This is the only place I trust to work on my jewelry. First, you can get your jewelry polished here in about an hour while you shop. Want to have a Audrey Hepburn experience? Ask for Henley. Henley is my guy, he is very knowledgeable about diamonds and takes very good care of moi. Henley very impressively redesigned my 18k Gold Yakut Russian yellow miner's cut canary diamond ring to a three stone showstopper. It's truly magnificent. He also fixed my little deco white Yakut Russian diamond solitaire that kept gettin caught on everything, the prongs had wore down & needed to be fixed. Henley had the jeweler redo the prongs on it. The jeweler even came out of the service area & brought me my deco solitaire ring personally & told me how much he enjoyed working on it, as it's very rare to see Yakut Russian miner cut diamonds nowadays. Henley is the sweetest. He showers me with outrageously expensive diamonds while I'm there, showing me this & that adorning me with gorgeous super expensive canary diamond bracelets & jewels just for fun while we share a glass of champagne. What a wonderful experience this place is. What a wonderful man he is. It's Henley that makes it magical, he himself shines like a diamond and is worth his weight in gold. I would never dream of going anywhere else. I love my super special jewelry now and especially love my super special Henley. He shines bright, like a diamond. Highly highly recommend. read more

Diamonds Direct - Quick Service for all your fine jewelry upstairs - Jewelry Near Me - Dallas, Texas

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Had a very poor experience. I came in excited as this was my first stop to look at engagement rings- I was helped by a woman, I do not recall her name. She answer the bare minimum of my questions and then I felt like I was ushered out. She didn't even offer to have me try on rings. Maybe it was because my boyfriend wasn't there and we weren't going to be buying anything that day? A terrible first experience in looking at engagement rings- would not recommend and will not be returning for further service. read more

Jamie was very helpful, got me my wedding band way ahead of schedule and for a great price. Highly recommend her

We worked with Gwen and Makiz at Diamonds Direct in Dallas on Preston. We were looking for a loose diamond and a specific setting. We had been to four showrooms including Diamonds Direct. Most of the showrooms were run down and unattractive. The Diamonds Direct showroom was lively and welcoming. Gwen and Makiz guided my 87 year old mother and I through the loose diamond buying process with expertise, warmth, and professionalism. My mother was set on a type of setting she had seen at another jewelry store and described it to Gwen and Makiz. They understood exactly what she described, they had a CAD drawing for us in a matter of days. It was even better than the one we had seen else where. My mom has a swollen, arthritic knuckle. They were able to get a shank that opens and latches closed for her. They were able to stabilize the ring with gold balls (actually rectangles) on the inside of the shank. They did all of this and came in under the other jewelers cost, plus the diamond was a better cut, color and clarity. I cannot recommend them enough. Five stars across the board. read more

Wow, what an experience! Matthew Clements , diamond ambassador provided exemplary customer service. MATTHEW took the time to not only guide me and educate me on the key factors of picking out a "D" excellent quality diamond. Mr. Clements is like able and relatable, and operates as in a family atmosphere. This level of customer service is rare to see in this day and age. Thank you, Matthew for going above and beyond! Hiroms read more

Matthew C. is incredible - their selection and service is amazing! Went for our first time looking at engagement rings and will be back. Can't recommend enough! read more

Diamonds directs was the greatest customer service experience I've ever had. I was lucky enough to have been matched up with Makiz who went above and beyond to make sure to hear all my wants and educated us to the fullest when it comes to diamonds. She was there for any questions I had after hours and made sure we got the perfect engagement ring. I'll definitely be coming back for our upgrade in a couple years and for all our jewelry needs. Looking forward to referring all my friends and doing business again at this fine establishment. Thank you Makiz! read more

Diamonds Direct - Jewelry Near Me - Dallas, Texas

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Diamonds Direct was an outstanding experience from start to finish, thanks to our expert Robert. He helped us create our dream design and taught us so much in the process. The process was educational, empowering, and fun. We did not once feel pressured or distrustful. We adore Robert, we LOVE the engagement ring (shown in pictures below!) & were also very pleased to be return customers for Bo's wedding band. I highly recommend Diamonds Direct. I feel so lucky to have my forever ring, and get many compliments on its sparkle and elegance. The quality of the product is unmatched. Robert treated us as if we were his only clients- warm, communicative, and hilarious. Very very happy. Thanks Diamonds Direct! read more

