We have been customers of Mark and Isauro for a number of years and are thrilled with the beautiful…read morejewelry designs and customer service that we have been provided. Isauro carefully listened to my concept for a wedding band and created the most perfect and exquisite piece! They have since design a number of other unique and beautiful pieces. Aside from being fabulous jewelry designers that are also community mind and always support my favorite charity, Siena House Maternity Home! If you are looking for a stellar designer who will treat you special, you have found the right place! Ranell in La Selva Beach

Went in to have my Jewelry analyzed and see how much it could be worth. Needless to say, they were…read moreno help at all. All they told me was that my things were real gold and real diamonds, but that they couldn't take it since the quality wasn't the best. So then, I said "thank you! I understand but what would you guys price this since everything is real and not lab grown" and they said "we don't know" how are you guys a jeweler and don't even know the value of gold and diamonds? Anyways, please go somewhere else very unprofessional and seems like they don't know the value of things since they could not even give me an estimate of what it would could be worth.

37 years of being my jewelers. Last 4 years they have taken…read moreadvantage of my kindness. I took in a diamond and made sure they knew I wanted a grandmothers ring. Next thing I know I'm being sold a ring that cost a fraction of what they sold it to me for! I hate the ring! Never should you trust a jeweler that will gaslight you. Steal from you and lie to you!!!! Recently, they took a designer ring and copied it instead of sending it to the brand they told me it would be sent to. My wedding ring meant so much to me! Now, I hate it. So, I have to VERY sentimental rings that' Garrett Jewelers RUINED!!! AND They could care less!!! That's the best service they offer. DO NOT TRUST THEM WITH ANYTHING SENTIMENTAL

I have never been happier. I have used them for every piece of jewelry I have ever purchased…read more They have designed things for me that turned out amazing. Nobody will ever try harder to work with you. Jeff and Yvonne care. That is what makes them so special. You can trust them. I just can't say enough about the quality and sevice that I have received from both of them for over 20 years.

Jay's son, Atty has taken over the business and you can tell he's learned from the best…read more We commissioned Atty to make my engagement ring recently and it came out way more dreamy than I could have imagined! He told me the pros / cons when picking out gemstones and brought out the all the loose sapphires and BLAM! This baby hypnotized us. Luckiest Girl here to call this masterpiece MINE!!! Thank you Latta!

I've loved this place since, oh, probably forever. Dream jewelry in a spectacular location.read more

I came in to window shop and the workers were so sweet and helpful! It was a bit pricey but I think…read moreit's totally worth it

I love this gift store for so many reasons. The main one is I never have to think what I'm going to…read moreget someone for a birthday, Christmas, wedding, any occasion present The owner, Linda, is incredibly helpful. I've traveled a lot and always seem to be looking for some little gift to give someone when I'm away but then I remember Linda's gift store and think why bother I can find anything I need there in fact when I was out of town, a Friend's birthday was coming up and I had to get it by the time I got home. I knew the store would be closed so I called Linda and asked her to please get this particular item and please wrap it and I will pick it up when she opens. I gave her my credit card. She wrapped it, and the problem was solved immediately. I am so grateful the store is literally in our backyard. I could see her very easily opening another store in one of the Hawaiian islands. She would be a tremendous success, but then I would miss her. Thank you for your careful choosing of the items you carry in your store. As a former owner, I know the hard work pays It takes to have a store like hers . Again , thank you for your service to our community.

This review is long overdue (and also very long), but now it spans 5 years and a couple different…read moreprojects that make William Greene a big part of my family's story. My grandmother had a few pieces of vintage jewelry that over the years my mother had pulled from to make other pieces (matching necklaces for my sisters and me, etc.). She wanted as many family members as possible to have a part of this sentimental jewelry. After her passing, it was up to me to make sure her wishes were met that each of my nieces receive an item made from a pendant of my grandmother's. It seemed important to have the right jeweler for this special project, and it only took a few minutes with William Greene to know we'd found the right people. Not only did he light up when he heard about the project, but he shared that he had inherited this business from his father and it was in his blood to make sentimental jewelry from heirloom items. Over the course of a few months, William and his wife created some beautiful designs that allowed my nieces to have unique pieces from the same pendant. It was such a moving way to honor my mother, and felt so good that they seemed invested in the project too. The four rings, and a drop necklace were all perfect and my nieces were so moved to receive them. William also restored and resized a ring of my grandmother's that I'm now able to wear. Fast forward a few years when my husband was getting ready to propose. When he learned that I was in possession of my mother's wedding ring and would like to have it reset as my own, he knew immediately whom to work with. He remembered a conversation from an early date about my meeting with William, who made a hard time mourning my mother a little lighter by his excitement to create such special pieces. He knew that William should be the one to make yet another precious item, the one I'll wear the rest of our lives. When my husband reached out to William and his wife, they remembered me and the past project. They were so happy to work with him on this next big item, and they even were able to work with him remotely, making sure that the ring was shipped with insurance. I love my ring, and I love that William and his wife were able to be such a part of my family's story, spreading that beautiful legacy of heirlooms to new generations. Our one minor note on both the projects would be that the communication on progress could've been a bit more consistent. However, the stunning finished products and the feeling behind the work far outweighs any minor delays in communication.

