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33 Butterflies Boutique

4.3 (49 reviews)

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Mannequin dressed up in 33 finery
Kai W.

Full disclosure...My daughter (who is currently away in NYC for school) has worked here for over a year. The owner is a wonderful person who selects her clothing and accessories with conscience and style. Bohemian-Chic with an attention to natural fabrics and fibers, 33 offers a woman fashion and eco-forward options.

My boyfriend

Super great customer service... The store was absolutely gorgeous... Would highly reccomend for everyone...

I LOVE THIS STORE! You will always be greeted like it's your own home and will have your own personal shoppers to help you find the perfect garment.

Pretty butterfly logo behind the cash register!
Jules Y.

Now here's a clothing store that sells clothing styles fresh from New York that are not only Women-Sized but also Comfy and Chic! That's So Cool :) Prices are a bit higher but there's a lot to appreciate here not just in style but also in comfort and fit too. After dinner with Fran C. at The Counter near Whole Foods across Chilis outside Kahala Mall, we needed to walk through the mall to get to the car. We passed by my fav large kiosk higher fashion trend jewelry store Riches to take a look before proceeding to walk past this store. I've always liked the look of this store and have passed by thinking the displays and the dresses are nice but I always put off going inside. Today, however, one of their dresses caught my eye. I liked the dark grey color, it had a shirred front, was long, elegant yet a bit casual, and the arm holes didn't make it look like it would fit a super tall girl (yep, I'm petite). It was adorned with necklaces that were long, light, and dainty. It really is a beautiful store. There's a quaint English-New England cobblestone feel about the outside. I walked inside and looked around. It took me 20 seconds to realize I wouldn't know where to find that grey dress. There was a salesperson at the cash register. She lightly observed me until I approached her about the dress in the window. I asked if she had more. She said yes and took me straight to it. She had two sizes left in addition to the one on the mannequin. I'd never been there before so I took the chest part of the garment and put it across my chest. It fit which meant that it would fit. "Are you sure?" the girl asked. I was sure. (Are you like that too?) She led me to the back of the store. It was an off-white curtained-off dressing room the entire length of the wall. Très chic! I tried the larger one on. It fit. The arm holes were perfect. I walked outside and asked the girl for help. She said it looked nice and it was a good fit. I asked if she could check the other one (on me) after I'd put it on and she said: sure! :D I put the smaller one on and it really did fit! I wasn't sure so I went outside to confer. The salesperson said the smaller size fit better and it gave me more shape. Okay, I'm sold. I love the outfit, color, fit, and I see it as a lasting trend :) I went to get Fran C.'s opinion where he sat at the sofa at the front of the store just a few steps away. He said he thought it fit well and looked nice. The girl said they purchase clothing from different locations in New York (Isn't that cool?!) so idk if the sizing is always the same but I'm posting that in case you want to know what body type this store fits: I fit and got the medium. Sizing is women's. I'm 5'2", thirty two dd, pretty full figured also in hips, and the long dress hugged my curves and was the perfect length, just above my ankles. I enjoyed that I was able to get in and out of the store quite quickly. Check out was quick too. All in all it took me about 15-20 minutes to try on and pay for my purchase. The salesgirl and I even got to talking a bit about garment fit when I first approached her. I appreciated her help. There were many other things there that ran from elegant to casual. I will definitely go back for another visit. I am hoping this will become one of my new favorite stores! I love my new dress and the reusable butterfly tote it came in wrapped in chocolate brown tissue paper sealed with a pretty blue butterfly sticker. Thank you for adding a touch of casual and understated elegance to my wardrobe, 33 Butterflies! :)

Victoria A.

I love this boutique!! Boho inspired with brands like Tolani and Johnny Was. Clothing sizes varies from the very small (xsm) to slightly bigger (xl). Love the uniqueness of the clothing and something you won't find in every other boutique on island. Tons of printed rompers, long and short dressing, sleeveless and dolman - you name it they probably have it! The vibe here is super cool and straight up comfy!! The staff of two girls were so friendly, even offering drinks while we shopped. They made their presence known and availed their assistance without being "stalky." I'm told the boutique is locally owned with products coming from New York on a weekly basis. Absolutely beautiful shop!! It's a hybrid of Anthropologie and Cinammon Girl! Prices are slightly higher than the local boutiques but I didn't find that as a deterrent considering you won't find this type of clothing elsewhere on island unless you shop online for those brands.

Diedre C.

When I want to escape from the all too familiar cookie-cutter retail world, I step into 33 Butterflies for the kind of boutique experience that is unmatched on this island as far as I'm concerned. I'm always greeted with genuine smiles every time I shop at 33 Butterflies and the boutique manager, Michi, has a knack for suggesting the most flattering pieces for me. I mean, really. She knows her merchandise and more importantly, she takes the time to know her clientele. Imagine having practically your entire wardrobe selected for you. All that's required of you is having a fun time in the beautifully draped fitting rooms and seeing the look on your face transform under the soft lighting above. It's truly like being in clothes heaven (cue angels singing). The boutique's eclectic selection runs the gamut from boho-chic to elegant evening wear donning trendy labels like TART Collections, MEESH, Michael Stars, Level 99, DL1961, AG Jeans, Johnny Was, Project Social T, Lovestitch, Tolani Collection and Gypsy, just to name a few. Well, maybe a little more than a few. But this goes to show the range of styles that any gal would be happy to dive into with plastic in hand. Once you've decided which amazing new wardrobe additions to get, Michi and her team will hook you up with some eclectic jewelry, some by local designers, and the accessories du jour (yep bags, hats, belts and even a choice selection of footwear) to complete your look. And if you happen to need a thoughtful gift (sure it counts if it's for yourself), the offering of luxurious home, fragrance, and bath and body products from Voluspa, Tocca and Lollia are sure to intoxicate and please all your favorite people who love indulgences. Anytime you want to break away and grab hold of unique, quality fashion, visit MIchi and her team at 33 Butterflies.