Diamonds Direct - 1 carat oval cut diamond. Sparkle sparkle! - Jewelry Near Me - Dallas, Texas

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No bs. Great service. Huge selection. Great prices compared to the big box jewelers. A similar ring would have cost at least twice as much at someplace like Kay or Helzberg than what I paid. It's a once in a lifetime type of purchase so just do it right. read more

This place is first rate. Came here to exchange a ring and we ended up working with Charity who was fantastic. She was extremely knowledgeable and was able to help us in making our final selection. She also provided us with valuable suggestions as to the type of setting we should consider for the cut we were getting. The ring we ended up purchasing was custom made by one of their design companies in California and when I first opened the ring box, I couldn't believe how AMAZING it turned out. They provided us with an appraisal and recommended a company that insures jewelry at a fraction of what I would've ended up paying with my regular insurer. No, he didn't go to Jared's - he went to Diamonds Direct and I couldn't be happier! read more

Diamonds Direct - Jewelry Near Me - Dallas, Texas

My husband had my wedding ring made from here back when it was Diamond Doctor. I love coming in here. They are always so friendly and there's never a long wait to be helped. They have such a beautiful selection of jewelry and so many options for edits or custom wear. They also do free jewelry cleanings and resizing if you purchase your ring from them! My knuckles got a little fatter after my pregnancy and I needed my rings made a half size bigger. They had my rings resized in two days. When I got them back they were cleaned and fit perfectly! We'll be coming here from now on for all our fine jewelry needs! read more

Diamonds Direct - Jewelry Near Me - Dallas, Texas

This review is solely based on a first time experience from visiting 3 years ago. When my husband and i were ring shopping, we thought "perfect!" Because this store was so close to where we lived. We had just relocated from SF and thought maybe we would get a better deal for a Diamond in Dallas. Because we were moving from SF, but originally from the east coast, we made sure to get quotes from the three different regions to compare. For one thing, this place was priced higher than both NYC and SF and for lesser quality stones. (Wtf?! Nyc and SF are THE MOST expensive cities in the US!) More importantly, they didn't deliver on any of the specs I had asked for. I requested viewing VS1 or VVS quality diamonds within our budget and instead of saying "we don't have them in our inventory right now", they had us come in only to present VS2 diamonds. So, obviously I was disappointed and it felt like a waste of time. They should have been forthcoming and let us know that that's all they had. What's more is that I felt like they really didn't listen. I kept insisting on a certain quality - I mean, I like what I like. So instead of trying to pawn me lesser quality diamonds that you can make a bigger profit on, how about some real customer service? (My parents were in the diamond wholesale business at one point, so I know the deal.) Finally, our sales associate was some lady that asked a lot of probing and somewhat inappropriate questions. She asked us details about how we met, what we did for work, and whether my husband could set her up with anyone her age because she was recently divorced. It was a total turnoff. Let me just say... we ended up flying back to SF to work with a jeweler, while not cheap, delivered excellent quality diamonds and listened to our request. For our wedding bands, we found a Dallas jeweler and ended up also buying VVS diamond studs from him as well. All this to say, you're being ripped off from an enjoyable experience if you care about the quality and integrity of customer service while spending $$$$. Aka if you're an intelligent or smart buyer, do your research on diamonds and please check out some other options. read more

MC took care of me!! Easy buying process!! Great service and great diamonds, really makes you feel like part of the family!

The first experience I had with diamond direct was in Austin where I purchased a ring that my wife wanted when we got married. I can't say enough about that experience because they did everything they possibly could to customize not only experience of purchasing a ring but also the ring itself. The end result was my wife having a wedding ring that almost no one else will have. On top of that, the experience of actually buying the rain was very unique and that the sales representative that helped me gave me what felt like a foundational class in stones and rings, and I felt like I was making a educated purchase once I did decide on the ring that I wanted. 4 years later when I came back to this location I was offered a free ring cleaning for being a loyal customer. When I went inside of this location I was offered so much hospitality including beverages that I think might be alcoholic. Maybe I'm mimosas or something. I feel very safe inside the store because they have armed security guards that are real police officers for the experience and the value. I highly recommend any diamonds, direct location. read more

