Best banana pudding soft serve, must try! And the service is amazing, super friendly, and a very clean atmosphere! Topping selection is very diverse and fruit is freshly cut! Will definitely be back! read more

My husband had been wanting to try Brites because of the lower-calorie soft serve options, so we stopped by on a Sunday right when they opened. Walking in, I was immediately reminded of a froyo shop because of the layout and self-serve setup, and honestly, I kind of loved that! We planned to share one cup, but my husband got a little carried away and filled it so high with soft serve that there was barely any room left for toppings. No complaints from me, though! It meant we got to really enjoy the ice cream itself. We tried a few flavors that I remember as a hazelnut chocolate, a cinnamon swirl, and what I think was a vegan vanilla (don't quote me on the exact names). Every flavor we got was delicious, and the texture was spot on: smooth, creamy, and satisfying and I didn't feel heavy afterwards. I added just a tiny spoonful of sesame seeds on top, which ended up being a surprisingly good pairing. The employee working that morning was friendly and welcoming, and my husband and I had a great time sharing our giant cup of soft serve on our little mini-date. Between the great flavors, fun self-serve experience, and lighter options, I can absolutely see why this place has a following. We'll definitely be back the next time we're in PB. Five stars from us! read more

Brites Soft Serve - Desserts Near Me - San Diego, California

We came just before it closed and we felt bad but literally last night of our trip I wanted to go here so badly. The staff were super chill about it though and friendly. They still let us sample flavors, and take photos in the mirror. They didnt rush us at all which was super dope. The flavors were sooo yummy and we like how it tells you the amount of calories in all of the flavors so we can be mindful of that. My favorite flavors were vegan vanilla matcha and european tart. For toppings, they had pretty typical standard toppings but one that stood out was they had biscoff. Biscoff is literally my biggest weakness and I dont know any other froyo places that offer it as a topping so yk we HADDD to get it. Inside the place was really bright, spacious and cutesy. Very picturesque. We enjoyed it a lot and next time we're in SD we will be here!! read more

Brites Soft Serve - self serve station - Desserts Near Me - San Diego, California

See all

Such a clutch dessert spot if you're looking for low calorie! ;) The flavors are suuuuper tasty, but the texture of the soft serve is something to get used to. I appreciate the variety in toppings and flavors. I want to come back ASAP! read more

Brites Soft Serve - Desserts Near Me - San Diego, California

See all

SO GOOD!! love all the flavors and toppings and the staff is super sweet here!! 10/10 and will be back!! read more

Brites Soft Serve - froyo - Desserts Near Me - San Diego, California

See all

I visited Brites on a Sunday evening. I heard about this spot opening not too long ago, so I was excited to try it for myself. I thought that they had a great selection of flavors & toppings, making my decision of which to include in my cup very difficult. I ended up getting a little dollop of their vegan vanilla matcha, hazelnut de chocolato, strawnana, & cinnamon & bees, then loaded up on the toppings & sauces. Would love to visit again to try their other flavors! read more

See all

PB's newest obsession just dropped! Teamed up with my 'frozen treat' friend Daniel (Of Scoop San Diego fame) to dive into Brites Soft Serve - the ultimate self-serve paradise! We were lucky to met the 2 owners (brothers) who have poured their passion and creativity into making this place happen. You can swirl (Self-Serve like FROYO) unlimited from ~10 premium flavors like Matcha Queen, Caffè Cold Brew, Italian Chocolate, Hazelnut, Peanut Butter & more (all made with REAL ingredients) in a nice large bright spot !! Pile on as much as you want, load up with endless fresh toppings (I got the cacao fix while Daniel scooped some fresh fruits & popping boba ha ha ), and pay by weight for that perfect bowl (No added processed sugar & low calories too) ! They take pride in using real California milk, zero seed oils or dyes. Sweet treats done RIGHT! Who's coming with? Captured a video of the experience also here https://www.instagram.com/reel/DTRu_y1CJSq/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== read more

Brites Soft Serve - Desserts Near Me - San Diego, California

See all

Not a lot of flavor options, but it's self serve and it was a good vibe. No line on a Thursday night read more

Brites Soft Serve - Desserts Near Me - San Diego, California

I love froyo and soft serve but yogurtland doesn't really satisfy that craving for me. There was no way you could tell that this froyo was low calorie. The texture is silky and soft with an amazing variety of flavors. European tart is usually my favorite but is not widely available so I appreciated that. I parked at the Ralph's parking lot below which had plenty of space. There's also limited seating inside and some tables outside to enjoy your treat. read more

