Mitch is top is top-notch! If you want a quality diamond for a reasonable price come here!read more

Mitch and his team were absolutely fantastic, and I cannot recommend them enough. I went in knowing…read morelittle to nothing about how to search for or select the right diamond for an engagement ring. I had been to other stores, but had little knowledge of the process and had received very little help. I was recommended Aura diamonds by a friend, and I couldn't be more thankful! Mitch walked me through his process for evaluating a diamond, he had a large selection for me to look through and get a feel for, and he was very attentive to my interests and ideas. He helped me determine which shape and size would be best based on my descriptions and goals for the ring. I feel lucky that I found the Aura diamonds team! What's most important is that my fiancée is absolutely in love with her ring, and she gets comments all the time on how great it looks. The price was fantastic, the process was easy, and I couldn't be more happy with my experience here. There's no one better!

Great, secure showroom, lots of unique beautiful jewelry!!! I went to have repairs on a loose…read morediamond on my wedding ring, he suggested adding more prong to secure it better it looks great and hasn't had issues since. He did a great job actually improved it by adding additional prong. Redid some stones on my husband's ring as well. Excellent customer service!

Did a great job resizing and polishing my ring. Fast service too. Hidden gem in Planoread more

I've known them for 11 years and have done several repairs and custom pieces with them over the…read moreyears. Always a great experience. They're honest, reliable, and you can truly trust them with your jewelry. Everything was done on time and with a lot of attention to detail. If you're looking for a jeweler you can count on for repairs or custom work, this is the place. Highly recommend.

Lovely ladies running this shop!! I have not received my ring back yet but the service I received…read morehere after multiple extremely high quotes and terrible customer service at every nearby jeweler made me want to leave this review. If you need any assistance with your jewelry needs trust custom jewelers!! they are honest, kind, and fair priced.

I wanted a pendant neclace for my wife's birthday, so I contacted the Diamond Direct Dallas…read morelocation at Preston Center for assistance. They found an excellent solution by improving on my original idea, and on the lower scale of my budgeted amount. Within minutes, all I had to do was come to store, asking for Victoria, who expertly wrapped, boxed and sold me the precious birthday present! I recommend this store to everyone I know! Bob

Had a very poor experience. I came in excited as this was my first stop to look at engagement…read morerings- I was helped by a woman, I do not recall her name. She answer the bare minimum of my questions and then I felt like I was ushered out. She didn't even offer to have me try on rings. Maybe it was because my boyfriend wasn't there and we weren't going to be buying anything that day? A terrible first experience in looking at engagement rings- would not recommend and will not be returning for further service.

My now-fiancé and I went into wedding ring shopping knowing very little, and Lauren made the entire…read moreexperience feel easy. She did an amazing job explaining everything in an honest, transparent, and easy-to-understand way! After multiple consultations, she helped bring all of my ideas together into one beautiful custom ring. You can tell she's passionate about her work and genuinely cares about getting every detail right. She was upfront about pricing and timelines, made us feel comfortable asking questions, and truly brought our vision to life. Wedding ring shopping is one of the first steps in planning a wedding, and it can be intimidating to know where to start. I'm so glad Lauren was the first person we met. We never felt the need to go anywhere else and couldn't be happier with our experience.

Working with Lauren and her team was awesome! She was super knowledgeable, fun and easy to work…read morewith, and the ring turned out awesome! She helped me learn throughout the entire process and wasn't afraid to be honest if she didn't like the way something would turn out. Basically she was not just saying yes to everything and she pushed back and helped me put my ideas into action. It was a great balance of using her experience with engagement rings and also getting a ring that fit what I had in mind! A few other positive points: first, she was able to price match a diamond that I had found online and find a diamond with identical specs to the one I had picked out. Second, once I gave her the go ahead after renderings, the diamond was in way sooner than she originally mentioned which helped my timeline immensely. Overall, Lauren and team were awesome to work with and a great decision for anyone shopping for an engagement ring!

What a find, a very nice gentleman helped me with two watches that needed new batteries at the…read moreshop. A pleasure to chat with him as he checked them out, and I gave the watches to a deserving nephew. Take your watches here! You can't go wrong.

Came here to try and get my Movado smart watch up and running. The guy is great. He took the watch…read moreapart tested the battery told me the battery was good and I didn't need a new one. Apparently the watch might have been needing a little clean out and when he put it back together, it was running perfect like it should. I didn't have to leave it. I sat right there while he did it. The guy is great. He's got other great stuff in there. I saw a beautiful what looked to be vintage ladies watching in there. I think I have to go back and look at it again lol but he's got stuff to clean your jewelry too. I highly recommend this guy.

I've been a supporter of the Nikki Smith brand for a few years now. I've purchased rings and…read morebracelets and can report that the items have held up over time. Nikki's quality is solid, I wear my jewelry each day, even during my showers/handwashing, and it has not tarnished. Attended Nikki's 10 year anniversary celebration and it was such a sweet and thoughtful event. She gifted attendees with a gift bag of two pieces - sweet touch! Will continue to support when I want to add pieces to my collection.

This little jewelry shop is an absolute gem -- literally and figuratively. The store may be small,…read morebut the quality shines big. Their waterproof pieces are stunning, durable, and perfect for everyday wear, and the variety of permanent jewelry they offer is unmatched. You can tell they put real thought into every style they carry. The customer service is what truly sets them apart. The team makes you feel welcomed, cared for, and hyped up like you're picking out treasure. They take their time, explain everything, and make the whole experience fun and memorable. If you're looking for beautiful jewelry that lasts -- and people who make you feel special while you choose it -- this is the place.

Love the uncommon James store and customer service team and of course the products! I'll be a…read morerepeat customer forever!!!

Super cute store with some unique pieces. Prices are a little bit on the higher side but the…read morejewelry looks like its worth the prices. The inside is really cute and there is a cute flowery photo op at the back of the store. The employees were friendly and attentive.

Elite Jewelers did an amazing job restoring an old ring of my wife's that had been broken. They…read morerepaired it beautifully, polished it until it looked wonderful again, and even presented it in a brand-new box. That extra touch was incredibly classy and made the whole experience feel special. Everyone was friendly, knowledgeable, and clearly very skilled at what they do. I could not be happier with the result and would highly recommend them!

Overall service is top notch! I came just to have a chain repaired and they still treated as I had…read morejust bought 100k dollar chain. They did repair the chain and even had it cleaned. Gave it to me looking a millions times better. There show rooms are also amazing with huge selections.

Easy and quick battery replacement service for quartz watch here at fair price $15 for men's watch.read more

I brought in a diamond Movado watch which are at least $900 brand new to see if he had any…read moreinterest in buying it and he blatantly told me that nobody would buy it and that is not worth anything. He has a lot of Watches in his shop so I understand why he didn't want to buy it. but when I asked if he could swap the battery out for a new one for 15$ , he tried to hustle me by saying the battery acid had damage to watch more trying to squeeze my money. That is when I asked for my watch back and he got aggressive with me practically threw the watch back at me and cursed me out as I walked out the door. When I got back to the truck I learned that he had kept the battery so I had to go back in there and get it just to know what kind of battery it was! this turned into a nasty exchange of words, and quite possibly the worst pawn shop experience of my life. just another man who invested in natural diamonds, and is going under eventually.