Very popular location among locals. They even have a drive thru lane. Lots of flavors of ice cream and shakes available. Ice creams can be ordered in cups or cones. They have a bunch of toppings too. Inside the store, there are bunch of tables to enjoy the ice cream. But the ordering area is sort of jammed in the back. Inside space feels little congested. Purchasing with credit card also has additional charge. read more

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Brain Freeze is our go to for ice cream. We order frequently. I love that they have a drive thru and they are also available on the delivery services. Delivery is always quick. The brownie celebration is a favorite as is the Brain Freeze. read more

The ice cream tastes decent. It's about $7.50 for a small cup of ice cream. This is including tax and tip. Inside of the establishment is not that inviting. It doesn't look like anybody really takes care of the place. It's not that clean. The chairs are flimsy. There is very little decoration. Also there is possible cross-contamination. If you notice the ice cream scooper, it gets rinsed in a container, not in a running water. For those who have severe allergies, this is a absolute No-No. Also, there is no idea how old the ice cream is. Respectable ice cream establishments make new batch everyday. I am 100% certain this is not the case here from the picture that is attached. You can see the old batch on top of the new batch. I would most likely not come back. ==== The manager Bob messaged me with every little correction. As it stands, I paid about $7.50 each for 2 small cups with tax and tip included. There is no running water - basically called me a liar. nice. Please take a picture and post it please. I saw this with my own eyes - May 2024. It's impossible to get that installed in front of where the ice creams are over night. Now I am certain not to come back. read more

BrainFreeze - They don't whole batch of ice cream on top of new batch of ice cream, which means you have no idea how old it is. - Ice Cream & Frozen Yogurt Near Me - New Milford, New Jersey

Came in on the 4th of July holiday. The store interior was clean and ice cold. The staff behind the counter was finishing up a drive through order as we went to select from the many flavors in the display window. We ended going with a pretzel cone and a Brainfreeze mix of strawberry cheesecake, heath and sprinkles. Good quick service, great flavors here. read more

BrainFreeze - Salted caremel icecream on a salty pretzel cone - Ice Cream & Frozen Yogurt Near Me - New Milford, New Jersey

PROS: The menu variety was great while the prices were reasonable. they served you fast and was able to handle a big crowd. They have a drive thru which is unique for an ice cream shop. The employees are very nice and make great products for you CONS: The parking lot is tiny and can run out of spots easily OVERALL: If you're in the area I would highly recommend checking out this place, as long as the lot isn't full read more

BrainFreeze - a storefront at night - Ice Cream & Frozen Yogurt Near Me - New Milford, New Jersey

Stop buying ice cream cakes from other name brand places. This ice cream cake offers fresh ingredients, creamy fudge filling with chocolate crunchy pieces. The entire cake is absolutely delicious. I will never buy another ice cream cake from anywhere else! read more

I had this spot bookmarked because I kept seeing ads for their ice cream pies sponsored to me on IG *your advertising is working :)* I realized I was 10 minutes away when I was shopping the other night so I stopped by. Drive thru only for the time being due to Covid. I got the Brownie Celebration (your choice of hard of soft ice cream with brownie pieces, Oreo pieces, hot fudge and whipped cream.) I also added marshmallow sauce. It was really good! It was the closest thing I've had to the DQ Brownie Earthquake that I've been missing since they took that off the menu. The brownie pieces had good flavor, sometimes brownie pieces have a bad, cheap flavor but not these. Also, don't forget to check in for $2 off $5! Definitely recommend if you're in the area. I plan to come back and get an ice cream pie for a summer bbq! read more

BrainFreeze - Brownie Celebration with chocolate soft serve - Ice Cream & Frozen Yogurt Near Me - New Milford, New Jersey

Love love love this ice cream shop. They even have a drive thru service which is a major perk when you have small kids. The atmosphere inside is so cheerful. It's like sitting inside a kaleidoscope with all of the colorful colors. There are plenty of flavors to choose from including a pretzel cone, which I highly recommend!! Always great outing for kids. read more

First time checking out Brainfreeze and it was absolutely delicious. I was craving mint chocolate chip ice cream so I got the Mint Oreo Brainfreeze. The mix of Oreos and ice cream was perfect The woman taking my order was friendly and helped me with any questions I had. Currently it seems if you're ordering at the location, drive thru is the only option. Didn't take long though and I was in line, then back on the road in 5 minutes. Will definitely be returning to try out their other options read more