Brites Soft Serve - European tart, vegan matcha, honey and bees, banana pudding, and chocolate hazelnut - Desserts Near Me - San Diego, California

Brites Soft Serve is a frozen yogurt shop that has opened in the Pacific Beach Marketplace which is along the main beachfront drag. The business shares the underground parking structure anchored by Ralphs. That amenity was a bonus because free parking in this area was scarce. The suite used to house a boba tea shop with some inside seating. All of that has been removed, and countertop ledges were installed next to the windows if you wanted to consume your dessert on site. A few outside tables were available in front of the business. The premise of the products here was low-calorie using premium ingredients. There were five machines that each dispensed two flavors. Sample cups were available at the service counter. I tried a few flavors before deciding on a mix of Cinnamon & Bees and Strawberry Banana. I skipped the toppings bar because the price was a hefty $0.90 per ounce. The frozen treat tasted less sweet than elsewhere, but that reflected the low-calorie makeup. While the fro-yo was good, I couldn't help but notice the price was at least 20% higher than another business in the neighborhood. The other place was further away from the beach, and it didn't serve low calorie products. I am unsure if that justified the cost difference, especially when the toppings were similar, but were still charged at the same rate of $0.90 per ounce. I gave my visit to Brites Soft Serve a rating between three and four stars. read more

See all

So excited to finally try this place! Pacific Beach needed a frozen yogurt shop, and love that they have low-calorie and vegan options here - something for everyone. They have some tables outside to sit at. The people working there were all super friendly and helpful, also loved the giant sample cups ;-) I ended up getting the Matcha, which I thought was really delicious! I'll definitely be back again. read more

Brites Soft Serve - Matcha fro yo and lychee boba - Desserts Near Me - San Diego, California

The cleanliness of this shop really stands out. Everything is neat, organized, and well maintained throughout the day. It makes the whole experience even more enjoyable. The service is also great, they are polite and nice! And the frozen yogurt is DELICIOUS read more

We tried Brites for the first time tonight, it was really good! Loved the flavors, especially the cinnamon & bees and the fresh toppings. Maybe just need lids on the toppings. Glad we tried something new! read more

Brites Soft Serve - Two thumbs up for BRITES! - Desserts Near Me - San Diego, California

This low calorie fro yo exceeded me expectations! I was expecting to be super obviously fake sugar tasting but it's very subtle and tasted like normal fro yo to me. It's pretty no frills and not decorated much but the yogurt itself is tasty! read more

Brites offers a unique take on ice cream, providing self-serve pay-by-weight soft serve made with monk fruit sweetener and nonfat milk. They offer 8, I think, different flavors and toppings similar to frozen yogurt shops (fruit, mochi, brownie bites) along with healthier options (granola, chia seeds, flax seeds). I liked that the store is spacious and staff are friendly. There is even a parking garage under the shopping center, which is rare for PB! However, I thought the flavors were just okay. The cold brew flavor was our least favorite, tasting too roasted for our liking. Peanut butter, matcha, and vanilla were fine but nothing special. This is a fun, healthier alternative to traditional ice cream or froyo. However, I'd wait for the flavors to rotate to try something new. read more

I wanted to try since they opened and finally did today. So yummy! Delicious flavor and texture. Tried banana pudding, peanut butta and bees and cinnamon. Loved the banana and peanut butta. So good. Bees and cinnamon was good but cinnamon was a bit strong. Definitely reminds me of apple pie. read more

I got half vegan vanilla and half strawberry milkshake. My strawberry tasted like pure coffee, and it was brown. My vanilla was very whipped .. I would not come back here. read more

I've been here multiple times over the past several weeks after discovering it, and I can't say enough good things about it! Every single flavor is amazing. I honestly can't believe that ice cream can taste this good and also be (relatively) good for you! I mean, sub 200 calories for a full cup and it tastes amazing. There's toppings to make it NOT good for you (but extra tasty), and others like fruit and whatnot to indulge guilt free. This place is awesome and it's locally owned. Support it! read more

Low-calorie soft serve ice cream that doesn't compromise on taste. I was pleasantly blown away when I came to try this place. As far as my favorite flavors, go, the peanut butter and cold brew were absolutely fantastic! They sweeten their ice cream with monk fruit to cut calories and I honestly could not tell the difference. I thought it was good if not better than Menchie's or Yogurtland or any of the other yogurt shops I've ever been to. Come here and give this a try, you won't regret it! read more