I absolutely love the stacking rings that my husband picked out for me at Diamonds Direct. Stephen Metcalf was a huge help in showing us the options. He helped arrange to have my rings specially made and shipped to me out of state. He made sure we were happy and satisfied with the process. read more

Diamonds Direct - Jewelry Near Me - Dallas, Texas

After a terrible experience at Diamonds Direct Frisco and deciding to forgo upgrading my engagement ring, I decided to head down to the Dallas, TX location on Preston Road. I worked with a lovely young woman, Jamie Renshaw, who treated me as a valued client from the first moment. She's knowledgeable, patient and kind. One would have thought I was buying the Hope Diamond instead of just upgrading to a slightly larger diamond in my engagement ring. I was given red carpet treatment from start to finish. My next purchase will be upgrading my wedding band - I have no doubt that Jamie will make it a memorable experience! Go see these folks and ask for Jamie - you won't be disappointed! read more

Broad selection of diamonds. Both GIA certified and not. Team was helpful in arranging a custom ring.

We are so glad we came to Diamonds Direct.. what a great experience buying a beautiful ring for my wife..we were greeted like a valued customer at the door, then asked if we would like something to drink, Allan was our rep. What a great guy, his knowledge and customer service is top notch, he took his time, he educated us and then worked with our budget to find us the perfect ring.. the quality of their diamonds and jewelry are A1.. If you want diamonds this is place to come, we will be back.. read more

Diamonds Direct - 1.5 cart solitaire with 1 cart diamond band - Jewelry Near Me - Dallas, Texas

Stephen was extremely helpful and knowledgeable. We are very happy we chose this store and had the opportunity to work with Stephen. He was very cordial and attentive the moment we walked through the door and met him. Looking forward to coming back and working with him again! read more

Fantastic Experience. This was my first time visiting Diamonds Direct and I will definitely be back. From the moment we walked in the door, we were treated as valued clients. The young ladies at the door were friendly and helpful, and let us browse while waiting for a sales professional. Richard was the next person we spoke with and he, too, was helpful, friendly and knowledgeable. After a few moments, we met Leslie, our gemologist who educated us on the stones we were interested in. She clearly knows her stuff. We looked at a variety of rings comparing the various features and finally settled on the perfect one for us. Diamonds Direct has a great selection of jewelry and watches in all price points and the sales professionals take great care to understand what you want and help meet your budget. We had a fantastic shopping experience and going forward, this is where I will be buying all of my jewelry, working with Leslie, of course. I highly recommend purchasing your jewelry at DD. You won't be disappointed. read more

Diamonds Direct - Purchasing our 15 year wedding anniversary ring. Cheers! - Jewelry Near Me - Dallas, Texas

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My Fiancé and I bought a gorgeous ring a year ago and recently split up. Diamonds direct only offered me 1/2 of what we paid for the ring to buy it back and then the check they cut me 3 days after giving them the ring was no good at their bank!! I spoke to a manager and they said there is nothing they could do. I took it to my bank and now there is a hold on the check with no guarantee of funds. They have my 24K ring and I have a worthless piece of paper!! Buyers BEWARE!! read more

I don't think I've ever left a bad review on this platform before. For starters, the staff seem very kind and helpful. Unfortunately, this review is purely regarding the quality of the pieces. I have four diamond rings and a bracelet from this location. So far, I have had two diamonds fall out of two different rings, and my bracelet snapped in half after only owning it about a year. I'm very gentle with my jewelry. I noticed that the missing stones happen every time I had the pieces professionally cleaned by this business. Fortunately, all of the smaller diamonds are covered and replaced each time it happens. They also repaired my bracelet. However, we are not local and have to drive nearly 2 hours round-trip every single time this happens. Then they mail them back to us. I appreciate that they cover the damage, but the prices were very high to have this continue happening. Unfortunately, I cannot even trust them to clean the pieces anymore as I know it will lead to missing diamonds in the following weeks. read more