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I come here often with family and can't stand when the owner himself takes our order since he very clearly doesn't understand the basic fundamentals of customer service. He's extremely condescending every single time, especially to my mother, so no thanks. There've many times where the rude service ruined the entire family drive-thru experience which is enough for me to not return. read more

brain freeze, let's start this off. I feel like I'm walking into a 7th grade birthday party, the ambience is comforting and fun. However, the service is poor. We were ignored and had backs to us the majority of our process in ordering... when the place was empty. I'm not a fan of the fuck ass headsets as they seem to be extremely distracted... they also don't know how to say thank you or you're welcome. The ice cream is pretty mid and expensive for what you are getting. Could have more flavors... also don't like that they use styrofoam. Save the earth please. I had an okay experience. read more

Alright, anyone that knows me knows that I love ice cream--I don't care if it's zero degrees or 100, I'm eating it. My boyfriend and I wanted to try a new spot and decided to give BrainFreeze a shot since it's fairly close to home. We had some difficulty getting into the parking lot due to weird sign placement, but we ended up finding a spot easily. We walked up to the storefront, only to discover that they were doing drive-thru only. Back to the car we went and around the small strip to find the path to the drive-thru. Finally, we pull up to the menu which is awkwardly placed high on a wall so that no sedan can comfortably browse it. I was trying to crane my neck to view the menu but to no avail, so we went with their Reese's vanilla cups. It was quite delicious, the ice cream was smooth and had a perfect ratio to the candy. Next time we visit, we'll be better prepared for that parking lot journey. read more

BrainFreeze - Ice Cream & Frozen Yogurt Near Me - New Milford, New Jersey

The manager was super nice to check the ingredients for us on the soft serve to make sure it was safe for my kiddos allergies. We loved the ice cream and the kid keep asking to go back! read more

BrainFreeze - Ice Cream & Frozen Yogurt Near Me - New Milford, New Jersey

"BrainFreeze" offers some of the most delicious house Made ice cream flavors in Bergen County. On a rainy October afternoon, I Visited BrainFreeze & realized just how good authentic, house made ice cream can be! Located in a small shopping center, with a quirky but catchy name, BrainFreeze offers fabulous ice cream creations comparable to the very best sold in the finest restaurants , catering halls and gourmet food specialty shops This small, immaculate store is in full compliance with COVID rules and their employees wear masks, and observe space requirements, I took home a pint of cookie dough, mouth wateringly delicious ice cream. The "cookie dough" was rich , creamy and totally addictive. Since my initial visit I have had the opportunity to sample BrainFreeze's ice cream in a number of fine restaurants. In truth I really loved the Cale's and pies and loved each and every spoonful. These are difficult times in the retail and hospitality field, but BrainFreeze reinforces the joy of finding excellence in a small innovative store! BrainFreeze offers the finest quality product, with a pleasant and accommodating environment. Kudos to Bob the owner and his staff! A 5 star product at a reasonable price. Highly recommended Barry Kay President The Association for Excellence in Hospitality read more

Horrible horrible place!!! Do not go. Manager is extremely rude. That's all the advice I have for anyone who wants to come here. The manager is horrible!!!! At least he seemed like the manager. Older man with glasses working the drive thru. DISRESPECTFUL!!! I'm disgusting!! read more

This place is a jewel. I've been coming to this place since it opened. Never had I had a problem. The staff are super nice and the Owner is a kind, polite and always has a smile on him. It rubs off on the staff because it shows. I'm a true believer in supporting small businesses in town. There are other shops in and around town and this by far is my favorite. The whole virus epidemic put a strain on small business. So support your local store and don't forget to stop by Brain Freeze. Thank you Bob! read more

Do you want to know the best part about this store? THEY HAVE A DRIVE THRU. Now, keep in mind in the middle of a health crisis, there are times when the line is wrapped around the building. However, I am more than happy to wait because of the ice cream and the service. The owner and his employees are hard working. They are also very polite, even with a long line of cars. The icecream is great! I prefer hard icecream overall, and theirs is wonderful. The amount of toppings Brainfreeze also offers to their customers is plentiful, and is sure to satisfy anyone who wants to customize their order. I'll see you again soon! read more

