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    Amazon Fresh

    3.1 (69 reviews)

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    On my way out, a power outage! Fun times
    Ursula O.

    I started shopping here since the 2nd day of their grand opening. It was still crowded, but from what I had heard not nearly a much as the first day. I was welcomed and as I walked in, I didn't know which shopping cart to pick, lol... I say that because a row of them had a computer where a seat usually is for a baby. I thought, what the heck! Let's give it a try! After a couple minutes of confusion, zero help from staff, I did figure it out on my own. To your gen z-ers, I'm sure ya got it in seconds, haha! We call these "Dash Carts" As you start shopping with this dash cart, you can connect your dash cart to your Amazon prime account using your smart phone, and start scanning with the cart. I had trouble finding the scanner since no one helped me, but it is located directly in front on you under the handle bars. After scanning your item, then the sensors inside the shopping cart allow you to add items. This particular day, I was there for fruits and veggies.... and for Amazon Prime members, some of their special pricing can't be beat. For instance, their good size avocados were only $.89!! However I mostly noticed this in just the produce section. Other customers were watching me use this dash cart and asking me how it works. I told them I was still figuring out out, but it is very convenient once you learn the basics. Since it is a new store, I still haven't figured out the location of everything. Some things are the same prices you would find at a regular grocery store. I like that they have a hot food section available. They also have a Krispy Kreme station for those of you with a craving! While I was there on a different particular day, Amazon Fresh experienced a power outage. The registered stopped working, they couldn't ring anyone up. Thankfully, I had a Dash cart. It was still connected with everything i had scanned and I was able to select the options that I was done shopping. You need to walk through a designated section that completed my check out and I was on my way. As I walked out, they were having to turn customers away due to the power outage. Since then, it's up and running. There was another day I used their self checkout and the system is still a little wonky especially when searching for your produce, but we (the staff and I after a few minutes) eventually figured it out! I don't think I would go out of my way to shop at Amazon fresh. There were a few items in produce where the price was pretty amazing... but most of their items are the same at their competitors. The Dash Cart is neat, but there isn't enough of them. Being surrounded by major shopping stores means bigger crowds and jam packed parking lots and worth the holidays coming up... this area is going to be chaos.

    Exterior signage of the building
    Donovan H.

    With the vast amount of grocery stores in the greater Sacramento area, it was inevitable and only a matter of time that an "Amazon Fresh" would be getting its first brick-and-mortar location. In this case, they decided to focus their first store in the Roseville area and the first of its kind in Northern California. Located on Five Star Blvd. and adjacent to Stanford Ranch Rd., this place takes over where Toys 'R Us once stood for many years. During the morning of Thursday 8/22/2024, they finally opened their doors to the public. And to you guys reading this that live in the Elk Grove area, a second Sacramento area store will be opening on Thursday 9/12/2024. I came here a couple of days later during the evening of Saturday 8/24/2024 around 8:00pm; at least after the hype wore off a little bit. Regular store hours are 8:00am to 10:00pm 7 days a week. Parking was quite spacious as this area is very well-designed to accommodate hundreds of vehicles. And since I already have familiarity with nearby Total Wine & More and Staples, this was a breeze to find. Not to mention, Costco is only 1/2 mile away from here. I did like how well-lit this place at night to provide as safe of an experience as possible for customers. As for the inside, this place houses approximately 42,000 square feet of space. The general layout is that of a standard grocery store/supermarket and as spacious as a Whole Foods (also owned by Amazon). All of your basic food essentials are found here including meat/poultry/seafood, produce, frozen items, sauces/oils, deli items, beverages, condiments, dairy, breads, cereals, pasta, snacks, and canned goods. You will also find a generous alcohol section (beer/wine/spirits) as well as household items, baby items, toiletries, and pet items. Some of the key things you'll find here is that they have a hot food station (much like Whole Foods) as well as a dedicated Krispy Kreme station during regular business hours. However, I was somewhat disappointed with the overall prices on many key items as they were higher than competition in the area (such as Safeway, Raley's, and Winco). And many "deals" were only targeted for dedicated Amazon "Prime" members. I also wanted to add that the aisles are a bit on the smaller side and even after 8:00pm, I almost found myself nearly bumping into other people and shopping carts. Finally and this is something that will take a lot of getting used to is their "Dash Carts" which is essentially a shopping cart (that links to your Amazon account) that has a tablet built in using sensors to identify the items. No scanning involved as the funds are electronically deducted once you get near the exit door. I'm old school and prefer simplicity as this type of technology will take some getting used to. I wanted to add that these "dash carts" cannot leave leave the store. However, they also offer standard carts if you wish to purchase your items the old fashioned way. All in all, "Amazon Fresh" to me is good but not great as it is much like any standard supermarket. My rating, just an average three stars.

    Click this link on Amazon to get access to cart
    Annette H.

    Fun place to check out but I'm not sure we'd go out of our way to return. It was a little confusing when we walked in because we had been to the Amazon Go store in Seattle and that just kept track of your purchases with all their ceiling cameras. Amazon Fresh was different. They have two types of shopping carts--some with the cool scanner and techy feature, while others are just plain carts. On a busy day, you'll have to wait for a computerized cart to be returned into the store before you start your shopping. The employee explained the process to us as she disinfected the cart. Basically you open up your Amazon app and click on the "In Store Code" that's on the top of the page (you might have to scroll to the right side). This will bring up a QR code that you scan into the shopping cart. From there, it logs you into your Amazon account and you just have to scan the items with your cart. Then when you are done shopping, you go through the area marked with green balloons--they have some kind of sensor there that will automatically ring you up as you walk through the area. A receipt will automatically be sent to your email. Quite convenient. Unique concept. There's also an option to just pay cash/CC at the check stand with an actual cashier too. Everything looked decent. Nice variety of items, lots of fresh produce, even a salad bar and hot foods section that is $8.99/lb. Might have been good when it was just brought out fresh, but when we got there closer to 6pm, the hot foods looked like they had been sitting around a little too long. Plus I'm not sure how much I trust food that can be easily contaminated by dirty hands. I would have been tempted if the food had just been brought out fresh though. In addition to the pay-by-weight sections, there's also a bakery. Nothing looked too amazing or appetizing though. It felt like a wanna be Whole Foods or Nugget but without the wow factor. There's also a Krispy Kreme inside the shop. Definitely a fun place to check out but other than the cool shopping cart, there didn't seem to be anything that stood out to us. Prices seemed about average with other grocery stores. I heard they send some people coupons in the mail, however, so that might be good inventive. The employee did say they don't take manufacturer coupons.