Brites Soft Serve - Vanilla - Desserts Near Me - San Diego, California

See all

Great experience! The yogurt was amazing and delicious toppings. Everyone was super friendly, highly recommend! I keep wanting to come back for more read more

This place lives up to the hype. Perfect way to end a day and the Vegan Vanilla Matcha was a phenomenal recommendation by Carson! Will 100% be back! read more

My new go to spot for soft serve. Came here after the gym and tried their matcha soft serve mixed with Madagascar vanilla. Flavor was 10/10 and all of their toppings were clean and fresh. Staff were extremely friendly and it's obvious they take pride in what they do. Would definitely recommend this to anyone with a sweet tooth looking for a treat that won't make you feel bloated afterwards. read more

Brites Soft Serve - Desserts Near Me - San Diego, California

I have been intrigued every time I drive by and see this place. It's similar to your typical froyo place where you self serve your soft serve into a cup. A bit pricy. Some flavors were better than others. The guy was nice and answered all our food allergy questions. Place was big and clean. Nothing was bad but nothing really stood out. Convenient location, close to beach, parking underground. Giving it 4 stars because they had Vegan options read more

First of all the kid behind the counter was super nice but that's where the joy came to halt.... At the counter. $21.85 for 2 small cups of ice cream with zero toppings. Are you kidding? I could've gone around the corner to Handel's for homemade, knock your socks off ice cream for a fraction of the price. My mind is blown. What a rip off! read more

Brites Soft Serve - Desserts Near Me - San Diego, California

Delicious soft serve and i appreciate the vegan options which were amazing!!! Hubby had dairy flavors and loved them. Clean and nice vibe, easy parking and friendly service. I'm excited for this place and hope they do well!!!! read more

What a great idea! They were at a party we attended and it was wonderful! I can't wait to have a party so I can hire them!

Flavors 10/10 Toppings 10/10 Service 10/10 And parking is super easy with the parking garage below! Love this place for when I need a sweet treat but watching my macros. read more

A new soft serve spot opened up in PB right next to Ralph's. It's a self serve type of set up and they have a lot of fun flavors. They offer you sampling cups to try them. They also offer a vegan flavor which is currently matcha vanilla. I chose the cinnamon and bees flavor with various toppings, I love the popping boba. The service is very friendly and welcoming. read more

So yummy!! Loved this place! The people working were so sweet and helpful and the ice cream is delicious! Madagascar Vanilla was my favorite read more

See all

Absolutely delectable froyo couldn't recommend it enough. Will be coming back for more

The shop is always spotless and incredibly well organized, even during busy hours. The frozen yogurt is fresh, flavorful, and made with high-quality natural ingredients. read more

The shop is always spotless and incredibly well organized, even during busy hours. The frozen yogurt is fresh, flavorful, and made with high-quality natural ingredients. Amazing customer service as well. Will definitely come back! read more

I had a very pleasant visit there at Brites. Although flavors were limited, the service was grand and every employee was super friendly.

BEST YOGURT IVE EVER HAD !!!! The matcha flavor is truly outstanding quality. Everything tastes soooo fresh and the biscoff crumbs are 12/10!!! Can't wait to come back. The girl at the register was soooo sweet and had great energy. Thank you!!!! read more

A new staple in my household. Guilt-free light dessert that always hits the spot. Always the nicest service, the gentleman at the counter, Sibo, ensured we had tasters and informed us of the upcoming new flavors! It's a great concept for a health-conscious city. They're not stingy on their toppings either - it's a DIY bar always full of fresh fruit and real ingredients. I can never get my BF to get dessert but he's always craving Brites (Madagascar Vanilla specifically)! read more

Brites Soft Serve - Our bowls! (Didn't expect to take a photo excuse the lack of aesthetics) - Desserts Near Me - San Diego, California

Great tasting ice cream, location, and staff! Only problem is every flavor is so good I can never decide which combo to go with!! Best sweet treat in SD read more

My favorite when I'm in San Diego!!! So far, I tried most of the flavors, and found ourselves coming for a sweet treat the entire week we were in town! Highly recommend! Loved all the toppings and smoothness of the froyo! We will be back soon!! read more

Really like the flavors, attentive employees. Good selection of toppings. Ambience is a little lacking. Price inexplicably high - twice as much as competitor down on Garnet. Seems like machines deliberately pump out yogurt fast so you'll buy more. read more

Great service. The owner was so engaging and thr matcha flavor was delicious and everything was so fresh ! read more

Brites Soft Serve - Matcha - Desserts Near Me - San Diego, California

See all

So good!! Love this healthy option! 10/10 Will be back for more! Friendly staff and lovely product read more