees were so kind and welcoming. will be back for more!!

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    6 months ago

    so friggin good all flavors were great service was good I love this plaaaaaaaaaaaaaaaaaaaaaaaaaaaaace

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    6 months ago

    so yum def a new go-to spot. only thing i have to say is please make a plain tart flavor!!!!

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    Ask the Community - Brites Soft Serve

    Review Highlights - Brites Soft Serve

    the vanilla matcha was to die for and the employees were so kind and welcoming.

    Mentioned in 2 reviews

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    Brites Soft Serve - desserts - Updated May 2026

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