Diamonds Direct - Jewelry Near Me - Dallas, Texas

I love my engagement ring because my fiance picked it out. What I don't love is how for whatever reason, diamonds keep falling out and how these people cant seem to get it fixed correctly. I have lost (I am assuming) the SAME small accent diamond on it TWICE in two weeks. Meaning it fell out once, I took it in to get fixed and it was a week turnaround, and then a week later a diamond in the exact same position falls out a second time! I'm already annoyed bc why is this happening again? I thought that's what the jewelers there were for. So, the first time it happened I was sad. The second time I was annoyed. I picked it up today after having dropped it off the second time during my lunch break (I was in a rush, trusted it was fixed and put it on and drove off) And when I got to work I had time to inspect, and whatdoyaknow, TWO smaller completely different accent diamonds are missing. I called immediately to let them know and the person I talked to said that when things leave the store they ensure all prongs are fixed and this and that and that maybe something happened after leaving the store that caused this. So this... I can't curse on this review I am sure.. But this woman is saying that I may have been the cause of this. I let her know that I highly doubted that given that I had left their store literally 30 mins prior to our conversation, and all I've done in this time is drive. She took my info and said someone would call me back. I would've loved to have stayed on the phone to express my frustrations with this type of incompetence on an item that is so meaningful to me but I think it was better if I not. Moral of the story: The diamonds in your rings from this store will fall out. Not once, not twice, but THREE times. All in about a months time :) read more

My friend asked me about pearls. Being in the business, I knew where to recommend him. I told him he should buy Mastoloni pearls. I called Diamond Direct first to make sure they had some in stock, and that they were open since Covid-19 has taken over. We made an appointment, and worked with the General ManagerMark. He was very helpful, and turns out him and my friend had lots in common both being from New York! What a great experience, I even ended up buying myself a new stackable diamond band. We have found our new jeweler highly recommended! read more

Diamonds Direct - 14YG diamond bead band. - Jewelry Near Me - Dallas, Texas

Advertised stones were "not actually in existence". There are $28,000 options. The advertised stones are in "Israel". But don't worry, "everyone does this." read more

No clouds in my stone AYYYYE! My fiancé came here and worked with Allan on my custom engagement ring. Per my fiancé, "Allan was very knowledgeable and worked within my budget." Let me tell y'all about this ring tho.... My ring dances all day every day! The ring and diamond is exactly what i always dreamed of. The service is A1-- i guess because they been down with them Cowboys since day one lol Just peep the pics below. #1.51carats #VVS #GIAcertified read more

Diamonds Direct - Jewelry Near Me - Dallas, Texas

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I was trying to find a good place to get my engagement ring resized since it was bought in Houston. After searching and making a few calls, I found myself at diamonds direct. I had a wonderful experience from start to finish. Their price is unbeatable and very affordable compared to similar stores. My ring was a 6 and I went down to a 5.5. It was ready that same day, looked extremely sparkly and fit perfect. I couldn't even tell the ring was cut and resized. The lady taught me a few things about my ring and diamonds in general. I appreciated the time she took to show me my ring with a microscope and her great customer service. I definitely recommend this place for any resizing needs. Thanks diamond direct! read more

Jeff did such an amazing job. He gave my fiancé and I an amazing experience! He was very cheerful and knowledgeable. We had a great time and will definitely be purchasing all of our jewelry from him! read more

We came in today looking to upgrade my wedding ring. We weren't sure what we were looking for or even our price range. Jackie helped us find exactly what was in our budget and helped me find something I LOVED! She was so patient as we had our twin baby girls with us. She was kind and knowledgeable and we will be customers for life because of her! Thank you Diamonds Direct for my beautiful ring. read more

Diamonds Direct - Jewelry Near Me - Dallas, Texas

Bought engagement ring and wedding bands from Diamonds direct 5 years ago. I recently went back in to sell my engagement ring. I went in twice and the second time left a very sour taste in my mouth. Lady that greeted me didn't even bother to ask any questions about the situation. She simply said they were not interested because of the carat size. She made me feel as if my diamond was way too small to take up any of their valuable time. I then explained I had bought the diamond there and had already had a conversation with someone about the same diamond a week and a half before. The manager then came over and took me into office got my info and said he would check inventory to see if they had space to accommodate my diamond. This made me feel like they were doing some kind of favor. He said he would call me the next day and I have been waiting since then it's been 5 days now. Very disappointed in this place. Will not be returning and will definitely spread the word. This is not the way you treat customers. My diamond is half a carat and best quality because I am more into quality than quantity. I believe that less is more BUT LESS IS NOT MORE WHEN IT COMES TO CUSTOMER SERVICE!!! read more

Stephen Metcalf was very helpful through the whole process. He made it very pleasant and when we couldn't find the right diamond in store, he shipped one from Oklahoma. I highly recommend him. read more

