Is it just me, or does the Apple Store feel like its own mini virtual reality? From the moment I step in, the efficiency of their assembly line process is oddly mesmerizing. You walk in, get directed where to sign in, and then you're pointed to a specific corner of the store where someone will come find you. It's a mix of chaos and order, but somehow, it works--and honestly, I kind of love it. Now, if you're into people-watching, this is the place to be. When I went to get my phone fixed the other day, I found myself entertained by the sheer variety of people strolling in and out. Let's be real, almost everyone owns an Apple product, so it's like seeing a parade of all types of personalities in one spot. As for the service? Always on point. The staff is friendly, upbeat, and genuinely there to help. They walk you through the best options and make the whole experience smooth and enjoyable. read more

This store STOLE my iPhone 16Pro that was less than 6 months old. I provided my email address and they programed my phone number into the loaner phone - then they used contact information that was not mine while I was out of town on extended work related business and said that I did not respond to their attempts to reach me. The fact that they did not try to reach me on the contact information that I provided and they took means they STOLE the phone. DO NOT TRUST THIS STORE!!! THEY DO NOT ANSWER THEIR PHONE!!!! THEY ARE COMPLETELY NON RESPONSIVE EVEN VIA EMAIL!!! read more

The Apple store in the Brickell City Centre is huge and impressive! Packed with customers and tourists. They offer IPhone, Ipads and more. There is a repair service also. There were no tables available when we were there but there's always next time! They offer delivery, same day delivery, and in store pickup. They have a wheelchair accessible front entrance and downstairs. There is a wheelchair accessible elevator available on the first floor to take you up. read more

See all

Feeling some kind of way, notice when I was checked in by Arnold he check a circle that was "black".... I stated that's different. He informed me that was their way of identifying me by what I have on... I'm wearing jeans, yellow shirt and black crocs. He stated he was identifying my crocs. Yes I'm African American... read more

Apple has turned me away a few times for a walk in support for my EarPods. This time I was able to score an appointment a few days in advance, but they got to me very late (about 45 minutes after my appointment time). The seating area is not very comfortable. It's a couple of of wooden blocks when you have to wait. There were weird stains on the ceiling. While I still like apple's products, their general experience and support has diminished from the early days. Two cops were eyeballing the place. Seems like they may have had crime issue. Initially I was going to leave a 1 star review. It's bumped up to 3 because I felt I lucked out with the genius bar this time. George genuinely heard my concern and I felt did his best to help me out. I still have to see if my problem is fully fixed, but this experience, due to George, went better than prior recent visits to apple stores. read more

Apple Brickell City Centre - Computers Near Me - Miami, Florida

Todd and the whole Genius Bar team were great. Today. Got me in early answered all my questions and sorted out my MacBook issues. 10/10 thanks yall. read more

Apple Brickell City Center is a super cozy complex with a unique design, completely efficient and effective service, which determines its speed of growth as a company read more

See all

As a costumer of more than 8 years with T-Mobile, My iPhone 16Pro had a screen problem, the Appell support did not give to me a solution, just said "waiting" I'm still waiting for my phone replacement, they do not answer anything to me. read more

Super crowded and this is without a recent groundbreaking release, but I did have to stop in and check it out anyway. Lots of folks in red shirts available to help and of course, all the latest iGadgets are here for you to touch, sample and perhaps purchase. Roomy and clean, but still quite crowded. [Review 10271 overall, 34 of 2019.] read more

Apple Brickell City Centre - Apple Store in Brickell City Centre, Miami - Computers Near Me - Miami, Florida

Typically the apple store gives me a lot of anxiety - lines, lots going on, bright lights. But my visit today was perfectly splendid. I guess we finally found one perk to social distancing - a super quick and productive visit to the genius bar! About a month ago the microphone on my AirPods stopped working. If you have AirPods, you can understand how life changing they are. And in a world of virtual events, zoom calls, and IGTV videos I definitely need my AirPods functioning. I went online to make an appointment at the genius bar but everything was booked. After chatting with someone on Apple support via Chat they were able to get me an appointment (within a week's time) at the BCC location. It seems they changed the entire layout of the store to help with social distancing and there are about 4-5 service windows for you to walk up to once the security guard checks you in and someone is available. LS helped me and was amazing. In just under 15 minutes my AirPods had been replaced under warranty and LS helped me to make sure their paired with my devices. It was quick, easy and a super delightful experience. Masks are required to enter, and I would suggest making an appointment to make the process seamless. A friendly reminder to be kind! As we approach the holiday season in an already stressful AF year folks who work in retail are working hard to make your experience pleasant. So be pleasant, patient and courteous back. A lot of things are out of their control and out of yours too - but kindness is always within your control! read more

