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    Branded

    3.6 (65 reviews)
    ModerateBars, New American
    Open 11:00 am - 12:00 AM (Next day)

    Branded Photos

    BRANDED ATMOSPHERE

    What's the vibe?
    Trendy
    Classy
    Moderate noise
    Outdoor seating

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    Recommended Reviews - Branded

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    Reviews With Photos

    Only 12:30 PM. No one here.  We got great service!
    Karen K.

    ***** RECOMMEND ***** We were there for lunch on a Friday, and were the only ones there. The service was great, both the waiter and the person who brought us our food were very attentive. This is where I found New Glarus Spotted Cow for the first time. LOVED it! The waiter told me that when the Cubs won the World Series, they tried taking a few cases back to IL, and were stopped by police. I believe you're not supposed to cross state lines with a bunch of it because they don't want you selling it anywhere but WI. The cheese curds and ranch were delicious. My first experience with WI cheese curds, and I have to say they were very good (not the best - but totally hit the spot). My husband's chicken wrap (some kind of Greek kind, with tzatziki sauce - I don't remember the name) was very good. He loved it. It was just enough to put food in our bellies before we headed across the street for tastings at the Great Lakes Distillery. I can see this place being very busy on weekend evenings. I will be back if we stay in Milwaukee again in the future. Good stuff!

    Bar area
    Carol K.

    The food was great. The ambiance? Loud but bearable. But the service? Yikes. We stopped n for lunch late on a Saturday afternoon. While I wanted to sit at a table, it was so loud back in the area with the tables we opted for the bar. One note about the tables and chairs- the chairs are like "old school" wood school chairs on rollers. A bit tricky to sit on but comfortable once you do. Behind the bar is a beautiful architectural detail from an old building. Of course I just had to ask and was told it came from Philadelphia and was supposed to have a stained glass window in it. Unfortunately- that broke during the move so now it is a mirror but a beautiful one at that. There is also a pool table located near the entrance way (love the felt red top) and large garage doors that will open in better weather to bring the outside in. And a trip to the bathroom in this bar is a pleasant experience given how nicely done they are. The bartender got us our drinks right away (and for those of you on Foursquare- know that your first drink is half off if you show a check in) and took our food order. So far so good. We ordered the soup of the day (a take on lobster bisque) which was absolutely delicious. Chunks of lump crab and lobster combined with fresh peas- this was my favorite part of my meal. But then there must have been some kind of a disconnect between the bar and the kitchen. It took another 50 minutes for anymore of our food to show up. I ordered the Cesar salad and my dining companion ordered the Branded burger with cheese and bacon. And then we waited and waited and waited. I was about ready to order more of the soup and call it a day as I needed to get on my way back to Chicago when finally the food showed up. It was good- but not good enough to off set the huge wait. Valet parking is available out front or there is usually street parking in this neighborhood. Lunch for two with drinks came to $45 which is about average for this area (although I've paid double the price for soup in Chicago that wasn't half as good!) So go for the food. Go for the ambiance, but go with alot of time on your hands or a book. For if your experience is anything like mine- you are going to have alot of time to read it.

    The original smyth & hop happy (and a fuzzy lens)
    Lisa A.

    So nice nice bar in the iron horse (Harley-Davidson) hotel. Once I got past the name it was cozy inside. The crowd is sort of well heeled in a "non-Wisconsin-milwaukee but still in the Midwest sort of way" if that makes any sense at all. The decor is stylish and masculine, prices are about what you'd expect. We tried several drinks and they were all delicious. We didn't wait more than a few minutes either. Best thing about this place, though was the service. We weren't hotel guests but I felt all the staff really wanted to make sure we were taken care of. (Note this is also "secret service servers wearing earpieces" sort of place, too.) I'm deducting one star only because I am not a non-Milwaukee guest and felt there could've been more cheese on the poutine.

    Jerry Pfeil on the wall.
    Rohan D.

    Nice upscale bar with excellent service. I feel I must point out that "Iron Horse" was a Wild West era reference to steam engine locomotive trains. The hotel was built next to an historic railway and named with this in mind. "Steel horse," is a mid- twentieth century nickname motorcycle enthusiasts gave to their domestically manufactured vehicles of choice, as Bon Jovi immortalized in the overplayed "Dead or Alive." A couple of drunks nearby confounded the two very loudly over a period of at least an hour, but I noticed that possibly some other YELPers are also a little confused. Still, this hotel bar is an outstanding choice if you just toured the Harley Davidson Museum, and they have dedicated motorcycle parking in front. This is one of my top choices for drinks and conversation with out-of-town guests as I can count on the service being impeccable and unobtrusive, with impressive and interesting decor. Unlike many trendy taverns, the noise level permits conversation here, and the artwork can spur talk by itself. Of course the whole hotel has fascinating character, but this bar itself is fully worth a visit. The bartenders are skilled, something one can't count on nowadays I'm afraid to note, and I've never been gouged with upcharges, The prices are high, but not at all unreasonable given the ambiance, location and service. Looking for a classy place to have a drink? Put Branded at the top of your list.

