PB's newest obsession just dropped! Teamed up with my 'frozen treat' friend Daniel (Of Scoop San Diego fame) to dive into Brites Soft Serve - the ultimate self-serve paradise! We were lucky to met the 2 owners (brothers) who have poured their passion and creativity into making this place happen. You can swirl (Self-Serve like FROYO) unlimited from ~10 premium flavors like Matcha Queen, Caffè Cold Brew, Italian Chocolate, Hazelnut, Peanut Butter & more (all made with REAL ingredients) in a nice large bright spot !! Pile on as much as you want, load up with endless fresh toppings (I got the cacao fix while Daniel scooped some fresh fruits & popping boba ha ha ), and pay by weight for that perfect bowl (No added processed sugar & low calories too) ! They take pride in using real California milk, zero seed oils or dyes. Sweet treats done RIGHT! Who's coming with? Captured a video of the experience also here https://www.instagram.com/reel/DTRu_y1CJSq/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== read more

Brites Soft Serve - Desserts Near Me - San Diego, California

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Such a clutch dessert spot if you're looking for low calorie! ;) The flavors are suuuuper tasty, but the texture of the soft serve is something to get used to. I appreciate the variety in toppings and flavors. I want to come back ASAP! read more

Brites Soft Serve - Desserts Near Me - San Diego, California

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Flavors 10/10 Toppings 10/10 Service 10/10 And parking is super easy with the parking garage below! Love this place for when I need a sweet treat but watching my macros. read more

I got half vegan vanilla and half strawberry milkshake. My strawberry tasted like pure coffee, and it was brown. My vanilla was very whipped .. I would not come back here. read more

I visited Brites on a Sunday evening. I heard about this spot opening not too long ago, so I was excited to try it for myself. I thought that they had a great selection of flavors & toppings, making my decision of which to include in my cup very difficult. I ended up getting a little dollop of their vegan vanilla matcha, hazelnut de chocolato, strawnana, & cinnamon & bees, then loaded up on the toppings & sauces. Would love to visit again to try their other flavors! read more

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This place lives up to the hype. Perfect way to end a day and the Vegan Vanilla Matcha was a phenomenal recommendation by Carson! Will 100% be back! read more

We tried Brites for the first time tonight, it was really good! Loved the flavors, especially the cinnamon & bees and the fresh toppings. Maybe just need lids on the toppings. Glad we tried something new! read more

Brites Soft Serve - Two thumbs up for BRITES! - Desserts Near Me - San Diego, California

Brites Soft Serve is a frozen yogurt shop that has opened in the Pacific Beach Marketplace which is along the main beachfront drag. The business shares the underground parking structure anchored by Ralphs. That amenity was a bonus because free parking in this area was scarce. The suite used to house a boba tea shop with some inside seating. All of that has been removed, and countertop ledges were installed next to the windows if you wanted to consume your dessert on site. A few outside tables were available in front of the business. The premise of the products here was low-calorie using premium ingredients. There were five machines that each dispensed two flavors. Sample cups were available at the service counter. I tried a few flavors before deciding on a mix of Cinnamon & Bees and Strawberry Banana. I skipped the toppings bar because the price was a hefty $0.90 per ounce. The frozen treat tasted less sweet than elsewhere, but that reflected the low-calorie makeup. While the fro-yo was good, I couldn't help but notice the price was at least 20% higher than another business in the neighborhood. The other place was further away from the beach, and it didn't serve low calorie products. I am unsure if that justified the cost difference, especially when the toppings were similar, but were still charged at the same rate of $0.90 per ounce. I gave my visit to Brites Soft Serve a rating between three and four stars. read more

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So excited to finally try this place! Pacific Beach needed a frozen yogurt shop, and love that they have low-calorie and vegan options here - something for everyone. They have some tables outside to sit at. The people working there were all super friendly and helpful, also loved the giant sample cups ;-) I ended up getting the Matcha, which I thought was really delicious! I'll definitely be back again. read more

Brites Soft Serve - Matcha fro yo and lychee boba - Desserts Near Me - San Diego, California

Best banana pudding soft serve, must try! And the service is amazing, super friendly, and a very clean atmosphere! Topping selection is very diverse and fruit is freshly cut! Will definitely be back! read more

I had a very pleasant visit there at Brites. Although flavors were limited, the service was grand and every employee was super friendly.