It's a pretty boring location with staff just lined up as soon as you enter through the doors to help you out. They have lots of tables with all of the gadgets and there's a few of those crazy stools in the middle. Comfort is not a priority here. Staff is friendly though, and they answer your questions quickly. read more

Apple Brickell City Centre - Computers Near Me - Miami, Florida

See all

This Apple store is a great addition as here I never experience long waits. When I lived in Miami Beach, the Lincoln road store took hours of my time. Every time I get help here asap. The staff is also very friendly. And so many people working that there is no wait. I bought my iPhone 8 here a few months ago and have been experiencing problems since. I finally managed to go back to the store. I had to reset the phone, what a nightmare. Gaby was very helpful and friendly. Unfortunately my phone was already stuck within the hour. I didn't manage to recover all, so I'll have to go back soon again in hope to recover all my messages It took about 30 minutes of my time at no cost (duh don't sell me a shitty phone that costed $750). If you're an android fan, good for you. Wish I was better at technology and could handle android and not having to deal with Apple. I've been trying to buy the Apple privacy screen as it is way better than the online ones even it's expensive. But they stopped making it! Bummer... read more

I made an appointment a few days ago due a cracked iPad screen. I arrived and the team at The Apple store took care of me quickly. I have AppleCare so they ended up just replacing the iPad instead of repairing the screen for like $45. It was overall a great experience. Very professional team and All-Stars in customer service. read more

The area where this Appel store is located is huge and a lot of people visit it. Like a lot. We had to wait about an hour and 45 mins for an appointment and then still when my appointment time hit, I waited another 20 mins because " they couldn't find me" . I went in to buy the 12 maxpro for my boyfriends birthday and he loved it. When we did get help the girl who helped us out was amazing. She recommended some close by restaurants and bars. Super friendly female ahhh I loved her, she was the best. I just can't remember her name, ooooô bummer :/ read more

Apple Brickell City Centre - Computers Near Me - Miami, Florida

Never thought I would be writing a review for an Apple Store, ESPECIALLY one in Miami. But when you notice your phone has some issues and you have a big vacation ahead of you with lots of pics to be taken, you do what you gotta do. Upon arrival in Miami, I noticed that all my pictures had a weird dot on the right side of all my pictures. Didn't seem to go away over the course of the day, so I came to Apple Store for a solution. Was diagnosed with some weird dust speck that someone got into my camera lens, and they quickly took my phone in for repairs. They ended up replacing something in the camera, and it only took an hour before I was able to get my phone back with all issues fixed. Now that's effective service! Really thankful for the quick diagnosis and repair. And finally, AppleCare actually pays off for me! read more

An event! Buying a computer is so much fun- with talented staff like Aura and Christian. Don't buy on line and go to the store for a real experience. Brickell City Center is one of the nicest malls in the world. Validate parking for half off. read more

Apple Brickell City Centre - Computers Near Me - Miami, Florida

See all

I can always rely on Apple to fix an iPhone issue for me within the drop a dime but I had never really relied on them for service to my MacBook. I wasn't sure if the charging port was damaged or if it was just my cord that had fizzled out but I took advantage and made an appointment to find resolution to my charging issue as well as fix this glitch I had on my iPhone. It's amazing how the Genius Bar exceedingly rises as the best problem solvers for all Mac products. Sometimes, the cloud can get crazy, screens break right before a vacation, laptops don't turn on, etc. and it comforting to know I can trust this location to get the job done. At first I was hesitant to pick the Brickell store just because of la mala fama of them always being inundated with endless traffic jams and difficult parking but I guess I got lucky. Plus, there's plenty of spots to have a drink and chill as you wait within the floating metropolis of Brickell City Center as well as some serious department and designer stores to satisfy your need for retail therapy. I do like that the garage parking offers a dry solution for those rainy afternoons. Plus, it's an easy way to scope out the new products released in person. read more