I have a thing for mom & pop Ice cream shops like this. I wouldn't pass the ice cream (well, the soft serve because that is what I had) up on this place buuuut the inside of it, I could. The set up was very disorganized and definitely needed some TLC. I must say, the people operating the shop were friendly and nice. Though, I thought the prices were a little pricy (by a little I mean a lot). The amount we spent on ice cream we could have gotten about 8 Friendly's quarts from Shoprite. We had spent $26 on 3 things; 1 small blizzard, 1 large blizzard and a cup of cookie dough. That's a little absurd in my opinion.. read more

Just went to BrainFreeze got these two ice cream cups paid 15 for them. To start the person at the drive-thru wasn't very nice. Then when we asked about the toppings he didn't understand the three toppings we were asking for. If I could give this place zero stars I would. read more

BrainFreeze - Ice Cream & Frozen Yogurt Near Me - New Milford, New Jersey

Brainfreeze never fails to disappoint any time I have an ice cream craving! Their drive thru makes it super accessible to get ice cream during covid (and in the cold!) and they have a delicious rotation of flavors with some great combination recommendations on their Instagram account! read more

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Went there last night, didn't know you could only bought through the drive-thru. After we found what we wanted, it was delicious- Cookie Monster was sweet! Brownie Explosion was awesome!! We'll be back soon! read more

way over priced mediocore ice cream terrible service would not come back owner was rude and over 10 for a "small milkshake" read more

Ice scream for ice cream. It was a nice sunny day, so a cone was the treat for me. I would always drive pass this place whenever I was around town, so I decided to give it a go. Forget going the nearby Dairy Queen. I was not disappointed. Plenty of flavors, nice big area. You have your choices of wafer cones, waffle cones, you can even make ice cream sandwiches. My go to flavor when it comes to deciding if I like an ice cream spot is pistachio. Their small cone is a lot, two scoops on top, and I couldn't complain. Normally I inhale ice cream and eat it really quickly, but it was so creamy and dense I took my time. I really enjoyed my treat, and since I am close by it's probably going to be my go to spot for ice cream. read more

BrainFreeze - Small Pistachio Ice Cream - Ice Cream & Frozen Yogurt Near Me - New Milford, New Jersey

Figured this was just a regular ice cream place, but the variety in flavors is fairly expansive. Came here on a Saturday night with two friends and this place was BUSY! I ordered the sea salt caramel pretzel ice cream with peanut butter sauce in a chocolate dipped waffle bowl, my friend ordered a plain vanilla soft serve on a cone, and my other friend ordered cookies and cream ice cream in a medium cup. They are VERY generous with their scoops here, but the price makes up for it. The medium bowl probably came with 4-4.5 scoops of ice cream, and mine came with about 3 scoops. They also have Cookie Monster ice cream, and the only other place I know that has that is Benny's in Fair Lawn! BrainFreeze is also in the same plaza as Glaze Donuts, in case you'd like to hit two dessert birds with one stone :) read more

BrainFreeze - Sea salt caramel pretzel in a chocolate dipped waffle bowl, drizzled with just the perfect amount of peanut butter sauce - Ice Cream & Frozen Yogurt Near Me - New Milford, New Jersey

This review is strictly for their customer service. We came in on a Sunday at 3pm. All tables were marked "Reserved" for a party which wasn't a problem at all. We asked what time was the party and it was at 5pm. There was a table in the corner we could use with two chairs so we simply asked them to borrow 2 more chairs from the reserved tables until their party arrived. The young lady's tone couldn't have been more rude, told us "that's how it's always been you aren't allowed to use them because we need to have it set up in the event people come early" then walked away. Now, may I remind you the party was at 5pm, and we came in at 3pm and were happy to turn the chairs over when the party arrived. No problem Brain Freeze, we are happy to take our business elsewhere. read more

Delicious ice cream! Have loved using the drive through during the pandemic and they deliver in a very timely manner as well. If you think a Dairy Queen Blizzard is good, definitely do yourself a favor and give their Brainfreeze a chance. They have a ton of customizable toppings! They have delicious soft serve with multiple dip flavors and they have new and different flavored hard ice cream options all of the time. My husband got one of their sundaes in a waffle cone cup and loved that as well. Everything we've had there has been great and they have great customer service. Looking forward to trying one of their specialty ice cream pies and next! read more

Decent ice cream but drive thru orders are often incorrect. I get tired of combining home to find missing toppings or barely there peanut butter sauce, especially after paying extra. read more

