I found my dream dress at A Formal Occassion! The staff were so helpful, kind, and had a great sense of humor! They have such a beautiful selection of dresses, truly something for everyone. There's so many accessories! I went to two other big name shops and they had none of the unique accessories I was looking for but Formal Occassion had them! It really put the whole dress together Super appreciated the same day discount-every penny saved helps! I can't wait for my dress to come in!!!! read more

A Formal Occasion - I said yes to the dress and got to sign their wall! - Bridal Near Me - Kennesaw, Georgia

10 out of 10 will definitely recommend!!! Mrs Lucinda & Mr Pat are extremely personable & not only nice to work with but are a joy to speak with! Customer service was exceptional!! Mrs Lucinda has an outstanding collection & very beautiful gowns at reasonable prices! The shopping experience is top notch and she's an absolute joy to work with, with an amazing spirit!!! I am getting married in two weeks & not only did she have a gown for me off the rack, but it only needs minor alterations to fit me perfectly! I recommend a Formal Occasion to anyone! read more

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The best place to find your dress! Katie was so helpful and really knows her stuff. They listen to what you want and truly deliver! The best experience I could have ever hoped for! Great shop!!!!!! read more

Definitely recommend!! Katie was great. The staff and the shop is an intimate, personable experience, with quality dresses for a reasonable price. I've went to other shops and family kept saying the dresses are better quality at A Formal Occasion. Didn't feel pressured or rush. Have nice gowns for plus size. Clearance section had quality pieces as well. Very pleased. Super excited to have MY DRESS!!! read more

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Lucinda and Pat were amazing! I'm maid of honor for my best friend (who's wedding is on Halloween of this year.) Our bride was not as excited about dress shopping but I was able to make an appointment very easily and was able to surprise the bride with a fun afternoon appointment! Lucinda pulled many options for us and we actually found a dress for the bride that fit her perfectly but was definitely the opposite of what we thought we'd want for her completely! Pat, as well , went above and beyond to help us visualize how the dress would look next to the grooms suit which helped tremendously. They both helped so much to make the bride comfortable and the appointment such a fun time! We'll be back soon with the groomsmen for their suits! read more

A Formal Occasion - Personalized signs welcomed us - Bridal Near Me - Kennesaw, Georgia

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Lucinda was amazing! My mom and I came here on a whim. Five star experience, ample dresses and sizes on hand. if you're in the market for a wedding dress and potentially tuxedo fitting, I cannot recommend A Formal Occasion enough. read more

I am absolutely in awe! Katie and the other staff made my dress shopping experience absolutely unforgettable. I felt so special from the moment I walked through the door. I came for fun while visiting from California because it's been nearly impossible to get an appointment during Covid in my home town. I did not expect to say yes to the dress! But the quality of customer service and wedding gowns sold me. Thank you you so much! read more

A Formal Occasion - They even made this photo collage for me! - Bridal Near Me - Kennesaw, Georgia

Our wedding has now taken place and I have to rave about my experience at this bridal shop. I purchased 2 dresses from Lucinda and team and they were nothing short of amazing. Here's a few flics to brag about these beauties. 12.10.2022 read more

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Working with Lucinda and her husband (I'm sorry I can't quite remember his name, Pat maybe? Excuse me if i'm wrong!) was an absolute dream. Lucinda listened to everything I wanted and made sure no detail out of my dream wedding dress was missed. I explained my vision, and not only did she bring it to life, but she really made me feel like the right dress would "come to me" and it sure did. I was insecure about my stomach after having a c-section just 4 months ago, and she encouraged me throughout the entire appointment not to put myself down because I looked gorgeous! It really helped my confidence from the start. She's such a beaming, sweet woman. I sure hope if I ever have a daughter this place will still be here for her wedding day because WOW! They know what they are doing, and you're not going to find a better place in Kennesaw to find your dress. I canceled my appointment with David's Bridal to come here in hopes of a more intimate one-on-one experience and I got EXACTLY that! They truly take care of their brides and make you feel like the star of the show. I'm just babbling now, but I can't stop raving over this place! read more

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Great experience. Lucinda and Pat are so sweet and thoughtful. I bought my dress from A Formal Occasion, then brought my groom back to rent suits from them as well! They've been helpful and stayed in contact with me every step of the way. If I had to do it again, I'd use them!! Thank you to you both. read more

A Formal Occasion was such an unexpected gem. what a lovely bridal shopping experience. Within a few minutes Lucinda felt like a member of the family. I intend to recommend this venue to everybody I know, now and in the future, who is looking for the perfect formal ensemble. Not only was the selection great, but Lucinda had a magical way of unlocking the potential of the dress on my specific frame. She helped the entire bridal party picture what a simple strap here or an embellishment there could do to help the fit or look of the dress. I loved everything about this experience. read more