Review is solely based on experience with this store location. I made an appointment online to fix my iPhone xs Max. I cracked the screen when it fell earlier this week. I tried calling the store directly to make sure they had the screen in stock and I wouldn't make a drive in vain. I was told by a store associate that they were not allowed to disclose whether they had any in stock or not and that the only way I would know is by going to my appointment. I arrived earlier than my appointment was scheduled and was told they would not be able to check me in earlier than 10 mins before my appointment. (Please keep this in mind if you're planning on coming for any service that you scheduled through an appointment.) I checked in exactly at 10 mins before my appointment (5:20); appointment was at 5:30. They called me at 5:32. The sales associate that helped us was very courteous and helpful. The cost thanks to Apple car e was very economic. Apple care is with the $$. You have to pay for parking in the garage. Store is located in city Brickell center. read more

See all

If I get a window time to pick up my stuff, and have my QR code and showed up on time, why should I carry the responsibility of the people who was late for their appointment? The manager just told the guys in the front door that they have to receive people in the order the arrive not matter if they were late for their window pick up time... and also they told me they don't have an Express Window, really? I understand the circumstances we are living but come on people... use your brain and avoid frustration and customer unsatisfactory experiences... easy, I cancelled my order and placed a new one using Apple customer service phone line and they were awesomely helpful (Dave and Ricky) and will get by tomorrow without need to go to that nightmare store again... Good luck, never will visit that place again and please learn how to manage a brand like Apple properly in the future. read more

See all

Honestly very disappointing organization from Apple. I understand that it is the new iPhone release day. They give an appointment window for PICKUP only. Guess what, in that 15 minute window , they probably cram more than they can handle . For a company like Apple this is unacceptable , you adapt and execute. I understand the new regulations and guidelines. Hence you try to modify how you handle something so low volume as this. With the years of experience of previous launches , Apple should know better. Bestbuy, Target , they have specific areas exclusively for pick up. Nothing else. You want support, there's a customer service area. I expected a much better organization from Apple. read more

Went to apple to repair a damaged screen that was within a year of purchase. I walked straight in and was told they didn't have an appointment until 2 1/2 hours later, thankfully I live nearby so I booked it. I come back 2 1/2 hours later and get sat at the Genius Bar about 5 minutes later I'm approached and helped. They tell me my phone should be fixed in 30-45 minutes! I come back in 30 and it was ready! Fetched it from the back had me sign a document and I was good to go. It was a pleasant experience (: read more

An absolute Joke. The only think worse than calling Apple support only to be bounced around from call-center to call center is actually showing up at one of these locations during Covid. It's very clear that this is a tech company because when it comes to managing customer service as well as online purchases an in-store pick up they have no clue what they are doing, and it shows . read more

I had a problem with my AirPods and they were able to fix it and get me out in no time. I'm not sure why there are so many low stars due to their "mask mandate". The service was great. I've never had a problem at this location. read more

The store is well maintained, it is clean and people working there are nice and attentive. There are always people waiting to get in there, but I think the organization is done very well so you don't need to wait too long. The space is big and allows people to explore different devices. It gets really busy at times. read more

Apple Brickell City Centre - It is closed right now. - Computers Near Me - Miami, Florida

They are always understaffed. I've been here multiple times and they always want me to book an appointment in couple of days or add me to the " overflow list ". Essentially their goal is to make have a horrible shopping experience. Great job apple team, especially the manager who staffs this store. read more

Apple Brickell City Centre - Computers Near Me - Miami, Florida

Manager made me wait for 1 hr to restore my iPhone then told me cannot be trade in. Brought up excuses like third party shit then did not give the gift card as promised. The manager painted me as a unreasonable customer when they promised me trade in then changed their mind. Try to push me out. The RUDEST manager I ever met on the planet. If anyone tries to have a good impression of Apple brand they should fire him first, a manager who gives off impression as prick. This is a joke. read more

I had a really nice experience here today. FYI it is located on level 2 and the closest, biggest store is Sax (for reference). Of course, it's going to be busy. When is an Apple store not busy? My advice to you is to make an appointment. I had one today at 3 PM and was seen right away. I was handed to a few different people which is fine. I was never forgotten about, I had friendly encounters, and the staff was knowledgeable. I'd come back for sure. read more

I have come into this apple store location a few times for different issues with my Apple products. The customer service and technical knowledge of the products is always great. Prices are fair when you need to replace something and they always give you an honest recommendation even if it doesn't serve their bottom line financially. I love coming to this store and would recommend it for any of your Apple needs read more

