Ariel was available and helpful at every turn. She found the perfect diamond for the perfect ring for my fiancé and she couldn't be happier with how it turned out. read more

With just a minute to spare on their business hours, Kelly and the team were very welcoming and helpful. 10/10 in every aspect, from the moment my fiance and I walked in to create the ring, to the very end. Definitely the place to come to if you have unique taste in designs. read more

Brilliant Earth - Jewelry Near Me - Dallas, Texas

I visited this location for the first time today (Jan 2nd at 5:00 PM) with my boyfriend to shop for an engagement ring. Unfortunately, the experience was incredibly disappointing. We were greeted by a Caucasian woman with long dark hair who made us feel unwelcome from the moment we walked in. Her lack of customer service was jarring; even after I described what I was looking for, she showed no initiative to let me try anything on until I explicitly asked. Interestingly, her cold demeanor completely shifted to 'warm and helpful' the second her store manager walked onto the floor. This inconsistency shows she knows how to provide good service but chose not to give it to us. It left a very bad taste in our mouth for such a significant purchase. I'd recommend management look into retraining this individual on basic hospitality, and we will be taking our business elsewhere. read more

DO NOT shop at Brilliant Earth. I am sharing my experience with photos attached, because words almost don't do justice to how irresponsible, dismissive, and unethical this company has been. My husband proposed in December 2023 with a lab-created diamond priced over $41,000 and a setting priced at $2,350 (nearly $47,000 total). I chose lab-created because it aligned with my values and we were purchasing a home while raising four children. Had I known they were charging $41,000+ for a LAB diamond, I would have NEVER agreed. That is an outrageous and predatory markup, and they took total advantage of him. But that was only the start. 1. They delayed the ring repeatedly and ruined our proposal trip. My husband had planned a proposal in Italy with my entire family present. Brilliant Earth pushed back the delivery date multiple times (emails attached), forcing him to take a loaner ring, for which he had to put down a deposit. The loaner wasn't even close to what he purchased -- different size, different shape, completely wrong. So one of the most meaningful moments of my life happened with a ring that wasn't even mine. No proposal photos with my actual ring, and honestly, embarrassment having to explain that it "wasn't the real one." 2. Less than TWO years later, the ring literally broke into pieces. Photos attached show exactly what happened: the entire setting snapped apart and the diamond separated cleanly from the band. Not a loose prong -- the whole structure failed. I later discovered multiple other customers online reporting the EXACT same setting breaking in the exact same place. This appears to be a known design flaw. 3. They made promises in-store, then reversed them. When I visited the Southlake, TX location (appointment confirmation attached), the manager told me in person that I would receive a full refund for the setting, pending inspection. After sending it in, Brilliant Earth suddenly changed their story and offered only a partial refund -- and then casually mentioned they no longer carry the setting. (Probably because it breaks for everyone.) 4. Our attorney sent a letter -- and Brilliant Earth completely ignored it. No reply. No acknowledgment. No responsibility. This is what a $47,000 ring looks like from Brilliant Earth: A shattered band and a detached diamond -- less than two years later. My advice? Run. Do NOT shop here. Do NOT let your partner walk in alone. And absolutely do NOT trust the quality, craftsmanship, or integrity of this company. Also ... please look at the "business manager" response... not my name and definitely have never spoken to them. I've spoken to two people with brilliant earth since my review and have gotten zero resolution and they still have my $47,000 broken ring ... please avoid this place at all cost read more

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We walked in not knowing they preferred having customers make appointments to view engagement rings, but we were assisted pretty quickly. We also appeared to be the only customers in the store at the time so maybe it would have been different on a busier day. They did mention that they only had a small collection to show us since we didn't have an appointment and couldn't show us the complete arrangement they had. Nevertheless, we were able to view a few designs, try on a few rings, and learn about diamond settings. read more

I highly recommend you do not buy a ring from this company. Horrendous experience. We have had our engagement ring for less than a year and it has been shipped off for repairs 3 times and the repairs have taken a combined 6 months. Our $25 plastic Amazon ring looks as good and is significantly more durable and well made. The people in the store are very nice but the overall company is a joke. read more