10/10 recommend. The difference between A Formal Occasion and the other dress shops I visited makes all the difference. Lucinda did an excellent job understanding exactly what I was looking for and she helped me find the perfect dress! read more

This was the best experience I've ever had! So warm and welcoming!! We sat down with the husband wife duo. Lucinda was beyond attentive and was able to ask all the right questions. She was able to help me know when to say no and when to decide it was a beautiful dress just not the right fit for my wedding. I'm terrible with decisions and terrible with being able to say no. She helped me find ways to decide which dress fit my wedding style. This experience was once again the best experience I could've asked for. Thank you again for helping me find my dream dress and taking the stress of dress shopping away. read more

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What an amazing experience! My SIL got her dress here and mentioned we should stop by and see what they have. Lucinda was so amazing! She truly helped me, because I had no idea what look I was going for, lol. She and her hubby made it truly a fun time, with every little detail! I'm so glad I got to shop locally and...my dress was on sale! read more

We went to this place looking for a wedding dress for my sister and the attention to the details my sis mentioned! They are fabulous!

Katie was super helpful and found us just what we were looking for! Not at all the experience I received at the other place I shopped. They took pictures of our experience and even sent us a pic collage for us to keep. All the gowns I tried on were beautiful! read more

I can not rave enough about how wonderful of an experience I had yesterday. I felt welcomed, listened to, and never pressured. I was able to try on a variety of styles. I didn't feel rushed. It just felt like a fun shopping day with the girls! I was so stressed before and once I walked in that all melted away. The staff was so kind, knowledgeable, and professional. I could not imagine finding my dream dress anywhere else. Thank you so much for making me feel so special and beautiful during my dress shopping experience! read more

I am one lucky bride to have found my dress here!!! Lucinda makes you feel like a life long friend as soon as you walk in the door. She took all my stresses away and made my experience SO fun. She has a gorgeous shop and amazing gowns! She knows her inventory and ensured I tried on gowns in my price point and my preferred styles! read more

I loved, loved, loved my dress! My experience was wonderful from beginning to end. I found them on Pinterest. Their staff is very professional and friendly. This boutique is a hidden gem. My fiancé and his best man both got their tuxes from this place and enjoyed the experience. Formal Occasion shared in my joy and made my experience so memorable and wonderful! read more

Amazing staff that made you feel like you were the only one there. They picked the perfect dress that we didn't like on the hanger. They really do know their stuff. Katie was amazing. read more

OMG! WOW is all I can say, if your looking for a wedding dress this is absolutely the place to go! Not only are they so sweet and helpful but they made this truly the best experience ever! Especially compared to other places well known places I went to try on dresses. A formal occasion was by far the best they made it a moment I will never forget! Thank you so much! read more

Absolutely love this shop! It's sort of a little known secret, I think. Tucked away in Kennesaw, most people I've talked to have never heard of it. You should...they're amazing! I just bought my wedding dress from them and am so excited to wear it! They carry a large selection, the service is great, and they do exactly what they say they will at a reasonable price. I actually bought a high-quality, authentic designer gown, a veil, and a brooch and came in $500 under budget! Make an appointment for more personalized (and not rushed) service. Walk-ins are accommodated if possible, but I'm glad I had an appointment time just for me. They allow you to pick 5 gowns you like, and they go from there, narrowing down what you like and don't like about each gown. In all, I probably tried on 9 dresses there - and I was there for 2 1/2 hours and was never rushed out the door or hurried along. No pushy sales tactics - I found a dress I loved but told her up front I had an appointment at another salon and couldn't commit to the dress yet. She actually encouraged me to go to the other salon if that's what I needed to do to feel comfortable, but offered me an appointment to come back AFTER I went to the other salon and try on the dress I loved one more time before making a decision. She was right...I came back and then was 100% sold on my decision to buy the gown from them. You get the experience of an owner/associate who has spent decades in the business...she knows her stuff. In fact, she was the one who suggested I try on the gown I ended up purchasing! I ordered in June and it actually came in 3 weeks earlier than they told me. I just tried on MY dress for the very first time, and it's great! So far, I have no complaints about this shop. She let me pay half up front and the other half when the dress came in (which was awesome), and I was allowed to take my veil and brooch after full payment. They kept my dress there so I wouldn't have to schlep it back and forth when alterations time comes around. I have yet to do alterations, which is in a separate shop downstairs from them, apparently. I'm still a few months out from my wedding date, so we're not ready to cross that bridge yet. I can't speak on that part of the service, but so far, the shop itself is a real winner! I went to another with a good reputation and good service, but the quality of the gowns was just not the same. So glad I came here! read more