This store was brutally incompetent. I went in the hopes of replacing a sticky key on my laptop -- they quoted me a laughable 4-5 days. What should have been a 15 minute visit turned into an extended odyssey to fix a simple problem. If the "genius bar" cannot get a single key replaced on a computer in less than a full business week, it's hard to understand how they could resolve any problem in a timely manner. read more

I hope this review serves as a coaching opportunity for Joe, his team, and the rest of Apple to really focus on what matters: the customer. I had an appointment with the Genius Bar on 12/26 at 1:10PM and after checking in and explaining the problem with my watch, I was told by a brunette gal whose name I didn't catch (or see her name tag) that my 15 day old iWatch series 6 would not be able to be exchanged or replaced in a timely manner as a I had bought it at a Verizon store, not the Apple store. It would take 30 days for Apple to exchange it, per their warranty, or I could deal with Verizon directly. This didn't work for me, as I was taking the watch straight to the source since this is an Apple watch, not a Verizon watch, and being the latest model that it was and only 15 days of me owning it, there's no reason why it should've broken. I had also talked to Verizon and they told me to go to Apple. After much back and forth, Joe (I'm assuming the manager tall, brunette, male) stepped in without being asked and offered his two cents. It appeared that Joe just wanted to argue the entire time and was not solution-oriented at all. Not once did he check for understanding or care to figure out why I was upset, he just kept saying that it's "your convenience for traveling" and his idea for making things work with my iWatch was that I could either go back to Verizon and they could deal with it or they could repair my watch and ship it to me. Mind you, at this point, I had already explained to Joe that I was traveling in an RV for the next 3-4 months and didn't have a clue of where I would be the next few months. Joe used the analogy that this was Verizon's problem as "you wouldn't buy a Coke at CVS and except Walgreens to return it." While that analogy was cute, it certainly didn't work as I bought an Apple product through Verizon and was taking it straight to the source. I never wanted my money back, nor was I being unreasonable or asking for a handout -- I just wanted my watch to be exchanged for one that worked. After Joe arguing with himself for 15 minutes, I finally agreed to leave my watch with Apple and pick it up in 5-7 business days. Which, by the way, was not mentioned to me at the beginning of the conversation. I was told it would take 30 days, per Apple's warranty, and of course, 5-7 days is a reasonable amount of time to wait for a repair, 30 days is not. TLDR; coaching opportunity for Joe and his team: 1. empathize with the consumer & check for understanding. Not once did Joe try to understand what I was upset about (I was upset about waiting 30 days for my watch to get fixed, which wasn't even the case at all) 2. Know your audience. Joe was belittling and condescending by using an analogy that didn't work at all, "you wouldn't buy a Coke at CVS and except Walgreens to return it." While that analogy was cute, it certainly didn't work as I bought an Apple product through Verizon and was taking it straight to the source. 3. offer solutions/what you can do to help. Instead of mentioning the quick 5-7 business days turnaround for repairing a watch, all Joe did was talk about how this isn't HIS problem, it's Verizon's problem or my problem for traveling, and that this was the policy. Sometimes, it's more important to hear the customer out and understand every person's individual situation rather than adhering to some policy that could have wiggle room. I also was not asking for anything to be given to me, all I wanted was for my watch to be fixed in a timely manner. I hope upper management takes the time to reads this, responds in an appropriate manner, and sees this as a coaching opportunity for Joe and the rest of the team. read more

Imagine you pick the option of "rapid" pick up so you avoid large groups of people. Well dont waste your time Apple at Brickell City Centre will make you get in a line of literally 25 people ahead of you. I waited two days for the pick up of this order and they just need to "hand it" to me Like every other retail store when picking up. Literally all i needed to do was pick it up. Well i waited over an hour for that. Quite ridiculous read more

Apple Brickell City Centre - The line that you wait in for "rapid pick up" - Computers Near Me - Miami, Florida

This is one of Apple's newest stores that opened in March 2017. It is located on the 2nd floor of Brickell City Centre near Saks. Since the store just opened, there was an impressive inventory of accessories. There is a parking garage at Brickell City Center. The Metro Mover 8th Street Station stop drops you off at Brickell City Center. read more

Apple Brickell City Centre - Computers Near Me - Miami, Florida

Zero stars based on the customer experience. I couldn't pick up my phone earlier than I could even though it says ready for pick up. The security guards don't let you say a word at all, they just say no and keep moving. If you want to speak to a manager, they just have a recorded message saying to come at your time. They claim that they aren't allowed to have people pick up their phones due to COVID 19 and social distancing. Yet the lines are super cramped, no social distancing, the security guards are up in your face with the masks not covering their mouths and even saw employees using the masks as chin guards. Avoid this place if you can, just stick to Dadeland or The Falls. They actually will treat a customer correctly. read more

