I did not have a pleasant experience dealing with Zeal. I found two apartments on Naked Apartments that they listed, and which they claimed were their exclusive listings. My own broker contacted them to set up viewings.
One of their agents, Jonathan, showed me the apartments - one that was advertised for $2800, the other advertised for $3000 on multiple websites including Naked Apartments and StreetEasy. Jonathan was friendly, professional, and helpful, and confirmed that the prices of both apartments were as advertised. I had no issues dealing with him, and had a positive experience with Jonathan.
However, when my own broker (from Citi Habitats/Corcoran) reached out to Zeal to let them know that we wanted to apply for the $3000 apartment on Saint Mark's Place in Park Slope, Omar (the owner of Zeal) immediately jacked up the price to $3125 and told her that if we wanted the apartment for $3000, she would have to give them $900 out of her own cut of the broker's fees. In all my experience renting apartments, I have never had a listing agent demand money from my broker just so I could rent an apartment at the price that was ORIGINALLY ADVERTISED in the first place!
Naturally, I found this shady, unethical, and suspicious. I felt like I had walked into a bait and switch situation. A current tenant in the same rental building also told me that they had found Zeal sketchy and had been uncomfortable dealing with them. When I told the tenant what was happening with us, the tenant reported that this is something Zeal does, and so they were not surprised.
However, as Zeal claimed to have the exclusive listing on the apartment, my broker could not do anything about it. I personally, of my own accord, reached out to the landlord, Charmaine, to clarify the situation to see if a mistake had been made. I was happy to work with brokers to rent the place, but wanted to make sure that the deal was aboveboard and honest. Charmaine revealed to me that she had not actually signed any exclusive agreement with Zeal on the apartment. They had lied about having an exclusive on all the websites. Charmaine thanked me for informing her of the situation, and told me that she would ask Zeal to contact me to clear up any misunderstandings.
Omar from Zeal did contact me, only to basically say that what had transpired was okay because he had "informed my broker" in the first place. While he was polite in his correspondence with me, I did not see how false advertising and trying to demand extra money from my broker was okay just because he had told my broker he was going to do so. I also asked him to confirm that the price of the apartment was indeed $3000 (the price it was still listed on all websites at the time). He chose not to confirm the price or respond. Furthermore, he contacted my broker threatening legal action even though she had nothing to do with contacting the landlord, AND Zeal did not have an exclusive in the first place, giving them no leg to stand on from a legal perspective.
As you can imagine, I did not want anything to do with a deal so sketchy and unethical. We immediately decided to look elsewhere.
Thanks my to my amazing Citi Habitats broker and a wonderful listing agent from Corcoran, my fiancé and I scored the apartment of our dreams soon after. It's a far better apartment (beautifully renovated, huge backyard, exclusive basement use, private entrance foyer, our own washer/dryer) for a BETTER PRICE in the same neighborhood. We have rented the apartment for exactly the price it was advertised at, and all brokers involved in the deal were paid fairly without having to give up money from their share in order to get us our apartment for the price it was advertised for.
Companies like Corcoran and Citi Habitats are part of REBNY (Real Estate Board of New York), which holds them accountable to high ethical standards. Zeal is not part of REBNY, and obviously does whatever they want. Their dishonesty is shocking. I recommend dealing with brokers from agencies that are members of REBNY to avoid getting caught up in shady deals like the one I experienced. read more