Brites offers a unique take on ice cream, providing self-serve pay-by-weight soft serve made with monk fruit sweetener and nonfat milk. They offer 8, I think, different flavors and toppings similar to frozen yogurt shops (fruit, mochi, brownie bites) along with healthier options (granola, chia seeds, flax seeds). I liked that the store is spacious and staff are friendly. There is even a parking garage under the shopping center, which is rare for PB! However, I thought the flavors were just okay. The cold brew flavor was our least favorite, tasting too roasted for our liking. Peanut butter, matcha, and vanilla were fine but nothing special. This is a fun, healthier alternative to traditional ice cream or froyo. However, I'd wait for the flavors to rotate to try something new. read more

First of all the kid behind the counter was super nice but that's where the joy came to halt.... At the counter. $21.85 for 2 small cups of ice cream with zero toppings. Are you kidding? I could've gone around the corner to Handel's for homemade, knock your socks off ice cream for a fraction of the price. My mind is blown. What a rip off! read more

Brites Soft Serve - Desserts Near Me - San Diego, California

Not a lot of flavor options, but it's self serve and it was a good vibe. No line on a Thursday night read more

Brites Soft Serve - Desserts Near Me - San Diego, California

Low-calorie soft serve ice cream that doesn't compromise on taste. I was pleasantly blown away when I came to try this place. As far as my favorite flavors, go, the peanut butter and cold brew were absolutely fantastic! They sweeten their ice cream with monk fruit to cut calories and I honestly could not tell the difference. I thought it was good if not better than Menchie's or Yogurtland or any of the other yogurt shops I've ever been to. Come here and give this a try, you won't regret it! read more

Brites Soft Serve - Vanilla - Desserts Near Me - San Diego, California

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Delicious soft serve and i appreciate the vegan options which were amazing!!! Hubby had dairy flavors and loved them. Clean and nice vibe, easy parking and friendly service. I'm excited for this place and hope they do well!!!! read more

My new go to spot for soft serve. Came here after the gym and tried their matcha soft serve mixed with Madagascar vanilla. Flavor was 10/10 and all of their toppings were clean and fresh. Staff were extremely friendly and it's obvious they take pride in what they do. Would definitely recommend this to anyone with a sweet tooth looking for a treat that won't make you feel bloated afterwards. read more

Brites Soft Serve - Desserts Near Me - San Diego, California

I have been intrigued every time I drive by and see this place. It's similar to your typical froyo place where you self serve your soft serve into a cup. A bit pricy. Some flavors were better than others. The guy was nice and answered all our food allergy questions. Place was big and clean. Nothing was bad but nothing really stood out. Convenient location, close to beach, parking underground. Giving it 4 stars because they had Vegan options read more

Great tasting ice cream, location, and staff! Only problem is every flavor is so good I can never decide which combo to go with!! Best sweet treat in SD read more

A new soft serve spot opened up in PB right next to Ralph's. It's a self serve type of set up and they have a lot of fun flavors. They offer you sampling cups to try them. They also offer a vegan flavor which is currently matcha vanilla. I chose the cinnamon and bees flavor with various toppings, I love the popping boba. The service is very friendly and welcoming. read more

So yummy!! Loved this place! The people working were so sweet and helpful and the ice cream is delicious! Madagascar Vanilla was my favorite read more

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BEST YOGURT IVE EVER HAD !!!! The matcha flavor is truly outstanding quality. Everything tastes soooo fresh and the biscoff crumbs are 12/10!!! Can't wait to come back. The girl at the register was soooo sweet and had great energy. Thank you!!!! read more

My favorite when I'm in San Diego!!! So far, I tried most of the flavors, and found ourselves coming for a sweet treat the entire week we were in town! Highly recommend! Loved all the toppings and smoothness of the froyo! We will be back soon!! read more