Oh my gosh, I literally can't say enough good things about this place. From the moment I scheduled my appointment, I felt so welcomed and special. Lucinda really took the time to learn about my style and the wedding vibe. She was so patient and supportive as I struggled with all the wedding stress and anxiety of making such a big purchase. I went shopping at several places and nowhere comes even remotely close to the warm and genuine service you get here! read more

Would give 10/5 stars if I could!! Just an absolutely incredible experience all around. Katie was so attentive and listened to every word to give the best help possible. The little details and thought they put into every step of the process is what makes this place the best!! read more

I had just gone through a bad online dress experience and had 3 months to find a wedding dress before the big day. It was stressful to say the least. I'm the pickiest person alive and can't even tell you how many dress stores I went to before this one. But before even stepping foot in this place, I got a positive vibe. Lucinda, the owner, spoke with me on the phone the night before and after explaining my situation she spoke confidently about how we would find my dress and it would be ready in time. It made me feel better given how panicked I was. Katie was my consultant and she was so sweet and patient with me. In fact, everyone there was so friendly. And not pushy at all. Now, I'm not one of those brides that goes "this is the one" with tears. I am very meticulous about the details and had a whole checklist of things I wanted. The dress I ended up choosing was gorgeous but missing the sweetheart neckline I wanted. But given my short timeline, I decided to make the purchase. It was amazing quality for the price and overall met most of my criteria. Then they referred me to Sandy for alterations and guess what? She altered the dress and added a sweetheart neckline! And it was perfection. I got so many compliments on my dress the day of the wedding. I couldn't be happier. Thank you!!! read more

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On my daughter's day off we planned to hit a few wedding gown stores on the main road in Kennesaw. We didn't realize, however, that everything was appointment only- even to browse. About the time we were ready to call it quits, we called A Formal Occasion and Lucinda immediately answered. They were super friendly and made us feel super comfortable. They helped my daughter find the perfect gown, just for her. We mentioned needing a few modifications for modesty purposes, and we were shown beautiful ways that their recommended seamstress could accommodate that, without losing the elegance of the dress. I am so glad we found our dress there! A day I remembered being stressful 24 years ago as a future bride, was the most enjoyable experience at A Formal Occasion. No photograph signs are posted, but they take some for you and email as momentos. We were able to enjoy the experience, live in the moment, and their photographs will always be a reminder of this special day. read more

Katie was such a help. She asked my daughter all the right questions and nailed it on the dress. I don't have any other daughters but I will definitely recommend them to anyone looking for a bridal gown read more

I walked into this store while bridal gown shopping, thinking I'd be stopping in for a minute (I'd already been to 7 or 8 shops to no avail), but ended up falling in love with a dress, and with the service! The owner was very helpful, attentive, and had an abundance of patience! Their dress selection was also very diverse, with a lot of gorgeous gowns to choose from. I'd highly recommend this shop to any bride! read more

The staff is amazing! I had a specific Maggie Sottero dress I really wanted and they got it in for me and called to tell me when it arrived. I put my down payment on the dress and went elsewhere to just check out a few more and everywhere else anything I found similar was far more expensive. Great prices great staff and the alterations lady Belinda there on property also does amazing work. By the outside appearance I never would have thought to find my wedding dress here but it was a great experience! P. S. They always have amazing sales! read more

Absolutely loved my experience here! My sister and I both needed to find our wedding dresses and the shop we had an appointment at wouldn't let us bring all of our guests with us so I had to find a new shop within two days because I was flying in for the appointment, I talked to Katie from a formal occasion and she was amazing, she set us up with back to back appointments and honestly I felt super taken care of before, during and even after the appointment. They make it so personalized and special and I would 100% recommend this shop to anyone looking for a dress. read more

I couldn't imagine getting my dress from anywhere else! As soon as I walked in Lucinda sat me down and wanted to get to know more about me and my fiance as well as the type of wedding I was having. From there she picked out dresses that she thought I would like. I went with a fairly large group and not on purpose but my voice was starting to get lost. Lucinda notice this immediately and looked at me and she said what do you want what do you want to try on. She made sure that she was catering to me and no one else. The first dress that I tried on was the one! I had other appointments and to be honest as soon as I left the shop I didn't want to go anywhere else. I highly recommend you looking for your wedding dress at A Formal Occasion! read more

I am so happy I came to A Formal Occasion! Katie was so patient and helpful during the entire process. She was able to make me feel so beautiful and confident in all the dresses and she made sure that I remembered my own voice and opinion throughout my appointment. She recommended one particular dress that not only was loved by my guests (mom, grandma, best friend and family friend) but stole my heart the moment I put it on! This place is amazing and you really feel so special and like all the attention is on you and finding your dream dress!! Anyone looking for a memorable and amazing experience needs to come here! If I could give them 10 stars if I could! I love my dress and can't wait to walk down the isle! read more