Diamonds Direct - Loved my ring! - Jewelry Near Me - Dallas, Texas

The BEST customer service I have ever received!! Robert helped pick out my engagement ring AND my wedding band, and he truly cared to make sure I loved both rings and that I was 100000% happy! Plus, these rings are absolutely stunning! I would recommend anyone in the DFW to Diamond's Direct!! read more

Diamonds Direct - Jewelry Near Me - Dallas, Texas

Thank you! This was such a wonderful experience. After finding out we had been taken advantage of at another jewelry store and the engagement ring purchased was not what we were told it was, we came to Diamonds Direct. Thank you Allan A. for your honesty and compassion. I truly felt taken care of. I know we got a beautiful engagement ring, and I am confident you all will stand behind your product. Thank you for making such a sad and emotional experience turn into something really wonderful and exciting. I am grateful. Tricia Hearn read more

UPDATE: Went back to Diamonds Direct and the polished up the setting. Absolutely no starches and no more blemish. I bought my fiance's engagement ring here and right after walking in the door the staff was extremely helpful assisting me in finding the perfect diamond. First, let me start off by describing the environment. The store looks elegant and is a two-story building. The staff is also quick to offer a complimentary beer, wine glass, or champagne glass. The whole environment provides a relaxing experience. Never once did I feel the staff was pushy. I had the pleasure to work with Lisa Silberman. Who I highly recommend to help assist you if you decide to visit Diamonds Direct. First, she was willing to take out many diamonds until I found the one that I liked. She was also able to give me the diamond I wanted for my fiancé at a great price. Next, she was able to approve me for the 12 months no financing promo even after reducing the price of the diamond which according to her is something they do not normally do. Finally, she was able to get the diamond mounted on the setting within 1.5 hours after the purchase. Let me mention that I went on a Saturday which is typically their busiest day. Lisa made it a priority to make sure my experience was the best possible at Diamonds Direct. The only reason I have not given Diamonds Direct 5 stars is because the setting the diamond was mounted on had some scratches and a strain/blemish. However, I am going back so they may possibly correct this. I just recommend you carefully inspect you jewelry before taking it home. P.S. This place and its staff was so great I decided to write my first ever review. read more

Diamonds Direct - Jewelry Near Me - Dallas, Texas

Love the staff and the selections at Diamonds direct! I went here after a horrible experience at Robbins and the staff made sure I left with good diamond knowledge and knew exactly what I was looking for in a ring! Amy was the sweetest person and because of her, I can attest that I know more about ring shopping and what to look for. Def recommend for your jewelry! read more

Stephen Metcalf at Diamonds Direct made my diamond buying experience very easy. He took the time to explain everything there is to buying a diamond, and how to pick the perfect stone. I have been to several stores in the Dallas area. I won't list the experiences I had with them, because some may be inappropriate for reviews. Bottom line, Stephen made the experience very pleasant. He didn't hound, he isn't overbearing, and he is very knowledgeable. Since buying the engagement ring, I have been back a few times and purchased the band's as well. Thanks Stephen! read more

Diamonds Direct was and is everything we could have asked for! My fiancé and I enjoyed stopping by to try on rings and were fortunate to be able to work with Justin. Justin made the experience so comfortable, taking notes and making sure he understood my priorities so that when my fiancé returned we knew everything would be taken care of. A few months later and wahoo- we're engaged and both absolutely love my engagement ring. Justin delivered best-in-class service from start to finish and we are so looking forward to going back when the time comes for us to pick out wedding bands. read more

Diamonds Direct - Jewelry Near Me - Dallas, Texas

I had an amazing experience shopping at diamonds direct. Mark Schneider took time to explain the whole process of custom making my perfect ring and wedding band. He took all my old diamonds and a new center diamond to make my dream ring. Oh how it sparkles!! And it was an awesome price!! He was extremely professional and knowledgeable. Definitely will go back to diamonds direct and ask for Mark when I am ready to buy more. read more

Extremely condescending salesman but I love my ring. He made comments about my and my fiancée's budget as well as our weight. My engagement ring is perfect, and I fell in love with it instantly but I won't be back. read more

I would highly recommend coming here for an engagement ring or a wedding band. The customer service is great there a patient with you and they definitely make sure that they can meet your needs. I would highly recommend coming here and choosing a diamond and definitely negotiate it read more