I like Ashland Fly Shop a lot! It's well stocked and has fair prices. Their selection of rods is nice. They have an online store too. Will and Dave are friendly and helpful. Highly recommended! read more

I am from out of town, and it is my usual procedure to stop by local shops to ask what's biting and where to go. Sometimes an angler can walk away feeling like the owner or employee sincerely wants them to catch fish. This guy, who was most definitely the owner, not so much. Those of us who fish know there is a certain type of proprietor that runs these businesses. The could be called The Fly Fishing Snob; unfortunately, not a rare breed. They are masters of crass, subtly indignant interactions with customers. They attempt to vaguely mask their censorious attitudes with false congeniality, but eventually their true motivation peeks through: to make the customer out to be a neophyte, even when all they asked was for a good place to fish. I want to be clear. This guy is probably a very knowledgeable person and could even be a nice person. I know I was being friendly and truly attempted to have a good interaction. My comments are based of undeniably picking up on his righteous attitude. Maybe he was just having a bad day. Otherwise looked like a quality shop. read more

One of the reasons I moved to Ashland was the Ashland Fly shop. Visiting Ashland, I went to the Ashland Fly shop because fly fisherman should always visit local fly shops. Fly shop was well stocked, mostly what I considered high end, no Cabelas's stuff. Will the boss was super friendly with a "know it all" sense of humor. I wanted to know about fly fishing in Southern Oregon. Will described opportunities in Southern Oregon and Nothern CA. I told him I was old and all about easy access. Of course he told me about float options, all kinds. I wanted wading options mostly. He showed me options on a map, then sold me the map. He promised that when I was ready to fish he'd get me into easy access. He kept his promise and his shop provided regular Spey casting lessons for free on the river. I visit the shop because I can get good equipment, good advice and they will go all out to find the stuff you want. They are not limited to their "regular" suppliers. Might take a little time, but they will get it for you, even little stuff like a drying patch with a safety pin instead of Velcro . I have taken floats with Keith from the shop great teacher and dedicated fly fisher. read more

Though I don't like bashing any brick and mortar fly shop, I think that it is important for people to know my experience with AFS. Twice now I have ordered tarpon flies from them and each time they sent me flies with problems. The first time they sent me flies where the eye was filled with mono and cement. The second order, they sent me a fly where the weed guard was way too short to guard the hook. When I called them, their reply was "send it back and we will send you another one". That would cost me more that the fly was worth. Some of the people there are really nice and helpful, whereas others not so much. read more

Helpful, low pressure and very knowledgeable about local fisheries. Great line of products and fly selection is the best around.

In April, I ordered two pairs of black socks that were a specific brand. I received two pairs of white socks of a different brand than my order. When I asked if I could return them, since they were not what I ordered, I received an email asking if I could wait to return them until they could send me a corrected order. I agreed to wait. In July and in early August, I emailed them asking how I can return the incorrect order. It is now the end of August and I have not been sent a corrected order, nor have I received an email with return instructions. I will never order another thing from this company. read more

I feel like I'm cheating on my local fly shop with a hot mistress up north sometimes, but they're so good! Helpful staff, great products and great selection. Super quick shipping for online orders. I probably heard about them through their youtube channel which is also great. Support this place and your local fly shop! read more

I recently had a great experience at AFS. I brought in my boxes of the steelhead flies I use on my California home rivers. Keenan reviewed them and told me which he thought would be good on the Rouge and which he thought would not be so good. He then recommended a few flies from their selection to round out my collection. No loading me up or pressure, merely sharing his recommendations. He then went a step above and marked my Rouge River map with a few places to start me out, since I'm new to the Rouge. Two days later, at one of the recommended spots, a friendly guy rigging his Spey rod began chatting and offered to show me the run he was going to fish. It turns out KC also works at the AFS and was fishing on his day off. These guys live and breathe fly fishing! This is exactly what I want in any store. Enthusiastic and helpful people who walk the walk. I recommended this shop and will be doing more business with them. Thanks AFS! read more