So I cracked my screen :( and needed to get it replaced. I really didn't want to get it done at one of those fix it places as I've known of people who went that route and had some screen issues with their phone later on. I knew it was going to be minimum $150 after doing some research. Made an appointment and only waited about five minutes to be seen. After a positive diagnostic check, they told me it was gonna take about an hour to replace the screen. So I lingered in the store a little and walked around Brickell City Centre! So much to see. Picked up my phone a little over an hour after and it was ready. Good as new and a very speedy checkout. They made sure I was happy with the replacement and informed me that I had a 90-day warranty on the screen incase there were any issues. Loved the team here! read more

I have had the worst experiences at this Apple Store. The latest one was yesterday when I was literally called a liar by a manager named "Eddy." Do yourself a favor and go to any other Apple Store and avoid the Brickell city center one! read more

Best experience I had with Ellis. She helped me through the difficulties I had with my brand new 8 plus. Very kind and smart. She's the best!! Great apple store, great worker. read more

HORRIBLE SERVICE!!! This is the worst apple store i have ever seen...rude workers, i went there to buy a phone ...not even for service or issues...simply to purchase a phone, I asked the guy the difference in price from two models and his answer was " sir you can see the prices online and should come prepared to purchase" ...and that is just the beginning ... i bought the phone anyways because it was a matter of emergency but the lack of professionalism, respect and service in general it is the worst i can recall ever...please if anyone knows of a direct number or email to headquarters, a CFO or anyone that holds the ultimate decision making for that particular store please leave a note here because i feel like this needs to be addressed to save future costumers the unpleasant experience i had. read more

My friend bought a Mac book pro a few weeks ago and she's a little lost with all the features a Mac computer have, so we went to this store to find out more information for my friend before she leaves the country. As soon as we walked in, one of the staff specialist came to us and asked us how he can help us. She told him that she needed help to transfer some documents from her old computer to the new Mac one and he called Chris who came and helped her sooooo much! He was formidable with her, gave her tips, advices and like a mini workshop with all the things she needs to know about her laptop before she leaves. Beside all his wonderful help, he also told us about the Free workshop this store offers to everyone, even for the little ones they have Free code classes. We left so happy and felt it was a very productive visit. Thank you so much. Mi amiga compró una Mac pro hace unas semanas y está un poco perdido con todas las características que tienen las computadoras Mac, así que fuimos a esta tienda para encontrar más información para mi amiga antes de que ella se vaya del país. Tan pronto como entramos, uno de los especialistas del personal vino a donde nosotras y nos preguntó cómo puede ayudarnos. Ella le dijo que necesitaba ayuda para transferir algunos documentos de su computadora vieja a la nueva Mac y el llamó a Chris que vino y nos ayudó muchisimooooo! Él fue formidable con ella, le dio consejos y como un mini taller con todas las cosas que ella necesita saber sobre su computadora portátil antes de que ella se vaya. Además de toda su maravillosa ayuda, también nos habló del taller gratuito que esta tienda ofrece a todos, incluso para los más pequeños en donde dan clases de código gratis. Nos fuimos muy contentas y nos pareció que fue una visita muy productiva. Muchas gracias. read more

Apple Brickell City Centre - Computers Near Me - Miami, Florida

See all

Minus 5 stars. They break the procedures for Pick up in store" and my they gave my order to another person 26 hrs before the pickup appointment. The manager/supervisor said they need to run an investigation. The store don't take responsibility, Apple inc either. No costumer protection. Be aware people. read more

Apple Brickell City Centre - Busy? - Computers Near Me - Miami, Florida

See all

My experience with this store is overwhelmingly negative. They missed their appointment time twice by 30 minutes (showing no respect to customers who have to pay to park at the mall). They ignore Apple corporate's notes on your issues and run their own diagnostics (wasting more time). They aren't prepared for customers forwarded to them by corporate and send you back home to return when they order in parts. They ignored the Apple website which clearly states my iPhone was under recall and could only have the part replaced while under the original one year manufacture's warranty (despite the Apple website clearly stating 3 years after date of purchase). They disappear to the back claiming to speak to managers only to return with the same answer. Eventually, after much time wasted, they realized they were wrong and did the recall repair. read more