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I loved my experience at this store! miko was so kind and helpful in finding me a dress highly recommend!

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33 Butterflies Boutique Reviews in Other Languages

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They sell a variety of aloha-wear inspired clothing and they just released dog bandannas as well!…read moreThey are so cute. The bandana matches the clothing so I can see this being popular with dog owners. They sell their matcha tins indoors as well as keep it Kaimuki merchandise so if you ever wanted to come by and pick it up you can find a selection here. They have limited outdoor seating to chill with open-air vibes. I especially love to come here and visit Frankie the shop mascot. He is so friendly and loves people

I've been going to Ten Tomorrow for years. Many dresses I still wear today! I came in to get a a…read moredress and a matching shirt for an event. Service is always great. I was assisted to try on a few dresses. The dresses feel soft and are flattering. What I love the most is the dress I chose has pockets. I was able to find a matching shirt for my husband and a dress my for 5 year old. The price seems a lot, but its not. It's made in Hawaii. Made in house. So the QUALITY and WORKMANSHIP is what you are getting from it. Many people ask where I get my clothes. A lot of my favorite pieces are from this place. The quality is worth the money spent. There is only a few places you can get an outfit that will look good, last long and makes you feel good in it. This place is will always be my go to. A lot of the clothing pieces travel well and are versatile. You can look beach ready and dress it up with the right accessories and shoes. Last purchase I made was for a dress item that was too long. They provided alterations so I got the dress and a week later picked it up. It was perfect! Overall, ladies you can't go wrong here. The have flattering tops, pants and dresses. They have some pieces for the family. They even have jewelry to accessorize. They even do alterations.

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Manuheali'i - Manuheali'i

Manuheali'i

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Loved visiting this boutique! The location on Punahou St. can be hard to miss due to the busy roads…read moreand traffic, so be sure to keep an eye out on the white building with simple "Manuheali'i" signage. The boutique itself has all your Hawaiian dress attire needs. From different styles of dresses, shirts, blouses, skirts, jumpers, light cardigans and sweaters (and bags!), the selection is great and feels so good to wear! The selection is curated by various Hawaiian designs/prints which changes every season. The quality of products/material is 100% worth the price. In addition, don't be afraid to support local businesses whether you're visiting the island or local. Tip: if they don't have your size at this store, just ask if they have it at the Kailua store!

Located in town, a small little parking lot out front…read more Manuheali'i is your one stop shop for your ohana's Hawaiian attire. Lots of selection to choose from. I wish they had more sizes of the print I was looking for, but it was an older style print. The price range for clothing is about $80-$100+. Manuheali'i is made well and last long. On a busy Sunday, there were about 4 girls working. We didn't quite get a greeting as we walked in, but i made sure we said hello as we walked in (which they just looked at us). But when we needed to see if the other location had a certain dress, one of the girls were more than willing to call them to check.

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Montsuki

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Beautiful clothing and accessories. Original designs and rich fabrics, many are silk kimono and obi…read morefabrics.

I always wanted to hang a super nice wedding kimono in my living room. Ever since I saw one back…read morehome at this old restaurant, I thought it was hella cool. My mom is into fashions that show off the great designs that appear on a Japanese kimono and obi. So, it was really cool to finally visit Montsuki. A less well known local designer along the lines of Anne Namba (http://www.yelp.com/biz/anne-namba-designs-inc-honolulu ), the Yamasaki's have been custom designing kimono inspired clothing and accessories for years. I finally met Patty and she was very nice. Hearing all the stories from my mom and friend's mothers, I was interested to see what kind of stuff she had. Much of her clothing is quite elegant, I guess that's mainly a result of using kimono textiles as your base canvas. It's all very intricate and well made. She does quite a bit of custom work also seeing as she made a beautiful dress for my friend's mother. She sells everything from dresses, tops, jackets, purses, and if she doesn't have it, you can probably have her make one for you. Anyway, you've probably driven past this small boutique and not even known it. It's located right on Koko Head Avenue (close to the corner near Waialae Avenue). Go upstairs to a small hallway, you can actually see the sign from the street. Parking is in the metered lot behind.

Pitacus Chop Art

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This specialty shop relocated to the Moiliili Community Center on S. King Street and University…read moreAve. It's easy to find and offers parking on the side of the building. When parking, make sure you pay attention as parking is through the building just before it, which you will need to take a left turn as you enter to where their parking lot is located. Their hours of operation are Thursday through Saturday from 10:00 a.m. to 4:00 p.m. This Japanese-inspired shop is pretty cool and offers many unique items for men, women, and teens, as well as a variety of trinkets. The ladies working at the front were very friendly Aunties who are oh so welcoming, friendly, knowledgeable, and extremely helpful. They went out of their way to help us find a gift for a very special person. Prices vary depending on the item, as each piece is uniquely made. Some items are priced higher than others, and while it is a bit on the pricier side, it's understandable given the craftsmanship and uniqueness. Overall, it's a great place to shop for gifts, especially if you enjoy Japanese-inspired items.

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33 Butterflies Boutique - womenscloth - Updated May 2026

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