    Malek K.

    It is an ok place - took a turkey club tasted well - side order is fruit - it is not very heavy but enough also for lunch dish my friend took steak and cheese sandwish - it has good menu - it can be healthy as you can find salads etc. i recommend it check the pics

    $16 Wisconsin "hot brown"
    Brian H.

    Stopped at Branded for happy hour. They had $5 mix drinks & $3 beers. There is no lot parking only street parking unless you valet. I ordered the Wisconsin "hot brown". This was a take on the hot brown from Louisville's Brown Hotel dish which I had a few months ago. Unfortunately this tasty dish was very very small especially for the price. I would of thought the Wisconsin version would be more considering Wisconsin's stereotype appetite.

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    Ask the Community - Branded

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    We stopped in on a whim after dinner out in the deer district. Driving home when I saw the holiday…read moreinflatables and I thought if I can find a parking spot, we are going in. I had heard about the Tin Widow's holiday pop up being one of the best area, the hype was not wrong. From the entrance to the ceiling and walks, this place is the definition of deck the halls. Unless you get here right when they open it early in the holiday season, I would expect a crowd. The drink menu is so fun with holiday themed drinks served in matching glassware. You can even purchase the glass/mug for an additional fee. A lot of the cocktails looked to be batched cocktails which help with the bartender's efficiency. Highly recommend making this place a holiday stop. I'm also curious to stop in after the holidays to experience it without all the holiday decor.

    Stopped in for their Miracle on 2nd St holiday pop-up. We only had to wait about 5-10min for a…read moretable, but it does get busy fast, especially on weekends. They had several seasonal cocktails in special festive cups, which you could also buy to take home. I got the Cheery Cherry Chocosaurus, which was good, but pricey for what it was. Almost all the seasonal drinks were $15 each and didn't seem too big. The venue itself is medium sized, but feels crammed quickly. There's more people let in at a time than there is seating, so you have to move fast to get a seat. I'll likely come back during the summer to try something else.

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    UPDATE. My friends and I reserved a table for Juneteenth, and we were promptly seated as soon as we…read morearrived. The entire evening had good vibes. We knew Brownstone would be the perfect place to celebrate. All positive feedback! 1. Cleanliness and Management The establishment is always clean. I was to witness the owner personally wiping down tables and adjusting furniture. Seeing an owner take such visible pride in their business and never being "too good" to work really stands out to me and sets a great tone for the venue. 2. Happy Hour, Drinks, and Vibe Their happy hour is absolutely amazing, with affordable prices and great options. It normally stops at 7:00 PM, but they extended it until 9:00 PM last night! The drinks were made to order, arrived shortly after ordering, and tasted great. They weren't so strong that you couldn't enjoy them, but they definitely packed a punch. The atmosphere was flawless thanks to the staff and 2 DJs who kept the music upbeat and perfect. The entire crowd was having a time, singing along on cue and swaying to the music. 3. The Food We ordered pasta and happy hour appetizers, and everything was delicious. From presentation to taste, the kitchen delivered exactly what we were hoping for. I have absolutely no complaints. It was another fantastic experience celebrating a great holiday with an even better crowd. To answer your question, will I return? Absolutely! In fact, I might even head back after Summerfest this weekend!

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    Still a big fan of Boone and Crocket…read more I love the masterful mix of taxidermy and chandeliers. I love that they do game nights in style with a big screen and lots of energy. I love that I can slip into a dimly lit booth with my date and enjoy a exquisitely mixed cocktail and maybe even a game of cribbage by candlelight. I truly love it all. I love that they've expanded the food truck offerings and have a small food truck park on their property. You can order from Taco Moto (and maybe others as well, we're just partial to Taco Moto) right from a QR code at your table or booth and they'll text you when your food is ready (which you're welcome to enjoy in Boone & Crocket). It's truly a magical bar on the lakefront with, have I mentioned? Plenty of parking to boot. Get to it!

    Just visited for the first time with a friend for a few drinks on a Friday night. We were there…read morerelatively early so it wasn't crowded yet. I can see the appeal of the place. There are plenty of little nooks and corners to hang out in small or larger groups. I'm sure it's extra good in the warmer months. They have a big patio area. The cocktails on tap were excellent - well balanced and tasty. I tried the Manhattan and the Negroni. They were also pretty reasonable. Service was good. I could really do without all the dead creatures hung everywhere though. It's just not that cool in 2026, even in Wisconsin. Maybe show some respect for animals.

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    Indoor bar

    Branded - bars - Updated August 2026

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