I scheduled an appointment here to see if I could find a wedding band and I had such high expectations of the appointment/company. A close friend of mine loves their company and bought her rings from here. The staff were friendly and nice. They took me to another room in the back where we looked at wedding bands... all of their sizes were either 4 or 6 and nothing bigger or smaller. I also had screenshotted the rings that I liked from their website so that I can see them in person. The woman had told me that they didn't have their entire selection in store and the rings that I chose.. none were in store. I wear a size 8 and asked them how I can see how the ring would actually look under my engagement ring and they told me that I would need to purchase the rings at full price and then go from there. Their return policy (I believe) is 30 days but wedding bands aren't cheap and I wasn't going to spend a hefty $ amount on rings that I'm interested in just to see if I like how they look. Their rings are beautiful and I totally would have gone with them if I had a better experience in store and could actually see the rings I was interested in. read more

Unfriendly front desk staff- I walked in and was told I could only view the main entrance area without an appointment, even though their website says "walk-ins welcome." They had some beautiful rings so I was pretty bummed but after reading other reviews I'm glad I didn't buy from this company. read more

I had the best time exploring different ring settings and different diamonds. It was really cool getting to craft a perfect blend. Clay was our sales associate and he was great! He was super welcoming and the whole experience was great. read more

Brilliant Earth - Jewelry Near Me - Dallas, Texas

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- Avoid! Their company culture is appalling. The person was late for an 11am scheduled appointment for an engagement ring. Mind you we received 4 emails leading up the appointment confirming attendance. The excuse Jamel said was an office meeting. That is NOT a reason. Look up the difference. Well here is the REASON: Brilliant Earth's company culture does NOT include: provide a first rate experience. Full stop. read more

The service, selection, and value, suck. I ordered something that was supposed to be an anniversary gift for my husband. I was told that it was signature required the said it would be delivered. I took the day off work to stay home to receive package. It's at 9 AM didn't show up said 1 PM. Didn't show up at 3:11 PM. It said delivered my doorbell never rang. No one ever knocked. I went and looked. It wasn't there. within two minutes I called brilliant and told him my package was not delivered. I did not sign for it. They claim with FedEx four weeks later. I just got an email that there's nothing they can do about it so I'm out my anniversary gift/ring and earrings and I'm out my money that I spent on something that I never got. I wouldn't suggest that anybody order anything from this company they treat you like you're a liar a criminal and a thief. My ring doorbell never showed anyone come to my door. FedEx has no proof for picture of a package been left at my door, and obviously their employees can sign or forge. Anybody signature throw a package out of window whatever the case may be and never deliver it and then the customer is just SOL and brilliant earth could care less also. read more

Brilliant Earth - Jewelry Near Me - Dallas, Texas

Very disappointed in the service I received at Brilliant Earth. Made an appointment at this location after stopping in because they didn't have most of the pieces I wanted to try on in-store (was looking for a wedding band). I was told by their representatives to make an appointment online and send them a detailed email listing the rings I would like to see and they would call them in and have them ready for me to try on. I booked my appointment and sent a detailed email with all of the specs I was looking for as well as the ring options I wanted to try on. I never received a response. When I arrived and spoke with the representative, it was very clear she had not even seen my email. I had to explicitly ask her to pull it up so we could look at each option I listed. Additionally, they only had about half of the rings I listed and said that the others had "just been sent back to the warehouse" or "had not been called in". I was so frustrated. I took time off work to come in and was hoping to make a decision that day. Instead, I left, booked appointment with Diamonds Direct (recommended by a close friend) and had a FAR better experience there. read more

Small selection and bad customer service. My boyfriend and I walked in looking for engagement rings (our first time, mind you) and not one associate looked at us or greeted us. I'm not sure if we needed an appointment, but the two associates were with other people and didn't bother to ask if we had an appointment or just acknowledge us in any way. We looked around and waited awkwardly for someone to talk to us, and nobody did. Huge let down for something we were really excited for. read more