    8-24-24. Storefront, exterior
    Lloyd C.

    First Amazon Fresh in NorCal. It was crowded on a Saturday afternoon. Plenty of parking available. The staff was very helpful and friendly (4/5). It was easy to shop and checkout. Afterwards, you pay online and you just walk out with the groceries. Some good deals, but overall, pricey unless you are a Prime member.

    Alex L.

    First time visiting Amazon Fresh in Roseville! I went on a Wednesday afternoon and there weren't a lot of people. The inside of the grocery store is nice. They have most major items and have these fancy shopping carts with a computer attached. The inside is well kept and there are plenty of lanes to check out.

    Dash cart
    Lindsey W.

    This was an odd experience. I loved being able to take back an Amazon package and get a coupon for my groceries. I also loved the dash carts. That was super cool. But the store is weird. 90% of the people in the store are employees shopping for delivery customers. With large carts and small aisles. We tried a few hot items. The cheese curds $3.99 7/10 the puzzle shaped tator tots $2.99 6/10 and a grilled ham and cheese with fig jam. 5/10. They had no pizza because oddly enough they didn't have any cheese. This feels like having access to a warehouse while the employees are working and it's weird. The prices were decent and they had some good prime deals but nothing crazy. I also found 7 bags of expired chips that they came and took off the shelf. I probably would go back only if I had to take a package back because I really like shopping with the smart cart.

    Aleksei D.

    Like this place. Always fresh, good prices and deals. Amazon free returns. Great choise of ready meals, soups and salads.

    I didn't get enough pictures of the store on my own, this one is from Google.
    Alan C.

    I was in Roseville, so I decided to stop by and check this place out. They completely gutted and remodeled the former "Toys "R" Us" store, just down the block from the Roseville Costco. The place is clean, and bright inside. All of the employees were very friendly, and helpful. The store is very large, with a huge selection of pretty much anything you might be looking for. They also have a hot food section, a salad bar, and even a Krispy Kreme. There are also "Alexa" units throughout the store, where you can, for example, ask where anything is in the store, including the bathrooms. She will tell you. Prices, I would say, are around Safeway level . They have some Amazon branded items, and I hope that they get more. The prices are better, and from the Amazon branded items I bought, they are just as good as the name brand. Just in the cereal section, for example, they only had a few Amazon Brand options. They do have some good deals for prime members. When I was there, they had 12 packs of Coke products for around $10.50 each, but because I bought three, I paid only $15 total. That's pretty much a 50% discount. Not bad at all. There are 2 ways that you can shop. The traditional way, where you grab a cart, shop, and then pay at the register, or the self-checkout. The other way, is with their smart carts, known as "Dash Carts." With the dash carts, you start by scanning the QR code on your Amazon App, which links your Amazon payment method to your shopping trip. As you walk through the store, everything you take off the shelf, you scan with the barcode reader on the cart, and then you put that item into the shopping bags that are in the cart. Need more bags? Just let someone know. The cart has a scale built in, that will weigh your produce, and also, if you take something out of the cart to put back on the shelf, the cart will deduct that item from your total. You don't even have to re-scan it. At the end, you just walk through the "Dash Cart" lane at the front of the store, verify your payment on the screen, and you are done! Your receipt will show up in the "purchases" section of the Amazon webpage/app. Another yelper mentioned, that you can't take the dash carts out of the store. You can, they just ask that you leave them in the "cart return." I found the scanners built into the cart to be a bit "clunky". A few times, it took a couple of tries to scan a barcode. Hopefully this can be fixed. Saying that, I will use them again everytime I shop here. First of all, any specials or coupons available in the store, you can pull up on the cart''s touchscreen. . The big reason I like them, is that every item you purchase shows up on the screen, and you have a "running total" of what you have spent so far right on the screen. No big surprises when you check out. That, and you don't have to take everything back out of the cart to check out. You can also pick up and return Amazon packages here, order groceries for pick up, and order groceries for delivery. I like the concept. Overall, it's a great store. I'll be back. Thanks!

    Out front
    Roo K.

    It's like a lot of other grocery stores but it has some quirks! When I went in, the produce wasn't that fresh, but some of it was really well priced! Like, I got avocados for $0.50 each. The selection wasn't incredible but it wasn't bad either. Everything was sort of middle of the road. Things to note, if you go through self checkout, you should have your Amazon code. That Amazon code will link up to the credit card that you have on your Amazon account and you can pay that way. Also, they have a salad bar and a Krispy Kreme side by side. Lol.

    The New Krispy Kreme inside the Incredible Amazon Fresh in Roseville!

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    7 months ago

    Expensive, unhelpful staff, and poor selection. Now that I know they are closing that explains a lot.

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    8 months ago

    Really nice store with great prices and easy checkout. Excellent selection. I go to Safeway. This WAY better than Safeway

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    7 months ago

    The employee stocking was super kind and helpful. Then I was scolded by the cashier for requesting 5 singles in my change.

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