William Greene Fine Jewlers in Scotts Valley provided an outstanding experience. I walked in…read morewithout an appointment needing my watch refitted after a link came loose, and they welcomed me immediately. Not only did they quickly and expertly reattach the spring and adjust the fit, but they also carefully inspected the piece for scratches. I was so relieved they hadn't found any. What truly made the difference was their kindness and patience. They made me feel completely at ease, never judgmental, and genuinely cared about my experience. The friendly atmosphere, even down to the shop's sweet pup, helped calm my nerves after a stressful moment. Highly recommend this jeweler for both expert craftsmanship and truly heartfelt service. I'm so grateful, thank you!

Thomas and his family business put a great deal of time, care, creativity, and heart into helping…read moreme restore a very meaningful piece of jewelry (my wedding set), and I'm incredibly grateful for the final outcome. I originally came in hoping to redesign the set (as it was damaged), but after exploring several options, I realized a full redesign wasn't financially realistic for me at this time. Rather than pushing me toward something outside my budget, Thomas worked with me to find a solution that honored both the sentimental value of my original ring and what I could realistically afford. He repaired my original setting, replaced my stone with a beautiful lab-grown opal, and helped me creatively use inherited family jewelry toward the project. The end result feels deeply personal and absolutely beautiful -- I now have my wedding set back in a way that feels meaningful, unique, and affordable. What really stood out to me was how much personal attention Thomas gave throughout the process. He took time to walk through options, answer questions, and genuinely get to know me and what I was looking for. He's warm, funny, easy to talk to, and the experience felt very much like working with an old-school local family business that truly values relationships with their customers. If you're looking for a jeweler who will take the time to work with you, think creatively, and help you find something that fits both your vision and your budget, I'd absolutely recommend stopping in to Scotts Valley Jewelers!

Very amazing customer service. Ulisses was great, he was very knowledgeable about products and was…read moreshowing me pieces with amazing prices. Kris was able to thoroughly explain to me what work needed to be done on my watches and the time frame. She followed up nicely and even helped me get a new band for my beat up watch. Even after all the great things, Thomas was able to show me some new pieces and I even purchased a new watch. Small team but mighty !!!! Amazing work all three of you.

I took in three watches for battery replacement and they were ready earlier than expected. Thank…read moreyou very much for fixing my watches!

Took a family heirloom watch (1930s) to dellWilliams for repair. They had the mechanisms replaced…read morewith a battery! Wish I'd have thought to demand the pieces they had removed. They blamed it on the repairer to which they'd sent it. I was shocked.

I brought in cases of vintage jewelry, and got great advice on how to price the items they were…read morenot interested in purchasing. They also purchased some of the gold and turquoise jewelry I had. Jojo is fun to work with, and it was fun to hang out and look at what they have on display as well.

I came to Treasures to fix my Mother's ring that was passed down to me. A while back I originally…read moretook the ring to a "Scotts Valley Jeweler"... I won't name names (hint, hint), and I wanted them to just size the ring to my finger. It had to be sized up a bit. When I picked up the ring the gold band was stretched thin into an oval shape which flopped around on my finger. I pointed this out and they said they didn't see anything wrong with it. When I came into Treasures I was greeted by a very sweet and kind woman and then met her daughter and her husband. It was so nice to get that warm family feeling like they were going to make everything right that the other jeweler had ruined. Sure enough they did just that. The ring was brought back to life and made very strong and expertly crafted. I also had them do tipping to my Moms wedding bands. Tipping is when they build back up the prongs holding stones in a band. Both rings look fabulous and I'll definitely come back to have them set more of my loose stones in the future.

I had an old vintage ring that needed a couple of small opals and diamonds put in to it. Ideal…read moreJewelry did an outstanding job for a fair price.

Took an old watch to get repaired or new battery. Not sure what was wrong. Over 2 months passed,…read morethey had trouble finding my watch, apparently they shipped it off elsewhere so I couldn't recover it when asked. Finally weeks later got it back. Then asked if I still wanted them to keep it to try to fix, but I can't trust it will get done in a timely or professional manner anymore. I wish they would had better communication on what was going on (and I speak Spanish, so it wasn't a language barrier), but instead it was confusing and alarming.

What a cute boutique shop with one of a kind items. They have cute clothes, pillows, sunglasses,…read morecards and gifts. You can definitely find cute items for yourself or gifts for friends. The moment you enter it seems like whomever is working you will receive a warm greeting and ask if you need help finding something. I think my mom buys something every time she goes in and speaks so highly of the owner. This is a must stop at shop! I have two of the softest sweatshirts ever from this store.

Just what Aptos needed! The clothing options are perfect, and the staff is so sweet. Not…read moreoverpriced--just adorable, affordable pieces. Highly recommend checking out Calicoastal!