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    Bridals By Lori

    2.9 (305 reviews)
    Closed 10:00 am - 6:00 pm

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    Chyna (left) provided my mom and bride-to-be with wonderful service & gown selections! I highly recommend asking for her when you book!!
    M.F. E.

    What a wonderful experience! If you've been considering booking, I highly recommend asking for Chyna!! My mom had the good fortune of matching with Chyna as her consultant on our visit and it made all the difference for her in her search. As soon as we got to the outlet floor, Chyna was waiting for us, ready to go. She wasn't feeling well, but that didn't take away from the excellent care she provided us and her confidence and kindness shinned through. She already knew what my mom was looking for, referencing booking notes, and after showing her photos of the dream dress prototype my mom wanted, she knew exactly which dresses to pull, all of which were on point. She even "jacked her up" when we got to the dress that could be the one my mom says yes to... We ended up leaving without a dress, but Chyna made sure to save the notes to my mom's account for follow-up and sent us away with all the information for the dress she's considering. A special thank you to Darien for booking the appointment & taking a moment to step end towards the end to offer warm and hilarious moral support - he gave my mom such wonderfully encouraging feedback while she was considering her favorite dress of the day and some T on the exclusive designer of her dream dress. Another thank you to Lauren who was present during our visit and also checked in on us before leaving and had warm energy and encouraging words to gift us as well Overall, Bridals by Lori was hands down our favorite bridal gown shopping experience in the city (and we've visited 3 others). Five stars for service, ambiance, and outlet selections! Some things to remember for planning a smooth visit: Bridal appointments are required and have a 15 min grace period If you don't purchase on your visit, stop by the front desk to let them know so they can refund the $75 deposit Bring one or two people to take photos or video of you so you can look back at the dresses you try on, in case you need to think some more on options (Note: In case you were looking, they've recently discontinued selling bridesmaids dresses, but they still have black tie attire for men.)

    Hope M.

    I chose Bridals by Lori because they just started carrying my dream dress (Pnina Tornai). They also have an incredible reputation for classic, stunningly beautiful wedding dresses, many designer options and a highly knowledgeable consultant team. I learned of them from their Say Yes to the Dress: Atlanta days. They helped me have my 'bridal moment'. My consultant was Flo and she has quite the eye for style. I even met Lori herself. I had my say yes to the dress moment and it was so perfect. I also found my veil there as well and it came in very quickly. They do offer a way to track the production of your dress and arrival time. Thank you!!

    Bridal gown shopping
    Laura P.

    My daughter didn't find the dress of her dreams at Bridals by Lori, but we had a blast searching! Bridals by Lori is the bridal salon featured in TLC, Say Yes to the Dress, Atlanta. Our bridal consultant couldn't have been more helpful and fun! Owner, Lori Allen, was gracious and obliging with photos. Helpful information: -large selection of wedding gowns, for all budgets, by:Rivini, Jesus Peiro, Nicole Spouse, Allure, Lazaro, Eve of Malady, Anne Barge and many more. -schedule appointments in advance. -check online for trunk show dates. -tuxedo rental available. -large selection of bridesmaid dresses. -accessories, favors and gifts

    Picture with sister
    Jay J.

    Hands down the best wedding dress shopping experience. Before booking an appointment I have visited 5 other stores in two different states. I really was exhausted from the other stores and couldn't find the right vision until I shopped at Bridals by Lori. Flo was very patient and allow me to try on similar looks but she was very honest if a dress wasn't for me or too mature. I value that feedback. She even pointed out that my glow dimmed when I put on a different dress, talk about service and paying attention to details. Flo is very experienced and she loves what she does. I found the perfect dress for my wedding in November. Also the entire staff there is amazing. I love the teamwork and the support they give each other to help make the clients dreams come true. Overall the best experience and so happy that I found my perfect dress here!!

    Dina W.

    I accompanied a friend on a bridal appointment. When she checked in, we were instructed to take the elevator upstairs. That's where all the magic takes place. The sales associate introduced herself and asked my friend some questions. The dresses are organized by rooms. I'm assuming this is either by designer or style. The sales associate and my friends browsed around while we waited on the couches. They don't allow pictures of any of the dresses except the one you choose. Once chosen, there is a room with a TLC/Say Yes to the Dress backdrop that the bride can take pictures. They have an outlet store on the bottom floor with previous seasons' dresses.

    Jenni B.

    I truly had a wonderful time and shopping experience!! Erica was my consultant for the day, but the manager and Jennifer also assisted as well. What I loved about the entire experience is that they truly heard me and what my wants were. My family was there and they too said this was such a wonderful time. This was my second time shopping but it was my last stop as I had said yes to the dress!!!

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    17 days ago

    Mia was fabulous! So helpful and fun to work with. We said yes to the MOB dress after one afternoon of shopping. Thank you Bridals by Lori!

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    The quality of customer service sucks. Everyone seems to be in a hurry with no patience

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    3 years ago

    Had a wonderful experience buying my mother of the groom dress at Bridals by Lori. Kara was excellent! Will definitely be going back.

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    Ask the Community - Bridals By Lori

    Are they helpful with plus size brides?

    Hey there! Yes! We have a large selection of gowns for our curvier brides! Each designer will have… Read more

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    Review Highlights - Bridals By Lori

    I came here to look for a wedding dress in 2019 and Megan Lamonica was the woman who helped me find my dream dress.

    Mentioned in 8 reviews

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    Bel Fiore Bridal

    Bel Fiore Bridal

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    This was an amazing experience. I was hesitant to make a bridal appointment anywhere as it's not…read morereally my thing. I am so glad I did and even more so that my appointment was with Anna at Bel Fiore! The staff is attentive and welcoming. My consultant, Anna, was wonderful. She actively listened to what I was looking for and found many dresses that I loved! When we found THE ONE she had the suggestion of turning a veil into a cape to add a bit more detail and a pop of color. It is PERFECT! I would highly recommend Anna and Bel Fiore to any Bride-to-be! It was a great and stress free experience. You are provided an abundance of information so there are no surprises on prices, shipping times, return, etc. Make the appointment!!

    I brought a client to Belfiore Bridal Salon in Marietta, Georgia, to help her find her gown and…read morethanks to MK, we did just that. As a bridal stylist, one of my services includes helping brides narrow down the perfect salon based on their price range, what they are looking for, and their overall vision. I chose Belfiore because I have known them to be a reputable and well-respected salon since being in the industry, and this experience definitely reaffirmed that. I have even had the pleasure of working with the owner at a few bridal shows, so I was already familiar with the level of care and professionalism their team brings to every appointment. From the moment we arrived, the energy was warm and welcoming. There is truly a gown for everybody and every body. Belfiore carries everything from petite to curvier sizes, with a range of styles to suit every bride's personality and budget. MK was amazing to work with. He was knowledgeable, patient, and very thorough when explaining the ordering process and gown details to my bride. He took his time, answered every question, and made sure my client felt confident and informed. Overall, I truly enjoyed my experience here and would absolutely recommend Belfiore Bridal Salon to any bride looking to have a beautiful, personal, and professional bridal shopping experience. -- Ambe Comeaux Boyd, The Dress Dealer ATL

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    Bridals By Lori - bridal - Updated July 2026

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