My fiancée ordered a ring from Brilliant Earth and it was too big. Luckily (we thought) there's a physical location in Dallas. We took the ring to the store to get sized and the sales associate told us that it was too big to be resized and that he would do an exchange for us and remake the ring. I just wanted the ring to fit so we agreed to his suggestion. We left the ring and he told us it would be ready right after Valentine's Day. A few days later my fiancée got an email saying his order was cancelled. Called customer service and no one answered so he chatted with a "customer service associate" who informed him no rings are eligible for an exchange and you have to pay for a new setting in order to do an exchange. This company is a scam. Run far away. Check Reddit, tons and tons of horror stories worse than mine. read more

I was disappointed in my visit to Brilliant Earth. I received 2 gifts for Christmas and they included a small free gift. When I returned one item (the lesser priced of the 2 gifts) the store asked for the free gift back. I had dipped below the amount need to receive it by $200. What if I had not brought my freebee back? Would they have charged me for this gift? I even discussed how I was going to come get an item for my daughter in a few months. This was not the decision of the salesperson-she went and asked the manager who said to take back the free gift. We spent $800 on one item~but this was such a weird thing for them to do~we will not be back. read more

Alex was a great help with choosing my engagement ring! I have been debating the type of cut I would like for months. Finally, I was able to make a decision, all thanks to her! I highly recommend coming in and scheduling an appointment with her. She was very knowledgeable and I will be returning! read more

Alex was an amazing person to help us today! She was very helpful and had a great attitude!

Alexandra was amazing! Very knowledgeable and personable - She was interested in what I wanted, rather than what she could try to sell me on. She explained the whole process to me before we started which was helpful because this was my first time ring shopping. Though the store didn't have my exact diamond shape preference in stock to try on, I was still able to try on rings to determine my setting preference, ring / finger size, and carat size. I look forward to doing business with Brilliant Earth in the future! Thanks Alex! read more

Their customer service and quality are very poor. This is lengthy but worth the read if you are considering buying from this company. Let me also say that we are in our 60's and lost both our prior spouses. This is our second chance at love and life, and we couldn't be happier to have each other. My husband spent over 25,000.00 on my set, and I spent 1000.00 for his band. Yes fellows, it's an unfair world when it comes to marring your love. Before purchasing my engagement ring, we asked if the wedding bands could ultimately be soldered to the engagement ring. We were told, "yes"; however, we were then told "no" when I brought my engagement ring in for the third time after we were married due to one of the prongs continuously catching on my hair and sweaters. My ring is still not fixed. When we first received my husband's ring, we realized it was white gold and not platinum, which we ordered. After wearing his band for only 2 months, the dark "ink" embedded in it began to fall out . When we brought it in, we were told, "You should not wear this when you shower." This would have been great information to have before buying the ring. We would have chosen something else. This also poses a problem since our commitment to each other is to always wear our wedding rings, except if we need to clean them. Finally, after all of this, we were contact by Brilliant Earth to set up a phone call to discuss our issues. We were given a time of 8-10am on October 4th. My husband keep his phone with him all day but never received a call until 6:30pm, which he couldn't answer because he was in a meeting. No message was left by Brilliant Earth. When he tried to call back, he was directed to the general line, so we are ultimately back at square one. You have too many other choices in a jewelry company that hopefully will be more concerned with the quality of their products and their customer service. read more

This business is a total scam. They messed up my ring 3 times and did not give me proper customer service upon my concerns. The prongs got loose the first time, I had diamonds FALL out the second time, and they sized it the wrong size the 3rd time without asking me. I do not recommend anyone buy anything here. I specifically worked with Latoya Miler at the Dallas location on McKinney and I was met with extremely lack of good customer service. They tried to tell me that the loaner they had given me to make up for not having my engagement ring for 3 months was crooked. Then the receipt of my new ring had the word "loose" written on the size. I did not sign off on this, Now I am sitting with a new ring that is the wrong size back to square 1. Just horrible. They still haven't contacted me about my incorrect ring size and I have not even had my engagement ring for the majority of the time I have been engaged. read more

We had a great appointment! Alex was so helpful in picking the exact style we wanted!