Thinking that this was an ordinary ice cream shop I was impressed with the variety of flavors (coconut, chocolate peanut butter, corn, Cookie Monster) and particularly how fresh the ingredients were! Must've sampled at least 3 flavors before settling on the chocolate peanut butter that legit had chunks of peanut butter in it. Not cheap though. Got a kiddie, a small, and two with two scoops plus the Yelp $2 off check in and still paid $11. read more

Just went through the drive thru for the first time today. Very friendly and efficient service. Got (2) cups, Cotton Candy and Chocolate Chip Mint, refreshing and very good creamy ice cream. Two scoop cups total $12, not that unreasonable. Quite large cup and you pay that much for the prepacked supermarket ice cream that you are not sure how long has been in the freezer. I will be back especially for the drive thru! read more

Yummy seasonal flavors? Check. Delicious ice cream year-round? Check. Lots of flavor options? Check. Quality, quality, quality ice cream? Check. Best soft serve ever?! Check. Tartufo?!? Check. Rent-a-cart for parties? Check! Toptions? Check. Clean store? Check. Ice cream cakes AND pies?! Check. Friendly service? Check. Drive through?!?! Check. Take home pints? Check. Questions? I probably lost you actually, since you're most likely speeding to New Milford. See you there! read more

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Customer service was great, very friendly. We chose the chocolate chip cookie dough. The flavor of the ice cream was delicious however there was hardly any pieces of cookie dough which was disappointing. Otherwise, it was a good experience and good ice cream. read more

The best ice cream place in new Milford that makes custom ice cream cups to order. Nice place to sit down and relax and catch up with friends. read more

Drive through is a nice set up and ordering was fast. Expect long lines. paying close to 10 dollars for an waffle cone with three toppings is a bit much. read more

Great place, awesome service and friendly staff. My go to for milkshakes. They gave a drive through or you can get delivery via Uber eats. You can walk in but due to COVID just drive through is open as of now, which is more convenient. My favorite shakes are vanilla ice cream with cookie dough mixed in and Cookie Monster. They also have frozen Cookie Monster ice cream sandwiches you can purchase in boxes of 6 which are amazing. read more

I tried this place finally based off the good reviews, did it live up to the hype? I always see it when I go to glaze donuts and I love little mom and pop ice cream shops when I find a good one. I ordered a sundae for my kid and a brownie sundae for me. The ice cream was not bad but OMFG amazing either, average to me. When I order a brownie sundae I'm thinking I'm getting a brownie with ice cream, I was disappointed when I realized I got a cup of ice cream with Oreos and these candy type pieces of brownies that weren't that great. If I was in a pinch for an ice cream cone I'd probably try something else but IMO there's just better places to spend your money for an ice cream fix. read more

I love the ice cream. Any flavor you get is so delicious. The drive thru is so convenient. They are so nice to answer any questions you have about flavors. Anything you choose you can't go wrong. I haven't found one thing my family hasn't enjoyed! read more

Hands down the best customer service that I have ever experienced!! My husband and I ordered 2 Brownie Celebrations for delivery. When they arrived and we realized that our order didn't taste the way it did in the past. I called Brain Freeze and happened to speak with Bob who promptly offered several options to us to correct this issue. He personally made us two new sundaes and delivered them to our front door in less than 20 minutes. This, folks, is how you run a business and treat your customers!! We are officially life long customers who are huge fans of the ice cream at Brain Freeze as well as the service they provide! If you're in the area or have a craving for amazing ice cream definitely check out Brain Freeze!! read more

Brain freeze is a local landmark. You don't refer to the location of anything in NM without referencing it's location relative to Brainfreeze. The CVS? Oh, it's next to Brainfreeze. The supermarket? Oh it's around the corner from Brainfreeze. Your friends house? You get the idea. read more

After tasting their dairy goodness of quality ice cream, I can proudly say people shouldn't waste their time at Dairy Queen. The fresh ingredients that they incorporate into each batch can be seen in each scoop. The small store can quite easily get packed on a hot summer day as it did when I was there. It shows the customers are willing to be patient for their quality ice cream. They have a variety of flavors to please all palettes. read more

Pistachio ice cream is my favorite! Staff is always friendly. You can eat in or drive through pick up. Our family has been enjoying this ice cream shop gem since their grand opening! read more