A new staple in my household. Guilt-free light dessert that always hits the spot. Always the nicest service, the gentleman at the counter, Sibo, ensured we had tasters and informed us of the upcoming new flavors! It's a great concept for a health-conscious city. They're not stingy on their toppings either - it's a DIY bar always full of fresh fruit and real ingredients. I can never get my BF to get dessert but he's always craving Brites (Madagascar Vanilla specifically)! read more

Brites Soft Serve - Our bowls! (Didn't expect to take a photo excuse the lack of aesthetics) - Desserts Near Me - San Diego, California

What an amazing establishment! I usually don't like to take my kids out to have sweets, but this place really showed me that you can be careful with the food you eat. I love this place. It's definitely might go to every single week. There should be more places like this. Definitely give it a shot. Absolutely delicious. read more

Really like the flavors, attentive employees. Good selection of toppings. Ambience is a little lacking. Price inexplicably high - twice as much as competitor down on Garnet. Seems like machines deliberately pump out yogurt fast so you'll buy more. read more

So good!! Love this healthy option! 10/10 Will be back for more! Friendly staff and lovely product read more

Great service. The owner was so engaging and thr matcha flavor was delicious and everything was so fresh ! read more

Brites Soft Serve - Matcha - Desserts Near Me - San Diego, California

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Best ice cream place I've ever been to - low calorie and great flavor options. What could be better? The service was impeccable with the kindness from Sihao, making the experience that much more special. read more

Love this place!! Service from Sihao was amazing! The Hazelnut and honey+cinnamon flavors are unreal, I can't wait to be back! read more

Brites Soft Serve - Desserts Near Me - San Diego, California

Such delicious and light soft serve! We were blown away by the high quality and freshness the Brites serves up. The owner was super friendly too and loved hearing the origination story. You can feel the passion and commitment to great, healthy ingredients! Def will be returning often! read more

SO GOOD. I want to go back right now. The yogurt is genuinely leaves you feeling not gross but so satisfied. And the toppings UGH wow so yummy read more

Oh my yum! I'm so glad we tried Brites. We come to Pacific Beach and very year and we noticed this as we were heading into Ralph's. I love that you serve yourself and can control how much of each flavor you want and you put your own toppings on. Everything we tried was delicious (vanilla, peanut butter and chocolate). It does not taste low cal! Everything was clean and the employees were friendly and helpful. We will be back on our next trip! read more

Give these guys a chance..tasty for sure..I'm an ice cream and yogurt pro...this is something different for sure. But the texture and taste are worth a try. Toppings make you feel like you are eating healthy...but you know what you know..I don't know these guys but give them some love! read more

Came across this place on TikTok and had to check it out. So glad I did!! Great flavors and loved the topping options. You can tell how great the quality is based on how fresh the fruit toppings are (amazing)!! We got to meet one of the owners was at the shop and he was so nice. Is it a little more expensive than other (not as good) froyo shops in PB? Yes. Have I paid more for two cocktails in PB? Absolutely. And it's low cal!! No complaints, check this place out! read more

I'd been looking forward to trying Brites and had been waiting for it to open. I went today at 9:30 PM excited to finally try it, but it was already closed--even though the posted hours say they're open until 11:00 PM. :( I left feeling really disappointed and sad. read more

place is fucking amazing. I always find myself craving a light refreshing dessert but don't really love fro yo. This soft serve shit checks all boxes. Also think it could be the best coffee flavor ice cream I've ever had. Wish they had brites in the Midwest... definitely will be returning next time I'm back in SD read more

I don't understand the hype. We didn't like anything. And the staff didn't even acknowledge us.

Took the family here after dinner and this place absolutely rocks. My kiddos went with the classic vanilla swirl and I went with the cake batter. I cannot wait to go back and I highly recommend those flavors if you haven't tried them already! read more

this place is SO GOOD. i wasn't expecting much, the ice cream is actually really low calorie but tastes like the real thing!! their flavors are so fun too, my favorite was the hazelnut. their toppings are also great, not a bad price overall. they could use some indoor seating, but it's not a problem since there's outdoor seating! read more

Brites Soft Serve - soft serve - Desserts Near Me - San Diego, California

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