I had an amazing experience at Brilliant Earth while looking for engagement rings! My boyfriend & I came into the appointment with not much knowledge of the 4 C's or much else regarding diamonds. Our consultant, Alex, was very thorough in explaining, as well as showing us many options within our price range and interests. Alex made our experience enjoyable with her kindness and knowledge. We left having a clear understanding of what we wanted. I would definitely recommend! read more

We had a great experience at Brilliant Earth shopping for an engagement ring. We did a walk in to understand their stone and setting selection and loved the idea of personalizing the ring of my dreams. We made an appointment and our sales consultant Lalin was so kind and knowledgeable. She guided us through the entire process keeping our best interests, budget and preferences in mind. There was no pressure or feeling of judgment to purchase as they sales consultants don't work on commission. Would highly recommend for an ethical diamond option to anyone inquiring. read more

I bought a diamond bracelet for my wife, brought it home and it did not fit, so I returned it. This was on 12-24. They said my card would be credited back the $5,617 within 4- 7 business days, ridiculous but I said OK and left. Called on 1-10 asking where my credit is and they said sorry and they would process immediately. Today is 1-18 and still no credit and the manager of the Dallas store has yet to call me back. This company is not worth reputable. Stay away. There are allot of other betteroptions for lab diamonds. read more

My boyfriend and I dropped by for a quick walk in appointment to learn about engagement rings. Lalin was super helpful and explained everything we needed to know about diamonds / lab grown, and she was interested in helping figure out what I wanted! She was amazing. The store was also super clean and welcoming. Would recommend! read more

I have a background in jewelry management & sales, especially in custom bridal. My fiancée forwarded a Brilliant Earth advertisement to me, highlighting a matched wedding band & earring(s) set. I loved them too: for the way, the diamonds were set in 18kt yellow gold and the artistry matched in both pieces. I called and spoke to Kait in San Francisco with my concerns for the "Fairmined Tierra" Ring & Earring Set being available in early December. Kait was charming & knowledgeable and took my name & email just in case inventory was going to be an issue early next month. I give this Brilliant Earth five stars for excellence in customer service and custom jewelry at a fair price. read more

Bought my Wife's ring and couldn't be happier with the easy proses and amazingly detailed ring.

I loved working with Kelly during my appointment! She helped pull diamonds, lab diamonds, and moissanite stones to compare (without swaying my decision one way or the other either!) The separate show room was a fantastic way to look at all the options and try on styles that I was considering. The appointment was exponentially better than any of the other stores my boyfriend and I had visited - ring styles, cleanliness, comfort, and assistance was above and beyond our expectations. We absolutely plan to order my engagement ring (and our future wedding bands!) from Brilliant Earth. read more

Poor craftsmanship, lack of quality assurance, long delays and damages to my ring, robbing me of nearly four months without my engagement ring. I'm left with zero confidence that this ring won't fall apart. Read all the reviews and look at their Trustpilot and Better Business Bureau ratings and complaints before you consider purchasing anything from this company. The negative experiences are plentiful. read more

Do not use these people to actual order anything. I ordered my girlfriend's ring from here, paid $250 for a rush order because she was so excited and I was too. Then waited two months during which time their customer service would call and say the order has been delayed. When we asked why they had no idea, so we talked with their manager, and then their manager who still had no idea until a month and a half later finally came back and said they had made a typo on a form and now the diamond we picked out was stuck in customs "indefinitely" so they could not give us any kind of time frame on when we would get it. Just shop at a local store that has everything within the U.S. not a company that has to ship stuff in from overseas with everything going on in the world. We found another shop that perfectly replicated the setting that she wanted and it cost the exact same. read more