I had to order a bridesmaid dress from here and it was anything but easy. I also found the owner very rude and inconsiderate. I was measured in November, had my dress ordered around Christmas, and it came in May. When I went to try it on it would not fit over my hips. The owner insisted that I had gained two inches in my wait and bust which was impossible as everything else I owned still fit. Others in the bridal party also had the same problem, one friend was a size 8 but they had to reorder her a size 16. I would have had no problem had they admitted their mistake and fixed the problem. But they were nasty and I've never felt so overweight as I did in this bridal shop and I'm a size 2!!! They reordered me a new dress and it came in 2 weeks before the wedding and I STILL had to pay $60 to have it altered. read more

I went here to look for wedding dresses with one of my bridesmaids. From the moment we walked in the door, we received awesome, helpful, and friendly advice. Lucinda was my consultant. She was professional, cheerful, and definitely knew her dresses. She let me peruse at my convenience, making recommendations but not being pushy. I tried on a total of 6 dresses. One that I would've passed up-that Lucinda recommended-ended up being the most stunning one. The only reason I'm giving this place 4 stars instead of 5 for now is because I want to visit a few more places to get an overall feel for things (I've only visited 3 shops total). But once I visit more shops, I'll likely to bump this up to 5 stars. And I'm seriously considering buying the dress that I loved. The store looks very small on the outside, but when you go in, you'll see a LOT of selection and they can get virtually anything in the size you need. I also liked that there were a lot of dresses for brides of all sizes to try on. Finally, many gorgeous dresses are under $1,000, if you're looking to not break the bank. read more

I had a great experience at this shop. The people were very kind and extremely helpful. I found the dress of my dreams here and in my size at a great price. I also got my veil here and it was just as beautiful. I went to several bridal shops looking for a dress and this was the best one by far. I have bad memories of all the other shops and only good memories from this one. read more

Back in 2012 I got my prom dress here and have a very good experience. I came here again looking for wedding dresses. The owner was helpful and kind. I had gone to other stores to try on dresses (those were much too chaotic). I came by on a weekday to just talk and set up an appointment and she suggested I come in by myself to try on some things before I bring in my whole family. ( I was confused on what I wanted, because of trying on previous dresses). I got to try on the styles I liked and set those aside for when my family came to town. End of the day I got the dress I had my eye on and that was the one my family loved! I never felt pressured and the owners and staff were helpful with everything! great experience and I love the dress I picked for my beach wedding :) read more

Prior to my wedding, I was unfamiliar with A Formal Occasion. However, after several gown fittings at others places, and with the help of Google I found "A Formal Occasion". Due to my busy schedule and the unfamiliarity with this bridal boutique, this ended up being my last scheduled appointment before calling it quits and settling for a previous purchased dress that I was not in love with. Thankfully, from the very beginning (prior to arriving) the stylist Katie sent me welcoming text messages with genuinely anticipating my arrival. Upon arrival I noticed a welcome message on the board outside with my name personalized. Both of these things were quite special. The boutique is beautiful inside with a very pleasant ambiance. The dress collections were very different from most I've seen and they were all gorgeous. Must I add, I was completely shocked and pleased with the experience this far. Katie and everyone there maintained great customer service and patience. After finding the dress I love, there were other personalized experiences afterwards. Thanks for making my experience magical. read more

Lucinda was amazing. She made it very special for us! It is a perfect dress and I couldn't have done it without her sweetness and professionalism. Very different than going through a bigger place. read more

I loved the service at this place. My sales associate, Lucinda, was wonderful. They have a great selection as well. I did not find "the dress" at A Formal Occasion, but I was very close. Overall, it was a wonderful experience! read more

Disappointed from a failed dress shopping experience earlier that morning, I happened to have a flyer in my purse from A Formal Occasion in Kennesaw. I called the shop and asked if they could fit me in...like NOW. Lucinda was super excited and energetic and told me to just come on. I got there and she and her staff were helpful, respectful of my budget and offered suggestions and helpful tips in selecting a dress. One dress that I really liked wasn't in in my size but luckily it had been ordered and would be in soon. Once I narrowed down my selection to about 4, Lucinda even offered to see if she could get one fo the dresses that wasn't available in plus size sent to the store from the designer so I could try it on to make my final decision. I felt totally relaxed and at ease at A Formal Occasion. I will definitely be getting my dress from here. If you're looking for GREAT customer service and gorgeous dresses you've GOT to try this place! Especially by fellow plus-size brides! read more