This is my second visit. Each time I was fortunate enough to deal with Kieth. Very friendly, knowledgable, and honest. I've been to other "chain" stores (Cabella's, Bass Pro, Sportsman, etc.) trying to find decent customer service. Here, Ashland Fly Shop is a "mom n pop" style shop that takes care of your needs without worrying about making a sell or pressuring you into something you don't need. I asked Kieth to hook me up with gear for Spey casting. I'm fairly new to fly fishing and he knew this. Kieth didnt try to put me into the most expensive rod, reel, or other equipment. Nor did he try to play on my inexperience with Spey to make the store more money. He simply said "this is best to start out with. When you get more experience, then think about possibly upgrading." It's refreshing to have someone actually "listen" to you and build gear around your level of experience. Most importantly, he made me feel like one of the family. He was excited for me to fall into the realm of Spey casters. I believe that knowledge, experience, honesty, and friendliness makes customer service...Ashland Fly shop hits all the marks spot on. How can you go wrong with a store that gives FREE lessons on fly fishing/spey casting without you ever spending a dime in the store? You simply can't!! Its putting your needs before theirs. They treat you with respect and care. read more

This is the real deal here folks. Super friendly staff Will the owner and Marcus the manager treat you like they are your friend and vice versa. They're insight and knowledge and skill and integrity are beyond reproach. Check out their YouTube vid's for great instructional videos too. I'm a fan honestly can't imagine going anywhere else. read more

This is a great fly shop. I live in California and always make it a point to stop by whenever I drive through. They have a great selection of Steelhead and Trout gear and always have good recommendations on fies, gear, and local fishing. Their fly tying materials include many hard to find Steelhead materials. I also place phone orders with them. Please stop by and ask for Will. read more

Will & the Ashland Fly Shop are top notch. We were passing through the area and thought it'd be fun to get out onto the Rogue. Not only did they give us some great advice on flies, rigging, and access points...they also loaned my girlfriend a pair of waders and a rod & reel for free! You don't often see that kind of business anymore, but it's great when you do. I'll definitely be back, and can't recommend them highly enough. read more

I'm new in town and had several questions about how to fish the local rivers and how to understand the regulations in this state. The staff had no problems answering my questions even when I spent very little money on my first visit. Great service! read more

These guys are the best in the state if not the nation, no exaggeration. They take personal to a new level by getting to know their clients and customers both local and international. You can really tell by how they treat you and how you see them treat others. So they can help you pick flys for the local watershed or they can send you across the world with a professional guide. They are directly associated with Fly Water Travel and set me up with a guide on the Rouge River, they always know the best guides to go with. I had an awesome time! Next they are setting me up to go to New Zealand, i have 110% faith in them to set me up on an amazing trip. Can't wait! Thank you Ashland fly shop and Fly Water Travel!! read more

The Ashland Fly Shop is in a central location in downtown Ashland. It carries a wide selection of flies, rods, reels, books, clothing and fly tying materials at rack rates. The store is clean and the inventory is nicely displayed. My complaint is that next to the register there are fly fishing stickers which included one that was borderline pornographic and grossly demeaning of women. When I pointed out that this particular piece of merchandise was inappropriate and offensive to female customers, the shop manager said he would "make a note of that." Via this review, I am also noting this for potential customers. read more

I have been searching for Rooster grizzly feathers for awhile now and I finally found them here at this fly shop! Will was fabulous in helping me out and finding everything I wanted to purchase! I will be back to this shop and highly recommend!!! Excellent customer service and very kind! read more

The owner Will and the employees at Ashland Fly Shop have always treated me with respect in the store, at RFF meetings and on the water. I have found them to be supportive of both seasoned and novice women fly fishers. read more

Great fly shop, well stocked and staff is very knowledgeable and helpful. They also have a blog where they post fishing reports which is quite helpful. Definitely the place to go for local fly fishing gear and info. read more

Phenomenal customer service, extremely knowledgeable about local waters and surrounding areas, generous with their time and will go out of their way to help you. Hands down the best experience with a fly shop I have ever had. read more