TLDR: Poor craftsmanship. Terrible QA. False advertising. Untrustworthy business practices. Poor customer support. Lack of communication. No local repair/maintenance support. It took almost 4 months to get my ring in the correct size. Before making my purchase I was assured by the sales staff in the Dallas showroom that resizing would be complimentary within 60 days from pickup, and that for a brand new ring, the setting would actually be remade rather than resized. I didn't know precisely the size needed before proposing so I thought this policy was great in that I could still get a brand new ring made in the perfect size after the proposal. I would later find out that they don't actually follow this policy, they resize the original ring, the practice of which may cause severe defects. After the proposal I brought the ring back to the store to be remade in a smaller size. Since they don't have a jeweler onsite, all repairs/resizing must be shipped off to California which makes for long delays. After a few weeks when I came to pick up the new setting, the center stone was very noticeably crooked. The showroom staff had obviously not inspected the ring for quality assurance. They sent it back to the factory, and after more delays, it was returned to the showroom and I was notified that it was ready for pickup for the 2nd time, but shortly after, before I had returned for pickup I was informed that it had another defect and they had sent it back for yet another repair. During the wait time for the 3rd attempt, it was revealed that they had not in fact followed the policy of remaking the brand new ring in the correct size, but rather, they had tried to resize/repair the same setting twice now, and had failed to do so without causing additional defects. They finally agreed to "remake" the ring per their advertised policy. When I came to pick up the ring for the third time, we discovered they had made it in the wrong size despite confirmation verbally and in writing the size intended. This meant another remake (4th attempt) to finally get it correct. Thankfully this was the last time, making a total of nearly FOUR months to get my ring back. During the process, they granted us a showroom ring (cubic zirconia) on loan. They made me sign an invoice for the cost of this ring, as well as multiple "invoices" for the numerous resizing/repair returns, despite saying in person that there would be no cost. It was unclear and unprofessional to have such a contradictory paper trail. The showroom team and the manufacturing team also contradicted one another on multiple occasions on policies and procedures, and the communication between them is seemingly unreliable considering they were rarely on the same page about the current status or needs of the ring repairs, making it difficult to trust any part of the process or product. Brilliant Earth corporate was also completely unhelpful or unaware of this case when I attempted contacting support on multiple occasions, until I was eventually given a direct contact. During the wait time for the 3rd attempt, the showroom manager offered a complimentary pair of lab diamond stud earrings to compensate for the delays and craftsmanship mistakes, but these were never given. During the wait for the final attempt, we sent a formal request for a refund or store credit for the amount of the setting due to these numerous mistakes. This was out of respect to the Brilliant Earth staff to give them an opportunity to resolve these issues and keep our business before negatively reviewing and/or reporting them. This request was ignored for weeks until finally they gave a meager offer of a tiny discount (about 6%) on a future purchase, as if I would ever purchase from this company again. Do your diligence and read more than the top reviews. These experiences are common with Brilliant Earth. It's been an overwhelmingly negative experience and I do not recommend them in any way. read more

I had an amazing experience with Lalin at brilliant earth. She showed me beautiful options as well as informing me with each difference from one to another. Such an easy and comforting process to go through with a beautiful collection to look through. Thank you so much read more

My fiancé and I had a great experience shopping for our engagement rings in-store. I had been window shopping on their online store for a few weeks now, but I had no idea there was a brick and mortar in Dallas until I started receiving Instagram and Facebook ads for it. We were a bit nervous before going in since we were on a tight deadline and needed to get rings by the end of the month for a family ceremony. Can't stress enough how incredibly helpful Evelyn was. We had no idea what we were looking for and Evelyn consulted us throughout the entire process - she not only taught us so much about the quality and type of diamonds that would be a good match for us, but she also had a good eye for knowing which style and design would best match our preferences. Evelyn definitely made ring shopping such a pleasant and memorable experience for us especially on such a short notice. We decided to wait until we got home to place our orders, so she sent us a follow up email with all the details of what she recommended to us in store. I'm super happy with our order so far and can't wait to receive our rings! read more

Emily St. Amour was super helpful during the entire process. This is a huge milestone in life so I'm thankful for her help and patience throughout the process. read more